Every Member Has A Story. Here’s How To Use Them.
Lessons from five credit unions on using member impact stories to inspire staff and boards, educate members, and add some pizzazz to social media accounts.
Retail & Member Experience
Our Retail & Member Experience page is the place to find credit union insights on branching, contact centers, teller technology, websites, and more.
Top Retail & Member Experience Articles
PSECU Moves MX Up The Org Chart
With all external-facing roles reporting to a central officer, teams are focusing less on function and more on members.
A Different Kind Of ‘Mobile’ Banking
Peoples Advantage’s branch on wheels brings financial services to members who live in regions too rural to sustain a full-service branch.
Reorienting a CU
April 28, 2016
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Pat Smith developed a successful plan that gave Unitus Community CU added recognition in the Portland area.
Saving Trees and Saving Time: What a Paperless Loan Department Can do for You
April 28, 2016
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Using online loan technology VAMCU Federal Credit Union ($40m, UT) has streamlined their loan process and eliminated the need for any paper loan documents. Learn how the credit union is benefiting from their new completely electronic system.
Eliminate Bill Pay Service Fees?
April 26, 2016
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Take a look at Wright-Patt Credit Union in Fairborn, Ohio. With about $1B in assets, and 145,000 members, Wright-Patt has changed their pricing structure for bill pay. Originally charging $4.95-7.95 per month depending on the type of checking account, Wright-Patt decided to offer bill pay for free as of August 2002. After the pricing change active usage of their bill pay service rose from 528 to 2
Four Ways that Neighborhood CU Grows Members
April 26, 2016
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After discussing Neighborhood CU’s community charter strategy, Mark Arnold, SVP, discusses the tactics used to grow members in this Part Two article.
UnitedOne Has Gone the Whole Nine with Youth
April 26, 2016
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In its ninth year of operating an in-school branch at Monroe Elementary School, UnitedOne has surpassed both its initial and revised goals for deposits.
RIP: Brick-and-Mortar Branches? Not at All
April 26, 2016
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The branch is still the face of a credit union. Many credit unions are rethinking and expanding their design strategies to meet member needs.
Three Benefits to Using Email for Collections
April 26, 2016
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Northwest Federal Credit Union uses email in its collections process as a cost-effective, diplomatic way to alert members of a late payment.
Contact Center Agents Work At Home, Minimize Attrition Rate
April 26, 2016
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Stanford Federal Credit Union allows its contact center employees to work from home.
How To Make Outbound Calls Part Of A Call Center Strategy
April 25, 2016
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Aptitude, attitude, and opportunity have helped Leaders Credit Union develop a team of call center cross-sell superstars.
Call Center Metrics And More
April 25, 2016
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This week, CreditUnions.com features strategies to improve the call center blueprint, from outbound calling specialists to metrics that measure success.
Reorienting a CU
Pat Smith developed a successful plan that gave Unitus Community CU added recognition in the Portland area.
Saving Trees and Saving Time: What a Paperless Loan Department Can do for You
Using online loan technology VAMCU Federal Credit Union ($40m, UT) has streamlined their loan process and eliminated the need for any paper loan documents. Learn ...
Eliminate Bill Pay Service Fees?
Take a look at Wright-Patt Credit Union in Fairborn, Ohio. With about $1B in assets, and 145,000 members, Wright-Patt has changed their pricing structure for ...
Four Ways that Neighborhood CU Grows Members
After discussing Neighborhood CU's community charter strategy, Mark Arnold, SVP, discusses the tactics used to grow members in this Part Two article.
UnitedOne Has Gone the Whole Nine with Youth
In its ninth year of operating an in-school branch at Monroe Elementary School, UnitedOne has surpassed both its initial and revised goals for deposits.
RIP: Brick-and-Mortar Branches? Not at All
The branch is still the face of a credit union. Many credit unions are rethinking and expanding their design strategies to meet member needs.
Three Benefits to Using Email for Collections
Northwest Federal Credit Union uses email in its collections process as a cost-effective, diplomatic way to alert members of a late payment.
Contact Center Agents Work At Home, Minimize Attrition Rate
Stanford Federal Credit Union allows its contact center employees to work from home.
How To Make Outbound Calls Part Of A Call Center Strategy
Aptitude, attitude, and opportunity have helped Leaders Credit Union develop a team of call center cross-sell superstars.
Call Center Metrics And More
This week, CreditUnions.com features strategies to improve the call center blueprint, from outbound calling specialists to metrics that measure success.
Browse Topics
How A Florida Credit Union Rebuilt Retention After The Great Resignation
Marc Rapport
Longer onboarding, focus groups, and peer leadership help Community First retain strong employees year after year.
What’s In A Name: Chief Efficiency Officer
Savana Morie
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn behind the scenes fixes into front line — and bottom-line — wins.
How SWBC’s Contact Center Solutions Help Financial Institutions Stay Connected
Callahan & Associates
Delivering human-centered service in a digital world is no longer a luxury for credit union contact centers — it’s a necessity.
Amanda Garabedian On Leadership
Savana Morie
The CEO of Adventure Credit Union shares tips to maintain credibility amid rapid executive turnover and organizational change.
FedChoice Is Ready For The Next Government Shutdown – Whenever It Comes
Aaron Passman
A cross-functional team comprising nearly 20% of staff helped the Maryland-based credit union manage the crisis while staying focused on helping members.
Financial Nihilism Is Real, But How Can Credit Unions Respond?
Andrew Lepczyk
When money stops making sense, people suffer a crisis of financial confidence. Now’s the time to reconnect with members to help them establish long-term stability.
Exit Interview: Cheryl Sio, MembersAlliance Credit Union
Marc Rapport
From the teller line to the corner office, CEO Cheryl Sio’s story spans five decades of industry transformation and enduring leadership lessons.
What Was Once A Safe Corner Of Credit Union Portfolios Is Now A Source Of Pain
Callahan & Associates
Structured protection strategies provide potentially higher long-term total returns than bonds while muting the volatility and downside risk traditionally associated with equities.
Jim Morrell On Leadership
Aaron Passman
The CEO of Peninsula Community Federal Credit Union highlights how active listening and lessons from the basket ball court shape a culture of inclusive banking that serves members and employees.
2026 Begins With Market Sentiment Similar To 2025
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.