The Member Story Project
The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.
They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.
Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.
The Member Story Project is sponsored by Callahan & Associates
Every Interaction Matters: Building Trust Through Care
During a busy day in Member Services, one of our supervisors stepped in to support the team and assist members in the queue. A member was dealing with fraud on their Visa card and was understandably concerned. The member needed guidance on the dispute process and reassurance about their account security. What might seem like […]
Quick Thinking Stops A Scam In Its Tracks
An elderly member recently visited our branch to request a large cash withdrawal to pay a contractor for home construction. As our representative spoke with him, it became clear something was not right. The person claiming to be the contractor had actually driven the member to the branch and was waiting outside, which immediately raised […]
A Kind Gesture Makes All The Difference
A member recently visited our main branch to take care of a VISA card issue. While waiting, she had to leave abruptly for work and accidentally left without the card. Unfortunately, she was babysitting several children and was unable to return during business hours. One of our representatives stepped in right away, de-escalating the situation […]
Clothes And Kindness For A Member In Need
Affinity Plus Federal Credit Union
When Sarah walked into the Winona branch to open a new account, no one expected how much her visit would impact the day. She didn’t have proof of address, so after chatting with Neelie, she headed to the Winona State Housing office and returned shortly after. While waiting, staff overheard Sarah on the phone with […]
A Person, Not A Checklist
Affinity Plus Federal Credit Union
Anissa Keyes Powell founded Arubah Emotional Health Services to provide culturally responsive care for marginalized communities, integrating therapy and indigenous healing and expanding through partnerships to deliver mental health support where it’s needed most. Anissa’s entrepreneurial spirit also led her to purchase and renovate the Northside Epicenter, a 20,000-square-foot historic building that now houses 14 […]
Out-Of-This-World Member Service
Affinity Plus Federal Credit Union
Vanessa’s journey to increasing her credit score in two months started with a phone call about outer space. More specifically, a phone call about Affinity Plus employees in Bemidji potentially taking a celebratory outing to the Headwaters Science Center’s Starlab, a portable planetarium that gives a front-row seat to the stars. Vanessa works at the […]
Pasadena Federal Credit Union Appoints Naomi Mead as Vice President of Strategic Projects & Process Improvement
Pasadena, CA, September 2, 2025. Pasadena Federal Credit Union (PFCU) is pleased to announce the appointment of Naomi Mead as ...
Protecht announces Cognita: AI built for governance, risk, and compliance.
Protecht, a global leader in enterprise risk management software, today announces the upcoming release of Cognita, its embedded AI assistant ...
Credit Union of New Jersey Selects Timothy Grossman as SVP/CFO
Ewing, NJ –Credit Union of New Jersey has selected Timothy Grossman to serve as its new Senior Vice President/Chief Financial Officer ...
Appli Launches Guided Home Equity Calculator to Help Credit Unions Capture High-Value Lending Opportunities
Appli, a provider of AI-powered financial calculators for credit unions and community banks, today announced the launch of its Guided ...
Christine Cho Is Appointed Chief Financial Officer of The Treasury Department Federal Credit Union
Washington, D.C. — September 8, 2025 — Treasury Department Federal Credit Union (TDFCU), Chartered in 1935 to serve employees of ...
SchoolsFirst FCU Recognized for Financial Education and Community Engagement
SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, received ...
First U.S. Community Credit Union Selects Suzanne Wages as Vice President of Real Estate Lending & Servicing
Sacramento, CA, August 29, 2025. First U.S. Community Credit Union is pleased to announce the appointment of Suzanne Wages as ...
Clearview Unveils New Location
Clearview Federal Credit Union has opened its newest financial center in Pittsburgh’s Strip District, celebrating the occasion with a week ...
Smart banking with RCU’s new Benefits Checking
Redwood Credit Union’s recently launched Benefits Checking isn’t just a checking account—it’s a comprehensive protection package that offers peace of ...
Baker Market Update – Week in Review: September 05, 2025
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Valley Credit Union Welcomes Ben Kuss as Chief Marketing Officer
Billings, MT, September 5, 2025. Valley Credit Union is pleased to announce the appointment of Benjamin (Ben) Kuss as its ...
Maine Credit Unions Launch Fraud Awareness Video to Protect Older Mainers
Maine Credit Unions have released a powerful new video to warn Mainers—especially older adults—about the alarming rise in fraud. Drawing ...
SECU Foundation Awards $170,000 Grant to Carolinas Foundation for Hospice and Home Care
SECU Foundation recently awarded a $170,000 grant to Carolinas Foundation for Hospice and Home Care (CFHHC) to assist with the ...
EECU Surpasses $5 Billion in Assets, Marking Historic Milestone in Member Growth and Community Impact
FRESNO, Calif. (Sept. 4, 2025) – Educational Employees Credit Union (EECU) is proud to announce it has surpassed $5 billion ...
