The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

Seeing The Full Picture When It Matters Most

Wellby Financial Federal Credit Union

I was at a physical therapy appointment yesterday when one of the therapists I regularly see noticed my Wellby polo and shared something personal. He and his wife had recently adopted a little boy, and Wellby played an important role in making that possible. When they needed a loan to assist with the adoption, he […]

A Different Kind Of Collections Story

Western Vista Federal Credit Union

A member was struggling to manage payments on two vehicles. She hoped to keep both, but recurring past-due issues made that unsustainable, and it was important that she be able to keep at least one reliable vehicle. Through several honest and sometimes difficult conversations, a solution was found: she surrendered one vehicle and wrapped the […]

Helping Suzie Make Her Savings Work Smarter

“Suzie” and her daughter recently visited University Credit Union to explore checking account options. Suzie currently holds a combined balance of $822,000 across her savings and checking accounts, including a recent $3,000 deposit. During our conversation, we introduced Suzie to our high yield savings account (HYSA) as a way to turn her existing savings into […]

When 1 Conversation Changes Everything

One afternoon, a member walked into a University Credit Union branch planning to make a simple deposit. During a friendly conversation, our team noticed she had a credit card with us that she’d held for quite some time … at an interest rate of 20%. Recognizing an opportunity to help her save money and improve […]

Every Interaction Matters: Building Trust Through Care

During a busy day in Member Services, one of our supervisors stepped in to support the team and assist members in the queue. A member was dealing with fraud on their Visa card and was understandably concerned. The member needed guidance on the dispute process and reassurance about their account security. What might seem like […]

Quick Thinking Stops A Scam In Its Tracks

An elderly member recently visited our branch to request a large cash withdrawal to pay a contractor for home construction. As our representative spoke with him, it became clear something was not right. The person claiming to be the contractor had actually driven the member to the branch and was waiting outside, which immediately raised […]

Lending

LendKey and Navy Federal Credit Union Celebrate 10 Years of Helping Thousands Through Affordable Education Financing

LendKey, the pioneer in digital network lending, and Navy Federal Credit Union, the world’s largest credit union, are proud to ...
Making A Difference

EECU Community Foundation Donates $50,000 to The Pat Green Foundation for Texas Flood Relief

In response to the devastating floods that have impacted communities across Central Texas, the EECU Community Foundation has announced a ...
Vendor Resources

Suntell Reaffirms Commitment to Client Success with Annual Training Event

Suntell is pleased to announce its 2025 Annual Client Training, taking place Sept. 9-10 at The Westin Kansas City at ...
Personnel Promotions

Tower Federal Credit Union Welcomes Cassandra Compton as New Senior VP & Chief Experience Officer

Tower Federal Credit Union, one of the largest credit unions in Maryland, is pleased to announce the hiring of Cassandra ...
Personnel Promotions

Maine Credit Union League Welcomes New Director of Advocacy and Compliance

The Maine Credit Union League is pleased to announce the hiring of Jared Gay as its new Director of Advocacy ...
Other

NASCUS Announces Updated Agenda for 60th Annual Summit

The National Association of State Credit Union Supervisors (NASCUS) is pleased to announce updates to the agenda for its 60th ...
Personnel Promotions

InterLutions Promotes Sam Boore to Director of Operations

InterLutions, a leading provider of collaborative employee benefit solutions for credit unions, proudly announces the promotion of Sam Boore to ...
Technology

Quavo Fraud & Disputes Secures $300 Million Growth Investment from Spectrum Equity

Quavo, Inc. (“Quavo”), a leading provider of cloud-based software that automates and manages fraud and dispute processes for financial institutions, ...
Operations & HR

Redwood Credit Union welcomes Jennifer O’Reilly Senior Vice President of Enterprise Risk Management

Jennifer O’Reilly has joined Redwood Credit Union (RCU) as senior vice president of Enterprise Risk Management.
Operations & HR

Gulf Winds Welcomes Pam Hatt as Chief Marketing Officer

Gulf Winds Credit Union is pleased to announce that Pam Hatt will join the executive team as Chief Marketing Officer.
Personnel Promotions

