The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

Setting Up Members For Financial Success

California Credit Union

When a couple reached out to us for help managing their unsecured debt, they were feeling overwhelmed. After the husband lost his job during COVID, the family relied on credit cards to cover everyday expenses. Before long, their cards were maxed out, interest rates were sky-high, and even though they made their payments, the balances […]

Moving Members Out Of A Debt Cycle

California Credit Union

A member reached out to us feeling overwhelmed by mounting credit card debt. With interest rates ranging from 17.99% to 27%, her minimum payments barely made a dent, keeping her trapped in a cycle of high-interest debt. After listening to her concerns and reviewing her situation, our team suggested a personal loan to consolidate her […]

Homeownership Education Sparks Generational Change

A member successfully used GLCU’s homebuyer education and counseling program to reach her goal of becoming a first-time homeowner. She wanted a two-flat unit for her and her daughters. She wanted control over her living comfort. GLCU worked with the member to set a budget, improve her credit, and change her behavior. She eventually was […]

A Twinkie Can Save A Life

A TDECU Member sent us this heartwarming letter: “I came to the bank to do my usual business on Thursday morning. Rocio was a wonderful person. It was my birthday and she gave me a Hostess Twinkie as a small gift. I am an insulin-dependent diabetic, and I was doing some charity work when my […]

Marine Hockey Team Builds Brotherhood

Navy Federal Credit Union

Marine Tyler Bluder revived a Marine Corps hockey team in 2016 to reconnect veterans through the sport they love. Now, the team — made up of Marines, Navy Corpsmen, and active-duty service members from across the globe — heads into the season with deeper bonds and stronger support, thanks in part to Navy Federal Credit […]

Helping Members Achieve Business Dreams

Navy Federal Credit Union

Bruce Reschke discovered his passion for hands-on work at 16, when he got a summer job at an electric motor repair shop in Jacksonville, FL. Over nearly three decades, Bruce climbed the corporate ladder, eventually making his way to a sales position at Westside Electric, a veteran-owned company that offers electric motor repairs, new motor sales, […]

Industry Analysis & Trends

Baker Market Update – Week in Review: May 09, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Operations & HR

Corporate One Announces 2025 Board of Directors

Three members were re-elected to Corporate One Federal Credit Union’s Board of Directors at the annual meeting on April 24: ...
Operations & HR

Jeremiah Kossen Appointed to Corporate One Federal Credit Union’s Supervisory Committee

Corporate One Federal Credit Union announced today that Jeremiah Kossen, President/CEO of Publix Employees Federal Credit Union (PEFCU) in Lakeland, ...
Making A Difference

Indiana Members Credit Union Announces 2025 Cancer Awareness Card Beneficiary

Indiana Members Credit Union is pleased to announce Strides for Sarcoma as the new member-nominated beneficiary for its Cancer Awareness ...
Making A Difference

EECU Honored for Support of Hmong American Day Celebration

Fresno, CA – Educational Employees Credit Union (EECU) proudly sponsored the 2025 Hmong American Day celebration, a vibrant two-day cultural ...
Lending

Desert Financial Credit Union Launches Private Student Loan and Refinance Solutions with CU Student Choice

CU Student Choice, the leading provider of higher education financing solutions to America’s credit unions, announced its student lending solutions ...
Making A Difference

SECU Foundation Awards Grace Clinic of Yadkin Valley with $600,000 Grant for New Medical Facility

SECU Foundation has announced a $600,000 challenge grant for Grace Clinic of Yadkin Valley (GCYV) to assist with the construction ...
Operations & HR

Valley First Credit Union Announces Board Re-Elections and New Appointments at Annual Meeting

MODESTO, Calif. May 6, 2025 – Valley First Credit Union is pleased to announce the results of its recent Annual ...
Personnel Promotions

LAFCU’s Kelli Ellsworth Etchison Honored With Lansing Community College Distinguished Alumni Award

LANSING, Mich. — LAFCU is proud to announce that Kelli Ellsworth Etchison, the credit union’s chief marketing officer and chief ...
Operations & HR

Redwood Credit Union Elects Board of Directors

Redwood Credit Union recently re-elected volunteer board members Judy Herrerias-James, Lisa Wittke Schaffner, and Rod Dole.
Other

TriUnity Foundation Announces Board Elections and Strategic Focus for 2025-2026

TriUnity Foundation, a nonprofit committed to relieving the financial burden of terminal illness through credit union collaboration, has announced its ...
Lending

Revolutionizing Payoffs- No More Paper Checks!

