The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

When 1 Conversation Changes Everything

One afternoon, a member walked into a University Credit Union branch planning to make a simple deposit. During a friendly conversation, our team noticed she had a credit card with us that she’d held for quite some time … at an interest rate of 20%. Recognizing an opportunity to help her save money and improve […]

Every Interaction Matters: Building Trust Through Care

During a busy day in Member Services, one of our supervisors stepped in to support the team and assist members in the queue. A member was dealing with fraud on their Visa card and was understandably concerned. The member needed guidance on the dispute process and reassurance about their account security. What might seem like […]

Quick Thinking Stops A Scam In Its Tracks

An elderly member recently visited our branch to request a large cash withdrawal to pay a contractor for home construction. As our representative spoke with him, it became clear something was not right. The person claiming to be the contractor had actually driven the member to the branch and was waiting outside, which immediately raised […]

A Kind Gesture Makes All The Difference

A member recently visited our main branch to take care of a VISA card issue. While waiting, she had to leave abruptly for work and accidentally left without the card. Unfortunately, she was babysitting several children and was unable to return during business hours. One of our representatives stepped in right away, de-escalating the situation […]

Clothes And Kindness For A Member In Need

Affinity Plus Federal Credit Union

When Sarah walked into the Winona branch to open a new account, no one expected how much her visit would impact the day. She didn’t have proof of address, so after chatting with Neelie, she headed to the Winona State Housing office and returned shortly after. While waiting, staff overheard Sarah on the phone with […]

A Person, Not A Checklist

Affinity Plus Federal Credit Union

Anissa Keyes Powell founded Arubah Emotional Health Services to provide culturally responsive care for marginalized communities, integrating therapy and indigenous healing and expanding through partnerships to deliver mental health support where it’s needed most. Anissa’s entrepreneurial spirit also led her to purchase and renovate the Northside Epicenter, a 20,000-square-foot historic building that now houses 14 […]

Callahan & Associates And CU Strategic Planning Holds Its First In-Person CDFI Executive Roundtable

Washington, DC – Callahan & Associates and CU Strategic Planning, a Callahan company, will host their first in-person CDFI Executive Roundtable on May ...
Making A Difference

LAFCU wins statewide innovation award for tackling financial instability at its roots

LANSING, Mich. — A bold new approach to community investment has earned LAFCU statewide recognition. The Michigan Credit Union League ...
Personnel Promotions

CU*SOUTH Board Member Cindy Lindsey Named 2026 Advocacy Ambassador

CU*SOUTH, a 100% credit union-owned credit union service organization (CUSO) that provides essential products and solutions for credit unions, is ...
Making A Difference

TriUnity Foundation Raises $250,000 in 2026, Expands to 13 Partners Supporting Individuals Facing Life-Threatening Illness

TriUnity Foundation announced today that it has raised a total of $250,000 in 2026, including funds generated at its recent ...
Making A Difference

Indiana Members Credit Union Contributes $10,000 to Strides for Sarcoma for Cancer Awareness Card

On behalf of Indiana Members Credit Union members, IMCU recently presented a check for $10,000 to Strides for Sarcoma as ...
Marketing

Tower Federal Credit Union Wins Two Prestigious Diamond Awards Honoring Marketing Excellence

Tower Federal Credit Union (Tower) has been named a multiple award winner in the prestigious 2026 Diamond Awards, presented by ...
Operations & HR

Redwood Credit Union relocates Ukiah branch to modern new site

Redwood Credit Union (RCU) has moved its Ukiah branch from its current location at 195 S. Orchard Boulevard to a ...
Marketing

Fresno Compact Honors EECU for Longstanding Commitment to Education

FRESNO, Calif. (April 24, 2026) – Educational Employees Credit Union (EECU) has been recognized by the Fresno Compact with the ...
Personnel Promotions

LAFCU promotes BethAnn Bailey and Diane Myall to leadership roles

LANSING, Mich. — LAFCU has promoted BethAnn Bailey to branch manager and Diane Myall to assistant quality assurance manager, recognizing ...
Charity Events

LAFCU to award $2,500 in grants to Michigan teachers

LANSING, Mich. — LAFCU is once again accepting applications for its Teachers Grant Contest, providing financial support to educators across ...
Making A Difference

Gulf Winds Credit Union Contributes $10,000 Gift to Rally Gulf Coast for Childhood Cancer Research