Maine Family Federal Credit Union Announces Promotions of Four Outstanding Employees

LEWISTON, ME – Maine Family Federal Credit Union is proud to announce the promotions of four dedicated employees whose hard ...
Investments

Alloya Corporate FCU Settles Multi-Issuer Auto Loan Securitization

Today marks the settlement of Alloya’s first multi-issuer auto loan asset-backed securitization (ABS), fully funded after being well oversubscribed by ...
Strategic Partnerships

Meriwest Credit Union Partners with Insuritas to Launch Full-Service Insurance Agency

San Jose based Meriwest Credit Union, is proud to announce a strategic partnership with Insuritas to launch Meriwest Insurance Services, ...
Industry Analysis & Trends

Meriwest Credit Union Shines in Silicon Valley Business Journal’s Table of Experts

Meriwest Credit Union, a leading financial institution serving the Greater San Francisco Bay Area and Pima County, Arizona, was recently ...
Strategic Partnerships

Meriwest Credit Union Partners with Enable Technologies Inc. to launch Meriwest Business Express program

Meriwest Credit Union, in partnership with Enable Technologies Inc., has launched digital small business lending products under the brand name ...
Industry Analysis & Trends

Baker Market Update – Week in Review: July 18, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

Coastal Credit Union Foundation and Carolinas Credit Union Foundation Award Scholarship Funds to Sixteen Students

The Coastal Credit Union Foundation, in partnership with Carolinas Credit Union Foundation, is proud to announce sixteen recipients of the ...
Making A Difference

SchoolsFirst Federal Credit Union Supports Children’s Hospital Los Angeles Through Event Participation and In-Branch Fundraising Activities

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, helped ...
Strategic Partnerships

Meriwest Credit Union Partners with Insuritas to Launch Full-Service Insurance Agency

San Jose based Meriwest Credit Union, is proud to announce a strategic partnership with Insuritas to launch Meriwest Insurance Services, ...
Strategic Partnerships

Six Credit Unions from Across the U.S. Partner with myCUmortgage

myCUmortgage’s new partner credit unions to receive comprehensive mortgage services to benefit a combined 37,500 members
Technology

Corelation Welcomes Seven New Credit Unions in Second Quarter 2025, Totaling $9.8 Billion in Assets

Corelation, Inc., expands its KeyStone core client base in the second quarter of 2025 with the addition of seven newly ...
Marketing

Centra Credit Union Named Best-In-State Credit Union for 2025 by Forbes

Hello, Please see the attached press release announcing that Centra Credit Union has been named a Best-In-State Credit Union for ...
Personnel Promotions

Tower Federal Credit Union Welcomes Brad Giese as New Vice President/Information Security Officer

Tower Federal Credit Union, one of the largest credit unions in Maryland, is pleased to announce the hiring of Brad ...
Making A Difference

SECU Foundation Awards Western Youth Network $1.5 Million Grant for New Resource Center

SECU Foundation has announced a $1.5 million challenge grant for Western Youth Network (WYN) to assist with the construction of ...
Strategic Partnerships

PRESS RELEASE – New Bedford Credit Union Forges Strategic Technology Partnership with Synergent

Synergent is proud to announce a new partnership with New Bedford Credit Union through a ten-year agreement for hosted Jack ...
Personnel Promotions

Hartford Federal Credit Union Selects James Kane as Senior Vice President – Operations

Hartford, CT, July 10, 2025. Hartford Federal Credit Union is pleased to announce the appointment of James Kane as its ...
Industry Analysis & Trends

Baker Market Update – Week in Review: July 11, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Technology

Alogent’s Unify Platform Named “Best Consumer Payments System for Banks & FIs” at 2025 PayTech Awards

Alogent is proud to announce that Unify has won the 2025 PayTech Award for “Best Consumer Payments System for Banks ...
Strategic Partnerships

InterLutions and Acumen Financial Advantage Collaborate to Deliver Consultative Executive Benefit Services for Credit Unions

InterLutions, an innovative CUSO committed to enhancing employee benefits across the credit union industry, is proud to announce a strategic ...
Other

