How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
4 Ways To Ensure A Successful Brand After A Credit Union Merger
April 7, 2016
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Concentrate on four key merger elements that take into account all stakeholders.
Rebrand And Make The Credit Union Relevant To The Members And Communities
April 7, 2016
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The need for member connection is vital, so any changes should complement the credit union’s brand and mission.
Rebrand And Rename, But First Find Common Core Values
April 7, 2016
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A rebranding effort has to be driven by values, so find out what similarities make the credit unions stand out in their communities.
Losing Your Core Sponsor: Creating a New Blueprint for the Future
April 7, 2016
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To help all credit unions that have faced losing a sponsor, 5 consultants respond to the challenge faced by Circle-W Credit Union in this theoretical case study.
The Future Of The Auto Market May Be Upon Us
April 7, 2016
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How large of a player will Tesla become in the United States?
The Power Of Storytelling
April 5, 2016
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Credit unions need to recognize the power in their members’ stories as a way to communicate the credit union difference.
A Strategy To Provide Reliable Rides For Vulnerable Members
April 5, 2016
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Manatee Community Credit Union provides reliable transportation and financial education to vulnerable, low-income members.
Credit Union Spokespeople That Need To Happen
March 31, 2016
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For April Fools 2016, CreditUnions.com looks at funny credit union-celebrity relationships that make too much sense.
Leaders In Average Member Relationship Growth
March 30, 2016
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Average member relationships increased 4.5% at credit unions nationwide and hit an all-time high, but what credit unions posted the highest dollar change?
When The Chips Are Down, Make Marketing Big And Bold
March 29, 2016
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Three lessons credit unions can learn from Doritos newest user-generated content marketing promotion.
4 Ways To Ensure A Successful Brand After A Credit Union Merger
Concentrate on four key merger elements that take into account all stakeholders.
Rebrand And Make The Credit Union Relevant To The Members And Communities
The need for member connection is vital, so any changes should complement the credit union’s brand and mission.
Rebrand And Rename, But First Find Common Core Values
A rebranding effort has to be driven by values, so find out what similarities make the credit unions stand out in their communities.
Losing Your Core Sponsor: Creating a New Blueprint for the Future
To help all credit unions that have faced losing a sponsor, 5 consultants respond to the challenge faced by Circle-W Credit Union in this theoretical ...
The Future Of The Auto Market May Be Upon Us
How large of a player will Tesla become in the United States?
The Power Of Storytelling
Credit unions need to recognize the power in their members' stories as a way to communicate the credit union difference.
A Strategy To Provide Reliable Rides For Vulnerable Members
Manatee Community Credit Union provides reliable transportation and financial education to vulnerable, low-income members.
Credit Union Spokespeople That Need To Happen
For April Fools 2016, CreditUnions.com looks at funny credit union-celebrity relationships that make too much sense.
Leaders In Average Member Relationship Growth
Average member relationships increased 4.5% at credit unions nationwide and hit an all-time high, but what credit unions posted the highest dollar change?
When The Chips Are Down, Make Marketing Big And Bold
Three lessons credit unions can learn from Doritos newest user-generated content marketing promotion.
Browse Topics
Why Financial Empowerment Matters More Than Financial Literacy
Savana Morie
Alltru FCU stopped treating education as the end goal. Now, financial empowerment guides product design, access, and risk decisions.
42% Of U.S. Households Experience Financial Hardship
Tony Waltrich
More than 50 million U.S. households earn less than the minimum average income needed to cover basic costs of living.
Excite Foundation Breaks Down Barriers For Children’s Savings
Savana Morie
Automatic enrollment and community partnerships help the credit union foundation expand access to early savings for underserved families.
Consumers Are Financing The Future Any Way They Can
Aaron Passman
Studies show credit card debt and Buy Now, Pay Later usage continue to rise. Bigger increases could be around the corner.
Credit Human Redefines ‘Green’ In The Heart Of Texas
Savana Morie
The credit union completed a three acre headquarters campus in 2021 that offers 52% more space while consuming a fraction of the resources. It’s a model of how cooperatives can lead on sustainability without sacrificing performance.
CDFIs By The Numbers
Omar Shalabi
CDFI credit unions might be fewer in number, but their impact reaches millions of members, and their footprint highlights how targeted mission can translate into broad, measurable reach.
Serving The Underserved Without Accepting Preventable Fraud Losses
Callahan & Associates
Preventable fraud losses quietly erode credit union margins. The difference between a 25% and 6% loss rate isn’t risk. It’s execution.
Inside An In-School Model That Links Classrooms With College And Careers
Savana Morie
Holy Rosary Credit Union has embedded itself into a local high school’s career and technical education program, offering scholarships, internships, and courses eligible for college credit.
6 Credit Union Executive Priorities For 2026
Jay Johnson
Credit union leaders want to know where peers are placing their focus. These six priorities reflect how leadership teams are responding to change with intention and clarity.
What’s Next For Credit Union Earnings?
Omar Shalabi
As margin support begins to fade, earnings performance is becoming more sensitive to revenue mix and harder to interpret through public reporting alone.