The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

No Drive-Thru? No Problem!

At our Cypress branch, we don’t have a drive-thru — but that didn’t stop one of our incredible team members from going the extra mile. When a member who had recently undergone hip surgery arrived and needed assistance with a withdrawal, Sophia didn’t hesitate. She stepped outside and walked right up to the member’s vehicle […]

A Commitment To Security

Affinity Federal Credit Union

An Affinity member contacted us to recognize the outstanding service provided by one of our senior specialists during a recent fraud-related incident. What initially appeared to be an unauthorized credit card transaction ultimately revealed a more serious situation involving unauthorized access to the member’s bank account. Through her attentiveness and keen listening skills, our representative […]

Preventing A Scam And Creating Member Loyalty

A member came in requesting a $9,000 cash withdrawal. She initially worked with one of our tellers, who asked standard questions about the purpose of such a large cash withdrawal. After this, the member stepped outside to make a phone call, then returned and asked the assistant branch manager (ABM) to process the withdrawal instead. […]

Exceptional Care During Change

Marie assisted a long‑time member, age 78, who has relied on Call 24 telephone banking for nearly 28 years to manage her finances. Because the member does not drive, the transition to the new virtual assistant, PAT, felt overwhelming and frightening. She called in extremely upset and anxious, sharing concerns about speaking sensitive information out […]

Guidance, Trust, And A Path To Homeownership

Sidney Federal Credit Union

When I first met this member two years ago, she was seeking a small personal loan to cover car repairs. She was concerned about being approved due to ongoing health issues that limited her ability to work regular hours. She had already been denied by other financial institutions and decided to apply with us as […]

How One Employee’s Attention To Detail Protected A Member At Her Most Vulnerable Moment

When Amy answered a routine incoming call, nothing immediately suggested this interaction would turn into a powerful example of why vigilance — and heart — matter so much in member service. The caller claimed to be a member requesting access to online banking. But almost right away, small details didn’t line up. The voice on […]

Making A Difference

EECU Community Foundation Donates $50,000 to The Pat Green Foundation for Texas Flood Relief

In response to the devastating floods that have impacted communities across Central Texas, the EECU Community Foundation has announced a ...
Vendor Resources

Suntell Reaffirms Commitment to Client Success with Annual Training Event

Suntell is pleased to announce its 2025 Annual Client Training, taking place Sept. 9-10 at The Westin Kansas City at ...
Personnel Promotions

Tower Federal Credit Union Welcomes Cassandra Compton as New Senior VP & Chief Experience Officer

Tower Federal Credit Union, one of the largest credit unions in Maryland, is pleased to announce the hiring of Cassandra ...
Personnel Promotions

Maine Credit Union League Welcomes New Director of Advocacy and Compliance

The Maine Credit Union League is pleased to announce the hiring of Jared Gay as its new Director of Advocacy ...
Other

NASCUS Announces Updated Agenda for 60th Annual Summit

The National Association of State Credit Union Supervisors (NASCUS) is pleased to announce updates to the agenda for its 60th ...
Personnel Promotions

InterLutions Promotes Sam Boore to Director of Operations

InterLutions, a leading provider of collaborative employee benefit solutions for credit unions, proudly announces the promotion of Sam Boore to ...
Technology

Quavo Fraud & Disputes Secures $300 Million Growth Investment from Spectrum Equity

Quavo, Inc. (“Quavo”), a leading provider of cloud-based software that automates and manages fraud and dispute processes for financial institutions, ...
Operations & HR

Redwood Credit Union welcomes Jennifer O’Reilly Senior Vice President of Enterprise Risk Management

Jennifer O’Reilly has joined Redwood Credit Union (RCU) as senior vice president of Enterprise Risk Management.
Operations & HR

Gulf Winds Welcomes Pam Hatt as Chief Marketing Officer

Gulf Winds Credit Union is pleased to announce that Pam Hatt will join the executive team as Chief Marketing Officer.
Personnel Promotions

Maine Family Federal Credit Union Announces Promotions of Four Outstanding Employees

LEWISTON, ME – Maine Family Federal Credit Union is proud to announce the promotions of four dedicated employees whose hard ...
Investments

