The Member Story Project
The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.
They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.
Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.
The Member Story Project is sponsored by Callahan & Associates
When 1 Conversation Changes Everything
One afternoon, a member walked into a University Credit Union branch planning to make a simple deposit. During a friendly conversation, our team noticed she had a credit card with us that she’d held for quite some time … at an interest rate of 20%. Recognizing an opportunity to help her save money and improve […]
Every Interaction Matters: Building Trust Through Care
During a busy day in Member Services, one of our supervisors stepped in to support the team and assist members in the queue. A member was dealing with fraud on their Visa card and was understandably concerned. The member needed guidance on the dispute process and reassurance about their account security. What might seem like […]
Quick Thinking Stops A Scam In Its Tracks
An elderly member recently visited our branch to request a large cash withdrawal to pay a contractor for home construction. As our representative spoke with him, it became clear something was not right. The person claiming to be the contractor had actually driven the member to the branch and was waiting outside, which immediately raised […]
A Kind Gesture Makes All The Difference
A member recently visited our main branch to take care of a VISA card issue. While waiting, she had to leave abruptly for work and accidentally left without the card. Unfortunately, she was babysitting several children and was unable to return during business hours. One of our representatives stepped in right away, de-escalating the situation […]
Clothes And Kindness For A Member In Need
Affinity Plus Federal Credit Union
When Sarah walked into the Winona branch to open a new account, no one expected how much her visit would impact the day. She didn’t have proof of address, so after chatting with Neelie, she headed to the Winona State Housing office and returned shortly after. While waiting, staff overheard Sarah on the phone with […]
A Person, Not A Checklist
Affinity Plus Federal Credit Union
Anissa Keyes Powell founded Arubah Emotional Health Services to provide culturally responsive care for marginalized communities, integrating therapy and indigenous healing and expanding through partnerships to deliver mental health support where it’s needed most. Anissa’s entrepreneurial spirit also led her to purchase and renovate the Northside Epicenter, a 20,000-square-foot historic building that now houses 14 […]
First Northern Credit Union Selects Appli to Modernize Member Lending Experience
Appli, a provider of artificial intelligence-powered financial calculators, today announced that First Northern Credit Union has selected its calculator platform ...
Vizo Financial’s September 2025 Education Calendar
At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we ...
Huntington Beach Credit Union Appoints Aron Harrington as President/CEO
Huntington Beach, CA, August 20, 2025. Huntington Beach Credit Union (HBCU) has announced the appointment of Aron Harrington as its ...
Strivve Brings One-of-a-Kind Cardholder Experiences as CUNA Strategic Services Newest Alliance Provider
CUNA Strategic Services (CSS) is pleased to introduce their newest strategic alliance with Strivve – a forward-thinking fintech dedicated to ...
TriUnity Foundation Receives Largest Single Investment to Date with Donation from Google
Google has donated $10,000 as part of its Google Ad Grants, which provides nonprofits such as TriUnity Foundation funds in ...
SchoolsFirst Federal Credit Union Receives Four National Awards for Financial Education Initiatives from Credit Union Financial Education Network
SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, received ...
Baker Market Update – Week in Review: August 22, 2025
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
SECU Foundation Awards $300,000 Grant to Legal Aid of NC to Expand Services in Rural Areas
SECU Foundation recently announced a $300,000 grant to Legal Aid of NC (LANC). The funding will support the software development ...
Alogent Celebrated as a 2025 Metro Atlanta Top Workplace for Second Consecutive Year
Alogent is proud to announce its recognition as a 2025 Top Workplaces winner by the Atlanta Journal-Constitution. This marks the ...
SchoolsFirst Federal Credit Union Donates 3,200 Backpacks Throughout California
SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, delivered ...
EECU Makes Homeownership More Attainable with Expanded Loan Options
FRESNO, Calif. (Aug. 20, 2025) – Educational Employees Credit Union (EECU) is making it easier for members to achieve their ...
Appli CEO Tim Pranger to Present AI-Powered Financial Calculator Solutions at FinovateFall 2025
Appli, a provider of artificial intelligence-powered financial calculators, today announced that Founder and CEO Tim Pranger will present at FinovateFall ...
Orianna Valentine Recognized as Certified Credit Union Manager through CUES Emerge Program
Corporate Central proudly celebrates the achievement of Orianna Valentine, CCUFC, CDMP, aPCM®, Marketing Strategist, who has earned the Certified Credit ...
DDJ Myers Becomes One of America’s Credit Unions Inaugural Visionary Providers
Phoenix, AZ – DDJ Myers, the well-known industry thought leader and ALM First Company, has recently joined as one of ...
New admin portal in Cloudvirga’s Tropos borrower platform puts lenders in the driver’s seat
Cloudvirga, a Stewart-owned provider of digital point-of-sale platforms for lenders, today announced the general availability of an admin portal for ...
