The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

The Power Of Priorities And Pressing Pause

I had the privilege of working with a Redwood Credit Union member, Linda, during a recent financial coaching appointment. She sought support in creating a budget to achieve her dream of homeownership while also planning for a comfortable retirement. My goal was to provide her with practical strategies and insights to help her balance these […]

A Business Member’s Journey From Struggle To Strategy

Being a Business Development Officer, I have the pleasure and opportunity to develop impactful relationships, create strategic partnerships, and help provide access to solution-based products and services to our business members and community. I reach out to new business members via a thank you email to ensure they have a resource for any immediate or […]

A Team That Said “Yes” — And Made It Happen.

When Luis and Marisol walked into our community homeownership workshop, they were carrying more than questions — they were carrying urgency. Their lease wasn’t being renewed, their move-out date was approaching fast, and they were expecting their first child any day. The mix of excitement and fear was unmistakable. After the workshop, our homeownership counselor […]

Warmth + Wisdom = Radical Positive Impact

Everwise Credit Union

A couple walked into one of our branches seeking a home equity loan. Their banker learned that to cover their bills and support four young children, one partner worked four jobs and the other worked two. And still they barely made ends meet. The couple hoped to consolidate debt and simplify things with a home […]

An EV Scam Detected And Defeated

While assisting a Patelco Credit Union member at the San Jose branch, Christina learned they were being contacted by PG&E about a rebate opportunity for a pre-owned electric vehicle. The offer immediately raised Christina’s curiosity, prompting her to take a closer look at the member’s transaction history and ask a few more questions. What she […]

Quick Thinking Foils A Costly Scam

A Patelco Credit Union member recently visited the Folsom branch requesting two large cash withdrawals: $5,000 from one account and $13,000 from another. He stated the funds were for home repairs. However, when asked for details like the company name, scope of work, and payment timeline, he couldn’t provide clear answers and became visibly upset. […]

Personnel Promotions

For Immediate Release – NACUSO Appoints Randy Salser as President/CEO

Rio Rancho, NM, September 2, 2025. The National Association of Credit Union Service Organizations (NACUSO) has announced the appointment of ...
Strategic Partnerships

Prisma Campaigns and Arkatechture Launch Strategic Partnership for Financial Institutions to Turn Data Into Action

MIAMI, September 4, 2025 – Prisma Campaigns, a leading provider of omnichannel marketing automation for financial institutions, and Arkatechture, a ...
Strategic Partnerships

DaLand CUSO and Corelation Partner

DaLand CUSO Just Broke Open the $4 Trillion Digital Asset Vault – While Everyone Else is Still Looking for the ...
Making A Difference

TowerCares Foundation Awards $200,000 in College Scholarships to Support Future STEM Leaders

Recent high school graduate Sarah Voigt will enter her freshman year at Villanova University this fall with an extra $5,000 ...
Personnel Promotions

Securityplus Federal Credit Union Appoints Charissa Martin, Peter Minford, and Michael Gago to Drive Strategic Vision

Baltimore, MD, August 22, 2025. Securityplus Federal Credit Union, one of Maryland’s largest and most innovative credit unions, proudly announces ...
Lending

Credit Unions Expect Tariffs to Dampen Auto Sales but Majority Optimistic About Auto Portfolios

Compared to nine months ago, credit unions are more optimistic about auto finance – 77% vs 57%; majority expect significant ...
Industry Analysis & Trends

Baker Market Update – Week in Review: August 29, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Other

Countdown to Momentum 2025

Momentum 2025 expands on the success of Corporate Central’s Economic Outlook event with three powerful days of learning, networking, and ...
Lending

First Northern Credit Union Selects Appli to Modernize Member Lending Experience

Appli, a provider of artificial intelligence-powered financial calculators, today announced that First Northern Credit Union has selected its calculator platform ...
Other

Vizo Financial’s September 2025 Education Calendar

At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we ...
Personnel Promotions

Huntington Beach Credit Union Appoints Aron Harrington as President/CEO

Huntington Beach, CA, August 20, 2025. Huntington Beach Credit Union (HBCU) has announced the appointment of Aron Harrington as its ...
Strategic Partnerships

Strivve Brings One-of-a-Kind Cardholder Experiences as CUNA Strategic Services Newest Alliance Provider

CUNA Strategic Services (CSS) is pleased to introduce their newest strategic alliance with Strivve – a forward-thinking fintech dedicated to ...
Making A Difference

TriUnity Foundation Receives Largest Single Investment to Date with Donation from Google

Google has donated $10,000 as part of its Google Ad Grants, which provides nonprofits such as TriUnity Foundation funds in ...
Marketing

SchoolsFirst Federal Credit Union Receives Four National Awards for Financial Education Initiatives from Credit Union Financial Education Network

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, received ...
Investments

Raymond James Weekly Economics Commentary

Raymond James Weekly Economics Commentary
Industry Analysis & Trends

Baker Market Update – Week in Review: August 22, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

SECU Foundation Awards $300,000 Grant to Legal Aid of NC to Expand Services in Rural Areas

