The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

Quick Thinking And Sound Systems Prevent Heartbreak

Logix Federal Credit Union

A member of Logix was in the process of buying their first home. They were excited that their hard work of saving and preparing was finally paying off. They received instructions by email from an escrow company on where to send their down payment and closing funds. To their shock, they were notified by our […]

Protecting A Member In The Right Moment

Affinity Plus Federal Credit Union

When our member Steve came into the branch looking serious, member consultant Marisol started asking questions. He said he needed to take out $12,000 from a few different accounts because his daughter called him from jail and needed money to be paid to an attorney. Marisol asked if he spoke to his daughter, he said […]

A Cherished Presence And Notable Absence

Digital Federal Credit Union

In today’s fast-paced world, genuine human connections often feel rare. Yet, at DCU, the story of Larry and Duda is a powerful reminder that establishing relationships make a difference. Larry has been visiting one branch for years, long enough that his presence has become a cherished routine. He could easily be helped by anyone, yet […]

Finding The “Yes” In A Complex Car Deal

A member reached out to RCU Auto Services with questions regarding a complicated trade-in and private party purchase he wanted to complete. It involved trading in his current vehicle, which was underwater, while purchasing his brother-in-law’s car at the same time. Due to the complexity of the request, I knew I had to team up […]

The Power Of Priorities And Pressing Pause

I had the privilege of working with a Redwood Credit Union member, Linda, during a recent financial coaching appointment. She sought support in creating a budget to achieve her dream of homeownership while also planning for a comfortable retirement. My goal was to provide her with practical strategies and insights to help her balance these […]

A Business Member’s Journey From Struggle To Strategy

Being a Business Development Officer, I have the pleasure and opportunity to develop impactful relationships, create strategic partnerships, and help provide access to solution-based products and services to our business members and community. I reach out to new business members via a thank you email to ensure they have a resource for any immediate or […]

Industry Analysis & Trends

Baker Market Update – Week in Review: June 20, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Personnel Promotions

Synergent Names Tyler Hudson as President

Synergent is thrilled to announce the appointment of Tyler Hudson as its new President, effective immediately. A longtime Synergent executive ...
Technology

Alogent Supports Lead Bank’s Drive for Innovation with Unify Platform

Alogent is proud to announce that Lead Bank has selected Unify to power in-branch teller capture and remote deposit capture ...
Strategic Partnerships

Justice Federal Credit Union Strengthens Its Commitment to the Justice, Law Enforcement, and Public Safety Community

Justice Federal Credit Union is pleased to announce its strategic partnership with LPL Financial (LPL) to offer financial planning and ...
Marketing

EECU Wins in Three Categories of 2025 Best of Central California Awards

Fresno, CA – June 18, 2025 – Educational Employees Credit Union (EECU) is proud to announce its recognition in three ...
Other

Velera Promotes Mark L. Robnett to Director of its Board

Velera, the nation’s premier payments credit union service organization (CUSO) and an integrated financial technology solutions provider, announced the promotion ...
Marketing

SchoolsFirst Federal Credit Union Ranked #1 in California by Forbes

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families in ...
Industry Analysis & Trends

The Impact of Credit Union Mergers on Debt Recovery and Member Engagement

As credit unions continue to consolidate and merge resources to create stronger, more technologically advanced financial institutions, the landscape of ...
Strategic Partnerships

Cutting Costs Without Cutting Corners – Unlocking Operational Efficiency Through First-Party Technology Solutions

Like many credit unions, Listerhill faced the challenge of managing high volumes of delinquent accounts without overextending internal resources. Their ...
Other

BECU expands in Pierce County with new location coming to Lakewood, Washington

BECU, Washington’s largest credit union, will open a new Neighborhood Financial Center (NFC) in Lakewood this winter bringing in-person financial ...
Charity Events

TriUnity Foundation Awards $95,000 in Grants

TriUnity Foundation has announced the distribution of $95,000 in financial assistance to 23 individuals and families facing terminal illness in ...
Making A Difference

