The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

Seeing The Full Picture When It Matters Most

Wellby Financial Federal Credit Union

I was at a physical therapy appointment yesterday when one of the therapists I regularly see noticed my Wellby polo and shared something personal. He and his wife had recently adopted a little boy, and Wellby played an important role in making that possible. When they needed a loan to assist with the adoption, he […]

A Different Kind Of Collections Story

Western Vista Federal Credit Union

A member was struggling to manage payments on two vehicles. She hoped to keep both, but recurring past-due issues made that unsustainable, and it was important that she be able to keep at least one reliable vehicle. Through several honest and sometimes difficult conversations, a solution was found: she surrendered one vehicle and wrapped the […]

Helping Suzie Make Her Savings Work Smarter

“Suzie” and her daughter recently visited University Credit Union to explore checking account options. Suzie currently holds a combined balance of $822,000 across her savings and checking accounts, including a recent $3,000 deposit. During our conversation, we introduced Suzie to our high yield savings account (HYSA) as a way to turn her existing savings into […]

When 1 Conversation Changes Everything

One afternoon, a member walked into a University Credit Union branch planning to make a simple deposit. During a friendly conversation, our team noticed she had a credit card with us that she’d held for quite some time … at an interest rate of 20%. Recognizing an opportunity to help her save money and improve […]

Every Interaction Matters: Building Trust Through Care

During a busy day in Member Services, one of our supervisors stepped in to support the team and assist members in the queue. A member was dealing with fraud on their Visa card and was understandably concerned. The member needed guidance on the dispute process and reassurance about their account security. What might seem like […]

Quick Thinking Stops A Scam In Its Tracks

An elderly member recently visited our branch to request a large cash withdrawal to pay a contractor for home construction. As our representative spoke with him, it became clear something was not right. The person claiming to be the contractor had actually driven the member to the branch and was waiting outside, which immediately raised […]

Industry Analysis & Trends

Baker Market Update – Week in Review: September 12, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Operations & HR

Corporate One Federal Credit Union Promotes Ryan Murphy to Executive Vice President and Chief Financial Officer

Corporate One Federal Credit Union, a leading provider of investment, funding, and payment solutions for credit unions nationwide, today announced ...
Industry Analysis & Trends

Filene uncovers strong financial impact for CDFI credit unions

New research from Filene, “Amplifying Your Credit Union’s Mission: Financial and Community Impacts of Being a CDFI,” illustrates how Community ...
Personnel Promotions

Sharetec Appoints New CEO and CTO to Elevate Customer Experience and Accelerate Innovation

Sharetec, a leading core processing and digital company known for its bold strategies and powerful technology, recently announced the key ...
Personnel Promotions

Pasadena Federal Credit Union Appoints Naomi Mead as Vice President of Strategic Projects & Process Improvement

Pasadena, CA, September 2, 2025. Pasadena Federal Credit Union (PFCU) is pleased to announce the appointment of Naomi Mead as ...
New Product Releases

Protecht announces Cognita: AI built for governance, risk, and compliance.

Protecht, a global leader in enterprise risk management software, today announces the upcoming release of Cognita, its embedded AI assistant ...
Personnel Promotions

Credit Union of New Jersey Selects Timothy Grossman as SVP/CFO

Ewing, NJ –Credit Union of New Jersey has selected Timothy Grossman to serve as its new Senior Vice President/Chief Financial Officer ...
New Product Releases

Appli Launches Guided Home Equity Calculator to Help Credit Unions Capture High-Value Lending Opportunities

Appli, a provider of AI-powered financial calculators for credit unions and community banks, today announced the launch of its Guided ...
Operations & HR

Christine Cho Is Appointed Chief Financial Officer of The Treasury Department Federal Credit Union

Washington, D.C. — September 8, 2025 — Treasury Department Federal Credit Union (TDFCU), Chartered in 1935 to serve employees of ...
Making A Difference

SchoolsFirst FCU Recognized for Financial Education and Community Engagement

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, received ...
Personnel Promotions

