The Member Story Project
The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.
They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.
Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.
The Member Story Project is sponsored by Callahan & Associates
Protecting A Member In The Right Moment
Affinity Plus Federal Credit Union
When our member Steve came into the branch looking serious, member consultant Marisol started asking questions. He said he needed to take out $12,000 from a few different accounts because his daughter called him from jail and needed money to be paid to an attorney. Marisol asked if he spoke to his daughter, he said […]
A Cherished Presence And Notable Absence
Digital Federal Credit Union
In today’s fast-paced world, genuine human connections often feel rare. Yet, at DCU, the story of Larry and Duda is a powerful reminder that establishing relationships make a difference. Larry has been visiting one branch for years, long enough that his presence has become a cherished routine. He could easily be helped by anyone, yet […]
Finding The “Yes” In A Complex Car Deal
A member reached out to RCU Auto Services with questions regarding a complicated trade-in and private party purchase he wanted to complete. It involved trading in his current vehicle, which was underwater, while purchasing his brother-in-law’s car at the same time. Due to the complexity of the request, I knew I had to team up […]
The Power Of Priorities And Pressing Pause
I had the privilege of working with a Redwood Credit Union member, Linda, during a recent financial coaching appointment. She sought support in creating a budget to achieve her dream of homeownership while also planning for a comfortable retirement. My goal was to provide her with practical strategies and insights to help her balance these […]
A Business Member’s Journey From Struggle To Strategy
Being a Business Development Officer, I have the pleasure and opportunity to develop impactful relationships, create strategic partnerships, and help provide access to solution-based products and services to our business members and community. I reach out to new business members via a thank you email to ensure they have a resource for any immediate or […]
A Team That Said “Yes” — And Made It Happen.
When Luis and Marisol walked into our community homeownership workshop, they were carrying more than questions — they were carrying urgency. Their lease wasn’t being renewed, their move-out date was approaching fast, and they were expecting their first child any day. The mix of excitement and fear was unmistakable. After the workshop, our homeownership counselor […]
SchoolsFirst Federal Credit Union Celebrates School Employee Appreciation Night at May 1 Angels Game
SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, sponsored ...
Tower Federal Credit Union Earns Great Place to Work® Certification™ Eight Years in a Row!
Tower Federal Credit Union is proud to be Certified™ by Great Place to Work® for the eighth year in a ...
Gulf Winds Credit Union Strengthens Senior Leadership Team with Executive Promotions
Gulf Winds Credit Union Strengthens Senior Leadership Team with Executive Promotions Pensacola, Florida (May 20, 2025) – As part of ...
CUNA Strategic Services and Association of Vermont Credit Unions Launch Statewide Initiative to Drive Credit Union Growth, Combat Fraud, and Accelerate Innovation
CUNA Strategic Services (CSS) and the Association of Vermont Credit Unions (League) Services Corporation today announced a collaborative, statewide initiative ...
BCU EARNS 2026-2027 GREAT PLACE TO WORK CERTIFICATION™
BCU is proud to be Certified™ by Great Place To Work®. The prestigious award is based entirely on what current ...
Corporate Central Holds 45th Annual Meeting and Announces Board of Directors
Corporate Central brought together credit union leaders for its 45th annual meeting on Thursday, May 14, at the Monona Terrace ...
Sharetec Appoints New Chief Revenue Officer to Drive Transformational Growth
Sharetec, an innovative digital banking and core processing software company serving credit unions, has appointed Gary Napotnik as Chief Revenue ...
Justice Federal Credit Union Announces Strong First Quarter 2026 Results and Continued Member Impact
As many American households continue to face inflation, rising energy costs, and economic uncertainty, Justice Federal Credit Union (Justice Federal) ...
Girl Scouts Visit Peach State Federal Credit Union’s Abbeville Branch to Earn Financial Literacy Badge
Peach State Federal Credit Union recently welcomed a local Girl Scout troop to its Abbeville Branch for a hands-on financial ...
Tower Wealth Management Surpasses $1 Billion in Brokerage and Advisory Assets
Tower Wealth Management, the financial and investment services group located at Tower Federal Credit Union, announced today that it has ...
Barbara Brooks, Teacher at Shriners Children’s Hospital in partnership with the Sacramento City Unified School District, Named 2025/2026 ABC10’s Teacher of the Year
SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, in ...
CoVantage Credit Union Announces Appointment of Matt Kaudy as President and CEO
CoVantage Credit Union today announced that, following a nationwide search, Matt Kaudy has been appointed President and Chief Executive Officer, ...
Chris Felton Receives One of the Credit Union Industry’s Highest Honors
Corporate Central is proud to announce that Chris Felton, President/CEO, has been named a 2026 Credit Union House Hall of ...
$59 Billion State Employees’ Credit Union Signs with Corelation, Selecting the KeyStone Core to Enhance its Member Service Experience
State Employees’ Credit Union (SECU) has signed with credit union core processor Corelation, Inc., announcing plans to convert to the ...
$59 Billion State Employees’ Credit Union Signs with Corelation, Selecting the KeyStone Core to Enhance its Member Service Experience
State Employees’ Credit Union (SECU) has signed with credit union core processor Corelation, Inc., announcing plans to convert to the ...
