Strategy

Your resource for the credit union industry’s best practices when working with boards and volunteers, regulators, strategy, member value, and CUSOs.

Top Strategy Articles

A No Merger Guarantee and a Revulsion for Mutual Bank Conversions

Making a pledge to members in 1997 that Cascade FCU, Seattle, has no intention of merging with another financial institution Dale Kerslake, CEO, promised to pay members $100 if the CU merged and as a result changed its name, a member’s account number or closed a member’s primary branch within a five-year period. Six years and counting and there’s no payout in sight.

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The Power of Data

Quantitative facts covering almost every aspect of credit union activity are abundant—and becoming even more plentiful. Many users of data are seeking answers. The issues range from the general, “How-am-I-doing?” to the specific, such as “Should-Iraise-my-NSF-fee?”

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Find Your Niche! Why Member Segmentation Strategies Are Critical.

How credit unions today are creating more profitable members through segmentation strategies.
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Leverage Leagues To Meet Compliance Needs

The Ohio Credit Union League offers resources such as discussion groups and file-sharing libraries to ease the burden of complicated regulations.
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A No Merger Guarantee and a Revulsion for Mutual Bank Conversions

Making a pledge to members in 1997 that Cascade FCU, Seattle, has no intention of merging with another financial institution Dale Kerslake, CEO, promised to ...
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What is the Member’s Right to Know?

Disclosing executive salaries is not a regulatory issue; rather, it can be a marketplace advantage. Keeping compensation private only suggests that credit unions have something ...
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The Power of Data

Quantitative facts covering almost every aspect of credit union activity are abundant—and becoming even more plentiful. Many users of data are seeking answers. The issues ...
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Maintain Healthy Cash Flow

Georgetown University’s student-run credit union is cognizant of the duration of its investments and has developed strong cash positions.
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Management Classic: Controlling The Wind

A hang gliding anecdote from Jim Blaine, CEO of State Employees Credit Union, offers insight into what it takes for a credit union to truly ...
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Evaluate Politicians In Races To Watch

Credit unions have come a long way with their political advocacy, but in many races there’s a need for even more.
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4 Ways To Ensure A Successful Brand After A Credit Union Merger

Concentrate on four key merger elements that take into account all stakeholders.
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Rebrand And Make The Credit Union Relevant To The Members And Communities

The need for member connection is vital, so any changes should complement the credit union’s brand and mission.
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