More Credit Unions Join National Student Loan Marketplace, Showcasing Unique Solutions to Support Students and Families
Credit unions across the country have been deepening their role in education finance, and now, more and more are showcasing ...
New CUES Governance Toolkit Equips CUs to Lead with Confidence and Clarity
CUES is proud to introduce CUES Governance Toolkit, a self-paced, five-part learning series designed to elevate credit union governance through ...
LGE Community Credit Union Named a 2025 AJC Top Workplace
LGE Community Credit Union is proud to announce that it has been recognized as a Top Workplace by The Atlanta ...
SchoolsFirst Federal Credit Union Raises Awareness for Children’s Hospital Orange County Through the 2025 CHOC Walk in the Park
SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, helped ...
Sound Credit Union Reveals 2025 Scholarship Recipients
TACOMA, WA – Sound Credit Union (Sound) is proud to honor the recipients of its 2025 scholarships for the 2025/26 ...
EECU Sponsors New Teacher Grants for Sanger Unified
FRESNO, Calif. (Aug. 15, 2025) – Educational Employees Credit Union (EECU) is proud to partner with the Foundation for Sanger ...
TriUnity Foundation to Host Nationwide Virtual 5K to Support Members Facing Terminal Illness
TriUnity Foundation is proud to announce it is hosting a nationwide virtual 5K this fall to help raise funds to ...
Baker Market Update – Week in Review: August 15, 2025
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Meet the Future of CU Leadership: 2025 CUES Emerging Leader Finalists Announced
CUES and partner Currency Marketing are pleased to announce the Final Five selected to compete for the title of the ...
Support EXP Launches “Beyond the Score” to Help Financial Institutions Spot Risks Hidden Behind Good CX Scores
Many financial institutions assume customers giving high NPS, CSAT, or CES scores are loyal. But data and real-world cases show ...
Quavo Fraud & Disputes Selected to Debut Breakthrough AI Functionality at FinovateFall 2025
Quavo, Inc. (“Quavo”), the leading disputes technology partner and trusted advisor for financial institutions, will unveil enhanced AI capabilities for ...
Corporate Central Promotes Kyle Gutierrez to Systems Engineer – Automation & Optimization
Corporate Central is proud to announce the promotion of Kyle Gutierrez to Systems Engineer – Automation & Optimization. In this ...
Honoring Heroes: Tunnel to Towers 5K – Milwaukee Doubles in Participation Size, Raises Over $28,000
Corporate Central proudly served as the title sponsor of the second annual Tunnel to Towers 5K Run & Walk – ...
First Northern Credit Union Selects Appli to Modernize Member Lending Experience
Appli, a provider of artificial intelligence-powered financial calculators, today announced that First Northern Credit Union has selected its calculator platform ...
Vizo Financial’s September 2025 Education Calendar
At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we ...
Huntington Beach Credit Union Appoints Aron Harrington as President/CEO
Huntington Beach, CA, August 20, 2025. Huntington Beach Credit Union (HBCU) has announced the appointment of Aron Harrington as its ...
Strivve Brings One-of-a-Kind Cardholder Experiences as CUNA Strategic Services Newest Alliance Provider
CUNA Strategic Services (CSS) is pleased to introduce their newest strategic alliance with Strivve – a forward-thinking fintech dedicated to ...
TriUnity Foundation Receives Largest Single Investment to Date with Donation from Google
Google has donated $10,000 as part of its Google Ad Grants, which provides nonprofits such as TriUnity Foundation funds in ...
SchoolsFirst Federal Credit Union Receives Four National Awards for Financial Education Initiatives from Credit Union Financial Education Network
SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, received ...
Baker Market Update – Week in Review: August 22, 2025
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
SECU Foundation Awards $300,000 Grant to Legal Aid of NC to Expand Services in Rural Areas
SECU Foundation recently announced a $300,000 grant to Legal Aid of NC (LANC). The funding will support the software development ...
Alogent Celebrated as a 2025 Metro Atlanta Top Workplace for Second Consecutive Year
Alogent is proud to announce its recognition as a 2025 Top Workplaces winner by the Atlanta Journal-Constitution. This marks the ...
SchoolsFirst Federal Credit Union Donates 3,200 Backpacks Throughout California
SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, delivered ...
EECU Makes Homeownership More Attainable with Expanded Loan Options
FRESNO, Calif. (Aug. 20, 2025) – Educational Employees Credit Union (EECU) is making it easier for members to achieve their ...
Appli CEO Tim Pranger to Present AI-Powered Financial Calculator Solutions at FinovateFall 2025
Appli, a provider of artificial intelligence-powered financial calculators, today announced that Founder and CEO Tim Pranger will present at FinovateFall ...
