The Member Story Project
The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.
They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.
Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.
The Member Story Project is sponsored by Callahan & Associates
Preventing A Scam And Creating Member Loyalty
A member came in requesting a $9,000 cash withdrawal. She initially worked with one of our tellers, who asked standard questions about the purpose of such a large cash withdrawal. After this, the member stepped outside to make a phone call, then returned and asked the assistant branch manager (ABM) to process the withdrawal instead. […]
Exceptional Care During Change
Marie assisted a long‑time member, age 78, who has relied on Call 24 telephone banking for nearly 28 years to manage her finances. Because the member does not drive, the transition to the new virtual assistant, PAT, felt overwhelming and frightening. She called in extremely upset and anxious, sharing concerns about speaking sensitive information out […]
Guidance, Trust, And A Path To Homeownership
Sidney Federal Credit Union
When I first met this member two years ago, she was seeking a small personal loan to cover car repairs. She was concerned about being approved due to ongoing health issues that limited her ability to work regular hours. She had already been denied by other financial institutions and decided to apply with us as […]
How One Employee’s Attention To Detail Protected A Member At Her Most Vulnerable Moment
When Amy answered a routine incoming call, nothing immediately suggested this interaction would turn into a powerful example of why vigilance — and heart — matter so much in member service. The caller claimed to be a member requesting access to online banking. But almost right away, small details didn’t line up. The voice on […]
A Simple Pause Saves A Member From A Pop-Up Scam
When a member came into the branch requesting a wire transfer to repay a loan, our financial service representative immediately knew something didn’t feel right. The member seemed unsure about the details but insisted she knew the person she was sending money to. Our representative took a moment to ask a few additional questions. In […]
When ‘Denied’ Isn’t the Final Answer
Sidney Federal Credit Union
Angela called in extremely stressed and overwhelmed by debt and life circumstances. What started as a financial conversation quickly became much more. She shared her history, including prior bankruptcy, ongoing health struggles, chemotherapy, and recent hardships like medical issues and her refrigerator failing. It was clear she needed support not just financially, but emotionally as […]
Credit Unions Raise $506,230 for CMN Hospitals at Credit Union Cherry Blossom 10 Mile & 5K
SchoolsFirst Federal Credit Union Ranked #1 in Member Satisfaction by JD Power for the Second Consecutive Year
3Rivers Credit Union Partners with Local Organizations to Expand Real-World Financial Education Across Indiana
Appli CEO Tim Pranger to Demo AI-Powered Lending Tools at Financial Brand Forum
Redwood Credit Union receives two Diamond Awards for marketing excellence at America’s Credit Unions competition
Chartway Credit Union Wins Sixth Straight USA Today Top Workplaces Award
LAFCU honors longtime board members whose guidance shaped decades of growth
Registration Now Open for 2026 ALM First Financial Forum
Sound Credit Union and Junior Achievement Expand Partnership
SchoolsFirst Federal Credit Union Earns Seven Diamond Awards from America’s Credit Unions
OCEANAIR FCU TO LAUNCH SUITE OF STUDENT CHOICE LENDING SOLUTIONS
Spotlighting the Industry’s Trailblazers: 2026 CUES Awards Nominations Now Open
Mainstreet Credit Union Selects Arkatechture as Strategic Data Analytics Partner to Accelerate Digital Transformation
BCU SHINES IN 2026 DIAMOND AWARDS HONORING MARKETING EXCELLENCE
LGE Community Credit Union recognized with Diamond Award for outstanding social media efforts
Baker Market Update – Week in Review: April 03, 2026
Great Plains FCU Selects Brad Schneider as New VP of Information Technology
LAFCU recognized as a 2026 Inclusive Workplace
