The Member Story Project
The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.
They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.
Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.
The Member Story Project is sponsored by Callahan & Associates
When 1 Conversation Changes Everything
One afternoon, a member walked into a University Credit Union branch planning to make a simple deposit. During a friendly conversation, our team noticed she had a credit card with us that she’d held for quite some time … at an interest rate of 20%. Recognizing an opportunity to help her save money and improve […]
Every Interaction Matters: Building Trust Through Care
During a busy day in Member Services, one of our supervisors stepped in to support the team and assist members in the queue. A member was dealing with fraud on their Visa card and was understandably concerned. The member needed guidance on the dispute process and reassurance about their account security. What might seem like […]
Quick Thinking Stops A Scam In Its Tracks
An elderly member recently visited our branch to request a large cash withdrawal to pay a contractor for home construction. As our representative spoke with him, it became clear something was not right. The person claiming to be the contractor had actually driven the member to the branch and was waiting outside, which immediately raised […]
A Kind Gesture Makes All The Difference
A member recently visited our main branch to take care of a VISA card issue. While waiting, she had to leave abruptly for work and accidentally left without the card. Unfortunately, she was babysitting several children and was unable to return during business hours. One of our representatives stepped in right away, de-escalating the situation […]
Clothes And Kindness For A Member In Need
Affinity Plus Federal Credit Union
When Sarah walked into the Winona branch to open a new account, no one expected how much her visit would impact the day. She didn’t have proof of address, so after chatting with Neelie, she headed to the Winona State Housing office and returned shortly after. While waiting, staff overheard Sarah on the phone with […]
A Person, Not A Checklist
Affinity Plus Federal Credit Union
Anissa Keyes Powell founded Arubah Emotional Health Services to provide culturally responsive care for marginalized communities, integrating therapy and indigenous healing and expanding through partnerships to deliver mental health support where it’s needed most. Anissa’s entrepreneurial spirit also led her to purchase and renovate the Northside Epicenter, a 20,000-square-foot historic building that now houses 14 […]
Justice Federal Credit Union Recognized as a 2026 Best Place to Work in Virginia
Mark L. Robnett Announced as New CUES Board Chair
State Employees’ Credit Union Helps North Carolinians Build Financial Skills Through Free Education Events
Final call for Michigan schools to apply for LAFCU’s $10K Innovation for Education Grant
Community Credit Union Renews Core Processing Partnership with Synergent
Quavo Unveils Industry’s First AI-Powered Analyst Delivering End-to-End 24/7 Dispute Automation
CUES Announces Mark Robnett as New Board Chair
Virginia Business Announces Chartway Credit Union as One of the 2026 Best Places to Work in Virginia for Second Consecutive Year
Cooperative Credit Union Association Launches Data Strategy Assessment Initiative Powered by Arkatechture
St. Cloud Financial Credit Union Surpasses 10 Bitcoin in Digital Asset Vault Milestone
EECU Supports 8th Annual Laotian Educational Conference
Baker Market Update – Week in Review: March 27, 2026
Quavo Named Winner of the 2026 CreditUnions.com Innovation Series Fraud Prevention and Resolution Category
For Immediate Release – Peake Federal Credit Union Appoints Stacie Sloan as President/CEO
Vizo Financial’s April 2026 Education Calendar
CreditUnions.com Wraps Up The 2026 Innovation Series
LAFCU to host free Shred Day event April 25
36 Innovators, One Transformative Program: Introducing the 2026 CUES Emerge Cohort
2026 ALM First Financial Institute Wraps Up with Insightful Key Takeaways after 3-Days of Learning
Sound Credit Union Welcomes Jamie Mullenix as SVP/Chief People and Culture Office
Day 1 of ALM First Financial Institute Kicks Off with Economic Overview, Depository Trends & Timely Insights
For Immediate Release – Securityplus Federal Credit Union Elevates Strategy and Lending Leadership with Key Executive Moves
Orsa Credit Union Selects Appli to Modernize Digital Member Experience
University of Lending: Strengthening Credit Union Lending from the Inside Out
SchoolsFirst FCU Partners with Friends of Sacramento Arts for the 2026 Heroes of Arts Education Gala
BAXTER CREDIT UNION (BCU) ANNOUNCES CEO SUCCESSION PLAN
Kemba Credit Union Selects Arkatechture as Strategic Data Analytics Partner
LAFCU promotes Morgan Pray to vice president of ATM/ITM operations
Women make up 60% of the workforce at 3Rivers Federal Credit Union
ACUMA Recognized with Great Benefits Award from Mployer
Justice Federal Credit Union Recognized as a 2026 Best Place to Work in Virginia
Mark L. Robnett Announced as New CUES Board Chair
State Employees’ Credit Union Helps North Carolinians Build Financial Skills Through Free Education Events
Final call for Michigan schools to apply for LAFCU’s $10K Innovation for Education Grant
Community Credit Union Renews Core Processing Partnership with Synergent
Quavo Unveils Industry’s First AI-Powered Analyst Delivering End-to-End 24/7 Dispute Automation
CUES Announces Mark Robnett as New Board Chair
Virginia Business Announces Chartway Credit Union as One of the 2026 Best Places to Work in Virginia for Second Consecutive Year
Cooperative Credit Union Association Launches Data Strategy Assessment Initiative Powered by Arkatechture
St. Cloud Financial Credit Union Surpasses 10 Bitcoin in Digital Asset Vault Milestone
EECU Supports 8th Annual Laotian Educational Conference
Baker Market Update – Week in Review: March 27, 2026
Quavo Named Winner of the 2026 CreditUnions.com Innovation Series Fraud Prevention and Resolution Category
For Immediate Release – Peake Federal Credit Union Appoints Stacie Sloan as President/CEO
Vizo Financial’s April 2026 Education Calendar
CreditUnions.com Wraps Up The 2026 Innovation Series
LAFCU to host free Shred Day event April 25
36 Innovators, One Transformative Program: Introducing the 2026 CUES Emerge Cohort
2026 ALM First Financial Institute Wraps Up with Insightful Key Takeaways after 3-Days of Learning
Sound Credit Union Welcomes Jamie Mullenix as SVP/Chief People and Culture Office
Day 1 of ALM First Financial Institute Kicks Off with Economic Overview, Depository Trends & Timely Insights
For Immediate Release – Securityplus Federal Credit Union Elevates Strategy and Lending Leadership with Key Executive Moves
Orsa Credit Union Selects Appli to Modernize Digital Member Experience
University of Lending: Strengthening Credit Union Lending from the Inside Out
SchoolsFirst FCU Partners with Friends of Sacramento Arts for the 2026 Heroes of Arts Education Gala
BAXTER CREDIT UNION (BCU) ANNOUNCES CEO SUCCESSION PLAN
Kemba Credit Union Selects Arkatechture as Strategic Data Analytics Partner
LAFCU promotes Morgan Pray to vice president of ATM/ITM operations
Women make up 60% of the workforce at 3Rivers Federal Credit Union
ACUMA Recognized with Great Benefits Award from Mployer
Justice Federal Credit Union Recognized as a 2026 Best Place to Work in Virginia
Mark L. Robnett Announced as New CUES Board Chair
State Employees’ Credit Union Helps North Carolinians Build Financial Skills Through Free Education Events
Final call for Michigan schools to apply for LAFCU’s $10K Innovation for Education Grant
Community Credit Union Renews Core Processing Partnership with Synergent
Quavo Unveils Industry’s First AI-Powered Analyst Delivering End-to-End 24/7 Dispute Automation