The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

When 1 Conversation Changes Everything

One afternoon, a member walked into a University Credit Union branch planning to make a simple deposit. During a friendly conversation, our team noticed she had a credit card with us that she’d held for quite some time … at an interest rate of 20%. Recognizing an opportunity to help her save money and improve […]

Every Interaction Matters: Building Trust Through Care

During a busy day in Member Services, one of our supervisors stepped in to support the team and assist members in the queue. A member was dealing with fraud on their Visa card and was understandably concerned. The member needed guidance on the dispute process and reassurance about their account security. What might seem like […]

Quick Thinking Stops A Scam In Its Tracks

An elderly member recently visited our branch to request a large cash withdrawal to pay a contractor for home construction. As our representative spoke with him, it became clear something was not right. The person claiming to be the contractor had actually driven the member to the branch and was waiting outside, which immediately raised […]

A Kind Gesture Makes All The Difference

A member recently visited our main branch to take care of a VISA card issue. While waiting, she had to leave abruptly for work and accidentally left without the card. Unfortunately, she was babysitting several children and was unable to return during business hours. One of our representatives stepped in right away, de-escalating the situation […]

Clothes And Kindness For A Member In Need

Affinity Plus Federal Credit Union

When Sarah walked into the Winona branch to open a new account, no one expected how much her visit would impact the day. She didn’t have proof of address, so after chatting with Neelie, she headed to the Winona State Housing office and returned shortly after. While waiting, staff overheard Sarah on the phone with […]

A Person, Not A Checklist

Affinity Plus Federal Credit Union

Anissa Keyes Powell founded Arubah Emotional Health Services to provide culturally responsive care for marginalized communities, integrating therapy and indigenous healing and expanding through partnerships to deliver mental health support where it’s needed most. Anissa’s entrepreneurial spirit also led her to purchase and renovate the Northside Epicenter, a 20,000-square-foot historic building that now houses 14 […]

Other

Vizo Financial Celebrates a Successful 2025 Financial Conference

A record number of people participated in Vizo Financial’s 2025 Financial Conference on September 10-12, in Asheville, N.C. Industry experts ...
Marketing

Callahan & Associates Announces Digital Legacy Sponsorship Of “Unsung Heroes” Exhibit At America’s Credit Union Museum

Washington, DC – Callahan & Associates is honored to serve as the Digital Legacy Sponsor for the upcoming “Woven in ...
Operations & HR

ACUMA Elects New Board Officers

ACUMA elected new Board officers at its 2025 Annual Conference: Alissa Sykes Tulloch (Chair), Jason Sasena (Vice Chair), Vince Salinas ...
Making A Difference

LGE Community Credit Union celebrates ribbon cutting of new building at Cobb County Safety Village

LGE Community Credit Union recently celebrated the completion of its building at the Cobb County Safety Village with a ribbon ...
Marketing

2025 ALM First Financial Forum Kicks-Off, Welcoming Over 200 Financial Professionals

BANFF – The 2025 ALM First Financial Forum kicked off yesterday at the Fairmont Banff Springs nestled in the breathtaking Canadian ...
Industry Analysis & Trends

Baker Market Update – Week in Review: September 19, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Investments

Raymond James Weekly Economics Commentary

Raymond James Weekly Economics Commentary
Technology

First Capital Federal Credit Union Modernizes Payment Processing with Alogent’s Cloud-Based Unify Platform

First Capital Federal Credit Union is accelerating its digital transformation by moving from Alogent’s on-premises payment solutions to a hosted ...
Making A Difference

NASCUS Awards Janet Powell with the Prestigious 2025 Pierre Jay Award

The National Association of State Credit Union Supervisors (NASCUS) is proud to announce that Janet M. Powell, Chief of Regulation ...
New Product Releases

Redwood Credit Union members save more than $1.5 million through new financial tools and coaching program

Redwood Credit Union (RCU) members have collectively saved more than $1.5 million in just eight months thanks to a suite ...
Technology

Alogent Named Finalist in AI and Mobile Banking Categories of 2025 Luminaries Awards

Alogent was named a finalist in two categories of the 2025 Luminaries Awards, which recognize innovation and impact across the ...
Making A Difference

SECU Foundation Grants $350,000 to Imprints Cares to Support New Family Resource Center

SECU Foundation has announced a $350,000 grant to Imprints Cares (IC) for the renovation of a Forsyth County property that ...
Making A Difference

SchoolsFirst FCU and Sacramento Republic FC Surprise and Honor 10 School Employees From Sacramento Area

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, recognized ...