LGE Community Credit Union recognized by Forbes on America’s Best-In-State Credit Unions list

LGE Community Credit Union was recently recognized as one of the top credit unions in Georgia by Forbes on the ...
Lending

LendKey and Navy Federal Credit Union Celebrate 10 Years of Helping Thousands Through Affordable Education Financing

LendKey, the pioneer in digital network lending, and Navy Federal Credit Union, the world’s largest credit union, are proud to ...
Making A Difference

EECU Community Foundation Donates $50,000 to The Pat Green Foundation for Texas Flood Relief

In response to the devastating floods that have impacted communities across Central Texas, the EECU Community Foundation has announced a ...
Vendor Resources

Suntell Reaffirms Commitment to Client Success with Annual Training Event

Suntell is pleased to announce its 2025 Annual Client Training, taking place Sept. 9-10 at The Westin Kansas City at ...
Personnel Promotions

Tower Federal Credit Union Welcomes Cassandra Compton as New Senior VP & Chief Experience Officer

Tower Federal Credit Union, one of the largest credit unions in Maryland, is pleased to announce the hiring of Cassandra ...
Personnel Promotions

Maine Credit Union League Welcomes New Director of Advocacy and Compliance

The Maine Credit Union League is pleased to announce the hiring of Jared Gay as its new Director of Advocacy ...
Other

NASCUS Announces Updated Agenda for 60th Annual Summit

The National Association of State Credit Union Supervisors (NASCUS) is pleased to announce updates to the agenda for its 60th ...
Personnel Promotions

InterLutions Promotes Sam Boore to Director of Operations

InterLutions, a leading provider of collaborative employee benefit solutions for credit unions, proudly announces the promotion of Sam Boore to ...
Technology

Quavo Fraud & Disputes Secures $300 Million Growth Investment from Spectrum Equity

Quavo, Inc. (“Quavo”), a leading provider of cloud-based software that automates and manages fraud and dispute processes for financial institutions, ...
Operations & HR

Redwood Credit Union welcomes Jennifer O’Reilly Senior Vice President of Enterprise Risk Management

Jennifer O’Reilly has joined Redwood Credit Union (RCU) as senior vice president of Enterprise Risk Management.
Operations & HR

Gulf Winds Welcomes Pam Hatt as Chief Marketing Officer

Gulf Winds Credit Union is pleased to announce that Pam Hatt will join the executive team as Chief Marketing Officer.
Personnel Promotions

Maine Family Federal Credit Union Announces Promotions of Four Outstanding Employees

LEWISTON, ME – Maine Family Federal Credit Union is proud to announce the promotions of four dedicated employees whose hard ...
Investments

Alloya Corporate FCU Settles Multi-Issuer Auto Loan Securitization

Today marks the settlement of Alloya’s first multi-issuer auto loan asset-backed securitization (ABS), fully funded after being well oversubscribed by ...
Strategic Partnerships

Meriwest Credit Union Partners with Insuritas to Launch Full-Service Insurance Agency

San Jose based Meriwest Credit Union, is proud to announce a strategic partnership with Insuritas to launch Meriwest Insurance Services, ...
Industry Analysis & Trends

Meriwest Credit Union Shines in Silicon Valley Business Journal’s Table of Experts

Meriwest Credit Union, a leading financial institution serving the Greater San Francisco Bay Area and Pima County, Arizona, was recently ...
Strategic Partnerships

Meriwest Credit Union Partners with Enable Technologies Inc. to launch Meriwest Business Express program

Meriwest Credit Union, in partnership with Enable Technologies Inc., has launched digital small business lending products under the brand name ...
Industry Analysis & Trends

Baker Market Update – Week in Review: July 18, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

Coastal Credit Union Foundation and Carolinas Credit Union Foundation Award Scholarship Funds to Sixteen Students

The Coastal Credit Union Foundation, in partnership with Carolinas Credit Union Foundation, is proud to announce sixteen recipients of the ...
Making A Difference

SchoolsFirst Federal Credit Union Supports Children’s Hospital Los Angeles Through Event Participation and In-Branch Fundraising Activities