Baker Market Update – Week in Review: May 15, 2026
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Credit Unions Demonstrate Strength And Stability In First Quarter 2026
Washington, DC – At a time when many American households are facing persistent inflation, rising energy costs, and economic uncertainty, the ...
Gulf Winds Welcomes Pete Lauter as Vice President of Wealth Management
Pensacola, Florida (May 14, 2026) – Gulf Winds Credit Union is pleased to announce that Pete Lauter has joined the ...
Coastal Credit Union Foundation Announces $300k in Grants for Q1 2026
The Coastal Credit Union Foundation has awarded $310,500 to 20 nonprofits in North Carolina during its Q1 2026 grant cycle. ...
Family Trust Foundation Hosts 18th Annual Charity Golf Tournament
The Family Trust Foundation, the charitable arm of Family Trust Federal Credit Union, announced today its upcoming Family Trust Charity ...
From Risk into Readiness: An Inside Look at Vizo Financial’s 2026 Risk Management Conference
Packed with educational sessions by risk management experts and opportunities to discuss ideas, as well as practical solutions, with credit ...
CUES Leadership & Organizational Services Brings Tailored Strategic Solutions to the Industry
Credit unions facing complex challenges now have a trusted industry advisor to turn to: CUES Leadership & Organizational Services.
NASCUS Opens Pierre Jay Award Nominations, Reveals 2026 Summit Agenda and Speakers
The National Association of State Credit Union Supervisors (NASCUS) is now accepting nominations for the 2026 Pierre Jay Award, the ...
ALM First Welcomes Matt Motyka as Director, Advisory Services
Dallas, Texas – ALM First, a strategic partner to more than 350 financial institutions nationwide, is pleased to welcome Matt ...
Free May 30 mixer to help entrepreneurs market their businesses
LANSING, Mich. — For many entrepreneurs, having a strong business idea is only the beginning. Knowing how to tell that ...
Greater Texas Credit Union Promotes Lisa Back to EVP
Greater Texas|Aggieland Credit Union has promoted Lisa Back, CFO, to Executive Vice President. Since joining the credit union in late ...
Harvard Federal Credit Union Selects Arkatechture as Its Data Analytics Partner
Harvard Federal Credit Union is Partnering with Arkatechture to Strengthen Data Strategy, Enhance Decision-Making, and Deliver Greater Value to Members
Redwood Credit Union celebrates local entrepreneurs during Small Business Month
During Small Business Month, Redwood Credit Union (RCU)—a full-service Northern California and Bay Area credit union providing personal and business ...
Baker Market Update – Week in Review: May 08, 2026
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Hometown Bank Selects Square 1 Credit Suite by Suntell
Hometown Bank has selected the Square 1 Credit Suite by Suntell as its commercial loan management solution, reinforcing its commitment ...
SchoolsFirst Federal Credit Union Celebrates School Employee Appreciation Night at May 1 Angels Game
SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, sponsored ...
Tower Federal Credit Union Earns Great Place to Work® Certification™ Eight Years in a Row!
Tower Federal Credit Union is proud to be Certified™ by Great Place to Work® for the eighth year in a ...
Gulf Winds Credit Union Strengthens Senior Leadership Team with Executive Promotions
Gulf Winds Credit Union Strengthens Senior Leadership Team with Executive Promotions Pensacola, Florida (May 20, 2025) – As part of ...
CUNA Strategic Services and Association of Vermont Credit Unions Launch Statewide Initiative to Drive Credit Union Growth, Combat Fraud, and Accelerate Innovation
CUNA Strategic Services (CSS) and the Association of Vermont Credit Unions (League) Services Corporation today announced a collaborative, statewide initiative ...
BCU EARNS 2026-2027 GREAT PLACE TO WORK CERTIFICATION™
BCU is proud to be Certified™ by Great Place To Work®. The prestigious award is based entirely on what current ...
Corporate Central Holds 45th Annual Meeting and Announces Board of Directors
Corporate Central brought together credit union leaders for its 45th annual meeting on Thursday, May 14, at the Monona Terrace ...
Sharetec Appoints New Chief Revenue Officer to Drive Transformational Growth
Sharetec, an innovative digital banking and core processing software company serving credit unions, has appointed Gary Napotnik as Chief Revenue ...
Justice Federal Credit Union Announces Strong First Quarter 2026 Results and Continued Member Impact
As many American households continue to face inflation, rising energy costs, and economic uncertainty, Justice Federal Credit Union (Justice Federal) ...
Girl Scouts Visit Peach State Federal Credit Union’s Abbeville Branch to Earn Financial Literacy Badge
Peach State Federal Credit Union recently welcomed a local Girl Scout troop to its Abbeville Branch for a hands-on financial ...
Tower Wealth Management Surpasses $1 Billion in Brokerage and Advisory Assets
Tower Wealth Management, the financial and investment services group located at Tower Federal Credit Union, announced today that it has ...
Barbara Brooks, Teacher at Shriners Children’s Hospital in partnership with the Sacramento City Unified School District, Named 2025/2026 ABC10’s Teacher of the Year
SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, in ...
