Appli, a provider of artificial intelligence-powered financial calculators, today announced that First Source Federal Credit Union, serving members in central New York, has seen significant improvements in member engagement and conversion rates since implementing Appli’s calculator solutions.
“We’re seeing conversions happen in each monthly wrap-up or report we pull, which is remarkable from a calculator,” said Katie Ullman, Vice President of Marketing & Community at First Source Federal Credit Union. “Non-members are finding our website when searching for specific financial calculators, and because the product is so user-friendly, they’re not just using them – they’re taking that next step and clicking the “apply” button funneling right into a loan application.”
