CU Alliance (CUA), formed as Credit Union Acceptance Company (CUAC), is a credit union service organization (CUSO) that has been serving credit unions for 25 years. We reflect on our journey and accomplishments as we celebrate this significant milestone. From our early days as a small start-up to our status as a leader in the credit union community, we have remained committed to our core values of integrity, excellence, and collaboration. We are proud of our achievements and recognize that there is always room for improvement and growth.
The company was founded in 1998 by a group of visionaries who recognized the need for a CUSO offering indirect lending solutions; seven Houston credit unions invested in the company, aiming to create a successful venture on behalf of their members. Led by Dale Roberts, the CEO of Primeway FCU at the time, CUAC achieved modest success. However, they realized the need for a full-time management team to continue the growth. Adrian Dominguez joined the company in 2000 as the President and CEO. Under Adrian’s leadership, the CUSO experienced significant growth surpassing the founders’ initial expectations.