Alloya Corporate FCU Settles Multi-Issuer Auto Loan Securitization

Today marks the settlement of Alloya’s first multi-issuer auto loan asset-backed securitization (ABS), fully funded after being well oversubscribed by ...
Strategic Partnerships

Meriwest Credit Union Partners with Insuritas to Launch Full-Service Insurance Agency

San Jose based Meriwest Credit Union, is proud to announce a strategic partnership with Insuritas to launch Meriwest Insurance Services, ...
Industry Analysis & Trends

Meriwest Credit Union Shines in Silicon Valley Business Journal’s Table of Experts

Meriwest Credit Union, a leading financial institution serving the Greater San Francisco Bay Area and Pima County, Arizona, was recently ...
Strategic Partnerships

Meriwest Credit Union Partners with Enable Technologies Inc. to launch Meriwest Business Express program

Meriwest Credit Union, in partnership with Enable Technologies Inc., has launched digital small business lending products under the brand name ...
Industry Analysis & Trends

Baker Market Update – Week in Review: July 18, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

Coastal Credit Union Foundation and Carolinas Credit Union Foundation Award Scholarship Funds to Sixteen Students

The Coastal Credit Union Foundation, in partnership with Carolinas Credit Union Foundation, is proud to announce sixteen recipients of the ...
Making A Difference

SchoolsFirst Federal Credit Union Supports Children’s Hospital Los Angeles Through Event Participation and In-Branch Fundraising Activities

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, helped ...
Strategic Partnerships

Meriwest Credit Union Partners with Insuritas to Launch Full-Service Insurance Agency

San Jose based Meriwest Credit Union, is proud to announce a strategic partnership with Insuritas to launch Meriwest Insurance Services, ...
Strategic Partnerships

Six Credit Unions from Across the U.S. Partner with myCUmortgage

myCUmortgage’s new partner credit unions to receive comprehensive mortgage services to benefit a combined 37,500 members
Technology

Corelation Welcomes Seven New Credit Unions in Second Quarter 2025, Totaling $9.8 Billion in Assets

Corelation, Inc., expands its KeyStone core client base in the second quarter of 2025 with the addition of seven newly ...
Marketing

Centra Credit Union Named Best-In-State Credit Union for 2025 by Forbes

Hello, Please see the attached press release announcing that Centra Credit Union has been named a Best-In-State Credit Union for ...
Personnel Promotions

Tower Federal Credit Union Welcomes Brad Giese as New Vice President/Information Security Officer

Tower Federal Credit Union, one of the largest credit unions in Maryland, is pleased to announce the hiring of Brad ...
Making A Difference

SECU Foundation Awards Western Youth Network $1.5 Million Grant for New Resource Center

SECU Foundation has announced a $1.5 million challenge grant for Western Youth Network (WYN) to assist with the construction of ...
Strategic Partnerships

PRESS RELEASE – New Bedford Credit Union Forges Strategic Technology Partnership with Synergent

Synergent is proud to announce a new partnership with New Bedford Credit Union through a ten-year agreement for hosted Jack ...
Personnel Promotions

Hartford Federal Credit Union Selects James Kane as Senior Vice President – Operations

Hartford, CT, July 10, 2025. Hartford Federal Credit Union is pleased to announce the appointment of James Kane as its ...
Industry Analysis & Trends

Baker Market Update – Week in Review: July 11, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Technology

Alogent’s Unify Platform Named “Best Consumer Payments System for Banks & FIs” at 2025 PayTech Awards

Alogent is proud to announce that Unify has won the 2025 PayTech Award for “Best Consumer Payments System for Banks ...
Strategic Partnerships

InterLutions and Acumen Financial Advantage Collaborate to Deliver Consultative Executive Benefit Services for Credit Unions

InterLutions, an innovative CUSO committed to enhancing employee benefits across the credit union industry, is proud to announce a strategic ...
Other

LGE Community Credit Union recognized by Forbes on America’s Best-In-State Credit Unions list

LGE Community Credit Union was recently recognized as one of the top credit unions in Georgia by Forbes on the ...
Making A Difference