EECU Hosts Member Appreciation Days at 22 Branch Locations

Fresno, CA – June 13, 2025 – Educational Employees Credit Union (EECU) hosted Member Appreciation Days across all 22 of ...
Industry Analysis & Trends

Baker Market Update – Week in Review: June 13, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Personnel Promotions

Sean Cervantes and Lisa Sprague join LAFCU’s business development team

LANSING, Mich. — LAFCU has expanded its team with the addition of two seasoned professionals dedicated to fostering community and ...
Technology

ORIGENCE AND ALLOY PARTNER TO DELIVER BEST-IN-CLASS FRAUD PROTECTION FOR CREDIT UNIONS

Origence, the leading lending technology solutions provider for credit unions, announced a strategic partnership with Alloy, a premier identity and ...
Marketing

Cloudvirga honored with PROGRESS in Lending’s 2025 Connections Award

Cloudvirga, a leading provider of digital mortgage point-of-sale platforms for credit unions and other lenders, today announced it has been ...
Charity Events

TEACHERS FEDERAL CREDIT UNION RAISES MORE THAN $924,000 FOR CHILDREN’S MIRACLE NETWORK HOSPITALS

HAUPPAUGE, NY (June 6, 2025) – Teachers Federal Credit Union, one of the largest credit unions in the United States with $9.9 ...
Making A Difference

NASCUS Opens Nominations for 2025 Pierre Jay Award

The National Association of State Credit Union Supervisors (NASCUS) is now accepting nominations for the 2025 Pierre Jay Award, the ...
Strategic Partnerships

One Credit Union Extends Long-Standing Core Processing Relationship with Synergent

Synergent has extended its nearly 20-year partnership with One Credit Union through a new five-year agreement. The credit union will ...
Making A Difference

EECU Sponsors Latinx Graduation Celebration Honoring Fresno Students

Fresno, CA – Educational Employees Credit Union (EECU) proudly sponsored the 2025 Latinx High School Celebración, an inspiring event recognizing ...
Other

Public Corporation for the Supervision and Insurance of Cooperatives of Puerto Rico Receives NASCUS Accreditation

The National Association of State Credit Union Supervisors (NASCUS) is pleased to announce that the Public Corporation for the Supervision ...
Industry Analysis & Trends

Baker Market Update – Week in Review: June 06, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Lending

Westerly Community Credit Union Adds CU Student Choice’s Student Loan Refinance Solution

CU Student Choice, the leading provider of higher education financing solutions to America’s credit unions, announced its student loan refinance ...
Making A Difference

SchoolsFirst Federal Credit Union Announces Winners of 2025 Member Education Award Scholarships

SchoolsFirst Federal Credit Union, the largest credit union in California and the nation’s largest serving school employees and their families, ...
Making A Difference

SECU Awards Summer Camp Scholarships to 457 Youth Members Statewide

State Employees’ Credit Union (SECU) has concluded its fourth annual Summer Camp Awards campaign, granting $500 scholarships to 457 young ...
Technology

Quavo Fraud & Disputes Named “Best Dispute Management & Resolution Solution” by Fintech Futures

The award honors Quavo’s QFD® platform, an end-to-end SaaS solution purpose-built to transform and streamline dispute management for financial institutions ...
Strategic Partnerships

Appli and First Source FCU Turn Financial Calculators into Conversion Catalysts

Appli, a provider of artificial intelligence-powered financial calculators, today announced that First Source Federal Credit Union, serving members in central ...
Personnel Promotions

Coastal Credit Union Hires Karen DeSalvo as VP, Marketing

Coastal Credit Union has hired Karen DeSalvo as its new VP of Marketing. In this role, DeSalvo will be responsible ...
New Product Releases

Prizeout Unveils CashBack+ Pay: A New Way For Credit Union Members To Pay And Earn Cashback

