Every Member Has A Story. Here’s How To Use Them.
Lessons from five credit unions on using member impact stories to inspire staff and boards, educate members, and add some pizzazz to social media accounts.
Retail & Member Experience
Our Retail & Member Experience page is the place to find credit union insights on branching, contact centers, teller technology, websites, and more.
Top Retail & Member Experience Articles
PSECU Moves MX Up The Org Chart
With all external-facing roles reporting to a central officer, teams are focusing less on function and more on members.
A Different Kind Of ‘Mobile’ Banking
Peoples Advantage’s branch on wheels brings financial services to members who live in regions too rural to sustain a full-service branch.
The Metamorphosis of a Credit Union – From SEG Legacy Branches to Online-Only Members
April 21, 2016
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After reconfiguring their branch network and average branch size, Keypoint Credit Union, has seen significant increases in member relationships and a strong member migration to the online channel for transactions.
The Patelco HSA Story: Onward and Upward
April 21, 2016
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Patelco’s HSA service has grown into a thriving program: deepening relationships with their SEGs, and increasing member penetration at those SEGs.
How will Jim Blaine Create Value in NC in 2007?
April 21, 2016
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Learn about Jim Blaine’s focus on members’ financial needs.
Branches in Retail Stores Propel Membership, Asset Growth
April 19, 2016
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BECU grew in assets from $3 billion in 1999 to $5 billion in 2004. One catalyst for this growth: 33 new branches built in retail stores.
Message To The Masses
April 19, 2016
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Electronic delivery channels have expanded credit unions’ reach, but effectively marketing through those services takes its own strategy.
Leaders Credit Union Takes The Lead In Digital Innovation
April 11, 2016
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Product meets marketing meets members in this small-town credit union that delivers high-tech solutions.
4 Ways To Rethink Employee Roles And Change Branches
April 8, 2016
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By creating new jobs or redefining old ones, credit unions are making branches more efficient and profitable.
Driving Loans Through The Virtual Channel
April 5, 2016
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With $4B in assets and an aversion to brick-and-mortar, PSECU has no problem moving products and services through the virtual channel.
Don’t Just Onboard, E-Board
March 28, 2016
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How two credit unions’ online, mobile, and app-based capabilities allow first contact and long-term relationship development without face-to-face interaction.
How To Turn A Good Member Experience Into A Great One
March 28, 2016
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In the increasingly competitive world of consumer experience, delivering a good member experience isn’t good enough. At Orange County’s Credit Union, the entire organization aligns to ease pain points.
The Metamorphosis of a Credit Union – From SEG Legacy Branches to Online-Only Members
After reconfiguring their branch network and average branch size, Keypoint Credit Union, has seen significant increases in member relationships and a strong member migration to ...
The Patelco HSA Story: Onward and Upward
Patelco's HSA service has grown into a thriving program: deepening relationships with their SEGs, and increasing member penetration at those SEGs.
How will Jim Blaine Create Value in NC in 2007?
Learn about Jim Blaine's focus on members' financial needs.
Branches in Retail Stores Propel Membership, Asset Growth
BECU grew in assets from $3 billion in 1999 to $5 billion in 2004. One catalyst for this growth: 33 new branches built in retail ...
Message To The Masses
Electronic delivery channels have expanded credit unions’ reach, but effectively marketing through those services takes its own strategy.
Leaders Credit Union Takes The Lead In Digital Innovation
Product meets marketing meets members in this small-town credit union that delivers high-tech solutions.
4 Ways To Rethink Employee Roles And Change Branches
By creating new jobs or redefining old ones, credit unions are making branches more efficient and profitable.
Driving Loans Through The Virtual Channel
With $4B in assets and an aversion to brick-and-mortar, PSECU has no problem moving products and services through the virtual channel.
Don’t Just Onboard, E-Board
How two credit unions' online, mobile, and app-based capabilities allow first contact and long-term relationship development without face-to-face interaction.
How To Turn A Good Member Experience Into A Great One
In the increasingly competitive world of consumer experience, delivering a good member experience isn’t good enough. At Orange County's Credit Union, the entire organization aligns ...
Browse Topics
Cybersecurity Is Under Fire And Credit Unions Are Fighting Back (Part 1)
Marc Rapport
Bad actors don’t rest. Credit unions are beefing up cybersecurity with smarter tools, stronger teams, and sharper defenses.
Cybersecurity Is Under Fire And Credit Unions Are Fighting Back (Part 2)
Marc Rapport
Cyber threats never stop. Credit unions share how collaboration, AI, and smarter strategies protect members and institutions.
What’s Scarier Than Ghosts And Goblins?
Aaron Passman
October is Cybersecurity Awareness Month, and CreditUnions.com has the lowdown on assessment tools, AI strategies, the role of collaboration in fighting fraud, and more.
Fighting Fraud Through The Power Of Collaboration
Aaron Passman
A quartet of Northeastern Pennsylvania credit unions came together to share strategies and best practices for combatting check fraud, account takeover, and more.
QUIZ: Are You Smarter Than A Scammer?
Savana Morie
From check fraud to suspicious logins, see how well you can sniff out red flags before they cost members money.
Navigating Loan Servicing Compliance: A Smarter Path For Credit Unions
Callahan & Associates
Credit unions can simplify compliance, reduce risk, and enhance member trust by rethinking loan servicing with outsourced solutions designed to keep pace with evolving regulations.
Eliminate Console Chaos: Smarter Check Fraud Mitigation For Credit Unions
Callahan & Associates
Centralized fraud prevention helps credit unions fight evolving check fraud while streamlining operations and safeguarding members.
Fighting Fraud Requires Smarter Cybersecurity
Marc Rapport
In a post-CAT era, many credit unions are using the tool’s sunsetting as a catalyst to upgrade their cybersecurity posture.
Government Shutdown? Credit Unions Know The Drill.
Aaron Passman
With three full government shutdowns and repeated trips to the precipice in the past 25 years, credit unions have had plenty of opportunity to refine how they approach helping members during work stoppages.
Is Revenge Savings A Fad? Or A Financial Shift?
Andrew Lepczyk
After years of post-pandemic splurges for the well-to-do and inflationary pain for the less well off, more Americans are shifting to a discipline of saving. Here’s what that means for members and how credit unions can turn the trend into opportunity.