The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

Second Chances Start Before Release

A formerly incarcerated individual recently walked into one of American 1 Credit Union’s branches shortly after release and asked to work with our team. During the conversation, the member expressed heartfelt gratitude for American 1’s involvement inside the correctional facility and for the time our staff invested before release ever occurred. They shared that this […]

No Drive-Thru? No Problem!

At our Cypress branch, we don’t have a drive-thru — but that didn’t stop one of our incredible team members from going the extra mile. When a member who had recently undergone hip surgery arrived and needed assistance with a withdrawal, Sophia didn’t hesitate. She stepped outside and walked right up to the member’s vehicle […]

A Commitment To Security

Affinity Federal Credit Union

An Affinity member contacted us to recognize the outstanding service provided by one of our senior specialists during a recent fraud-related incident. What initially appeared to be an unauthorized credit card transaction ultimately revealed a more serious situation involving unauthorized access to the member’s bank account. Through her attentiveness and keen listening skills, our representative […]

Preventing A Scam And Creating Member Loyalty

A member came in requesting a $9,000 cash withdrawal. She initially worked with one of our tellers, who asked standard questions about the purpose of such a large cash withdrawal. After this, the member stepped outside to make a phone call, then returned and asked the assistant branch manager (ABM) to process the withdrawal instead. […]

Exceptional Care During Change

Marie assisted a long‑time member, age 78, who has relied on Call 24 telephone banking for nearly 28 years to manage her finances. Because the member does not drive, the transition to the new virtual assistant, PAT, felt overwhelming and frightening. She called in extremely upset and anxious, sharing concerns about speaking sensitive information out […]

Guidance, Trust, And A Path To Homeownership

Sidney Federal Credit Union

When I first met this member two years ago, she was seeking a small personal loan to cover car repairs. She was concerned about being approved due to ongoing health issues that limited her ability to work regular hours. She had already been denied by other financial institutions and decided to apply with us as […]

Personnel Promotions

LAFCU promotes Jamie Jones to contact center branch manager

LANSING, Mich. — Jamie Jones serves as branch manager of LAFCU’s contact center, following her advancement from assistant branch manager.
Personnel Promotions

For Immediate Release – Boston Firefighters Credit Union Appoints Elizabeth Adcock as Chief Digital & Information Officer

Boston, MA, April 16, 2026. Boston Firefighters Credit Union (BFCU) is pleased to announce the appointment of Elizabeth Adcock as ...
New Product Releases

NASCUS and Critical Ops Launch the 2026 Fraud School 

The National Association of State Credit Union Supervisors (NASCUS), in partnership with Critical Ops, announce the launch of the 2026 ...
New Product Releases

Callahan Gives Every Credit Union Access To Performance Insights

Washington, DC – Callahan & Associates announced today the launch of CU Profiles, a new free plan within its performance ...
Strategic Partnerships

Tower Federal Credit Union and the Baltimore Orioles Announce New Bird Bath Sponsorship at Camden Yards

[Laurel, Maryland – April 15, 2026] The fan-favorite Bird Bath at Oriole Park at Camden Yards is set to make ...
Making A Difference

Tower Federal Credit Union Hosts Free Shred Day To Fight Fraud & Prevent Identity Theft

[April 14, 2026 – Laurel, MD] Tower Federal Credit Union hosted a free Shred Day on April 11, 2026, at ...
Marketing

Synergent and Partner Bayer Heritage Federal Credit Union Recognized with Two Diamond Awards from America’s Credit Unions

WESTBTROOK, ME (April 14, 2026) – Synergent is pleased to announce it has received two Diamond Awards from America’s Credit ...
Making A Difference

CU*SOUTH Board Member Jimmy Smith Inducted into Credit Union House Hall of Leaders

CU*SOUTH, a 100% credit union-owned credit union service organization (CUSO) that provides essential products and solutions for credit unions, is ...
Technology

Corelation Surpasses 300 Total Clients as 12 Credit Unions Select the KeyStone Core in First Quarter 2026

Demonstrating continued confidence from credit unions nationwide, Corelation, Inc., proudly announces that 12 credit unions (cumulative total of $9.4 billion ...
Lending

Student Choice Launches Employer Choice to Boost the Financial Resilience of Working Americans