EPIC Lauches Payoff clearinghouse for Auto Lenders EPIC is transforming the way financial institutions receive loan and lease payoffs on ...
Operations & HR

Laura Blanding Joins LAFCU As Vice President Of Membership Growth And Development

LANSING, Mich. — LAFCU has announced the appointment of Laura Blanding as vice president of membership growth and development.
Other

Stephanie Schmidt Earns Prestigious Accredited Faster Payments Professional (AFPP) Certification

Corporate Central is proud to announce that Stephanie Schmidt, Vice President Member Services, has officially earned the Accredited Faster Payments ...
Other

BECU to open new Neighborhood Financial Centers on Bainbridge Island and in Duvall, Washington

BECU, Washington’s largest credit union, will open new Neighborhood Financial Centers (NFCs) on Bainbridge Island and in Duvall, Washington. The ...
Personnel Promotions

Coastal Credit Union Hires Anita Marshall to Lead Rocky Mount Branch

Coastal Credit Union has hired Anita Marshall as Branch Manager of its location at 1080 N. Winstead Ave in Rocky ...
Making A Difference

LAFCU To Award $10K In Grants To Individuals Seeking Financial Relief

LANSING, Mich. — LAFCU is offering an opportunity to help individuals take charge of their financial well-being through its Pathway ...
Making A Difference

Credit Unions Join Others in Massachusetts to Raise Awareness of Dangerous Disease

Credit unions take action to educate the public, medical community, and first responders about Moyamoya Disease on May 6 Awareness ...
Strategic Partnerships

New Associate Board Member and Audit Committee Members to Join Advia Credit Union’s Dedicated Volunteers

Advia Credit Union is proud of the strong network of dedicated volunteers that make up its Board of Directors and ...
Making A Difference

U1 Announces 2025 Scholarship Winners

Universal 1 Credit Union (U1) members, Eva Johnson-Woods of Trotwood-Madison High School, and Addilyn Slinker of Beavercreek High School, were ...
Industry Analysis & Trends

Baker Market Update – Week in Review: May 02, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Other

RCU celebrates small business growth—in May and every day

As Redwood Credit Union (RCU) marks 75 years of service, it’s celebrating not just its own history but the stories ...
Making A Difference

Indiana Members Credit Union Awards $154,000 in Funds to Local Nonprofits through FHLBank Indianapolis Grant Program

Indiana Members Credit Union, in collaboration with the Federal Home Loan Bank of Indianapolis, awarded three nonprofit organizations $154,000 in ...
Making A Difference

LAFCU Brings Financial Literacy To Life For Lansing Christian Students At Financial Reality Fair

LANSING, Mich. — LAFCU hosted its fifth annual Financial Reality Fair at Lansing Christian School April 10, giving high school ...
Personnel Promotions

LAFCU Announces Key Promotions To Drive Growth And Efficiency

LANSING, Mich. — LAFCU has announced the promotions of Kimberly Austin to executive implementation officer and Justin Tuck to succeed ...
Making A Difference

LAFCU’s Pathway to Financial Transformation Graduates Celebrate Success

LANSING, Mich. — In LAFCU’s community room, a sea of blue caps and gowns moved with excitement as proud graduates ...
Making A Difference

EECU Honors Outstanding Educators, Staff in Kings County

Fresno, CA – May 1, 2025 – Educational Employees Credit Union (EECU) partnered once again with the Kings County Office ...
New Product Releases

Cloudvirga launches Tropos, a modern borrower portal built for the future of digital lending

Cloudvirga today announced the launch of Tropos, a next-generation borrower portal that will empower lenders to deliver personalized, intuitive digital ...
Strategic Partnerships

Financial Advantages Growing in Southeast Wisconsin – Advia Credit Union Adds New Locations in West Allis and Pewaukee

Kalamazoo, MI – Advia Credit Union continues to grow and live its mission of providing financial advantages with the recent ...
Vendor Resources