Callahan & Associates’ Announces New 2026 CreditUnions.com Media Kit

Washington, DC – Callahan & Associates, a trusted leader in the credit union industry for nearly 40 years, is pleased ...
Personnel Promotions

Johns Hopkins Federal Credit Union Welcomes Kris Callahan as Vice President of People & Culture

Baltimore, MD, September 10, 2025. Johns Hopkins Federal Credit Union (JHFCU) is proud to announce the appointment of Kris Callahan ...
Other

Mark L. Robnett, Finalist in Credit Union Times 2025 Luminaries Awards

Mark L. Robnett, President & CEO of Justice Federal Credit Union (Justice Federal), has been named a finalist in the ...
Personnel Promotions

Meriwest Credit Union Promotes Jihong Huang to Chief Financial Officer

Meriwest Credit Union proudly announces Jihong Huang as our new Chief Financial Officer. Her proven leadership and financial acumen will ...
Personnel Promotions

Pasadena Federal Credit Union Appoints Hrach Kahwajian as Chief Financial Officer (CFO)

Pasadena, CA, September 11, 2025. Pasadena Federal Credit Union (PFCU) is pleased to announce the appointment of Hrach Kahwajian as ...
Making A Difference

SECU Foundation Awards Peacehaven Farm, Inc. $1 Million for Community Center and Campus Expansion

SECU Foundation has awarded Peacehaven Farm, Inc. in Guilford County with a $1 million grant for the construction of a ...
Industry Analysis & Trends

Baker Market Update – Week in Review: September 12, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Operations & HR

Corporate One Federal Credit Union Promotes Ryan Murphy to Executive Vice President and Chief Financial Officer

Corporate One Federal Credit Union, a leading provider of investment, funding, and payment solutions for credit unions nationwide, today announced ...
Industry Analysis & Trends

Filene uncovers strong financial impact for CDFI credit unions

New research from Filene, “Amplifying Your Credit Union’s Mission: Financial and Community Impacts of Being a CDFI,” illustrates how Community ...
Personnel Promotions

Sharetec Appoints New CEO and CTO to Elevate Customer Experience and Accelerate Innovation

Sharetec, a leading core processing and digital company known for its bold strategies and powerful technology, recently announced the key ...
Personnel Promotions

Pasadena Federal Credit Union Appoints Naomi Mead as Vice President of Strategic Projects & Process Improvement

Pasadena, CA, September 2, 2025. Pasadena Federal Credit Union (PFCU) is pleased to announce the appointment of Naomi Mead as ...
New Product Releases

Protecht announces Cognita: AI built for governance, risk, and compliance.

Protecht, a global leader in enterprise risk management software, today announces the upcoming release of Cognita, its embedded AI assistant ...
Personnel Promotions

Credit Union of New Jersey Selects Timothy Grossman as SVP/CFO

Ewing, NJ –Credit Union of New Jersey has selected Timothy Grossman to serve as its new Senior Vice President/Chief Financial Officer ...
New Product Releases

Appli Launches Guided Home Equity Calculator to Help Credit Unions Capture High-Value Lending Opportunities

Appli, a provider of AI-powered financial calculators for credit unions and community banks, today announced the launch of its Guided ...
Operations & HR

Christine Cho Is Appointed Chief Financial Officer of The Treasury Department Federal Credit Union

Washington, D.C. — September 8, 2025 — Treasury Department Federal Credit Union (TDFCU), Chartered in 1935 to serve employees of ...
Making A Difference

SchoolsFirst FCU Recognized for Financial Education and Community Engagement

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, received ...
Personnel Promotions

