Eltropy, the leading conversations platform for community financial institutions (CFIs), today announced that Park City Credit Union has successfully implemented Eltropy’s full suite of digital solutions, reducing call wait times and expanding service capabilities without needing additional resources.
The $350 million credit union in central Wisconsin faced challenges common to rural financial institutions: difficulty staffing remote branches and evolving member demographics. Their journey began with text messaging, which showed immediate impact – while voice messages typically got one response out of ten – text messages saw six to seven members responding.