Pensacola, Florida (April 23, 2025) – Gulf Winds Credit Union is proud to contribute a $10,000 gift to Rally Gulf ...
Strategic Partnerships

Three Credit Unions Partner with myCUmortgage for Comprehensive Home Loan Products and Services

As this year’s spring homebuying season continues to build momentum, myCUmortgage announced partnerships with three credit unions that are ready ...
Technology

Alogent Receives Federal Reserve Authorization to Directly Exchange X9 Check Image Files for Banks and Credit Unions, Expanding its Role as a Payments Infrastructure Provider

Alogent announced it has been authorized by the Federal Reserve to send and receive X9 check image exchange files on ...
Making A Difference

EECU Celebrates Kings County Educators at Annual Excellence in Education Awards

FRESNO, Calif. (April 22, 2026) – Educational Employees Credit Union (EECU) partnered once again with the Kings County Office of ...
Making A Difference

Family Trust joins with Phillis Wheatley Community Center and Furman University’s Riley Institute to Launch Financial Program

Family Trust Federal Credit Union is partnering with the Phillis Wheatley Community Center and Furman University’s Riley Institute to launch ...
Other

Celebrating 90 years of impact: BECU releases 2025 Annual Report

BECU, the fifth largest credit union in the U.S., released its 2025 Annual Report today, marking 90 years of strengthening ...
Other

The Illinois Credit Union League Announces Board of Directors and Officers

The Illinois Credit Union League (ICUL) today announced the results of its 2026 Board of Directors election following the League’s ...
Other

Boucoup Wins Gold Stevie® Award in 2026 American Business Awards®

Boucoup won a Gold Stevie® Award in the 2026 American Business Awards® in the Apps for Family & Kids category, ...
Personnel Promotions

Maine Family Federal Credit Union Appoints Kaj Johansen as Vice President of Lending

Lewiston, ME – Maine Family Federal Credit Union is pleased to announce the appointment of Kaj Johansen as Vice President ...
Other

SchoolsFirst FCU Partners with Santa Maria-Bonita School District to Celebrate 2nd Annual Excellence in Education Awards Gala

SchoolsFirst Federal Union partnered with the Santa Maria-Bonita School District for the 2nd Annual Excellence in Education Awards Gala, held ...
Other

Meriwest Credit Union Celebrates the Grand Reopening of Its Newly Remodeled Santa Clara Branch

Meriwest Credit Union celebrated the grand opening of its newly remodeled Santa Clara branch, marking a renewed investment in serving ...
Charity Events

Gulf Winds Credit Union Raises Over $100,000 in Chip in Fore Charity Golf Tournament

Good morning, My name is Meghan Lyons, and I am the Communications Specialist at Gulf Winds Credit Union. On behalf ...
Personnel Promotions

Kayvee Kondapalli Named EVP and CIO at Greater Texas|Aggieland Credit Union

Greater Texas|Aggieland Credit Union has promoted Kayvee Kondapalli to Executive Vice President & Chief Information Officer, recognizing his transformative impact ...
Operations & HR

Callahan Welcomes Joshua R. Polanin And Jason Ross To The Team

Washington, DC  – Callahan & Associates announced the recent additions of Joshua R. Polanin, Vice President of Analytics & Applied AI, ...
Industry Analysis & Trends

Baker Market Update – Week in Review: April 17, 2026

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

EECU Sponsors Regional School Safety Symposium

FRESNO, Calif. (April 17, 2026) – Educational Employees Credit Union (EECU) proudly partnered with the Tulare County Office of Education ...
Investments

ALM First Launches Inaugural Loan Fund for Credit Unions

Dallas, Texas – ALM First, a strategic partner for more than 350 financial institutions nationwide, has successfully launched a first ...
Technology

Victory Bank Selects AccuAccount to Streamline Loan Imaging, Exception Tracking, and Audit Readiness

Victory Bank has selected Alogent’s AccuAccount to modernize its commercial lending workflows, including imaging, tracking, and audit processes, as part ...
Personnel Promotions

LAFCU promotes Jamie Jones to contact center branch manager

LANSING, Mich. — Jamie Jones serves as branch manager of LAFCU’s contact center, following her advancement from assistant branch manager.
Personnel Promotions

For Immediate Release – Boston Firefighters Credit Union Appoints Elizabeth Adcock as Chief Digital & Information Officer

Boston, MA, April 16, 2026. Boston Firefighters Credit Union (BFCU) is pleased to announce the appointment of Elizabeth Adcock as ...