SECU Foundation recently announced a $300,000 grant to Legal Aid of NC (LANC). The funding will support the software development ...
Operations & HR

Alogent Celebrated as a 2025 Metro Atlanta Top Workplace for Second Consecutive Year

Alogent is proud to announce its recognition as a 2025 Top Workplaces winner by the Atlanta Journal-Constitution. This marks the ...
Making A Difference

SchoolsFirst Federal Credit Union Donates 3,200 Backpacks Throughout California

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, delivered ...
Lending

EECU Makes Homeownership More Attainable with Expanded Loan Options

FRESNO, Calif. (Aug. 20, 2025) – Educational Employees Credit Union (EECU) is making it easier for members to achieve their ...
Lending

Appli CEO Tim Pranger to Present AI-Powered Financial Calculator Solutions at FinovateFall 2025

Appli, a provider of artificial intelligence-powered financial calculators, today announced that Founder and CEO Tim Pranger will present at FinovateFall ...
Other

Orianna Valentine Recognized as Certified Credit Union Manager through CUES Emerge Program

Corporate Central proudly celebrates the achievement of Orianna Valentine, CCUFC, CDMP, aPCM®, Marketing Strategist, who has earned the Certified Credit ...
Making A Difference

DDJ Myers Becomes One of America’s Credit Unions Inaugural Visionary Providers

Phoenix, AZ – DDJ Myers, the well-known industry thought leader and ALM First Company, has recently joined as one of ...
Technology

New admin portal in Cloudvirga’s Tropos borrower platform puts lenders in the driver’s seat

Cloudvirga, a Stewart-owned provider of digital point-of-sale platforms for lenders, today announced the general availability of an admin portal for ...
Investments

Raymond James Weekly Economics Commentary

Raymond James Weekly Economics Commentary
Lending

More Credit Unions Join National Student Loan Marketplace, Showcasing Unique Solutions to Support Students and Families

Credit unions across the country have been deepening their role in education finance, and now, more and more are showcasing ...
Other

New CUES Governance Toolkit Equips CUs to Lead with Confidence and Clarity

CUES is proud to introduce CUES Governance Toolkit, a self-paced, five-part learning series designed to elevate credit union governance through ...
Operations & HR

LGE Community Credit Union Named a 2025 AJC Top Workplace

LGE Community Credit Union is proud to announce that it has been recognized as a Top Workplace by The Atlanta ...
Making A Difference

SchoolsFirst Federal Credit Union Raises Awareness for Children’s Hospital Orange County Through the 2025 CHOC Walk in the Park

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, helped ...
Making A Difference

Sound Credit Union Reveals 2025 Scholarship Recipients

TACOMA, WA – Sound Credit Union (Sound) is proud to honor the recipients of its 2025 scholarships for the 2025/26 ...
Personnel Promotions

For Immediate Release – NACUSO Appoints Randy Salser as President/CEO

Rio Rancho, NM, September 2, 2025. The National Association of Credit Union Service Organizations (NACUSO) has announced the appointment of ...
Strategic Partnerships

Prisma Campaigns and Arkatechture Launch Strategic Partnership for Financial Institutions to Turn Data Into Action

MIAMI, September 4, 2025 – Prisma Campaigns, a leading provider of omnichannel marketing automation for financial institutions, and Arkatechture, a ...
Strategic Partnerships

DaLand CUSO and Corelation Partner

DaLand CUSO Just Broke Open the $4 Trillion Digital Asset Vault – While Everyone Else is Still Looking for the ...
Making A Difference

TowerCares Foundation Awards $200,000 in College Scholarships to Support Future STEM Leaders

Recent high school graduate Sarah Voigt will enter her freshman year at Villanova University this fall with an extra $5,000 ...
Personnel Promotions

Securityplus Federal Credit Union Appoints Charissa Martin, Peter Minford, and Michael Gago to Drive Strategic Vision

Baltimore, MD, August 22, 2025. Securityplus Federal Credit Union, one of Maryland’s largest and most innovative credit unions, proudly announces ...
Lending

Credit Unions Expect Tariffs to Dampen Auto Sales but Majority Optimistic About Auto Portfolios

Compared to nine months ago, credit unions are more optimistic about auto finance – 77% vs 57%; majority expect significant ...
Industry Analysis & Trends

Baker Market Update – Week in Review: August 29, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Other

Countdown to Momentum 2025

Momentum 2025 expands on the success of Corporate Central’s Economic Outlook event with three powerful days of learning, networking, and ...
Lending

First Northern Credit Union Selects Appli to Modernize Member Lending Experience

Appli, a provider of artificial intelligence-powered financial calculators, today announced that First Northern Credit Union has selected its calculator platform ...
Other

Vizo Financial’s September 2025 Education Calendar

At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we ...
Personnel Promotions

Huntington Beach Credit Union Appoints Aron Harrington as President/CEO

Huntington Beach, CA, August 20, 2025. Huntington Beach Credit Union (HBCU) has announced the appointment of Aron Harrington as its ...
Strategic Partnerships

Strivve Brings One-of-a-Kind Cardholder Experiences as CUNA Strategic Services Newest Alliance Provider