First U.S. Community Credit Union Selects Suzanne Wages as Vice President of Real Estate Lending & Servicing

Sacramento, CA, August 29, 2025. First U.S. Community Credit Union is pleased to announce the appointment of Suzanne Wages as ...
Other

Clearview Unveils New Location

Clearview Federal Credit Union has opened its newest financial center in Pittsburgh’s Strip District, celebrating the occasion with a week ...
New Product Releases

Smart banking with RCU’s new Benefits Checking

Redwood Credit Union’s recently launched Benefits Checking isn’t just a checking account—it’s a comprehensive protection package that offers peace of ...
Industry Analysis & Trends

Baker Market Update – Week in Review: September 05, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Personnel Promotions

Valley Credit Union Welcomes Ben Kuss as Chief Marketing Officer

Billings, MT, September 5, 2025. Valley Credit Union is pleased to announce the appointment of Benjamin (Ben) Kuss as its ...
Making A Difference

Maine Credit Unions Launch Fraud Awareness Video to Protect Older Mainers

Maine Credit Unions have released a powerful new video to warn Mainers—especially older adults—about the alarming rise in fraud. Drawing ...
Making A Difference

SECU Foundation Awards $170,000 Grant to Carolinas Foundation for Hospice and Home Care

SECU Foundation recently awarded a $170,000 grant to Carolinas Foundation for Hospice and Home Care (CFHHC) to assist with the ...
Marketing

EECU Surpasses $5 Billion in Assets, Marking Historic Milestone in Member Growth and Community Impact

FRESNO, Calif. (Sept. 4, 2025) – Educational Employees Credit Union (EECU) is proud to announce it has surpassed $5 billion ...
Personnel Promotions

For Immediate Release – NACUSO Appoints Randy Salser as President/CEO

Rio Rancho, NM, September 2, 2025. The National Association of Credit Union Service Organizations (NACUSO) has announced the appointment of ...
Strategic Partnerships

Prisma Campaigns and Arkatechture Launch Strategic Partnership for Financial Institutions to Turn Data Into Action

MIAMI, September 4, 2025 – Prisma Campaigns, a leading provider of omnichannel marketing automation for financial institutions, and Arkatechture, a ...
Strategic Partnerships

DaLand CUSO and Corelation Partner

DaLand CUSO Just Broke Open the $4 Trillion Digital Asset Vault – While Everyone Else is Still Looking for the ...
Making A Difference

TowerCares Foundation Awards $200,000 in College Scholarships to Support Future STEM Leaders

Recent high school graduate Sarah Voigt will enter her freshman year at Villanova University this fall with an extra $5,000 ...
Personnel Promotions

Securityplus Federal Credit Union Appoints Charissa Martin, Peter Minford, and Michael Gago to Drive Strategic Vision

Baltimore, MD, August 22, 2025. Securityplus Federal Credit Union, one of Maryland’s largest and most innovative credit unions, proudly announces ...
Lending

Credit Unions Expect Tariffs to Dampen Auto Sales but Majority Optimistic About Auto Portfolios

Compared to nine months ago, credit unions are more optimistic about auto finance – 77% vs 57%; majority expect significant ...
Industry Analysis & Trends

Baker Market Update – Week in Review: August 29, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Other

Countdown to Momentum 2025

Momentum 2025 expands on the success of Corporate Central’s Economic Outlook event with three powerful days of learning, networking, and ...
Lending

First Northern Credit Union Selects Appli to Modernize Member Lending Experience

Appli, a provider of artificial intelligence-powered financial calculators, today announced that First Northern Credit Union has selected its calculator platform ...
Other

Vizo Financial’s September 2025 Education Calendar

At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we ...
Personnel Promotions

Huntington Beach Credit Union Appoints Aron Harrington as President/CEO

Huntington Beach, CA, August 20, 2025. Huntington Beach Credit Union (HBCU) has announced the appointment of Aron Harrington as its ...
Strategic Partnerships

