The Marketing & Business Development Council of America’s Credit Unions awarded SchoolsFirst Federal Credit Union seven Diamond Awards, one of the credit union industry’s most competitive annual marketing recognition programs.
The Diamond Awards honor outstanding creative campaigns judged on both creative excellence and measurable results across more than 30 categories. Entries are judged by panels of experienced credit union marketing professionals from across the country, with the program drawing over a thousand entries in recent years.
SchoolsFirst FCU campaigns received honors in the following categories at the Marketing, PR & Development Council Conference on March 24 in Aurora, Colorado:
Annual Reports: 2024 Annual Report
Audience-Specific Marketing: First-Time Auto Buyer Campaign
Audience-Specific Marketing: University Awareness
Complete Campaign: Member Fraud Awareness Digital Advertising
Email: Marketing in Pairs (Participation)
Radio or Streaming Ad: Money Moment Public Relations Campaign
Youth Membership: Baby Steps Campaign
“These awards reflect the talent and creativity of our strategic marketing team, as well as their commitment to developing campaigns that deliver real value to our Members,” said Bill Cheney, Chief Executive Officer at SchoolsFirst FCU. “From fraud prevention to reaching young Members and first-time auto buyers, each campaign demonstrates how targeted, thoughtful communications can educate and engage our Members and improve their financial well-being.”