Callahan & Associates And CU Strategic Planning Holds Its First In-Person CDFI Executive Roundtable

Washington, DC – Callahan & Associates and CU Strategic Planning, a Callahan company, will host their first in-person CDFI Executive Roundtable on May ...
Making A Difference

LAFCU wins statewide innovation award for tackling financial instability at its roots

LANSING, Mich. — A bold new approach to community investment has earned LAFCU statewide recognition. The Michigan Credit Union League ...
Personnel Promotions

CU*SOUTH Board Member Cindy Lindsey Named 2026 Advocacy Ambassador

CU*SOUTH, a 100% credit union-owned credit union service organization (CUSO) that provides essential products and solutions for credit unions, is ...
Making A Difference

TriUnity Foundation Raises $250,000 in 2026, Expands to 13 Partners Supporting Individuals Facing Life-Threatening Illness

TriUnity Foundation announced today that it has raised a total of $250,000 in 2026, including funds generated at its recent ...
Making A Difference

Indiana Members Credit Union Contributes $10,000 to Strides for Sarcoma for Cancer Awareness Card

On behalf of Indiana Members Credit Union members, IMCU recently presented a check for $10,000 to Strides for Sarcoma as ...
Marketing

Tower Federal Credit Union Wins Two Prestigious Diamond Awards Honoring Marketing Excellence

Tower Federal Credit Union (Tower) has been named a multiple award winner in the prestigious 2026 Diamond Awards, presented by ...
Operations & HR

Redwood Credit Union relocates Ukiah branch to modern new site

Redwood Credit Union (RCU) has moved its Ukiah branch from its current location at 195 S. Orchard Boulevard to a ...
Marketing

Fresno Compact Honors EECU for Longstanding Commitment to Education

FRESNO, Calif. (April 24, 2026) – Educational Employees Credit Union (EECU) has been recognized by the Fresno Compact with the ...
Personnel Promotions

LAFCU promotes BethAnn Bailey and Diane Myall to leadership roles

LANSING, Mich. — LAFCU has promoted BethAnn Bailey to branch manager and Diane Myall to assistant quality assurance manager, recognizing ...
Charity Events

LAFCU to award $2,500 in grants to Michigan teachers

LANSING, Mich. — LAFCU is once again accepting applications for its Teachers Grant Contest, providing financial support to educators across ...
Making A Difference

Gulf Winds Credit Union Contributes $10,000 Gift to Rally Gulf Coast for Childhood Cancer Research

Pensacola, Florida (April 23, 2025) – Gulf Winds Credit Union is proud to contribute a $10,000 gift to Rally Gulf ...
Strategic Partnerships

Three Credit Unions Partner with myCUmortgage for Comprehensive Home Loan Products and Services

As this year’s spring homebuying season continues to build momentum, myCUmortgage announced partnerships with three credit unions that are ready ...
Technology

Alogent Receives Federal Reserve Authorization to Directly Exchange X9 Check Image Files for Banks and Credit Unions, Expanding its Role as a Payments Infrastructure Provider

Alogent announced it has been authorized by the Federal Reserve to send and receive X9 check image exchange files on ...
Making A Difference

EECU Celebrates Kings County Educators at Annual Excellence in Education Awards

FRESNO, Calif. (April 22, 2026) – Educational Employees Credit Union (EECU) partnered once again with the Kings County Office of ...
Making A Difference

Family Trust joins with Phillis Wheatley Community Center and Furman University’s Riley Institute to Launch Financial Program

Family Trust Federal Credit Union is partnering with the Phillis Wheatley Community Center and Furman University’s Riley Institute to launch ...
Other

Celebrating 90 years of impact: BECU releases 2025 Annual Report

BECU, the fifth largest credit union in the U.S., released its 2025 Annual Report today, marking 90 years of strengthening ...
Other

The Illinois Credit Union League Announces Board of Directors and Officers

The Illinois Credit Union League (ICUL) today announced the results of its 2026 Board of Directors election following the League’s ...
Other

Boucoup Wins Gold Stevie® Award in 2026 American Business Awards®

Boucoup won a Gold Stevie® Award in the 2026 American Business Awards® in the Apps for Family & Kids category, ...
Personnel Promotions