Orianna Valentine Recognized as Certified Credit Union Manager through CUES Emerge Program
Corporate Central proudly celebrates the achievement of Orianna Valentine, CCUFC, CDMP, aPCM®, Marketing Strategist, who has earned the Certified Credit ...
DDJ Myers Becomes One of America’s Credit Unions Inaugural Visionary Providers
Phoenix, AZ – DDJ Myers, the well-known industry thought leader and ALM First Company, has recently joined as one of ...
New admin portal in Cloudvirga’s Tropos borrower platform puts lenders in the driver’s seat
Cloudvirga, a Stewart-owned provider of digital point-of-sale platforms for lenders, today announced the general availability of an admin portal for ...
More Credit Unions Join National Student Loan Marketplace, Showcasing Unique Solutions to Support Students and Families
Credit unions across the country have been deepening their role in education finance, and now, more and more are showcasing ...
New CUES Governance Toolkit Equips CUs to Lead with Confidence and Clarity
CUES is proud to introduce CUES Governance Toolkit, a self-paced, five-part learning series designed to elevate credit union governance through ...
LGE Community Credit Union Named a 2025 AJC Top Workplace
LGE Community Credit Union is proud to announce that it has been recognized as a Top Workplace by The Atlanta ...
SchoolsFirst Federal Credit Union Raises Awareness for Children’s Hospital Orange County Through the 2025 CHOC Walk in the Park
SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, helped ...
Sound Credit Union Reveals 2025 Scholarship Recipients
TACOMA, WA – Sound Credit Union (Sound) is proud to honor the recipients of its 2025 scholarships for the 2025/26 ...
EECU Sponsors New Teacher Grants for Sanger Unified
FRESNO, Calif. (Aug. 15, 2025) – Educational Employees Credit Union (EECU) is proud to partner with the Foundation for Sanger ...
TriUnity Foundation to Host Nationwide Virtual 5K to Support Members Facing Terminal Illness
TriUnity Foundation is proud to announce it is hosting a nationwide virtual 5K this fall to help raise funds to ...
Baker Market Update – Week in Review: August 15, 2025
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Meet the Future of CU Leadership: 2025 CUES Emerging Leader Finalists Announced
CUES and partner Currency Marketing are pleased to announce the Final Five selected to compete for the title of the ...
Support EXP Launches “Beyond the Score” to Help Financial Institutions Spot Risks Hidden Behind Good CX Scores
Many financial institutions assume customers giving high NPS, CSAT, or CES scores are loyal. But data and real-world cases show ...
Quavo Fraud & Disputes Selected to Debut Breakthrough AI Functionality at FinovateFall 2025
Quavo, Inc. (“Quavo”), the leading disputes technology partner and trusted advisor for financial institutions, will unveil enhanced AI capabilities for ...
Corporate Central Promotes Kyle Gutierrez to Systems Engineer – Automation & Optimization
Corporate Central is proud to announce the promotion of Kyle Gutierrez to Systems Engineer – Automation & Optimization. In this ...
Honoring Heroes: Tunnel to Towers 5K – Milwaukee Doubles in Participation Size, Raises Over $28,000
Corporate Central proudly served as the title sponsor of the second annual Tunnel to Towers 5K Run & Walk – ...
Credit Unions Gain Edge with New CashBack+ Credit Card Rewards
New York, NY – February 25, 2025 – Prizeout, the leader in advertising and financial technology, today announced the launch of its Credit Card Rewards ...
ICUL Launches “Credit Unions in Action” to Showcase Statewide Community Impact
The Illinois Credit Union League has opened our inaugural Credit Unions in Action (CUIA) data collection initiative, and we’re excited to begin gathering 2025 community ...
Apple Federal Credit Union Partners with Quavo to Modernize Dispute Operations and Elevate Member Experience
Quavo, Inc. (“Quavo”), the proven AI disputes technology partner and leading strategic advisor for financial institutions, has announced a new partnership with Apple Federal Credit ...
Wings Credit Union Signs with Corelation, Selecting KeyStone to Elevate Its Future
Wings Credit Union has signed with Corelation, confirming their decision to select the KeyStone core to power what is a newly combined cooperative following a ...
FI Connect Expands with Home Improvement Lending Channel, Helping Credit Unions Access New Home Renovation Loan Opportunities
Origence, the leading credit union lending technology company in the U.S., announced that its subsidiary, FI Connect, has expanded its embedded financing program to include ...
Callahan & Gallup Welcome Two Credit Unions To The Member Engagement And Financial Wellbeing Consortium
Callahan & Associates, a recognized leader in performance measurement, leadership development, strategic advisory and community development for credit unions, and Gallup, a global analytics and ...