Strivve Brings One-of-a-Kind Cardholder Experiences as CUNA Strategic Services Newest Alliance Provider

CUNA Strategic Services (CSS) is pleased to introduce their newest strategic alliance with Strivve – a forward-thinking fintech dedicated to ...
Industry Analysis & Trends

Baker Market Update – Week in Review: September 12, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Operations & HR

Corporate One Federal Credit Union Promotes Ryan Murphy to Executive Vice President and Chief Financial Officer

Corporate One Federal Credit Union, a leading provider of investment, funding, and payment solutions for credit unions nationwide, today announced ...
Industry Analysis & Trends

Filene uncovers strong financial impact for CDFI credit unions

New research from Filene, “Amplifying Your Credit Union’s Mission: Financial and Community Impacts of Being a CDFI,” illustrates how Community ...
Personnel Promotions

Sharetec Appoints New CEO and CTO to Elevate Customer Experience and Accelerate Innovation

Sharetec, a leading core processing and digital company known for its bold strategies and powerful technology, recently announced the key ...
Personnel Promotions

Pasadena Federal Credit Union Appoints Naomi Mead as Vice President of Strategic Projects & Process Improvement

Pasadena, CA, September 2, 2025. Pasadena Federal Credit Union (PFCU) is pleased to announce the appointment of Naomi Mead as ...
New Product Releases

Protecht announces Cognita: AI built for governance, risk, and compliance.

Protecht, a global leader in enterprise risk management software, today announces the upcoming release of Cognita, its embedded AI assistant ...
Personnel Promotions

Credit Union of New Jersey Selects Timothy Grossman as SVP/CFO

Ewing, NJ –Credit Union of New Jersey has selected Timothy Grossman to serve as its new Senior Vice President/Chief Financial Officer ...
New Product Releases

Appli Launches Guided Home Equity Calculator to Help Credit Unions Capture High-Value Lending Opportunities

Appli, a provider of AI-powered financial calculators for credit unions and community banks, today announced the launch of its Guided ...
Operations & HR

Christine Cho Is Appointed Chief Financial Officer of The Treasury Department Federal Credit Union

Washington, D.C. — September 8, 2025 — Treasury Department Federal Credit Union (TDFCU), Chartered in 1935 to serve employees of ...
Making A Difference

SchoolsFirst FCU Recognized for Financial Education and Community Engagement

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, received ...
Personnel Promotions

First U.S. Community Credit Union Selects Suzanne Wages as Vice President of Real Estate Lending & Servicing

Sacramento, CA, August 29, 2025. First U.S. Community Credit Union is pleased to announce the appointment of Suzanne Wages as ...
Other

Clearview Unveils New Location

Clearview Federal Credit Union has opened its newest financial center in Pittsburgh’s Strip District, celebrating the occasion with a week ...
New Product Releases

Smart banking with RCU’s new Benefits Checking

Redwood Credit Union’s recently launched Benefits Checking isn’t just a checking account—it’s a comprehensive protection package that offers peace of ...
Industry Analysis & Trends

Baker Market Update – Week in Review: September 05, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Personnel Promotions

Valley Credit Union Welcomes Ben Kuss as Chief Marketing Officer

Billings, MT, September 5, 2025. Valley Credit Union is pleased to announce the appointment of Benjamin (Ben) Kuss as its ...
Making A Difference

Maine Credit Unions Launch Fraud Awareness Video to Protect Older Mainers

Maine Credit Unions have released a powerful new video to warn Mainers—especially older adults—about the alarming rise in fraud. Drawing ...
Making A Difference

SECU Foundation Awards $170,000 Grant to Carolinas Foundation for Hospice and Home Care

SECU Foundation recently awarded a $170,000 grant to Carolinas Foundation for Hospice and Home Care (CFHHC) to assist with the ...
Marketing

EECU Surpasses $5 Billion in Assets, Marking Historic Milestone in Member Growth and Community Impact

FRESNO, Calif. (Sept. 4, 2025) – Educational Employees Credit Union (EECU) is proud to announce it has surpassed $5 billion ...
Personnel Promotions

