The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

One Member’s Journey From Betrayal To Hope

Several years ago, I had an elderly member reach out to me because his account balances were much lower than he believed they should have been. He was very upset and was asking for assistance. He wanted to go back almost five years on his account to find out where his money went. He pleaded […]

Empowering Access, One Van At A Time

Centric Federal Credit Union

A husband and wife wanted to help their community, so they formed an LLC to provide non-emergent medical transportation. Through the business they started, they were able to help those in their community with medical issues and limited means and ensure they had access to the care they needed. Recently, after hearing about the husband […]

It’s More Than Just A Pizza Delivery

Affinity Plus Federal Credit Union

I was at the grand opening of a new branch, and a member approached me and told me that she had some medical problems a few years back and while she was in hospital her son got into a car accident and ended up in the same hospital. On top of all that, her husband […]

Marketing

Appli CEO Tim Pranger to Showcase AI-Powered Loan Calculator at 2025 Auto Finance Summit East

Appli, the creator of the industry’s first AI-powered smart financial calculator, today announced that Founder and CEO Tim Pranger will ...
Operations & HR

LAFCU Strengthens Lending Team With Addition Of Two Mortgage Loan Officers

LANSING, Mich. — LAFCU has welcomed Samip Patel and Michael Richards to its team, reinforcing the credit union’s commitment to ...
Industry Analysis & Trends

Baker Market Update – Week in Review: May 09, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Operations & HR

Corporate One Announces 2025 Board of Directors

Three members were re-elected to Corporate One Federal Credit Union’s Board of Directors at the annual meeting on April 24: ...
Operations & HR

Jeremiah Kossen Appointed to Corporate One Federal Credit Union’s Supervisory Committee

Corporate One Federal Credit Union announced today that Jeremiah Kossen, President/CEO of Publix Employees Federal Credit Union (PEFCU) in Lakeland, ...
Making A Difference

Indiana Members Credit Union Announces 2025 Cancer Awareness Card Beneficiary

Indiana Members Credit Union is pleased to announce Strides for Sarcoma as the new member-nominated beneficiary for its Cancer Awareness ...
Making A Difference

EECU Honored for Support of Hmong American Day Celebration

Fresno, CA – Educational Employees Credit Union (EECU) proudly sponsored the 2025 Hmong American Day celebration, a vibrant two-day cultural ...
Lending

Desert Financial Credit Union Launches Private Student Loan and Refinance Solutions with CU Student Choice

CU Student Choice, the leading provider of higher education financing solutions to America’s credit unions, announced its student lending solutions ...
Making A Difference

SECU Foundation Awards Grace Clinic of Yadkin Valley with $600,000 Grant for New Medical Facility

SECU Foundation has announced a $600,000 challenge grant for Grace Clinic of Yadkin Valley (GCYV) to assist with the construction ...
Operations & HR

Valley First Credit Union Announces Board Re-Elections and New Appointments at Annual Meeting

MODESTO, Calif. May 6, 2025 – Valley First Credit Union is pleased to announce the results of its recent Annual ...
Personnel Promotions

LAFCU’s Kelli Ellsworth Etchison Honored With Lansing Community College Distinguished Alumni Award

LANSING, Mich. — LAFCU is proud to announce that Kelli Ellsworth Etchison, the credit union’s chief marketing officer and chief ...
Operations & HR

Redwood Credit Union Elects Board of Directors

Redwood Credit Union recently re-elected volunteer board members Judy Herrerias-James, Lisa Wittke Schaffner, and Rod Dole.
Other

TriUnity Foundation Announces Board Elections and Strategic Focus for 2025-2026

TriUnity Foundation, a nonprofit committed to relieving the financial burden of terminal illness through credit union collaboration, has announced its ...
Lending

Revolutionizing Payoffs- No More Paper Checks!

EPIC Lauches Payoff clearinghouse for Auto Lenders EPIC is transforming the way financial institutions receive loan and lease payoffs on ...
Operations & HR

Laura Blanding Joins LAFCU As Vice President Of Membership Growth And Development

LANSING, Mich. — LAFCU has announced the appointment of Laura Blanding as vice president of membership growth and development.
Other

Stephanie Schmidt Earns Prestigious Accredited Faster Payments Professional (AFPP) Certification

Corporate Central is proud to announce that Stephanie Schmidt, Vice President Member Services, has officially earned the Accredited Faster Payments ...
Other

BECU to open new Neighborhood Financial Centers on Bainbridge Island and in Duvall, Washington

BECU, Washington’s largest credit union, will open new Neighborhood Financial Centers (NFCs) on Bainbridge Island and in Duvall, Washington. The ...
Personnel Promotions

Coastal Credit Union Hires Anita Marshall to Lead Rocky Mount Branch

Coastal Credit Union has hired Anita Marshall as Branch Manager of its location at 1080 N. Winstead Ave in Rocky ...
Making A Difference

LAFCU To Award $10K In Grants To Individuals Seeking Financial Relief

LANSING, Mich. — LAFCU is offering an opportunity to help individuals take charge of their financial well-being through its Pathway ...
Making A Difference