Alogent’s Unify Shortlisted for Best PayTech Solution for Banks and FIs at the Banking Tech Awards USA 2026
Callahan Introduces Dashboard-Level AI Analysis In Peer Suite
Justice Federal Credit Union Recognized as a 2026 Best Place to Work in Virginia
Mark L. Robnett Announced as New CUES Board Chair
State Employees’ Credit Union Helps North Carolinians Build Financial Skills Through Free Education Events
Final call for Michigan schools to apply for LAFCU’s $10K Innovation for Education Grant
Community Credit Union Renews Core Processing Partnership with Synergent
Quavo Unveils Industry’s First AI-Powered Analyst Delivering End-to-End 24/7 Dispute Automation
CUES Announces Mark Robnett as New Board Chair
Virginia Business Announces Chartway Credit Union as One of the 2026 Best Places to Work in Virginia for Second Consecutive Year
Cooperative Credit Union Association Launches Data Strategy Assessment Initiative Powered by Arkatechture
St. Cloud Financial Credit Union Surpasses 10 Bitcoin in Digital Asset Vault Milestone
Credit Unions Raise $506,230 for CMN Hospitals at Credit Union Cherry Blossom 10 Mile & 5K
SchoolsFirst Federal Credit Union Ranked #1 in Member Satisfaction by JD Power for the Second Consecutive Year
3Rivers Credit Union Partners with Local Organizations to Expand Real-World Financial Education Across Indiana
Appli CEO Tim Pranger to Demo AI-Powered Lending Tools at Financial Brand Forum
Redwood Credit Union receives two Diamond Awards for marketing excellence at America’s Credit Unions competition
Chartway Credit Union Wins Sixth Straight USA Today Top Workplaces Award
LAFCU honors longtime board members whose guidance shaped decades of growth
Registration Now Open for 2026 ALM First Financial Forum
Sound Credit Union and Junior Achievement Expand Partnership
SchoolsFirst Federal Credit Union Earns Seven Diamond Awards from America’s Credit Unions
OCEANAIR FCU TO LAUNCH SUITE OF STUDENT CHOICE LENDING SOLUTIONS
Spotlighting the Industry’s Trailblazers: 2026 CUES Awards Nominations Now Open
Mainstreet Credit Union Selects Arkatechture as Strategic Data Analytics Partner to Accelerate Digital Transformation
BCU SHINES IN 2026 DIAMOND AWARDS HONORING MARKETING EXCELLENCE
LGE Community Credit Union recognized with Diamond Award for outstanding social media efforts
Baker Market Update – Week in Review: April 03, 2026
Great Plains FCU Selects Brad Schneider as New VP of Information Technology
LAFCU recognized as a 2026 Inclusive Workplace
Alogent’s Unify Shortlisted for Best PayTech Solution for Banks and FIs at the Banking Tech Awards USA 2026
Callahan Introduces Dashboard-Level AI Analysis In Peer Suite
Justice Federal Credit Union Recognized as a 2026 Best Place to Work in Virginia
Mark L. Robnett Announced as New CUES Board Chair
State Employees’ Credit Union Helps North Carolinians Build Financial Skills Through Free Education Events
Final call for Michigan schools to apply for LAFCU’s $10K Innovation for Education Grant
Community Credit Union Renews Core Processing Partnership with Synergent
Quavo Unveils Industry’s First AI-Powered Analyst Delivering End-to-End 24/7 Dispute Automation
CUES Announces Mark Robnett as New Board Chair
Virginia Business Announces Chartway Credit Union as One of the 2026 Best Places to Work in Virginia for Second Consecutive Year
Cooperative Credit Union Association Launches Data Strategy Assessment Initiative Powered by Arkatechture
St. Cloud Financial Credit Union Surpasses 10 Bitcoin in Digital Asset Vault Milestone
Credit Unions Raise $506,230 for CMN Hospitals at Credit Union Cherry Blossom 10 Mile & 5K
SchoolsFirst Federal Credit Union Ranked #1 in Member Satisfaction by JD Power for the Second Consecutive Year
3Rivers Credit Union Partners with Local Organizations to Expand Real-World Financial Education Across Indiana
Appli CEO Tim Pranger to Demo AI-Powered Lending Tools at Financial Brand Forum
Redwood Credit Union receives two Diamond Awards for marketing excellence at America’s Credit Unions competition
Chartway Credit Union Wins Sixth Straight USA Today Top Workplaces Award