For Immediate Release – NACUSO Appoints Randy Salser as President/CEO

Rio Rancho, NM, September 2, 2025. The National Association of Credit Union Service Organizations (NACUSO) has announced the appointment of ...
Strategic Partnerships

Prisma Campaigns and Arkatechture Launch Strategic Partnership for Financial Institutions to Turn Data Into Action

MIAMI, September 4, 2025 – Prisma Campaigns, a leading provider of omnichannel marketing automation for financial institutions, and Arkatechture, a ...
Strategic Partnerships

DaLand CUSO and Corelation Partner

DaLand CUSO Just Broke Open the $4 Trillion Digital Asset Vault – While Everyone Else is Still Looking for the ...
Making A Difference

TowerCares Foundation Awards $200,000 in College Scholarships to Support Future STEM Leaders

Recent high school graduate Sarah Voigt will enter her freshman year at Villanova University this fall with an extra $5,000 ...
Personnel Promotions

Securityplus Federal Credit Union Appoints Charissa Martin, Peter Minford, and Michael Gago to Drive Strategic Vision

Baltimore, MD, August 22, 2025. Securityplus Federal Credit Union, one of Maryland’s largest and most innovative credit unions, proudly announces ...
Lending

Credit Unions Expect Tariffs to Dampen Auto Sales but Majority Optimistic About Auto Portfolios

Compared to nine months ago, credit unions are more optimistic about auto finance – 77% vs 57%; majority expect significant ...
Industry Analysis & Trends

Baker Market Update – Week in Review: August 29, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Other

Countdown to Momentum 2025

Momentum 2025 expands on the success of Corporate Central’s Economic Outlook event with three powerful days of learning, networking, and ...
Lending

First Northern Credit Union Selects Appli to Modernize Member Lending Experience

Appli, a provider of artificial intelligence-powered financial calculators, today announced that First Northern Credit Union has selected its calculator platform ...
Other

Vizo Financial’s September 2025 Education Calendar

At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we ...
Personnel Promotions

Huntington Beach Credit Union Appoints Aron Harrington as President/CEO

Huntington Beach, CA, August 20, 2025. Huntington Beach Credit Union (HBCU) has announced the appointment of Aron Harrington as its ...
Strategic Partnerships

Strivve Brings One-of-a-Kind Cardholder Experiences as CUNA Strategic Services Newest Alliance Provider

CUNA Strategic Services (CSS) is pleased to introduce their newest strategic alliance with Strivve – a forward-thinking fintech dedicated to ...

Xpress Data Inc. hires Kirk Drake as new President

Xpress Data Inc. hires Kirk Drake as new President. Drake brings decades of experience in credit unions and technology strategy and has been consulting with ...

Catherine Bryant and Jonah Kaufman of Coastal Wealth Management Recognized as Distinguished Financial Professionals by LPL Financial

Catherine Bryant and Jonah Kaufman, Wealth Advisors at Coastal Wealth Management in Raleigh, have earned a place among LPL Financials’ Ascent Club Program for 2025 ...

Credit Unions Gain Edge with New CashBack+ Credit Card Rewards

New York, NY – February 25, 2025 – Prizeout, the leader in advertising and financial technology, today announced the launch of its Credit Card Rewards ...

ICUL Launches “Credit Unions in Action” to Showcase Statewide Community Impact

The Illinois Credit Union League has opened our inaugural Credit Unions in Action (CUIA) data collection initiative, and we’re excited to begin gathering 2025 community ...

Apple Federal Credit Union Partners with Quavo to Modernize Dispute Operations and Elevate Member Experience

Quavo, Inc. (“Quavo”), the proven AI disputes technology partner and leading strategic advisor for financial institutions, has announced a new partnership with Apple Federal Credit ...

Wings Credit Union Signs with Corelation, Selecting KeyStone to Elevate Its Future

Wings Credit Union has signed with Corelation, confirming their decision to select the KeyStone core to power what is a newly combined cooperative following a ...
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