Credit union is the first in the Pacific Northwest to offer a Spanish-speaking chatbot
New York, July 26, 2023 – Glia, the customer interaction leader unifying Digital Customer Service (DCS), phone and automated self-service on a single platform, has partnered with $1.7 billion-asset Unitus Community Credit Union to successfully launch a Spanish-speaking chatbot.
Unitus experienced a 32% increase in Spanish-speaking members last year, prompting them to team with trusted partner Glia to deliver a chatbot that could interact with these members how they’re most comfortable. With the chatbot, the credit union can now automate routine sales and service interactions in Spanish and seamlessly transfer members to a live representative if needed. The credit union is dedicated to member choice across all touchpoints and has a team of more than 50 Spanish-speaking employees that can provide effective support.
“We are proud to be the first credit union in Oregon to offer a Spanish-language ChatBot,” said Steven Stapp, President and CEO of Unitus Community Credit Union. “Nearly 9% of Oregonians speak Spanish as their primary language in the home. We believe communication and relationship-building is at the heart of our service model, and this new tool will help improve access to anyone who prefers a Spanish-language interaction.”