NEW YORK – June 3, 2025 – Prizeout, the leader in advertising and financial technology, is announcing CashBack+ Pay, the ...
Industry Analysis & Trends

Baker Market Update – Week in Review: May 30, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Industry Analysis & Trends

Baker Market Update – Week in Review: June 20, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Personnel Promotions

Synergent Names Tyler Hudson as President

Synergent is thrilled to announce the appointment of Tyler Hudson as its new President, effective immediately. A longtime Synergent executive ...
Technology

Alogent Supports Lead Bank’s Drive for Innovation with Unify Platform

Alogent is proud to announce that Lead Bank has selected Unify to power in-branch teller capture and remote deposit capture ...
Strategic Partnerships

Justice Federal Credit Union Strengthens Its Commitment to the Justice, Law Enforcement, and Public Safety Community

Justice Federal Credit Union is pleased to announce its strategic partnership with LPL Financial (LPL) to offer financial planning and ...
Marketing

EECU Wins in Three Categories of 2025 Best of Central California Awards

Fresno, CA – June 18, 2025 – Educational Employees Credit Union (EECU) is proud to announce its recognition in three ...
Other

Velera Promotes Mark L. Robnett to Director of its Board

Velera, the nation’s premier payments credit union service organization (CUSO) and an integrated financial technology solutions provider, announced the promotion ...
Marketing

SchoolsFirst Federal Credit Union Ranked #1 in California by Forbes

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families in ...
Industry Analysis & Trends

The Impact of Credit Union Mergers on Debt Recovery and Member Engagement

As credit unions continue to consolidate and merge resources to create stronger, more technologically advanced financial institutions, the landscape of ...
Strategic Partnerships

Cutting Costs Without Cutting Corners – Unlocking Operational Efficiency Through First-Party Technology Solutions

Like many credit unions, Listerhill faced the challenge of managing high volumes of delinquent accounts without overextending internal resources. Their ...
Other

BECU expands in Pierce County with new location coming to Lakewood, Washington

BECU, Washington’s largest credit union, will open a new Neighborhood Financial Center (NFC) in Lakewood this winter bringing in-person financial ...
Charity Events

TriUnity Foundation Awards $95,000 in Grants

TriUnity Foundation has announced the distribution of $95,000 in financial assistance to 23 individuals and families facing terminal illness in ...
Making A Difference

EECU Hosts Member Appreciation Days at 22 Branch Locations

Fresno, CA – June 13, 2025 – Educational Employees Credit Union (EECU) hosted Member Appreciation Days across all 22 of ...
Industry Analysis & Trends

Baker Market Update – Week in Review: June 13, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Personnel Promotions

Sean Cervantes and Lisa Sprague join LAFCU’s business development team

LANSING, Mich. — LAFCU has expanded its team with the addition of two seasoned professionals dedicated to fostering community and ...
Technology

ORIGENCE AND ALLOY PARTNER TO DELIVER BEST-IN-CLASS FRAUD PROTECTION FOR CREDIT UNIONS

Origence, the leading lending technology solutions provider for credit unions, announced a strategic partnership with Alloy, a premier identity and ...
Marketing

Cloudvirga honored with PROGRESS in Lending’s 2025 Connections Award

Cloudvirga, a leading provider of digital mortgage point-of-sale platforms for credit unions and other lenders, today announced it has been ...
Charity Events

TEACHERS FEDERAL CREDIT UNION RAISES MORE THAN $924,000 FOR CHILDREN’S MIRACLE NETWORK HOSPITALS

HAUPPAUGE, NY (June 6, 2025) – Teachers Federal Credit Union, one of the largest credit unions in the United States with $9.9 ...
Making A Difference

NASCUS Opens Nominations for 2025 Pierre Jay Award

The National Association of State Credit Union Supervisors (NASCUS) is now accepting nominations for the 2025 Pierre Jay Award, the ...
Strategic Partnerships