First U.S. Community Credit Union Selects Suzanne Wages as Vice President of Real Estate Lending & Servicing

Sacramento, CA, August 29, 2025. First U.S. Community Credit Union is pleased to announce the appointment of Suzanne Wages as ...
Other

Vizo Financial Celebrates a Successful 2025 Financial Conference

A record number of people participated in Vizo Financial’s 2025 Financial Conference on September 10-12, in Asheville, N.C. Industry experts ...
Marketing

Callahan & Associates Announces Digital Legacy Sponsorship Of “Unsung Heroes” Exhibit At America’s Credit Union Museum

Washington, DC – Callahan & Associates is honored to serve as the Digital Legacy Sponsor for the upcoming “Woven in ...
Operations & HR

ACUMA Elects New Board Officers

ACUMA elected new Board officers at its 2025 Annual Conference: Alissa Sykes Tulloch (Chair), Jason Sasena (Vice Chair), Vince Salinas ...
Making A Difference

LGE Community Credit Union celebrates ribbon cutting of new building at Cobb County Safety Village

LGE Community Credit Union recently celebrated the completion of its building at the Cobb County Safety Village with a ribbon ...
Marketing

2025 ALM First Financial Forum Kicks-Off, Welcoming Over 200 Financial Professionals

BANFF – The 2025 ALM First Financial Forum kicked off yesterday at the Fairmont Banff Springs nestled in the breathtaking Canadian ...
Industry Analysis & Trends

Baker Market Update – Week in Review: September 19, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Investments

Raymond James Weekly Economics Commentary

Raymond James Weekly Economics Commentary
Technology

First Capital Federal Credit Union Modernizes Payment Processing with Alogent’s Cloud-Based Unify Platform

First Capital Federal Credit Union is accelerating its digital transformation by moving from Alogent’s on-premises payment solutions to a hosted ...
Making A Difference

NASCUS Awards Janet Powell with the Prestigious 2025 Pierre Jay Award

The National Association of State Credit Union Supervisors (NASCUS) is proud to announce that Janet M. Powell, Chief of Regulation ...
New Product Releases

Redwood Credit Union members save more than $1.5 million through new financial tools and coaching program

Redwood Credit Union (RCU) members have collectively saved more than $1.5 million in just eight months thanks to a suite ...
Technology

Alogent Named Finalist in AI and Mobile Banking Categories of 2025 Luminaries Awards

Alogent was named a finalist in two categories of the 2025 Luminaries Awards, which recognize innovation and impact across the ...
Making A Difference

SECU Foundation Grants $350,000 to Imprints Cares to Support New Family Resource Center

SECU Foundation has announced a $350,000 grant to Imprints Cares (IC) for the renovation of a Forsyth County property that ...
Making A Difference

SchoolsFirst FCU and Sacramento Republic FC Surprise and Honor 10 School Employees From Sacramento Area

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, recognized ...

Callahan & Associates’ Announces New 2026 CreditUnions.com Media Kit

Washington, DC – Callahan & Associates, a trusted leader in the credit union industry for nearly 40 years, is pleased ...
Personnel Promotions

Johns Hopkins Federal Credit Union Welcomes Kris Callahan as Vice President of People & Culture

Baltimore, MD, September 10, 2025. Johns Hopkins Federal Credit Union (JHFCU) is proud to announce the appointment of Kris Callahan ...
Other

Mark L. Robnett, Finalist in Credit Union Times 2025 Luminaries Awards

Mark L. Robnett, President & CEO of Justice Federal Credit Union (Justice Federal), has been named a finalist in the ...
Personnel Promotions

Meriwest Credit Union Promotes Jihong Huang to Chief Financial Officer

Meriwest Credit Union proudly announces Jihong Huang as our new Chief Financial Officer. Her proven leadership and financial acumen will ...
Personnel Promotions

Pasadena Federal Credit Union Appoints Hrach Kahwajian as Chief Financial Officer (CFO)

Pasadena, CA, September 11, 2025. Pasadena Federal Credit Union (PFCU) is pleased to announce the appointment of Hrach Kahwajian as ...
Making A Difference