SHAZAM CREATOR CHRIS BARTON TO HEADLINE LENDING TECH LIVE ’25 WITH KEYNOTE ON INNOVATION AND IMAGINATION

Origence, a leading provider of lending technology solutions, announced founder and creator of Shazam, Chris Barton, as a keynote speaker ...
Industry Analysis & Trends

Baker Market Update – Week in Review: May 09, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Operations & HR

Corporate One Announces 2025 Board of Directors

Three members were re-elected to Corporate One Federal Credit Union’s Board of Directors at the annual meeting on April 24: ...
Operations & HR

Jeremiah Kossen Appointed to Corporate One Federal Credit Union’s Supervisory Committee

Corporate One Federal Credit Union announced today that Jeremiah Kossen, President/CEO of Publix Employees Federal Credit Union (PEFCU) in Lakeland, ...
Making A Difference

Indiana Members Credit Union Announces 2025 Cancer Awareness Card Beneficiary

Indiana Members Credit Union is pleased to announce Strides for Sarcoma as the new member-nominated beneficiary for its Cancer Awareness ...
Making A Difference

EECU Honored for Support of Hmong American Day Celebration

Fresno, CA – Educational Employees Credit Union (EECU) proudly sponsored the 2025 Hmong American Day celebration, a vibrant two-day cultural ...
Lending

Desert Financial Credit Union Launches Private Student Loan and Refinance Solutions with CU Student Choice

CU Student Choice, the leading provider of higher education financing solutions to America’s credit unions, announced its student lending solutions ...
Making A Difference

SECU Foundation Awards Grace Clinic of Yadkin Valley with $600,000 Grant for New Medical Facility

SECU Foundation has announced a $600,000 challenge grant for Grace Clinic of Yadkin Valley (GCYV) to assist with the construction ...
Operations & HR

Valley First Credit Union Announces Board Re-Elections and New Appointments at Annual Meeting

MODESTO, Calif. May 6, 2025 – Valley First Credit Union is pleased to announce the results of its recent Annual ...
Personnel Promotions

LAFCU’s Kelli Ellsworth Etchison Honored With Lansing Community College Distinguished Alumni Award

LANSING, Mich. — LAFCU is proud to announce that Kelli Ellsworth Etchison, the credit union’s chief marketing officer and chief ...
Operations & HR

Redwood Credit Union Elects Board of Directors

Redwood Credit Union recently re-elected volunteer board members Judy Herrerias-James, Lisa Wittke Schaffner, and Rod Dole.
Other

TriUnity Foundation Announces Board Elections and Strategic Focus for 2025-2026

TriUnity Foundation, a nonprofit committed to relieving the financial burden of terminal illness through credit union collaboration, has announced its ...
Lending

Revolutionizing Payoffs- No More Paper Checks!

EPIC Lauches Payoff clearinghouse for Auto Lenders EPIC is transforming the way financial institutions receive loan and lease payoffs on ...
Operations & HR

Laura Blanding Joins LAFCU As Vice President Of Membership Growth And Development

LANSING, Mich. — LAFCU has announced the appointment of Laura Blanding as vice president of membership growth and development.
Other

Stephanie Schmidt Earns Prestigious Accredited Faster Payments Professional (AFPP) Certification

Corporate Central is proud to announce that Stephanie Schmidt, Vice President Member Services, has officially earned the Accredited Faster Payments ...
Other

BECU to open new Neighborhood Financial Centers on Bainbridge Island and in Duvall, Washington

BECU, Washington’s largest credit union, will open new Neighborhood Financial Centers (NFCs) on Bainbridge Island and in Duvall, Washington. The ...
Personnel Promotions

Coastal Credit Union Hires Anita Marshall to Lead Rocky Mount Branch

Coastal Credit Union has hired Anita Marshall as Branch Manager of its location at 1080 N. Winstead Ave in Rocky ...
Making A Difference

LAFCU To Award $10K In Grants To Individuals Seeking Financial Relief

LANSING, Mich. — LAFCU is offering an opportunity to help individuals take charge of their financial well-being through its Pathway ...
Making A Difference

Credit Unions Join Others in Massachusetts to Raise Awareness of Dangerous Disease