One Credit Union Extends Long-Standing Core Processing Relationship with Synergent

Synergent has extended its nearly 20-year partnership with One Credit Union through a new five-year agreement. The credit union will ...
Making A Difference

EECU Sponsors Latinx Graduation Celebration Honoring Fresno Students

Fresno, CA – Educational Employees Credit Union (EECU) proudly sponsored the 2025 Latinx High School Celebración, an inspiring event recognizing ...
Other

Public Corporation for the Supervision and Insurance of Cooperatives of Puerto Rico Receives NASCUS Accreditation

The National Association of State Credit Union Supervisors (NASCUS) is pleased to announce that the Public Corporation for the Supervision ...
Industry Analysis & Trends

Baker Market Update – Week in Review: June 06, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Lending

Westerly Community Credit Union Adds CU Student Choice’s Student Loan Refinance Solution

CU Student Choice, the leading provider of higher education financing solutions to America’s credit unions, announced its student loan refinance ...
Making A Difference

SchoolsFirst Federal Credit Union Announces Winners of 2025 Member Education Award Scholarships

SchoolsFirst Federal Credit Union, the largest credit union in California and the nation’s largest serving school employees and their families, ...
Making A Difference

SECU Awards Summer Camp Scholarships to 457 Youth Members Statewide

State Employees’ Credit Union (SECU) has concluded its fourth annual Summer Camp Awards campaign, granting $500 scholarships to 457 young ...
Technology

Quavo Fraud & Disputes Named “Best Dispute Management & Resolution Solution” by Fintech Futures

The award honors Quavo’s QFD® platform, an end-to-end SaaS solution purpose-built to transform and streamline dispute management for financial institutions ...
Strategic Partnerships

Appli and First Source FCU Turn Financial Calculators into Conversion Catalysts

Appli, a provider of artificial intelligence-powered financial calculators, today announced that First Source Federal Credit Union, serving members in central ...
Personnel Promotions

Coastal Credit Union Hires Karen DeSalvo as VP, Marketing

Coastal Credit Union has hired Karen DeSalvo as its new VP of Marketing. In this role, DeSalvo will be responsible ...
New Product Releases

Prizeout Unveils CashBack+ Pay: A New Way For Credit Union Members To Pay And Earn Cashback

NEW YORK – June 3, 2025 – Prizeout, the leader in advertising and financial technology, is announcing CashBack+ Pay, the ...
Industry Analysis & Trends

Baker Market Update – Week in Review: May 30, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...

Xpress Data Inc. hires Kirk Drake as new President

Xpress Data Inc. hires Kirk Drake as new President. Drake brings decades of experience in credit unions and technology strategy and has been consulting with ...

Catherine Bryant and Jonah Kaufman of Coastal Wealth Management Recognized as Distinguished Financial Professionals by LPL Financial

Catherine Bryant and Jonah Kaufman, Wealth Advisors at Coastal Wealth Management in Raleigh, have earned a place among LPL Financials’ Ascent Club Program for 2025 ...

Credit Unions Gain Edge with New CashBack+ Credit Card Rewards

New York, NY – February 25, 2025 – Prizeout, the leader in advertising and financial technology, today announced the launch of its Credit Card Rewards ...

ICUL Launches “Credit Unions in Action” to Showcase Statewide Community Impact

The Illinois Credit Union League has opened our inaugural Credit Unions in Action (CUIA) data collection initiative, and we’re excited to begin gathering 2025 community ...

Apple Federal Credit Union Partners with Quavo to Modernize Dispute Operations and Elevate Member Experience

Quavo, Inc. (“Quavo”), the proven AI disputes technology partner and leading strategic advisor for financial institutions, has announced a new partnership with Apple Federal Credit ...

Wings Credit Union Signs with Corelation, Selecting KeyStone to Elevate Its Future

Wings Credit Union has signed with Corelation, confirming their decision to select the KeyStone core to power what is a newly combined cooperative following a ...
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