The Member Story Project
The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.
They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.
Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.
The Member Story Project is sponsored by Callahan & Associates
No Drive-Thru? No Problem!
At our Cypress branch, we don’t have a drive-thru — but that didn’t stop one of our incredible team members from going the extra mile. When a member who had recently undergone hip surgery arrived and needed assistance with a withdrawal, Sophia didn’t hesitate. She stepped outside and walked right up to the member’s vehicle […]
A Commitment To Security
Affinity Federal Credit Union
An Affinity member contacted us to recognize the outstanding service provided by one of our senior specialists during a recent fraud-related incident. What initially appeared to be an unauthorized credit card transaction ultimately revealed a more serious situation involving unauthorized access to the member’s bank account. Through her attentiveness and keen listening skills, our representative […]
Preventing A Scam And Creating Member Loyalty
A member came in requesting a $9,000 cash withdrawal. She initially worked with one of our tellers, who asked standard questions about the purpose of such a large cash withdrawal. After this, the member stepped outside to make a phone call, then returned and asked the assistant branch manager (ABM) to process the withdrawal instead. […]
Exceptional Care During Change
Marie assisted a long‑time member, age 78, who has relied on Call 24 telephone banking for nearly 28 years to manage her finances. Because the member does not drive, the transition to the new virtual assistant, PAT, felt overwhelming and frightening. She called in extremely upset and anxious, sharing concerns about speaking sensitive information out […]
Guidance, Trust, And A Path To Homeownership
Sidney Federal Credit Union
When I first met this member two years ago, she was seeking a small personal loan to cover car repairs. She was concerned about being approved due to ongoing health issues that limited her ability to work regular hours. She had already been denied by other financial institutions and decided to apply with us as […]
How One Employee’s Attention To Detail Protected A Member At Her Most Vulnerable Moment
When Amy answered a routine incoming call, nothing immediately suggested this interaction would turn into a powerful example of why vigilance — and heart — matter so much in member service. The caller claimed to be a member requesting access to online banking. But almost right away, small details didn’t line up. The voice on […]
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Centra President and CEO Rick Silvers announces retirement; Centra’s Brad Davis named next President and CEO
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Safelight, Inc. Receives $500,000 Grant from SECU Foundation for Domestic Violence Shelter Expansion
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One Nevada Sets New Food Bank Donation Record During 75th Anniversary Year
Baker Market Update – Week in Review: November 14, 2025
Cloudvirga’s Loan Hub equips loan teams with modern tools for managing pipelines, tasks and borrower communication
One Nevada Ranked #1 Credit Union to Work for in 2025
Washington State College Students Innovate at First Hackathon Hosted By Sound Credit Union and UW Tacoma
Early-Bird Registration Now Open for 2026 ALM First Financial Institute
RCU donates $59,000 to expand access to healthy food for International Credit Union Day
Advia Credit Union Responds to Nationwide SNAP Benefit Reductions with Community Support
Meriwest Credit Union Officially Launches Meriwest Insurance Services
State Employees’ Credit Union Kicks Off Its Annual Holiday Toy Drive
For Immediate Release – Humanidei Welcomes Katy Zaleski as Leadership & Organizational Development Consultant
ALM First Wins Top Workplaces Culture Excellence Award
Mid-Hudson Valley Federal Credit Union Selects Razi Qadri as President/CEO
Baker Market Update – Week in Review: November 07, 2025
FAMILY TRUST FEDERAL CREDIT UNION NAMED BEST MORTGAGE LENDER/BROKER IN THE POST AND COURIER’S BEST OF YORK COUNTY AWARDS
Meriwest Credit Union Executive Named 2025 C-Suite Award Winner by Silicon Valley Business Journal
EECU Sponsors Magic of Storytelling Event Bringing Books to Fresno Students
Synergent and Partner Credit Unions Honored with Four MAC Award Wins
Open Lending Launches ApexOne Auto to Expand Auto Lending Decisioning to Full Spectrum of Borrowers
Central Willamette Credit Union Selects Cedric Bousquet as CFO
SchoolsFirst Federal Credit Union Names Michael Pfau SVP of Digital Experience
Synergent and Clutch Sign New Partnership
Meriwest Credit Union Announces Gene Fichtenholz as Vice President, Chief Technology Officer
BECU names Carla Costa-Perales as Chief Impact Officer
TowerCares Foundation Donates $70,000 to Local Food Banks to Help Marylanders Impacted by the Government Shutdown
CUNA Strategic Services Announces Huloop Automation as Latest Alliance Provider Driving Efficiency Through Work Intelligence and Automation for Credit Unions
Centra President and CEO Rick Silvers announces retirement; Centra’s Brad Davis named next President and CEO
Vizo Financial’s November 2025 Education Calendar
Safelight, Inc. Receives $500,000 Grant from SECU Foundation for Domestic Violence Shelter Expansion
Alogent Partners with Vine to Accelerate Commercial Lending Workflows
One Nevada Sets New Food Bank Donation Record During 75th Anniversary Year
For Immediate Release – Peake Federal Credit Union Appoints Stacie Sloan as President/CEO
Vizo Financial’s April 2026 Education Calendar
CreditUnions.com Wraps Up The 2026 Innovation Series
LAFCU to host free Shred Day event April 25
36 Innovators, One Transformative Program: Introducing the 2026 CUES Emerge Cohort
2026 ALM First Financial Institute Wraps Up with Insightful Key Takeaways after 3-Days of Learning