The Member Story Project
The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.
They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.
Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.
The Member Story Project is sponsored by Callahan & Associates
No Drive-Thru? No Problem!
At our Cypress branch, we don’t have a drive-thru — but that didn’t stop one of our incredible team members from going the extra mile. When a member who had recently undergone hip surgery arrived and needed assistance with a withdrawal, Sophia didn’t hesitate. She stepped outside and walked right up to the member’s vehicle […]
A Commitment To Security
Affinity Federal Credit Union
An Affinity member contacted us to recognize the outstanding service provided by one of our senior specialists during a recent fraud-related incident. What initially appeared to be an unauthorized credit card transaction ultimately revealed a more serious situation involving unauthorized access to the member’s bank account. Through her attentiveness and keen listening skills, our representative […]
Preventing A Scam And Creating Member Loyalty
A member came in requesting a $9,000 cash withdrawal. She initially worked with one of our tellers, who asked standard questions about the purpose of such a large cash withdrawal. After this, the member stepped outside to make a phone call, then returned and asked the assistant branch manager (ABM) to process the withdrawal instead. […]
Exceptional Care During Change
Marie assisted a long‑time member, age 78, who has relied on Call 24 telephone banking for nearly 28 years to manage her finances. Because the member does not drive, the transition to the new virtual assistant, PAT, felt overwhelming and frightening. She called in extremely upset and anxious, sharing concerns about speaking sensitive information out […]
Guidance, Trust, And A Path To Homeownership
Sidney Federal Credit Union
When I first met this member two years ago, she was seeking a small personal loan to cover car repairs. She was concerned about being approved due to ongoing health issues that limited her ability to work regular hours. She had already been denied by other financial institutions and decided to apply with us as […]
How One Employee’s Attention To Detail Protected A Member At Her Most Vulnerable Moment
When Amy answered a routine incoming call, nothing immediately suggested this interaction would turn into a powerful example of why vigilance — and heart — matter so much in member service. The caller claimed to be a member requesting access to online banking. But almost right away, small details didn’t line up. The voice on […]
SchoolsFirst Federal Credit Union Celebrates School Employee Appreciation Night at May 1 Angels Game
Tower Federal Credit Union Earns Great Place to Work® Certification™ Eight Years in a Row!
Gulf Winds Credit Union Strengthens Senior Leadership Team with Executive Promotions
CUNA Strategic Services and Association of Vermont Credit Unions Launch Statewide Initiative to Drive Credit Union Growth, Combat Fraud, and Accelerate Innovation
BCU EARNS 2026-2027 GREAT PLACE TO WORK CERTIFICATION™
Corporate Central Holds 45th Annual Meeting and Announces Board of Directors
Sharetec Appoints New Chief Revenue Officer to Drive Transformational Growth
Justice Federal Credit Union Announces Strong First Quarter 2026 Results and Continued Member Impact
Girl Scouts Visit Peach State Federal Credit Union’s Abbeville Branch to Earn Financial Literacy Badge
Tower Wealth Management Surpasses $1 Billion in Brokerage and Advisory Assets
Barbara Brooks, Teacher at Shriners Children’s Hospital in partnership with the Sacramento City Unified School District, Named 2025/2026 ABC10’s Teacher of the Year
CoVantage Credit Union Announces Appointment of Matt Kaudy as President and CEO
Chris Felton Receives One of the Credit Union Industry’s Highest Honors
$59 Billion State Employees’ Credit Union Signs with Corelation, Selecting the KeyStone Core to Enhance its Member Service Experience
$59 Billion State Employees’ Credit Union Signs with Corelation, Selecting the KeyStone Core to Enhance its Member Service Experience
Baker Market Update – Week in Review: May 15, 2026
Credit Unions Demonstrate Strength And Stability In First Quarter 2026
Gulf Winds Welcomes Pete Lauter as Vice President of Wealth Management
Coastal Credit Union Foundation Announces $300k in Grants for Q1 2026
Family Trust Foundation Hosts 18th Annual Charity Golf Tournament
From Risk into Readiness: An Inside Look at Vizo Financial’s 2026 Risk Management Conference
CUES Leadership & Organizational Services Brings Tailored Strategic Solutions to the Industry
NASCUS Opens Pierre Jay Award Nominations, Reveals 2026 Summit Agenda and Speakers
ALM First Welcomes Matt Motyka as Director, Advisory Services
Free May 30 mixer to help entrepreneurs market their businesses
Greater Texas Credit Union Promotes Lisa Back to EVP
Harvard Federal Credit Union Selects Arkatechture as Its Data Analytics Partner
Redwood Credit Union celebrates local entrepreneurs during Small Business Month
Baker Market Update – Week in Review: May 08, 2026
Hometown Bank Selects Square 1 Credit Suite by Suntell
SchoolsFirst Federal Credit Union Celebrates School Employee Appreciation Night at May 1 Angels Game
Tower Federal Credit Union Earns Great Place to Work® Certification™ Eight Years in a Row!