For Immediate Release – NACUSO Appoints Randy Salser as President/CEO
Rio Rancho, NM, September 2, 2025. The National Association of Credit Union Service Organizations (NACUSO) has announced the appointment of ...
Prisma Campaigns and Arkatechture Launch Strategic Partnership for Financial Institutions to Turn Data Into Action
MIAMI, September 4, 2025 – Prisma Campaigns, a leading provider of omnichannel marketing automation for financial institutions, and Arkatechture, a ...
DaLand CUSO and Corelation Partner
DaLand CUSO Just Broke Open the $4 Trillion Digital Asset Vault – While Everyone Else is Still Looking for the ...
TowerCares Foundation Awards $200,000 in College Scholarships to Support Future STEM Leaders
Recent high school graduate Sarah Voigt will enter her freshman year at Villanova University this fall with an extra $5,000 ...
Securityplus Federal Credit Union Appoints Charissa Martin, Peter Minford, and Michael Gago to Drive Strategic Vision
Baltimore, MD, August 22, 2025. Securityplus Federal Credit Union, one of Maryland’s largest and most innovative credit unions, proudly announces ...
Credit Unions Expect Tariffs to Dampen Auto Sales but Majority Optimistic About Auto Portfolios
Compared to nine months ago, credit unions are more optimistic about auto finance – 77% vs 57%; majority expect significant ...
Baker Market Update – Week in Review: August 29, 2025
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Countdown to Momentum 2025
Momentum 2025 expands on the success of Corporate Central’s Economic Outlook event with three powerful days of learning, networking, and ...
First Northern Credit Union Selects Appli to Modernize Member Lending Experience
Appli, a provider of artificial intelligence-powered financial calculators, today announced that First Northern Credit Union has selected its calculator platform ...
Vizo Financial’s September 2025 Education Calendar
At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we ...
Huntington Beach Credit Union Appoints Aron Harrington as President/CEO
Huntington Beach, CA, August 20, 2025. Huntington Beach Credit Union (HBCU) has announced the appointment of Aron Harrington as its ...
Strivve Brings One-of-a-Kind Cardholder Experiences as CUNA Strategic Services Newest Alliance Provider
CUNA Strategic Services (CSS) is pleased to introduce their newest strategic alliance with Strivve – a forward-thinking fintech dedicated to ...
TriUnity Foundation Receives Largest Single Investment to Date with Donation from Google
Google has donated $10,000 as part of its Google Ad Grants, which provides nonprofits such as TriUnity Foundation funds in ...
SchoolsFirst Federal Credit Union Receives Four National Awards for Financial Education Initiatives from Credit Union Financial Education Network
SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, received ...
Baker Market Update – Week in Review: August 22, 2025
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Pasadena Federal Credit Union Appoints Naomi Mead as Vice President of Strategic Projects & Process Improvement
Pasadena, CA, September 2, 2025. Pasadena Federal Credit Union (PFCU) is pleased to announce the appointment of Naomi Mead as ...
Protecht announces Cognita: AI built for governance, risk, and compliance.
Protecht, a global leader in enterprise risk management software, today announces the upcoming release of Cognita, its embedded AI assistant ...
Credit Union of New Jersey Selects Timothy Grossman as SVP/CFO
Ewing, NJ –Credit Union of New Jersey has selected Timothy Grossman to serve as its new Senior Vice President/Chief Financial Officer ...
Appli Launches Guided Home Equity Calculator to Help Credit Unions Capture High-Value Lending Opportunities
Appli, a provider of AI-powered financial calculators for credit unions and community banks, today announced the launch of its Guided ...
Christine Cho Is Appointed Chief Financial Officer of The Treasury Department Federal Credit Union
Washington, D.C. — September 8, 2025 — Treasury Department Federal Credit Union (TDFCU), Chartered in 1935 to serve employees of ...
SchoolsFirst FCU Recognized for Financial Education and Community Engagement
SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, received ...
First U.S. Community Credit Union Selects Suzanne Wages as Vice President of Real Estate Lending & Servicing
Sacramento, CA, August 29, 2025. First U.S. Community Credit Union is pleased to announce the appointment of Suzanne Wages as ...
Clearview Unveils New Location
Clearview Federal Credit Union has opened its newest financial center in Pittsburgh’s Strip District, celebrating the occasion with a week ...
Smart banking with RCU’s new Benefits Checking
Redwood Credit Union’s recently launched Benefits Checking isn’t just a checking account—it’s a comprehensive protection package that offers peace of ...
Baker Market Update – Week in Review: September 05, 2025
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Valley Credit Union Welcomes Ben Kuss as Chief Marketing Officer
Billings, MT, September 5, 2025. Valley Credit Union is pleased to announce the appointment of Benjamin (Ben) Kuss as its ...