With financial stress on the rise for many Americans, CU Student Choice Partners, LLC (Student Choice) is branching beyond its ...
Marketing

Century Federal Credit Union Named Official Credit Union of the Cleveland Guardians

CLEVELAND, OH – Century Federal Credit Union (Century FCU) is proud to announce that it has been named the Official ...
Charity Events

Credit Unions Raise $506,230 for CMN Hospitals at Credit Union Cherry Blossom 10 Mile & 5K

Washington, D.C. (April 12, 2026) – Credit Unions and industry partners presented a $506,230 donation from Credit Union Miracle Day ...
Other

SchoolsFirst Federal Credit Union Ranked #1 in Member Satisfaction by JD Power for the Second Consecutive Year

For the second year in a row, SchoolsFirst Federal Credit Union has earned the top ranking in the JD Power ...
Making A Difference

3Rivers Credit Union Partners with Local Organizations to Expand Real-World Financial Education Across Indiana

3Rivers Federal Credit Union has partnered with Junior Achievement of Northern Indiana and Fort Wayne Community Schools to develop and ...
Marketing

Appli CEO Tim Pranger to Demo AI-Powered Lending Tools at Financial Brand Forum

Appli, the creator of the industry’s first AI-powered smart financial calculator, today announced that Founder and CEO Tim Pranger will ...
Other

Redwood Credit Union receives two Diamond Awards for marketing excellence at America’s Credit Unions competition

Redwood Credit Union has won two Diamond Awards in America’s Credit Unions Marketing, PR & Development Council’s annual nationwide competition ...
Other

Chartway Credit Union Wins Sixth Straight USA Today Top Workplaces Award

Chartway Credit Union is proud to announce that it has earned the prestigious 2026 USA Today Top Workplaces Award for ...

LAFCU honors longtime board members whose guidance shaped decades of growth

LANSING, Mich. — LAFCU employees gave a standing ovation to retiring members of its board of directors during the credit ...

Registration Now Open for 2026 ALM First Financial Forum

Dallas, Texas – Financial institution executives and board members are encouraged to register now for ALM First’s 2026 Financial Forum, ...
Making A Difference

Sound Credit Union and Junior Achievement Expand Partnership

TACOMA, Wash. – Sound Credit Union (Sound) celebrated its partnership with Junior Achievement of Washington (JA) with a ribbon-cutting ceremony ...
Other

SchoolsFirst Federal Credit Union Earns Seven Diamond Awards from America’s Credit Unions

The Marketing & Business Development Council of America’s Credit Unions awarded SchoolsFirst Federal Credit Union seven Diamond Awards, one of ...
Lending

OCEANAIR FCU TO LAUNCH SUITE OF STUDENT CHOICE LENDING SOLUTIONS

CU Student Choice announced its student loan and refinance solutions will soon be available to members of OceanAir Federal Credit ...
Other

Spotlighting the Industry’s Trailblazers: 2026 CUES Awards Nominations Now Open

MADISON, WI — April 8, 2026 — Nominations are open through May 15 for the 2026 CUES Awards & Recognition ...
Strategic Partnerships

Mainstreet Credit Union Selects Arkatechture as Strategic Data Analytics Partner to Accelerate Digital Transformation

Mainstreet Credit Union’s partnership with Arkatechture will empower faster decision-making, predictive insights, and more personalized member service.
Marketing

BCU SHINES IN 2026 DIAMOND AWARDS HONORING MARKETING EXCELLENCE 

BCU was among 181 credit unions nationwide honored with the prestigious Diamond Awards at the America’s Credit Unions Marketing, PR ...
Marketing

LGE Community Credit Union recognized with Diamond Award for outstanding social media efforts

LGE Community Credit Union was recently named as a winner of a Diamond Award, the America’s Credit Unions Marketing, PR ...
Industry Analysis & Trends

Baker Market Update – Week in Review: April 03, 2026

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Personnel Promotions

Great Plains FCU Selects Brad Schneider as New VP of Information Technology

Joplin, MO — Great Plains Federal Credit Union has selected Brad Schneider to serve as its new Vice President of Information ...

