Coastal Credit Union has hired Karen DeSalvo as its new VP of Marketing. In this role, DeSalvo will be responsible for all aspects of Coastal’s branding, advertising, product growth, and membership growth.
DeSalvo has more than 25 years of executive level experience leading both strategic and operational execution of marketing initiatives. She has led rebranding efforts, marketing automation strategies that drove growth, and more during her career in financial services.