SECU Foundation Awards Peacehaven Farm, Inc. $1 Million for Community Center and Campus Expansion

SECU Foundation has awarded Peacehaven Farm, Inc. in Guilford County with a $1 million grant for the construction of a ...
Industry Analysis & Trends

Baker Market Update – Week in Review: September 12, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Operations & HR

Corporate One Federal Credit Union Promotes Ryan Murphy to Executive Vice President and Chief Financial Officer

Corporate One Federal Credit Union, a leading provider of investment, funding, and payment solutions for credit unions nationwide, today announced ...
Industry Analysis & Trends

Filene uncovers strong financial impact for CDFI credit unions

New research from Filene, “Amplifying Your Credit Union’s Mission: Financial and Community Impacts of Being a CDFI,” illustrates how Community ...
Personnel Promotions

Sharetec Appoints New CEO and CTO to Elevate Customer Experience and Accelerate Innovation

Sharetec, a leading core processing and digital company known for its bold strategies and powerful technology, recently announced the key ...
Personnel Promotions

Pasadena Federal Credit Union Appoints Naomi Mead as Vice President of Strategic Projects & Process Improvement

Pasadena, CA, September 2, 2025. Pasadena Federal Credit Union (PFCU) is pleased to announce the appointment of Naomi Mead as ...
New Product Releases

Protecht announces Cognita: AI built for governance, risk, and compliance.

Protecht, a global leader in enterprise risk management software, today announces the upcoming release of Cognita, its embedded AI assistant ...
Personnel Promotions

Credit Union of New Jersey Selects Timothy Grossman as SVP/CFO

Ewing, NJ –Credit Union of New Jersey has selected Timothy Grossman to serve as its new Senior Vice President/Chief Financial Officer ...
New Product Releases

Appli Launches Guided Home Equity Calculator to Help Credit Unions Capture High-Value Lending Opportunities

Appli, a provider of AI-powered financial calculators for credit unions and community banks, today announced the launch of its Guided ...
Operations & HR

Christine Cho Is Appointed Chief Financial Officer of The Treasury Department Federal Credit Union

Washington, D.C. — September 8, 2025 — Treasury Department Federal Credit Union (TDFCU), Chartered in 1935 to serve employees of ...
Making A Difference

SchoolsFirst FCU Recognized for Financial Education and Community Engagement

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, received ...
Personnel Promotions

First U.S. Community Credit Union Selects Suzanne Wages as Vice President of Real Estate Lending & Servicing

Sacramento, CA, August 29, 2025. First U.S. Community Credit Union is pleased to announce the appointment of Suzanne Wages as ...

Wings Credit Union Signs with Corelation, Selecting KeyStone to Elevate Its Future

Wings Credit Union has signed with Corelation, confirming their decision to select the KeyStone core to power what is a newly combined cooperative following a ...

FI Connect Expands with Home Improvement Lending Channel, Helping Credit Unions Access New Home Renovation Loan Opportunities

Origence, the leading credit union lending technology company in the U.S., announced that its subsidiary, FI Connect, has expanded its embedded financing program to include ...

Callahan & Gallup Welcome Two Credit Unions To The Member Engagement And Financial Wellbeing Consortium

Callahan & Associates, a recognized leader in performance measurement, leadership development, strategic advisory and community development for credit unions, and Gallup, a global analytics and ...

QuantyPhi Welcomes Max Bade as ALM & CECL Analyst

QuantyPhi, a wholly owned CUSO of Corporate Central, is pleased to welcome Max Bade as ALM & CECL Analyst as the organization continues expanding its ...

LAFCU, Quality Dairy partner for third annual Paczki Palooza to benefit local charities

LANSING, Mich. — LAFCU partnered with Quality Dairy for the third consecutive year as co-sponsor of Pączki Palooza, the popular pączki eating contest held Feb. ...

EECU Celebrates Fresno Unified Excellence in Education Honorees

FRESNO, Calif. (Feb. 20, 2026) – Educational Employees Credit Union (EECU) proudly sponsored the Fresno Unified School District’s annual Excellence in Education awards ceremony, an ...
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