LAFCU recognized as a 2026 Inclusive Workplace

LANSING, Mich. — LAFCU, a Michigan-based credit union, has been recognized as a 2026 Inclusive Workplace by Best Companies Group. The ...
Technology

Alogent’s Unify Shortlisted for Best PayTech Solution for Banks and FIs at the Banking Tech Awards USA 2026

Unify has been named a finalist for Best PayTech Solution for Banks & FIs at the 2026 Banking Tech Awards ...
Personnel Promotions

LAFCU promotes Jamie Jones to contact center branch manager

LANSING, Mich. — Jamie Jones serves as branch manager of LAFCU’s contact center, following her advancement from assistant branch manager.
Personnel Promotions

For Immediate Release – Boston Firefighters Credit Union Appoints Elizabeth Adcock as Chief Digital & Information Officer

Boston, MA, April 16, 2026. Boston Firefighters Credit Union (BFCU) is pleased to announce the appointment of Elizabeth Adcock as ...
New Product Releases

NASCUS and Critical Ops Launch the 2026 Fraud School 

The National Association of State Credit Union Supervisors (NASCUS), in partnership with Critical Ops, announce the launch of the 2026 ...
New Product Releases

Callahan Gives Every Credit Union Access To Performance Insights

Washington, DC – Callahan & Associates announced today the launch of CU Profiles, a new free plan within its performance ...
Strategic Partnerships

Tower Federal Credit Union and the Baltimore Orioles Announce New Bird Bath Sponsorship at Camden Yards

[Laurel, Maryland – April 15, 2026] The fan-favorite Bird Bath at Oriole Park at Camden Yards is set to make ...
Making A Difference

Tower Federal Credit Union Hosts Free Shred Day To Fight Fraud & Prevent Identity Theft

[April 14, 2026 – Laurel, MD] Tower Federal Credit Union hosted a free Shred Day on April 11, 2026, at ...
Marketing

Synergent and Partner Bayer Heritage Federal Credit Union Recognized with Two Diamond Awards from America’s Credit Unions

WESTBTROOK, ME (April 14, 2026) – Synergent is pleased to announce it has received two Diamond Awards from America’s Credit ...
Making A Difference

CU*SOUTH Board Member Jimmy Smith Inducted into Credit Union House Hall of Leaders

CU*SOUTH, a 100% credit union-owned credit union service organization (CUSO) that provides essential products and solutions for credit unions, is ...
Technology

Corelation Surpasses 300 Total Clients as 12 Credit Unions Select the KeyStone Core in First Quarter 2026

Demonstrating continued confidence from credit unions nationwide, Corelation, Inc., proudly announces that 12 credit unions (cumulative total of $9.4 billion ...
Lending

Student Choice Launches Employer Choice to Boost the Financial Resilience of Working Americans

With financial stress on the rise for many Americans, CU Student Choice Partners, LLC (Student Choice) is branching beyond its ...
Marketing

Century Federal Credit Union Named Official Credit Union of the Cleveland Guardians

CLEVELAND, OH – Century Federal Credit Union (Century FCU) is proud to announce that it has been named the Official ...
Charity Events

Credit Unions Raise $506,230 for CMN Hospitals at Credit Union Cherry Blossom 10 Mile & 5K

Washington, D.C. (April 12, 2026) – Credit Unions and industry partners presented a $506,230 donation from Credit Union Miracle Day ...
Other

SchoolsFirst Federal Credit Union Ranked #1 in Member Satisfaction by JD Power for the Second Consecutive Year

For the second year in a row, SchoolsFirst Federal Credit Union has earned the top ranking in the JD Power ...
Making A Difference

3Rivers Credit Union Partners with Local Organizations to Expand Real-World Financial Education Across Indiana

3Rivers Federal Credit Union has partnered with Junior Achievement of Northern Indiana and Fort Wayne Community Schools to develop and ...
Marketing

Appli CEO Tim Pranger to Demo AI-Powered Lending Tools at Financial Brand Forum

Appli, the creator of the industry’s first AI-powered smart financial calculator, today announced that Founder and CEO Tim Pranger will ...
Other

Redwood Credit Union receives two Diamond Awards for marketing excellence at America’s Credit Unions competition

Redwood Credit Union has won two Diamond Awards in America’s Credit Unions Marketing, PR & Development Council’s annual nationwide competition ...
Other

Chartway Credit Union Wins Sixth Straight USA Today Top Workplaces Award

Chartway Credit Union is proud to announce that it has earned the prestigious 2026 USA Today Top Workplaces Award for ...