Credit unions take action to educate the public, medical community, and first responders about Moyamoya Disease on May 6 Awareness ...
Strategic Partnerships

New Associate Board Member and Audit Committee Members to Join Advia Credit Union’s Dedicated Volunteers

Advia Credit Union is proud of the strong network of dedicated volunteers that make up its Board of Directors and ...
Making A Difference

U1 Announces 2025 Scholarship Winners

Universal 1 Credit Union (U1) members, Eva Johnson-Woods of Trotwood-Madison High School, and Addilyn Slinker of Beavercreek High School, were ...
Industry Analysis & Trends

Baker Market Update – Week in Review: May 02, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Other

RCU celebrates small business growth—in May and every day

As Redwood Credit Union (RCU) marks 75 years of service, it’s celebrating not just its own history but the stories ...
Making A Difference

Indiana Members Credit Union Awards $154,000 in Funds to Local Nonprofits through FHLBank Indianapolis Grant Program

Indiana Members Credit Union, in collaboration with the Federal Home Loan Bank of Indianapolis, awarded three nonprofit organizations $154,000 in ...
Making A Difference

LAFCU Brings Financial Literacy To Life For Lansing Christian Students At Financial Reality Fair

LANSING, Mich. — LAFCU hosted its fifth annual Financial Reality Fair at Lansing Christian School April 10, giving high school ...
Personnel Promotions

LAFCU Announces Key Promotions To Drive Growth And Efficiency

LANSING, Mich. — LAFCU has announced the promotions of Kimberly Austin to executive implementation officer and Justin Tuck to succeed ...
Making A Difference

LAFCU’s Pathway to Financial Transformation Graduates Celebrate Success

LANSING, Mich. — In LAFCU’s community room, a sea of blue caps and gowns moved with excitement as proud graduates ...
Making A Difference

EECU Honors Outstanding Educators, Staff in Kings County

Fresno, CA – May 1, 2025 – Educational Employees Credit Union (EECU) partnered once again with the Kings County Office ...
New Product Releases

Cloudvirga launches Tropos, a modern borrower portal built for the future of digital lending

Cloudvirga today announced the launch of Tropos, a next-generation borrower portal that will empower lenders to deliver personalized, intuitive digital ...
Strategic Partnerships

Financial Advantages Growing in Southeast Wisconsin – Advia Credit Union Adds New Locations in West Allis and Pewaukee

Kalamazoo, MI – Advia Credit Union continues to grow and live its mission of providing financial advantages with the recent ...
Vendor Resources

SHAZAM CREATOR CHRIS BARTON TO HEADLINE LENDING TECH LIVE ’25 WITH KEYNOTE ON INNOVATION AND IMAGINATION

Origence, a leading provider of lending technology solutions, announced founder and creator of Shazam, Chris Barton, as a keynote speaker ...

Corporate One Federal Credit Union Returns $13.6 Million to Members in 2025

Corporate One Federal Credit Union, a trusted investment, funding, and payment solutions partner serving America’s credit unions, announced it concluded the year by returning $13.6 ...

Baker Market Update – Week in Review: January 9, 2026

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic developments.

Altamaha Federal Credit Union Enters New Technology Partnership with Synergent

WESTBROOK, ME (January 9, 2026) – Synergent® is excited to announce Altamaha Federal Credit Union has signed new seven-year agreements for hosted Jack Henry™ Symitar® ...

DUGOOD CREDIT UNION SPOTLIGHTS EMPLOYEE PROMOTIONS

Beaumont, Texas – January 7, 2026 – DuGood Credit Union is proud to celebrate its employees who are stepping into new roles through promotions!

The Next Generation of CU Leaders Takes Shape as Applications Open for CUES Emerge 2026

Applications are now open for the 2026 CUES Emerge leadership development program. Offered in partnership with Currency Marketing, CUES Emerge was designed to equip rising ...

ALM First Executive Benefits Expands Team, Welcoming Cameron Kasteler and Rebecca Myers-Haeussler

Dallas, Texas – ALM First Executive Benefits, LLC, a subsidiary of ALM First that offers unbiased plan design, expert consulting, plan audits, and seamless administration and plan servicing, ...
Scroll to Top