SchoolsFirst Federal Credit Union Lobby to Support Healing and Hope in CHOC’s New Outpatient Tower

SchoolsFirst Federal Credit Union, as part its ongoing commitment to Children’s Hospital of Orange County (CHOC), now part of Rady ...
Making A Difference

EECU Community Foundation Donates $50,000 to The Pat Green Foundation for Texas Flood Relief

In response to the devastating floods that have impacted communities across Central Texas, the EECU Community Foundation has announced a ...
Vendor Resources

Suntell Reaffirms Commitment to Client Success with Annual Training Event

Suntell is pleased to announce its 2025 Annual Client Training, taking place Sept. 9-10 at The Westin Kansas City at ...
Personnel Promotions

Tower Federal Credit Union Welcomes Cassandra Compton as New Senior VP & Chief Experience Officer

Tower Federal Credit Union, one of the largest credit unions in Maryland, is pleased to announce the hiring of Cassandra ...
Personnel Promotions

Maine Credit Union League Welcomes New Director of Advocacy and Compliance

The Maine Credit Union League is pleased to announce the hiring of Jared Gay as its new Director of Advocacy ...
Other

NASCUS Announces Updated Agenda for 60th Annual Summit

The National Association of State Credit Union Supervisors (NASCUS) is pleased to announce updates to the agenda for its 60th ...
Personnel Promotions

InterLutions Promotes Sam Boore to Director of Operations

InterLutions, a leading provider of collaborative employee benefit solutions for credit unions, proudly announces the promotion of Sam Boore to ...
Technology

Quavo Fraud & Disputes Secures $300 Million Growth Investment from Spectrum Equity

Quavo, Inc. (“Quavo”), a leading provider of cloud-based software that automates and manages fraud and dispute processes for financial institutions, ...
Operations & HR

Redwood Credit Union welcomes Jennifer O’Reilly Senior Vice President of Enterprise Risk Management

Jennifer O’Reilly has joined Redwood Credit Union (RCU) as senior vice president of Enterprise Risk Management.
Operations & HR

Gulf Winds Welcomes Pam Hatt as Chief Marketing Officer

Gulf Winds Credit Union is pleased to announce that Pam Hatt will join the executive team as Chief Marketing Officer.
Personnel Promotions

Maine Family Federal Credit Union Announces Promotions of Four Outstanding Employees

LEWISTON, ME – Maine Family Federal Credit Union is proud to announce the promotions of four dedicated employees whose hard ...
Investments

Alloya Corporate FCU Settles Multi-Issuer Auto Loan Securitization

Today marks the settlement of Alloya’s first multi-issuer auto loan asset-backed securitization (ABS), fully funded after being well oversubscribed by ...
Strategic Partnerships

Meriwest Credit Union Partners with Insuritas to Launch Full-Service Insurance Agency

San Jose based Meriwest Credit Union, is proud to announce a strategic partnership with Insuritas to launch Meriwest Insurance Services, ...
Industry Analysis & Trends

Meriwest Credit Union Shines in Silicon Valley Business Journal’s Table of Experts

Meriwest Credit Union, a leading financial institution serving the Greater San Francisco Bay Area and Pima County, Arizona, was recently ...
Strategic Partnerships

Meriwest Credit Union Partners with Enable Technologies Inc. to launch Meriwest Business Express program

Meriwest Credit Union, in partnership with Enable Technologies Inc., has launched digital small business lending products under the brand name ...
Industry Analysis & Trends

Baker Market Update – Week in Review: July 18, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

Coastal Credit Union Foundation and Carolinas Credit Union Foundation Award Scholarship Funds to Sixteen Students

The Coastal Credit Union Foundation, in partnership with Carolinas Credit Union Foundation, is proud to announce sixteen recipients of the ...
Making A Difference

SchoolsFirst Federal Credit Union Supports Children’s Hospital Los Angeles Through Event Participation and In-Branch Fundraising Activities

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, helped ...
Strategic Partnerships

Meriwest Credit Union Partners with Insuritas to Launch Full-Service Insurance Agency

San Jose based Meriwest Credit Union, is proud to announce a strategic partnership with Insuritas to launch Meriwest Insurance Services, ...
Strategic Partnerships

