The Member Story Project
The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.
They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.
Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.
The Member Story Project is sponsored by Callahan & Associates
When 1 Conversation Changes Everything
One afternoon, a member walked into a University Credit Union branch planning to make a simple deposit. During a friendly conversation, our team noticed she had a credit card with us that she’d held for quite some time … at an interest rate of 20%. Recognizing an opportunity to help her save money and improve […]
Every Interaction Matters: Building Trust Through Care
During a busy day in Member Services, one of our supervisors stepped in to support the team and assist members in the queue. A member was dealing with fraud on their Visa card and was understandably concerned. The member needed guidance on the dispute process and reassurance about their account security. What might seem like […]
Quick Thinking Stops A Scam In Its Tracks
An elderly member recently visited our branch to request a large cash withdrawal to pay a contractor for home construction. As our representative spoke with him, it became clear something was not right. The person claiming to be the contractor had actually driven the member to the branch and was waiting outside, which immediately raised […]
A Kind Gesture Makes All The Difference
A member recently visited our main branch to take care of a VISA card issue. While waiting, she had to leave abruptly for work and accidentally left without the card. Unfortunately, she was babysitting several children and was unable to return during business hours. One of our representatives stepped in right away, de-escalating the situation […]
Clothes And Kindness For A Member In Need
Affinity Plus Federal Credit Union
When Sarah walked into the Winona branch to open a new account, no one expected how much her visit would impact the day. She didn’t have proof of address, so after chatting with Neelie, she headed to the Winona State Housing office and returned shortly after. While waiting, staff overheard Sarah on the phone with […]
A Person, Not A Checklist
Affinity Plus Federal Credit Union
Anissa Keyes Powell founded Arubah Emotional Health Services to provide culturally responsive care for marginalized communities, integrating therapy and indigenous healing and expanding through partnerships to deliver mental health support where it’s needed most. Anissa’s entrepreneurial spirit also led her to purchase and renovate the Northside Epicenter, a 20,000-square-foot historic building that now houses 14 […]
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Maine Credit Union League Welcomes New Director of Advocacy and Compliance
NASCUS Announces Updated Agenda for 60th Annual Summit
InterLutions Promotes Sam Boore to Director of Operations
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Redwood Credit Union welcomes Jennifer O’Reilly Senior Vice President of Enterprise Risk Management
Gulf Winds Welcomes Pam Hatt as Chief Marketing Officer
DaLand CUSO Empowers Credit Unions with Institution-Branded Stablecoins via New Metallicus Partnership
EECU’s Student Branch Model Showcased at National CUFEN Conference
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Baker Market Update – Week in Review: August 01, 2025
Meriwest Credit Union Develops New Account Designed for Savers Seeking Enhanced Deposit Insurance Protection
Debunking the Myths: What AI Really Means for Banking
LendKey and Member Student Lending Award $22,000 in Scholarships to Support College Students
TDFCU Welcomes New Chief Operating Officer: A Proven Leader in Member Experience and Operational Excellence
Triangle Credit Union Partners With Arkatechture to Anticipate Member Needs & Position for Future Growth
SchoolsFirst FCU Honors School Employees in Recognition Events Throughout California
Quavo Fraud & Disputes Releases Landmark 2025 State of Dispute Management Performance Report
EECU Recognized for Expanding Community Access to Financial Services
QuantyPhi Welcomes Kyle Kabara as Director ALM & Investments
Algebrik AI and AppOne Partner to Streamline Indirect Lending for Dealers and Lenders
Meriwest Credit Union Launches Zelle® for Fast, Secure, and Convenient Money Transfers
Vizo Financial’s 2025 Financial Conference to Offer Valuable Industry Insights with Strong Lineup of Speakers
Algebrik AI Partners with Spinwheel to Streamline Debt Data & Payments in Loan Origination
United Financial Credit Union Selects AlgebrikAI’s Comprehensive Consumer Lending Suite, Algebrik One.
Redwood Credit Union grant to Good Farm Fund expands access to fresh, healthy food
Baker Market Update – Week in Review: July 25, 2025
LendKey and Navy Federal Credit Union Celebrate 10 Years of Helping Thousands Through Affordable Education Financing
EECU Community Foundation Donates $50,000 to The Pat Green Foundation for Texas Flood Relief
Suntell Reaffirms Commitment to Client Success with Annual Training Event
Tower Federal Credit Union Welcomes Cassandra Compton as New Senior VP & Chief Experience Officer
Maine Credit Union League Welcomes New Director of Advocacy and Compliance
NASCUS Announces Updated Agenda for 60th Annual Summit
InterLutions Promotes Sam Boore to Director of Operations
Quavo Fraud & Disputes Secures $300 Million Growth Investment from Spectrum Equity
Redwood Credit Union welcomes Jennifer O’Reilly Senior Vice President of Enterprise Risk Management
Gulf Winds Welcomes Pam Hatt as Chief Marketing Officer
Appli CEO Tim Pranger to Showcase Real-Time Property Value Calculator at CUNA GAC 2026
Newsweek names Redwood Credit Union one of the Greatest Midsize Workplaces for Women
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eDOC Innovations Announces Product Enhancements
Vizo Financial’s March 2026 Education Calendar
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