CoVantage Credit Union Announces Appointment of Matt Kaudy as President and CEO
CoVantage Credit Union today announced that, following a nationwide search, Matt Kaudy has been appointed President and Chief Executive Officer, ...
Chris Felton Receives One of the Credit Union Industry’s Highest Honors
Corporate Central is proud to announce that Chris Felton, President/CEO, has been named a 2026 Credit Union House Hall of ...
$59 Billion State Employees’ Credit Union Signs with Corelation, Selecting the KeyStone Core to Enhance its Member Service Experience
State Employees’ Credit Union (SECU) has signed with credit union core processor Corelation, Inc., announcing plans to convert to the ...
$59 Billion State Employees’ Credit Union Signs with Corelation, Selecting the KeyStone Core to Enhance its Member Service Experience
State Employees’ Credit Union (SECU) has signed with credit union core processor Corelation, Inc., announcing plans to convert to the ...
Baker Market Update – Week in Review: May 15, 2026
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Credit Unions Demonstrate Strength And Stability In First Quarter 2026
Washington, DC – At a time when many American households are facing persistent inflation, rising energy costs, and economic uncertainty, the ...
Gulf Winds Welcomes Pete Lauter as Vice President of Wealth Management
Pensacola, Florida (May 14, 2026) – Gulf Winds Credit Union is pleased to announce that Pete Lauter has joined the ...
Coastal Credit Union Foundation Announces $300k in Grants for Q1 2026
The Coastal Credit Union Foundation has awarded $310,500 to 20 nonprofits in North Carolina during its Q1 2026 grant cycle. ...
Family Trust Foundation Hosts 18th Annual Charity Golf Tournament
The Family Trust Foundation, the charitable arm of Family Trust Federal Credit Union, announced today its upcoming Family Trust Charity ...
From Risk into Readiness: An Inside Look at Vizo Financial’s 2026 Risk Management Conference
Packed with educational sessions by risk management experts and opportunities to discuss ideas, as well as practical solutions, with credit ...
CUES Leadership & Organizational Services Brings Tailored Strategic Solutions to the Industry
Credit unions facing complex challenges now have a trusted industry advisor to turn to: CUES Leadership & Organizational Services.
NASCUS Opens Pierre Jay Award Nominations, Reveals 2026 Summit Agenda and Speakers
The National Association of State Credit Union Supervisors (NASCUS) is now accepting nominations for the 2026 Pierre Jay Award, the ...
ALM First Welcomes Matt Motyka as Director, Advisory Services
Dallas, Texas – ALM First, a strategic partner to more than 350 financial institutions nationwide, is pleased to welcome Matt ...
Free May 30 mixer to help entrepreneurs market their businesses
LANSING, Mich. — For many entrepreneurs, having a strong business idea is only the beginning. Knowing how to tell that ...
Greater Texas Credit Union Promotes Lisa Back to EVP
Greater Texas|Aggieland Credit Union has promoted Lisa Back, CFO, to Executive Vice President. Since joining the credit union in late ...
Harvard Federal Credit Union Selects Arkatechture as Its Data Analytics Partner
Harvard Federal Credit Union is Partnering with Arkatechture to Strengthen Data Strategy, Enhance Decision-Making, and Deliver Greater Value to Members
Redwood Credit Union celebrates local entrepreneurs during Small Business Month
During Small Business Month, Redwood Credit Union (RCU)—a full-service Northern California and Bay Area credit union providing personal and business ...
Baker Market Update – Week in Review: May 08, 2026
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Hometown Bank Selects Square 1 Credit Suite by Suntell
Hometown Bank has selected the Square 1 Credit Suite by Suntell as its commercial loan management solution, reinforcing its commitment ...
SchoolsFirst Federal Credit Union Celebrates School Employee Appreciation Night at May 1 Angels Game
SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, sponsored a special night to honor ...
Tower Federal Credit Union Earns Great Place to Work® Certification™ Eight Years in a Row!
Tower Federal Credit Union is proud to be Certified™ by Great Place to Work® for the eighth year in a row—and the recognition comes straight ...
Gulf Winds Credit Union Strengthens Senior Leadership Team with Executive Promotions
Gulf Winds Credit Union Strengthens Senior Leadership Team with Executive Promotions Pensacola, Florida (May 20, 2025) – As part of its continued leadership evolution, Gulf ...
CUNA Strategic Services and Association of Vermont Credit Unions Launch Statewide Initiative to Drive Credit Union Growth, Combat Fraud, and Accelerate Innovation
CUNA Strategic Services (CSS) and the Association of Vermont Credit Unions (League) Services Corporation today announced a collaborative, statewide initiative focused on working together to ...
BCU EARNS 2026-2027 GREAT PLACE TO WORK CERTIFICATION™
BCU is proud to be Certified™ by Great Place To Work®. The prestigious award is based entirely on what current employees say about their experience ...
Corporate Central Holds 45th Annual Meeting and Announces Board of Directors
Corporate Central brought together credit union leaders for its 45th annual meeting on Thursday, May 14, at the Monona Terrace Community & Convention Center in ...