Six Credit Unions from Across the U.S. Partner with myCUmortgage

myCUmortgage’s new partner credit unions to receive comprehensive mortgage services to benefit a combined 37,500 members
Technology

Corelation Welcomes Seven New Credit Unions in Second Quarter 2025, Totaling $9.8 Billion in Assets

Corelation, Inc., expands its KeyStone core client base in the second quarter of 2025 with the addition of seven newly ...
Marketing

Centra Credit Union Named Best-In-State Credit Union for 2025 by Forbes

Hello, Please see the attached press release announcing that Centra Credit Union has been named a Best-In-State Credit Union for ...
Personnel Promotions

Tower Federal Credit Union Welcomes Brad Giese as New Vice President/Information Security Officer

Tower Federal Credit Union, one of the largest credit unions in Maryland, is pleased to announce the hiring of Brad ...
Making A Difference

SECU Foundation Awards Western Youth Network $1.5 Million Grant for New Resource Center

SECU Foundation has announced a $1.5 million challenge grant for Western Youth Network (WYN) to assist with the construction of ...
Strategic Partnerships

PRESS RELEASE – New Bedford Credit Union Forges Strategic Technology Partnership with Synergent

Synergent is proud to announce a new partnership with New Bedford Credit Union through a ten-year agreement for hosted Jack ...
Personnel Promotions

Hartford Federal Credit Union Selects James Kane as Senior Vice President – Operations

Hartford, CT, July 10, 2025. Hartford Federal Credit Union is pleased to announce the appointment of James Kane as its ...
Industry Analysis & Trends

Baker Market Update – Week in Review: July 11, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Technology

Alogent’s Unify Platform Named “Best Consumer Payments System for Banks & FIs” at 2025 PayTech Awards

Alogent is proud to announce that Unify has won the 2025 PayTech Award for “Best Consumer Payments System for Banks ...
Strategic Partnerships

InterLutions and Acumen Financial Advantage Collaborate to Deliver Consultative Executive Benefit Services for Credit Unions

InterLutions, an innovative CUSO committed to enhancing employee benefits across the credit union industry, is proud to announce a strategic ...
Other

LGE Community Credit Union recognized by Forbes on America’s Best-In-State Credit Unions list

LGE Community Credit Union was recently recognized as one of the top credit unions in Georgia by Forbes on the ...
Making A Difference

SchoolsFirst Federal Credit Union Lobby to Support Healing and Hope in CHOC’s New Outpatient Tower

SchoolsFirst Federal Credit Union, as part its ongoing commitment to Children’s Hospital of Orange County (CHOC), now part of Rady ...

Sound Credit Union and Junior Achievement Expand Partnership

TACOMA, Wash. – Sound Credit Union (Sound) celebrated its partnership with Junior Achievement of Washington (JA) with a ribbon-cutting ceremony recognizing the grand opening of ...

SchoolsFirst Federal Credit Union Earns Seven Diamond Awards from America’s Credit Unions

The Marketing & Business Development Council of America’s Credit Unions awarded SchoolsFirst Federal Credit Union seven Diamond Awards, one of the credit union industry’s most ...

OCEANAIR FCU TO LAUNCH SUITE OF STUDENT CHOICE LENDING SOLUTIONS

CU Student Choice announced its student loan and refinance solutions will soon be available to members of OceanAir Federal Credit Union.

Spotlighting the Industry’s Trailblazers: 2026 CUES Awards Nominations Now Open

MADISON, WI — April 8, 2026 — Nominations are open through May 15 for the 2026 CUES Awards & Recognition program, which honors individuals and ...

Mainstreet Credit Union Selects Arkatechture as Strategic Data Analytics Partner to Accelerate Digital Transformation

Mainstreet Credit Union’s partnership with Arkatechture will empower faster decision-making, predictive insights, and more personalized member service.

BCU SHINES IN 2026 DIAMOND AWARDS HONORING MARKETING EXCELLENCE 

BCU was among 181 credit unions nationwide honored with the prestigious Diamond Awards at the America’s Credit Unions Marketing, PR & Development Council’s annual competition ...
Scroll to Top