Credit Unions Join Others in Massachusetts to Raise Awareness of Dangerous Disease

Credit unions take action to educate the public, medical community, and first responders about Moyamoya Disease on May 6 Awareness ...
Strategic Partnerships

New Associate Board Member and Audit Committee Members to Join Advia Credit Union’s Dedicated Volunteers

Advia Credit Union is proud of the strong network of dedicated volunteers that make up its Board of Directors and ...
Making A Difference

U1 Announces 2025 Scholarship Winners

Universal 1 Credit Union (U1) members, Eva Johnson-Woods of Trotwood-Madison High School, and Addilyn Slinker of Beavercreek High School, were ...
Industry Analysis & Trends

Baker Market Update – Week in Review: May 02, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Other

RCU celebrates small business growth—in May and every day

As Redwood Credit Union (RCU) marks 75 years of service, it’s celebrating not just its own history but the stories ...
Making A Difference

Indiana Members Credit Union Awards $154,000 in Funds to Local Nonprofits through FHLBank Indianapolis Grant Program

Indiana Members Credit Union, in collaboration with the Federal Home Loan Bank of Indianapolis, awarded three nonprofit organizations $154,000 in ...
Making A Difference

LAFCU Brings Financial Literacy To Life For Lansing Christian Students At Financial Reality Fair

LANSING, Mich. — LAFCU hosted its fifth annual Financial Reality Fair at Lansing Christian School April 10, giving high school ...
Personnel Promotions

LAFCU Announces Key Promotions To Drive Growth And Efficiency

LANSING, Mich. — LAFCU has announced the promotions of Kimberly Austin to executive implementation officer and Justin Tuck to succeed ...
Making A Difference

LAFCU’s Pathway to Financial Transformation Graduates Celebrate Success

LANSING, Mich. — In LAFCU’s community room, a sea of blue caps and gowns moved with excitement as proud graduates ...
Making A Difference

EECU Honors Outstanding Educators, Staff in Kings County

Fresno, CA – May 1, 2025 – Educational Employees Credit Union (EECU) partnered once again with the Kings County Office ...
New Product Releases

Cloudvirga launches Tropos, a modern borrower portal built for the future of digital lending

Cloudvirga today announced the launch of Tropos, a next-generation borrower portal that will empower lenders to deliver personalized, intuitive digital ...
Marketing

Appli CEO Tim Pranger to Showcase AI-Powered Loan Calculator at 2025 Auto Finance Summit East

Appli, the creator of the industry’s first AI-powered smart financial calculator, today announced that Founder and CEO Tim Pranger will ...
Operations & HR

LAFCU Strengthens Lending Team With Addition Of Two Mortgage Loan Officers

LANSING, Mich. — LAFCU has welcomed Samip Patel and Michael Richards to its team, reinforcing the credit union’s commitment to ...
Industry Analysis & Trends

Baker Market Update – Week in Review: May 09, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Operations & HR

Corporate One Announces 2025 Board of Directors

Three members were re-elected to Corporate One Federal Credit Union’s Board of Directors at the annual meeting on April 24: ...
Operations & HR

Jeremiah Kossen Appointed to Corporate One Federal Credit Union’s Supervisory Committee

Corporate One Federal Credit Union announced today that Jeremiah Kossen, President/CEO of Publix Employees Federal Credit Union (PEFCU) in Lakeland, ...
Making A Difference

Indiana Members Credit Union Announces 2025 Cancer Awareness Card Beneficiary

Indiana Members Credit Union is pleased to announce Strides for Sarcoma as the new member-nominated beneficiary for its Cancer Awareness ...
Making A Difference

EECU Honored for Support of Hmong American Day Celebration

Fresno, CA – Educational Employees Credit Union (EECU) proudly sponsored the 2025 Hmong American Day celebration, a vibrant two-day cultural ...
Lending

Desert Financial Credit Union Launches Private Student Loan and Refinance Solutions with CU Student Choice

CU Student Choice, the leading provider of higher education financing solutions to America’s credit unions, announced its student lending solutions ...
Making A Difference

SECU Foundation Awards Grace Clinic of Yadkin Valley with $600,000 Grant for New Medical Facility

SECU Foundation has announced a $600,000 challenge grant for Grace Clinic of Yadkin Valley (GCYV) to assist with the construction ...
Operations & HR

Valley First Credit Union Announces Board Re-Elections and New Appointments at Annual Meeting

MODESTO, Calif. May 6, 2025 – Valley First Credit Union is pleased to announce the results of its recent Annual ...
Personnel Promotions

LAFCU’s Kelli Ellsworth Etchison Honored With Lansing Community College Distinguished Alumni Award

LANSING, Mich. — LAFCU is proud to announce that Kelli Ellsworth Etchison, the credit union’s chief marketing officer and chief ...
Operations & HR

Redwood Credit Union Elects Board of Directors

Redwood Credit Union recently re-elected volunteer board members Judy Herrerias-James, Lisa Wittke Schaffner, and Rod Dole.
Other

TriUnity Foundation Announces Board Elections and Strategic Focus for 2025-2026

TriUnity Foundation, a nonprofit committed to relieving the financial burden of terminal illness through credit union collaboration, has announced its ...
Lending

Revolutionizing Payoffs- No More Paper Checks!

