How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
Staying One Step Ahead of Card Fraud
April 29, 2016
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Vermont State Employees Credit Union ($440M, Montpelier, VT) is always looking to protect their members from various forms of fraud, without inconveniencing them.
Mortgage Momentum: What NWFCU Achieved in ‘08 & their Plans for ‘09
April 29, 2016
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Erin Krause from Northwest FCU discusses how her credit union was able to gain member loyalty in this troubled economy.
Extending the Idea of a Credit Union: Interview with John Fenton
April 29, 2016
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Affinity FCU is moving beyond being a transactional institution to that plus an informational one, as well as promising members to make Affinity the easiest place to do business.
Cash to Lucky Members, Savings to the CU, Members and the Planet
April 29, 2016
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State Employees’ Credit Union (SECU) Raleigh, NC ($15.9 billion) introduced a Million Dollar Sweepstakes in 2007 to encourage member checking account holders to convert from paper statements to e-statements.
The Best Way to Grow Members in 2009
April 29, 2016
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Bank mergers and acquisitions, both large and small, provide a crucial opportunity for increasing membership and deposits in credit unions, as typically twenty percent of the disappearing bank’s deposits will change financial institutions within a year.
These are Not Statistics; These are Our Members
April 29, 2016
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GTE FCU was founded in 1935 as the credit union for the Peninsular Telephone Company. Headquartered in Tampa, GTE FCU is now the fourth largest credit union in Florida and with more than $2.1 billion in assets one of the largest 60 credit unions in the country. Unfortunately, Tampa was one of the first areas hit with the “credit crisis,” trouble in housing arriving in 2007.
Keeping the Lines of Communication Open with your Valued SEGS
April 29, 2016
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The opportunity for face-to-face interaction with SEG employees is becoming increasingly scarce. What methods can credit unions employ to gain the attention of key decision-makers and potential members at these organizations?
Good Loans for Students = Good Business for Members 1st FCU
April 28, 2016
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Members 1st FCU finds early success with recent launch of private student lending solution.
Coming to the Aid of First-Time Homebuyers
April 28, 2016
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Wright-Patt Credit Union found a way to respond to the unique needs of their community by developing a suite of lending products that specifically cater to first time home-buyers.
Reorienting a CU
April 28, 2016
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Pat Smith developed a successful plan that gave Unitus Community CU added recognition in the Portland area.
Staying One Step Ahead of Card Fraud
Vermont State Employees Credit Union ($440M, Montpelier, VT) is always looking to protect their members from various forms of fraud, without inconveniencing them.
Mortgage Momentum: What NWFCU Achieved in ‘08 & their Plans for ‘09
Erin Krause from Northwest FCU discusses how her credit union was able to gain member loyalty in this troubled economy.
Extending the Idea of a Credit Union: Interview with John Fenton
Affinity FCU is moving beyond being a transactional institution to that plus an informational one, as well as promising members to make Affinity the easiest ...
Cash to Lucky Members, Savings to the CU, Members and the Planet
State Employees’ Credit Union (SECU) Raleigh, NC ($15.9 billion) introduced a Million Dollar Sweepstakes in 2007 to encourage member checking account holders to convert from ...
The Best Way to Grow Members in 2009
Bank mergers and acquisitions, both large and small, provide a crucial opportunity for increasing membership and deposits in credit unions, as typically twenty percent of ...
These are Not Statistics; These are Our Members
GTE FCU was founded in 1935 as the credit union for the Peninsular Telephone Company. Headquartered in Tampa, GTE FCU is now the fourth largest ...
Keeping the Lines of Communication Open with your Valued SEGS
The opportunity for face-to-face interaction with SEG employees is becoming increasingly scarce. What methods can credit unions employ to gain the attention of key decision-makers ...
Good Loans for Students = Good Business for Members 1st FCU
Members 1st FCU finds early success with recent launch of private student lending solution.
Coming to the Aid of First-Time Homebuyers
Wright-Patt Credit Union found a way to respond to the unique needs of their community by developing a suite of lending products that specifically cater ...
Reorienting a CU
Pat Smith developed a successful plan that gave Unitus Community CU added recognition in the Portland area.
Browse Topics
6 Credit Union Executive Priorities For 2026
Jay Johnson
Credit union leaders want to know where peers are placing their focus. These six priorities reflect how leadership teams are responding to change with intention and clarity.
What’s Next For Credit Union Earnings?
Omar Shalabi
As margin support begins to fade, earnings performance is becoming more sensitive to revenue mix and harder to interpret through public reporting alone.
The Great Wealth Transfer Is Also A Relationship Transfer
Savana Morie
Harvard FCU combines digital estate planning with human financial guidance to support positive, proactive wealth transfer across generations.
The Lending Lag Is Real, And Here’s What Smaller Credit Unions Can Do About It
Callahan & Associates
Discover how small to midsize credit unions can weather the economic headwinds hitting their communities right now.
Fresh Risks For Financial Markets
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
What’s In A Name: AVP Of Member Insights
Aaron Passman
At Service Credit Union, Dave Widener connects data, strategy, and culture to shape better outcomes for members.
At Cardinal Credit Union, Small Investments Offer Big Financial Lessons
Aaron Passman
The Ohio-based cooperative has partnered with a fintech to offer fractional investing as part of its financial education curriculum in local schools.
How Compensation Blind Spots Impact CEO Retention And Succession
Callahan & Associates
Seven questions credit union board members should ask to ensure alignment on executive benefit plan goals.
What Makes Good AI Policy? Start With Curiosity And Accountability.
Marc Rapport
As credit unions move from experimentation to adoption, leaders offer firsthand knowledge on what separates weak policies from strong ones that actually work.
Governance And Guardrails Help Credit Unions Navigate AI
Aaron Passman
How Members Cooperative focuses on structure, oversight, and clear expectations to ensure AI supports, not undermines, long term strategy.