Eltropy Advances Digital Lending for Credit Unions and Community Banks through its Partnership with MeridianLink

Eltropy, the leading AI-powered conversations platform for community financial institutions (CFIs), today announced its 100th customer integration with MeridianLink, Inc. (NYSE: MLNK), a leading provider of modern software platforms for financial institutions and consumer reporting agencies. This milestone highlights the growing adoption of embedded communications in online account opening and digital lending.
This achievement spans implementations across the MeridianLink® Consumer, MeridianLink® Opening, and MeridianLink® Collect offerings, allowing credit unions and community banks to reduce friction across the entire banking journey by directly embedding Eltropy’s unified conversations platform. This integration allows members to connect with agents via text, chat, video, or phone call during critical moments of the application process.
“This 100th integration marks a significant shift in the digital experience,” said Ashish Garg, Co-founder and CEO of Eltropy. “Credit unions and community banks want to offer modern digital experiences without losing their personal touch. For example, by embedding communication directly into MeridianLink’s lending workflow, we’re helping them achieve both – members get instant support when they need it most, and CFIs see higher completion rates. It’s about making digital lending feel as personal as a branch visit.”
The integration routes interactions from loan pages specifically to lending departments, enabling applicants to receive expert assistance and accelerated loan processing. Financial institutions can also deploy Eltropy’s AI-powered platform to handle routine queries about application status, loan rates, and payments.