Maine Family Federal Credit Union Appoints Kaj Johansen as Vice President of Lending

Lewiston, ME – Maine Family Federal Credit Union is pleased to announce the appointment of Kaj Johansen as Vice President ...
Other

SchoolsFirst FCU Partners with Santa Maria-Bonita School District to Celebrate 2nd Annual Excellence in Education Awards Gala

SchoolsFirst Federal Union partnered with the Santa Maria-Bonita School District for the 2nd Annual Excellence in Education Awards Gala, held ...
Other

Meriwest Credit Union Celebrates the Grand Reopening of Its Newly Remodeled Santa Clara Branch

Meriwest Credit Union celebrated the grand opening of its newly remodeled Santa Clara branch, marking a renewed investment in serving ...
Charity Events

Gulf Winds Credit Union Raises Over $100,000 in Chip in Fore Charity Golf Tournament

Good morning, My name is Meghan Lyons, and I am the Communications Specialist at Gulf Winds Credit Union. On behalf ...
Personnel Promotions

Kayvee Kondapalli Named EVP and CIO at Greater Texas|Aggieland Credit Union

Greater Texas|Aggieland Credit Union has promoted Kayvee Kondapalli to Executive Vice President & Chief Information Officer, recognizing his transformative impact ...
Operations & HR

Callahan Welcomes Joshua R. Polanin And Jason Ross To The Team

Washington, DC  – Callahan & Associates announced the recent additions of Joshua R. Polanin, Vice President of Analytics & Applied AI, ...
Industry Analysis & Trends

Baker Market Update – Week in Review: April 17, 2026

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

EECU Sponsors Regional School Safety Symposium

FRESNO, Calif. (April 17, 2026) – Educational Employees Credit Union (EECU) proudly partnered with the Tulare County Office of Education ...
Investments

ALM First Launches Inaugural Loan Fund for Credit Unions

Dallas, Texas – ALM First, a strategic partner for more than 350 financial institutions nationwide, has successfully launched a first ...
Technology

Victory Bank Selects AccuAccount to Streamline Loan Imaging, Exception Tracking, and Audit Readiness

Victory Bank has selected Alogent’s AccuAccount to modernize its commercial lending workflows, including imaging, tracking, and audit processes, as part ...
Personnel Promotions

LAFCU promotes Jamie Jones to contact center branch manager

LANSING, Mich. — Jamie Jones serves as branch manager of LAFCU’s contact center, following her advancement from assistant branch manager.
Personnel Promotions

For Immediate Release – Boston Firefighters Credit Union Appoints Elizabeth Adcock as Chief Digital & Information Officer

Boston, MA, April 16, 2026. Boston Firefighters Credit Union (BFCU) is pleased to announce the appointment of Elizabeth Adcock as ...

Callahan & Associates And CU Strategic Planning Holds Its First In-Person CDFI Executive Roundtable

Washington, DC – Callahan & Associates and CU Strategic Planning, a Callahan company, will host their first in-person CDFI Executive Roundtable on May 19-20, 2026, in Columbus, Ohio as part ...

LAFCU wins statewide innovation award for tackling financial instability at its roots

LANSING, Mich. — A bold new approach to community investment has earned LAFCU statewide recognition. The Michigan Credit Union League (MCUL) has named LAFCU the ...

CU*SOUTH Board Member Cindy Lindsey Named 2026 Advocacy Ambassador

CU*SOUTH, a 100% credit union-owned credit union service organization (CUSO) that provides essential products and solutions for credit unions, is proud to congratulate board member ...

TriUnity Foundation Raises $250,000 in 2026, Expands to 13 Partners Supporting Individuals Facing Life-Threatening Illness

TriUnity Foundation announced today that it has raised a total of $250,000 in 2026, including funds generated at its recent annual gala. The foundation has ...

Indiana Members Credit Union Contributes $10,000 to Strides for Sarcoma for Cancer Awareness Card

On behalf of Indiana Members Credit Union members, IMCU recently presented a check for $10,000 to Strides for Sarcoma as part of its exclusive Cancer ...

Tower Federal Credit Union Wins Two Prestigious Diamond Awards Honoring Marketing Excellence

Tower Federal Credit Union (Tower) has been named a multiple award winner in the prestigious 2026 Diamond Awards, presented by America’s Credit Unions. The annual ...
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