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, helped ...
Strategic Partnerships

Meriwest Credit Union Partners with Insuritas to Launch Full-Service Insurance Agency

San Jose based Meriwest Credit Union, is proud to announce a strategic partnership with Insuritas to launch Meriwest Insurance Services, ...
Strategic Partnerships

Six Credit Unions from Across the U.S. Partner with myCUmortgage

myCUmortgage’s new partner credit unions to receive comprehensive mortgage services to benefit a combined 37,500 members
Technology

Corelation Welcomes Seven New Credit Unions in Second Quarter 2025, Totaling $9.8 Billion in Assets

Corelation, Inc., expands its KeyStone core client base in the second quarter of 2025 with the addition of seven newly ...
Marketing

Centra Credit Union Named Best-In-State Credit Union for 2025 by Forbes

Hello, Please see the attached press release announcing that Centra Credit Union has been named a Best-In-State Credit Union for ...
Personnel Promotions

Tower Federal Credit Union Welcomes Brad Giese as New Vice President/Information Security Officer

Tower Federal Credit Union, one of the largest credit unions in Maryland, is pleased to announce the hiring of Brad ...
Making A Difference

SECU Foundation Awards Western Youth Network $1.5 Million Grant for New Resource Center

SECU Foundation has announced a $1.5 million challenge grant for Western Youth Network (WYN) to assist with the construction of ...
Strategic Partnerships

PRESS RELEASE – New Bedford Credit Union Forges Strategic Technology Partnership with Synergent

Synergent is proud to announce a new partnership with New Bedford Credit Union through a ten-year agreement for hosted Jack ...
Personnel Promotions

Hartford Federal Credit Union Selects James Kane as Senior Vice President – Operations

Hartford, CT, July 10, 2025. Hartford Federal Credit Union is pleased to announce the appointment of James Kane as its ...
Industry Analysis & Trends

Baker Market Update – Week in Review: July 11, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Technology

Alogent’s Unify Platform Named “Best Consumer Payments System for Banks & FIs” at 2025 PayTech Awards

Alogent is proud to announce that Unify has won the 2025 PayTech Award for “Best Consumer Payments System for Banks ...
Strategic Partnerships

InterLutions and Acumen Financial Advantage Collaborate to Deliver Consultative Executive Benefit Services for Credit Unions

InterLutions, an innovative CUSO committed to enhancing employee benefits across the credit union industry, is proud to announce a strategic ...
Other

LGE Community Credit Union recognized by Forbes on America’s Best-In-State Credit Unions list

LGE Community Credit Union was recently recognized as one of the top credit unions in Georgia by Forbes on the ...

Bipartisan AFFORD Act Will Strengthen CDFI Fund

The bipartisan Advancing Financial Opportunities through Revitalizing and Developing CDFIs (AFFORD) Act was introduced this week by Senators Steve Daines (R-MT) and Mark Warner (D-VA), ...

Baker Market Update – Week in Review: February 27, 2026

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic developments.

SECU and SECU Foundation Receive Disaster Response Champions Award for Helene Relief Efforts

State Employees’ Credit Union (SECU) and SECU Foundation recently received the inaugural Disaster Response Champions Award from Carolinas Credit Union Foundation (CCUF), recognizing their coordinated ...

St. Cloud Financial Credit Union Launches CU-Digital Asset Vault™ — Positioning the Credit Union as the most Valuable Wallet for Member Digital Wealth

St. Cloud Financial Credit Union (SCFCU) announced the live launch of the CU-Digital Asset Vault™, the first credit union-built digital asset vault designed specifically for ...

Appli CEO Tim Pranger to Showcase Real-Time Property Value Calculator at CUNA GAC 2026

Appli, the creator of the industry’s first AI-powered smart financial calculator, today announced that Founder and CEO Tim Pranger will be on-site at the 2026 ...

Newsweek names Redwood Credit Union one of the Greatest Midsize Workplaces for Women

Newsweek has awarded Redwood Credit Union its highest five-star rating as one of America’s Greatest Midsize Workplaces for Women, an honor recognizing organizations actively reducing ...
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