LAFCU honors longtime board members whose guidance shaped decades of growth

LANSING, Mich. — LAFCU employees gave a standing ovation to retiring members of its board of directors during the credit ...

Registration Now Open for 2026 ALM First Financial Forum

Dallas, Texas – Financial institution executives and board members are encouraged to register now for ALM First’s 2026 Financial Forum, ...
Making A Difference

Sound Credit Union and Junior Achievement Expand Partnership

TACOMA, Wash. – Sound Credit Union (Sound) celebrated its partnership with Junior Achievement of Washington (JA) with a ribbon-cutting ceremony ...
Other

SchoolsFirst Federal Credit Union Earns Seven Diamond Awards from America’s Credit Unions

The Marketing & Business Development Council of America’s Credit Unions awarded SchoolsFirst Federal Credit Union seven Diamond Awards, one of ...
Lending

OCEANAIR FCU TO LAUNCH SUITE OF STUDENT CHOICE LENDING SOLUTIONS

CU Student Choice announced its student loan and refinance solutions will soon be available to members of OceanAir Federal Credit ...
Other

Spotlighting the Industry’s Trailblazers: 2026 CUES Awards Nominations Now Open

MADISON, WI — April 8, 2026 — Nominations are open through May 15 for the 2026 CUES Awards & Recognition ...
Strategic Partnerships

Mainstreet Credit Union Selects Arkatechture as Strategic Data Analytics Partner to Accelerate Digital Transformation

Mainstreet Credit Union’s partnership with Arkatechture will empower faster decision-making, predictive insights, and more personalized member service.
Marketing

BCU SHINES IN 2026 DIAMOND AWARDS HONORING MARKETING EXCELLENCE 

BCU was among 181 credit unions nationwide honored with the prestigious Diamond Awards at the America’s Credit Unions Marketing, PR ...
Marketing

LGE Community Credit Union recognized with Diamond Award for outstanding social media efforts

LGE Community Credit Union was recently named as a winner of a Diamond Award, the America’s Credit Unions Marketing, PR ...
Industry Analysis & Trends

Baker Market Update – Week in Review: April 03, 2026

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Personnel Promotions

Great Plains FCU Selects Brad Schneider as New VP of Information Technology

Joplin, MO — Great Plains Federal Credit Union has selected Brad Schneider to serve as its new Vice President of Information ...

LAFCU recognized as a 2026 Inclusive Workplace

LANSING, Mich. — LAFCU, a Michigan-based credit union, has been recognized as a 2026 Inclusive Workplace by Best Companies Group. The ...
Technology

Alogent’s Unify Shortlisted for Best PayTech Solution for Banks and FIs at the Banking Tech Awards USA 2026

Unify has been named a finalist for Best PayTech Solution for Banks & FIs at the 2026 Banking Tech Awards ...

LAFCU promotes Jamie Jones to contact center branch manager

LANSING, Mich. — Jamie Jones serves as branch manager of LAFCU’s contact center, following her advancement from assistant branch manager.

For Immediate Release – Boston Firefighters Credit Union Appoints Elizabeth Adcock as Chief Digital & Information Officer

Boston, MA, April 16, 2026. Boston Firefighters Credit Union (BFCU) is pleased to announce the appointment of Elizabeth Adcock as Chief Digital & Information Officer. ...

NASCUS and Critical Ops Launch the 2026 Fraud School 

The National Association of State Credit Union Supervisors (NASCUS), in partnership with Critical Ops, announce the launch of the 2026 Fraud School, which will take ...

Callahan Gives Every Credit Union Access To Performance Insights

Washington, DC – Callahan & Associates announced today the launch of CU Profiles, a new free plan within its performance measurement platform, Peer Suite. Built ...

Tower Federal Credit Union and the Baltimore Orioles Announce New Bird Bath Sponsorship at Camden Yards

[Laurel, Maryland – April 15, 2026] The fan-favorite Bird Bath at Oriole Park at Camden Yards is set to make an even bigger splash this ...

Tower Federal Credit Union Hosts Free Shred Day To Fight Fraud & Prevent Identity Theft

[April 14, 2026 – Laurel, MD] Tower Federal Credit Union hosted a free Shred Day on April 11, 2026, at its Laurel, Maryland branch, giving ...
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