The Member Story Project
The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.
They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.
Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.
The Member Story Project is sponsored by Callahan & Associates
Seeing The Full Picture When It Matters Most
Wellby Financial Federal Credit Union
I was at a physical therapy appointment yesterday when one of the therapists I regularly see noticed my Wellby polo and shared something personal. He and his wife had recently adopted a little boy, and Wellby played an important role in making that possible. When they needed a loan to assist with the adoption, he […]
A Different Kind Of Collections Story
Western Vista Federal Credit Union
A member was struggling to manage payments on two vehicles. She hoped to keep both, but recurring past-due issues made that unsustainable, and it was important that she be able to keep at least one reliable vehicle. Through several honest and sometimes difficult conversations, a solution was found: she surrendered one vehicle and wrapped the […]
Helping Suzie Make Her Savings Work Smarter
“Suzie” and her daughter recently visited University Credit Union to explore checking account options. Suzie currently holds a combined balance of $822,000 across her savings and checking accounts, including a recent $3,000 deposit. During our conversation, we introduced Suzie to our high yield savings account (HYSA) as a way to turn her existing savings into […]
When 1 Conversation Changes Everything
One afternoon, a member walked into a University Credit Union branch planning to make a simple deposit. During a friendly conversation, our team noticed she had a credit card with us that she’d held for quite some time … at an interest rate of 20%. Recognizing an opportunity to help her save money and improve […]
Every Interaction Matters: Building Trust Through Care
During a busy day in Member Services, one of our supervisors stepped in to support the team and assist members in the queue. A member was dealing with fraud on their Visa card and was understandably concerned. The member needed guidance on the dispute process and reassurance about their account security. What might seem like […]
Quick Thinking Stops A Scam In Its Tracks
An elderly member recently visited our branch to request a large cash withdrawal to pay a contractor for home construction. As our representative spoke with him, it became clear something was not right. The person claiming to be the contractor had actually driven the member to the branch and was waiting outside, which immediately raised […]
Baker Market Update – Week in Review: September 12, 2025
Corporate One Federal Credit Union Promotes Ryan Murphy to Executive Vice President and Chief Financial Officer
Filene uncovers strong financial impact for CDFI credit unions
Sharetec Appoints New CEO and CTO to Elevate Customer Experience and Accelerate Innovation
Pasadena Federal Credit Union Appoints Naomi Mead as Vice President of Strategic Projects & Process Improvement
Protecht announces Cognita: AI built for governance, risk, and compliance.
Credit Union of New Jersey Selects Timothy Grossman as SVP/CFO
Appli Launches Guided Home Equity Calculator to Help Credit Unions Capture High-Value Lending Opportunities
Christine Cho Is Appointed Chief Financial Officer of The Treasury Department Federal Credit Union
SchoolsFirst FCU Recognized for Financial Education and Community Engagement
First U.S. Community Credit Union Selects Suzanne Wages as Vice President of Real Estate Lending & Servicing
Clearview Unveils New Location
Smart banking with RCU’s new Benefits Checking
Baker Market Update – Week in Review: September 05, 2025
Valley Credit Union Welcomes Ben Kuss as Chief Marketing Officer
Maine Credit Unions Launch Fraud Awareness Video to Protect Older Mainers
SECU Foundation Awards $170,000 Grant to Carolinas Foundation for Hospice and Home Care
EECU Surpasses $5 Billion in Assets, Marking Historic Milestone in Member Growth and Community Impact
For Immediate Release – NACUSO Appoints Randy Salser as President/CEO
Prisma Campaigns and Arkatechture Launch Strategic Partnership for Financial Institutions to Turn Data Into Action
DaLand CUSO and Corelation Partner
TowerCares Foundation Awards $200,000 in College Scholarships to Support Future STEM Leaders
Securityplus Federal Credit Union Appoints Charissa Martin, Peter Minford, and Michael Gago to Drive Strategic Vision
Credit Unions Expect Tariffs to Dampen Auto Sales but Majority Optimistic About Auto Portfolios
Baker Market Update – Week in Review: August 29, 2025
Countdown to Momentum 2025
First Northern Credit Union Selects Appli to Modernize Member Lending Experience
Vizo Financial’s September 2025 Education Calendar
Huntington Beach Credit Union Appoints Aron Harrington as President/CEO
Strivve Brings One-of-a-Kind Cardholder Experiences as CUNA Strategic Services Newest Alliance Provider
Baker Market Update – Week in Review: September 12, 2025
Corporate One Federal Credit Union Promotes Ryan Murphy to Executive Vice President and Chief Financial Officer
Filene uncovers strong financial impact for CDFI credit unions
Sharetec Appoints New CEO and CTO to Elevate Customer Experience and Accelerate Innovation
Pasadena Federal Credit Union Appoints Naomi Mead as Vice President of Strategic Projects & Process Improvement
Protecht announces Cognita: AI built for governance, risk, and compliance.
Credit Union of New Jersey Selects Timothy Grossman as SVP/CFO
Appli Launches Guided Home Equity Calculator to Help Credit Unions Capture High-Value Lending Opportunities
Christine Cho Is Appointed Chief Financial Officer of The Treasury Department Federal Credit Union
SchoolsFirst FCU Recognized for Financial Education and Community Engagement
First U.S. Community Credit Union Selects Suzanne Wages as Vice President of Real Estate Lending & Servicing
Clearview Unveils New Location
Smart banking with RCU’s new Benefits Checking
Baker Market Update – Week in Review: September 05, 2025
Valley Credit Union Welcomes Ben Kuss as Chief Marketing Officer
Maine Credit Unions Launch Fraud Awareness Video to Protect Older Mainers
SECU Foundation Awards $170,000 Grant to Carolinas Foundation for Hospice and Home Care
EECU Surpasses $5 Billion in Assets, Marking Historic Milestone in Member Growth and Community Impact
For Immediate Release – NACUSO Appoints Randy Salser as President/CEO
Prisma Campaigns and Arkatechture Launch Strategic Partnership for Financial Institutions to Turn Data Into Action
DaLand CUSO and Corelation Partner
TowerCares Foundation Awards $200,000 in College Scholarships to Support Future STEM Leaders
Securityplus Federal Credit Union Appoints Charissa Martin, Peter Minford, and Michael Gago to Drive Strategic Vision
Credit Unions Expect Tariffs to Dampen Auto Sales but Majority Optimistic About Auto Portfolios
Baker Market Update – Week in Review: August 29, 2025
Countdown to Momentum 2025
First Northern Credit Union Selects Appli to Modernize Member Lending Experience
Vizo Financial’s September 2025 Education Calendar
Huntington Beach Credit Union Appoints Aron Harrington as President/CEO
Strivve Brings One-of-a-Kind Cardholder Experiences as CUNA Strategic Services Newest Alliance Provider
Xpress Data Inc. hires Kirk Drake as new President
Catherine Bryant and Jonah Kaufman of Coastal Wealth Management Recognized as Distinguished Financial Professionals by LPL Financial
Credit Unions Gain Edge with New CashBack+ Credit Card Rewards
ICUL Launches “Credit Unions in Action” to Showcase Statewide Community Impact
Apple Federal Credit Union Partners with Quavo to Modernize Dispute Operations and Elevate Member Experience
Wings Credit Union Signs with Corelation, Selecting KeyStone to Elevate Its Future