CUNA Strategic Services (CSS) is pleased to introduce their newest strategic alliance with Strivve – a forward-thinking fintech dedicated to ...
Making A Difference

TriUnity Foundation Receives Largest Single Investment to Date with Donation from Google

Google has donated $10,000 as part of its Google Ad Grants, which provides nonprofits such as TriUnity Foundation funds in ...
Marketing

SchoolsFirst Federal Credit Union Receives Four National Awards for Financial Education Initiatives from Credit Union Financial Education Network

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, received ...
Investments

Raymond James Weekly Economics Commentary

Raymond James Weekly Economics Commentary
Industry Analysis & Trends

Baker Market Update – Week in Review: August 22, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

SECU Foundation Awards $300,000 Grant to Legal Aid of NC to Expand Services in Rural Areas

SECU Foundation recently announced a $300,000 grant to Legal Aid of NC (LANC). The funding will support the software development ...
Operations & HR

Alogent Celebrated as a 2025 Metro Atlanta Top Workplace for Second Consecutive Year

Alogent is proud to announce its recognition as a 2025 Top Workplaces winner by the Atlanta Journal-Constitution. This marks the ...
Making A Difference

SchoolsFirst Federal Credit Union Donates 3,200 Backpacks Throughout California

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, delivered ...
Lending

EECU Makes Homeownership More Attainable with Expanded Loan Options

FRESNO, Calif. (Aug. 20, 2025) – Educational Employees Credit Union (EECU) is making it easier for members to achieve their ...
Lending

Appli CEO Tim Pranger to Present AI-Powered Financial Calculator Solutions at FinovateFall 2025

Appli, a provider of artificial intelligence-powered financial calculators, today announced that Founder and CEO Tim Pranger will present at FinovateFall ...
Other

Orianna Valentine Recognized as Certified Credit Union Manager through CUES Emerge Program

Corporate Central proudly celebrates the achievement of Orianna Valentine, CCUFC, CDMP, aPCM®, Marketing Strategist, who has earned the Certified Credit ...
Making A Difference

DDJ Myers Becomes One of America’s Credit Unions Inaugural Visionary Providers

Phoenix, AZ – DDJ Myers, the well-known industry thought leader and ALM First Company, has recently joined as one of ...
Technology

New admin portal in Cloudvirga’s Tropos borrower platform puts lenders in the driver’s seat

Cloudvirga, a Stewart-owned provider of digital point-of-sale platforms for lenders, today announced the general availability of an admin portal for ...
Investments

Raymond James Weekly Economics Commentary

Raymond James Weekly Economics Commentary
Lending

More Credit Unions Join National Student Loan Marketplace, Showcasing Unique Solutions to Support Students and Families

Credit unions across the country have been deepening their role in education finance, and now, more and more are showcasing ...
Other

New CUES Governance Toolkit Equips CUs to Lead with Confidence and Clarity

CUES is proud to introduce CUES Governance Toolkit, a self-paced, five-part learning series designed to elevate credit union governance through ...
Operations & HR

LGE Community Credit Union Named a 2025 AJC Top Workplace

LGE Community Credit Union is proud to announce that it has been recognized as a Top Workplace by The Atlanta ...
Making A Difference

SchoolsFirst Federal Credit Union Raises Awareness for Children’s Hospital Orange County Through the 2025 CHOC Walk in the Park

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, helped ...
Making A Difference

Sound Credit Union Reveals 2025 Scholarship Recipients

TACOMA, WA – Sound Credit Union (Sound) is proud to honor the recipients of its 2025 scholarships for the 2025/26 ...

First Independent Bank Selects Square 1 Credit Suite by Suntell

Suntell, a leading provider of loan origination software for commercial and agricultural lending, announced that First Independent Bank has selected the Square 1 Credit Suite ...

PARK COMMUNITY CREDIT UNION FOUNDATION ANNOUNCES $97,960 IN GRANTS THROUGH PATHWAYS TO PROSPERITY PROGRAM

Louisville, KY- Park Community Credit Union Foundation is proud to announce the recipients of its 2025 Pathways to Prosperity grants. Announced at the annual Friendsgiving ...

Call for Entries: LAFCU’s 2026 Write to Educate Essay Contest

LANSING, Mich. — LAFCU is once again turning student voices into opportunity, inviting Michigan high school seniors to share their perspectives through its 2026 Write ...

LAFCU and Grassroots Giving Lansing to host entrepreneurship mixer focused on lending essentials

LANSING, Mich. — LAFCU and Grassroots Giving Lansing will host the second session of their Entrepreneurship Mixer Series, The Lending Essentials, from 11 a.m. to 2 ...

CUES and TruStage® Launch Leadership Pathways to Expand Access to Executive-Ready Talent Across the Credit Union System

CUES and TruStage® today announced Leadership Pathways, a yearlong, integrated leadership development experience designed to expand access to advanced leadership preparation across the credit union ...

Coastal Credit Union Expands Mortgage Options with VA Loan Programs

Coastal Credit Union has announced the rollout of new mortgage programs designed to expand access to homeownership for more North Carolinians, especially military veterans. Coastal ...
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