3 Ways To Build A Better Member Experience
Credit unions improve the member experience through training, bilingual service, and bold branch strategies. Explore three stories that show what it takes to connect.
Our Retail & Member Experience page is the place to find credit union insights on branching, contact centers, teller technology, websites, and more.
Credit unions improve the member experience through training, bilingual service, and bold branch strategies. Explore three stories that show what it takes to connect.
A credit union branch at Lamar Institute of Technology combines products, education, and philanthropy to support job training and technical education in Southeastern Texas.
Bay FCU’s Brooke Morley improves communication and collaboration across departments to offer members the products they want and need.
Bank mergers and acquisitions, both large and small, provide a crucial opportunity for increasing membership and deposits in credit unions, as typically twenty percent of the disappearing bank’s deposits will change financial institutions within a year.
As part of the credit union’s strategic game plan, the call center at State Employees’ Credit Union originates all types of loans.
Pat Smith developed a successful plan that gave Unitus Community CU added recognition in the Portland area.
Using online loan technology VAMCU Federal Credit Union ($40m, UT) has streamlined their loan process and eliminated the need for any paper loan documents. Learn how the credit union is benefiting from their new completely electronic system.
Take a look at Wright-Patt Credit Union in Fairborn, Ohio. With about $1B in assets, and 145,000 members, Wright-Patt has changed their pricing structure for bill pay. Originally charging $4.95-7.95 per month depending on the type of checking account, Wright-Patt decided to offer bill pay for free as of August 2002. After the pricing change active usage of their bill pay service rose from 528 to 2
After discussing Neighborhood CU’s community charter strategy, Mark Arnold, SVP, discusses the tactics used to grow members in this Part Two article.
In its ninth year of operating an in-school branch at Monroe Elementary School, UnitedOne has surpassed both its initial and revised goals for deposits.
The branch is still the face of a credit union. Many credit unions are rethinking and expanding their design strategies to meet member needs.
Northwest Federal Credit Union uses email in its collections process as a cost-effective, diplomatic way to alert members of a late payment.
Stanford Federal Credit Union allows its contact center employees to work from home.

Credit unions that enable seamless movement between fiat and digital assets position themselves as a trusted on- and off-ramp.

The credit unions that win the next generation will be the ones that showed up early, when young members were forming habits and deciding whom to trust.

The challenge is no longer whether to adopt AI, but how to adopt it responsibly with the right governance, the right partners, and the right balance between technology and human oversight.

McKinsey projects trillions of dollars in growth across digital assets, with money movement emerging as one of the biggest opportunities.

The Indiana cooperative blends internal development with selective partnerships to meet members’ needs today now while positioning for what’s next.

The San Diego cooperative leans on its CUSO and the CURQL network to make fintech investments, but member needs still guide which solutions ultimately make it into the credit union’s operations.

Hands-on work with artificial intelligence tools is future-proofing staff members, giving them the confidence to adopt new technology and embrace efficiencies.

Wages briefly caught up with inflation, but rising costs have pushed them back into negative territory. Here’s what that shift means for member finances and credit union performance.

Suncoast Credit Union balances near-term needs with longer-term bets, applying discipline to timing, valuation, and fit to decide when to invest and when to walk away.

Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.