Gulf Winds Credit Union Strengthens Senior Leadership Team with Executive Promotions
CUNA Strategic Services and Association of Vermont Credit Unions Launch Statewide Initiative to Drive Credit Union Growth, Combat Fraud, and Accelerate Innovation
BCU EARNS 2026-2027 GREAT PLACE TO WORK CERTIFICATION™
Corporate Central Holds 45th Annual Meeting and Announces Board of Directors
Sharetec Appoints New Chief Revenue Officer to Drive Transformational Growth
Justice Federal Credit Union Announces Strong First Quarter 2026 Results and Continued Member Impact
Girl Scouts Visit Peach State Federal Credit Union’s Abbeville Branch to Earn Financial Literacy Badge
Tower Wealth Management Surpasses $1 Billion in Brokerage and Advisory Assets
Barbara Brooks, Teacher at Shriners Children’s Hospital in partnership with the Sacramento City Unified School District, Named 2025/2026 ABC10’s Teacher of the Year
CoVantage Credit Union Announces Appointment of Matt Kaudy as President and CEO
Chris Felton Receives One of the Credit Union Industry’s Highest Honors
$59 Billion State Employees’ Credit Union Signs with Corelation, Selecting the KeyStone Core to Enhance its Member Service Experience
$59 Billion State Employees’ Credit Union Signs with Corelation, Selecting the KeyStone Core to Enhance its Member Service Experience
Baker Market Update – Week in Review: May 15, 2026
Credit Unions Demonstrate Strength And Stability In First Quarter 2026
Gulf Winds Welcomes Pete Lauter as Vice President of Wealth Management
Coastal Credit Union Foundation Announces $300k in Grants for Q1 2026
Family Trust Foundation Hosts 18th Annual Charity Golf Tournament
From Risk into Readiness: An Inside Look at Vizo Financial’s 2026 Risk Management Conference
CUES Leadership & Organizational Services Brings Tailored Strategic Solutions to the Industry
NASCUS Opens Pierre Jay Award Nominations, Reveals 2026 Summit Agenda and Speakers
ALM First Welcomes Matt Motyka as Director, Advisory Services
Free May 30 mixer to help entrepreneurs market their businesses
Greater Texas Credit Union Promotes Lisa Back to EVP
Harvard Federal Credit Union Selects Arkatechture as Its Data Analytics Partner
Redwood Credit Union celebrates local entrepreneurs during Small Business Month
Baker Market Update – Week in Review: May 08, 2026
Hometown Bank Selects Square 1 Credit Suite by Suntell
SchoolsFirst Federal Credit Union Celebrates School Employee Appreciation Night at May 1 Angels Game
Tower Federal Credit Union Earns Great Place to Work® Certification™ Eight Years in a Row!
Gulf Winds Credit Union Strengthens Senior Leadership Team with Executive Promotions
CUNA Strategic Services and Association of Vermont Credit Unions Launch Statewide Initiative to Drive Credit Union Growth, Combat Fraud, and Accelerate Innovation
BCU EARNS 2026-2027 GREAT PLACE TO WORK CERTIFICATION™
Corporate Central Holds 45th Annual Meeting and Announces Board of Directors