Maine Credit Unions Launch Fraud Awareness Video to Protect Older Mainers
Maine Credit Unions have released a powerful new video to warn Mainers—especially older adults—about the alarming rise in fraud. Drawing ...
SECU Foundation Awards $170,000 Grant to Carolinas Foundation for Hospice and Home Care
SECU Foundation recently awarded a $170,000 grant to Carolinas Foundation for Hospice and Home Care (CFHHC) to assist with the ...
EECU Surpasses $5 Billion in Assets, Marking Historic Milestone in Member Growth and Community Impact
FRESNO, Calif. (Sept. 4, 2025) – Educational Employees Credit Union (EECU) is proud to announce it has surpassed $5 billion ...
For Immediate Release – NACUSO Appoints Randy Salser as President/CEO
Rio Rancho, NM, September 2, 2025. The National Association of Credit Union Service Organizations (NACUSO) has announced the appointment of ...
Prisma Campaigns and Arkatechture Launch Strategic Partnership for Financial Institutions to Turn Data Into Action
MIAMI, September 4, 2025 – Prisma Campaigns, a leading provider of omnichannel marketing automation for financial institutions, and Arkatechture, a ...
DaLand CUSO and Corelation Partner
DaLand CUSO Just Broke Open the $4 Trillion Digital Asset Vault – While Everyone Else is Still Looking for the ...
TowerCares Foundation Awards $200,000 in College Scholarships to Support Future STEM Leaders
Recent high school graduate Sarah Voigt will enter her freshman year at Villanova University this fall with an extra $5,000 ...
Securityplus Federal Credit Union Appoints Charissa Martin, Peter Minford, and Michael Gago to Drive Strategic Vision
Baltimore, MD, August 22, 2025. Securityplus Federal Credit Union, one of Maryland’s largest and most innovative credit unions, proudly announces ...
Credit Unions Expect Tariffs to Dampen Auto Sales but Majority Optimistic About Auto Portfolios
Compared to nine months ago, credit unions are more optimistic about auto finance – 77% vs 57%; majority expect significant ...
Baker Market Update – Week in Review: August 29, 2025
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Countdown to Momentum 2025
Momentum 2025 expands on the success of Corporate Central’s Economic Outlook event with three powerful days of learning, networking, and ...
First Northern Credit Union Selects Appli to Modernize Member Lending Experience
Appli, a provider of artificial intelligence-powered financial calculators, today announced that First Northern Credit Union has selected its calculator platform ...
Vizo Financial’s September 2025 Education Calendar
At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we ...
Huntington Beach Credit Union Appoints Aron Harrington as President/CEO
Huntington Beach, CA, August 20, 2025. Huntington Beach Credit Union (HBCU) has announced the appointment of Aron Harrington as its ...
Strivve Brings One-of-a-Kind Cardholder Experiences as CUNA Strategic Services Newest Alliance Provider
CUNA Strategic Services (CSS) is pleased to introduce their newest strategic alliance with Strivve – a forward-thinking fintech dedicated to ...
TriUnity Foundation Receives Largest Single Investment to Date with Donation from Google
Google has donated $10,000 as part of its Google Ad Grants, which provides nonprofits such as TriUnity Foundation funds in ...
SchoolsFirst Federal Credit Union Receives Four National Awards for Financial Education Initiatives from Credit Union Financial Education Network
SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, received ...
Baker Market Update – Week in Review: August 22, 2025
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Apple Federal Credit Union Partners with Quavo to Modernize Dispute Operations and Elevate Member Experience
Quavo, Inc. (“Quavo”), the proven AI disputes technology partner and leading strategic advisor for financial institutions, has announced a new partnership with Apple Federal Credit ...
Wings Credit Union Signs with Corelation, Selecting KeyStone to Elevate Its Future
Wings Credit Union has signed with Corelation, confirming their decision to select the KeyStone core to power what is a newly combined cooperative following a ...
FI Connect Expands with Home Improvement Lending Channel, Helping Credit Unions Access New Home Renovation Loan Opportunities
Origence, the leading credit union lending technology company in the U.S., announced that its subsidiary, FI Connect, has expanded its embedded financing program to include ...
Callahan & Gallup Welcome Two Credit Unions To The Member Engagement And Financial Wellbeing Consortium
Callahan & Associates, a recognized leader in performance measurement, leadership development, strategic advisory and community development for credit unions, and Gallup, a global analytics and ...
QuantyPhi Welcomes Max Bade as ALM & CECL Analyst
QuantyPhi, a wholly owned CUSO of Corporate Central, is pleased to welcome Max Bade as ALM & CECL Analyst as the organization continues expanding its ...
LAFCU, Quality Dairy partner for third annual Paczki Palooza to benefit local charities
LANSING, Mich. — LAFCU partnered with Quality Dairy for the third consecutive year as co-sponsor of Pączki Palooza, the popular pączki eating contest held Feb. ...