EPIC Lauches Payoff clearinghouse for Auto Lenders EPIC is transforming the way financial institutions receive loan and lease payoffs on ...
Operations & HR

Laura Blanding Joins LAFCU As Vice President Of Membership Growth And Development

LANSING, Mich. — LAFCU has announced the appointment of Laura Blanding as vice president of membership growth and development.
Other

Stephanie Schmidt Earns Prestigious Accredited Faster Payments Professional (AFPP) Certification

Corporate Central is proud to announce that Stephanie Schmidt, Vice President Member Services, has officially earned the Accredited Faster Payments ...
Other

BECU to open new Neighborhood Financial Centers on Bainbridge Island and in Duvall, Washington

BECU, Washington’s largest credit union, will open new Neighborhood Financial Centers (NFCs) on Bainbridge Island and in Duvall, Washington. The ...
Personnel Promotions

Coastal Credit Union Hires Anita Marshall to Lead Rocky Mount Branch

Coastal Credit Union has hired Anita Marshall as Branch Manager of its location at 1080 N. Winstead Ave in Rocky ...
Making A Difference

LAFCU To Award $10K In Grants To Individuals Seeking Financial Relief

LANSING, Mich. — LAFCU is offering an opportunity to help individuals take charge of their financial well-being through its Pathway ...
Making A Difference

Credit Unions Join Others in Massachusetts to Raise Awareness of Dangerous Disease

Credit unions take action to educate the public, medical community, and first responders about Moyamoya Disease on May 6 Awareness ...
Strategic Partnerships

New Associate Board Member and Audit Committee Members to Join Advia Credit Union’s Dedicated Volunteers

Advia Credit Union is proud of the strong network of dedicated volunteers that make up its Board of Directors and ...
Making A Difference

U1 Announces 2025 Scholarship Winners

Universal 1 Credit Union (U1) members, Eva Johnson-Woods of Trotwood-Madison High School, and Addilyn Slinker of Beavercreek High School, were ...
Industry Analysis & Trends

Baker Market Update – Week in Review: May 02, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Other

RCU celebrates small business growth—in May and every day

As Redwood Credit Union (RCU) marks 75 years of service, it’s celebrating not just its own history but the stories ...
Making A Difference

Indiana Members Credit Union Awards $154,000 in Funds to Local Nonprofits through FHLBank Indianapolis Grant Program

Indiana Members Credit Union, in collaboration with the Federal Home Loan Bank of Indianapolis, awarded three nonprofit organizations $154,000 in ...
Making A Difference

LAFCU Brings Financial Literacy To Life For Lansing Christian Students At Financial Reality Fair

LANSING, Mich. — LAFCU hosted its fifth annual Financial Reality Fair at Lansing Christian School April 10, giving high school ...
Personnel Promotions

LAFCU Announces Key Promotions To Drive Growth And Efficiency

LANSING, Mich. — LAFCU has announced the promotions of Kimberly Austin to executive implementation officer and Justin Tuck to succeed ...
Making A Difference

LAFCU’s Pathway to Financial Transformation Graduates Celebrate Success

LANSING, Mich. — In LAFCU’s community room, a sea of blue caps and gowns moved with excitement as proud graduates ...
Making A Difference

EECU Honors Outstanding Educators, Staff in Kings County

Fresno, CA – May 1, 2025 – Educational Employees Credit Union (EECU) partnered once again with the Kings County Office ...
New Product Releases

Cloudvirga launches Tropos, a modern borrower portal built for the future of digital lending

Cloudvirga today announced the launch of Tropos, a next-generation borrower portal that will empower lenders to deliver personalized, intuitive digital ...

LAFCU welcomes new additions to its marketing team

LANSING, Mich. — LAFCU has announced the addition of two new team members to its marketing department, Eric Newman as data analyst and Matthew Eleweke ...

InterLutions Adds Passionate Service Leader Amy Pals to Support Growing Credit Union Network

InterLutions, the nation’s fastest-growing employee benefits Credit Union Service Organization (CUSO), is pleased to announce the hiring of Amy Pals as its new Client Services ...

Redwood Credit Union and SchoolsFirst Federal Credit Union Host an International Delegation of Industry Leaders

TUSTIN, Calif. (Nov. 14, 2025) – Redwood Credit Union in Northern California and SchoolsFirst Federal Credit Union in Southern California welcomed more than 40 credit ...

Baker Market Update – Week in Review: November 14, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic developments.

Cloudvirga’s Loan Hub equips loan teams with modern tools for managing pipelines, tasks and borrower communication

Cloudvirga, a Stewart-owned provider of digital point-of-sale platforms for lenders, today announced the launch of its new Loan Hub for lenders seeking an optimized loan ...

One Nevada Ranked #1 Credit Union to Work for in 2025

LAS VEGAS, NV. – One Nevada Credit Union was ranked #1 nationally in the Best Credit Unions to Work For in 2025 by American Banker. Only sixty-eight credit ...
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