The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

Thoughtful Questions Saved A Member $40,000

A member visited the branch requesting help initiating a wire transfer. When Marina sat down with him, she began by asking about the purpose of the transfer. He shared that the money was intended to help his granddaughter with her education. Marina noticed he had recently consolidated his savings into one account and was attempting […]

The Power Of Community Support

RVA Financial Federal Credit Union

RVA Financial Federal Credit Union has proudly granted $4.1 million in mortgages, enabling residents of the City of Richmond to achieve their dreams of homeownership. We have a truly inspiring success story featuring one of our members who re-entered society after being in the corrections system. Through our credit coaching, he increased his credit score […]

From Heartbreak To Hope, 1 Step At A Time

After his wife passed on, a member came in just as lost as he could be. In their 60 years of marriage, she’d always handled the finances, and he didn’t even know where to start. He’d gathered up what he could —including her death certificate — but you could see plain as day he was […]

A Switch To Save Success Empowers Multiple Members

About a year ago, Cherie worked with a non‑member who wanted to refinance an auto loan from Santander with a monthly payment of $603. At the time, his credit score was low, and although he was approved, the interest rate came in at 15%. Rather than stopping there, Cherie took time to have a meaningful […]

A 3-Hour Turnaround Changed A Family’s Vacation

Wings Financial Credit Union

Some moments remind us how far a team will go to support a member’s wellbeing. A member urgently needed financing for an accessible vehicle large enough for his two grandchildren, both of whom use wheelchairs. His current vehicle was unsafe, and the family was leaving for a long-planned vacation in two days. He needed a […]

One Interaction Changes Worry To Trust

Our team member Maddy recently assisted a 75-year-old member who contacted Patelco with concerns about a potentially compromised card linked to Apple Pay. The member was confused and worried, as she still had the physical card in her possession and did not understand how fraud could occur. Maddy took the time to patiently explain how […]

Other

Southland Credit Union Announces Retirement of President/CEO, Thomas Lent

With deep appreciation for his outstanding service, Southland Credit Union prepares to say farewell to President and CEO Thomas (Tom) ...
Operations & HR

Tower Federal Credit Union Earns Great Place to Work® Certification—Seven Years in a Row!

For the seventh consecutive year, Tower Federal Credit Union has been named a “great workplace” by the independent analysts at ...
Strategic Partnerships

Acadia Federal Credit Union Extends Longstanding Partnership with Synergent

Synergent is pleased to announce the renewal of its long-standing partnership with Acadia Federal Credit Union through a new ten-year ...
Making A Difference

EECU Awards $100K in Grants to Help Students Reach Their Goals

FRESNO, Calif. (July 9, 2025) — Educational Employees Credit Union (EECU) proudly announced today the distribution of 50 student grants ...
Lending

Affordability is Top Driver for Consumers Leasing Vehicles, according to New CULA Survey

Nearly 70% of consumers surveyed would lease again for lower payments, shorter terms and flexibility in uncertain economy, and nearly ...
Strategic Partnerships

Alloya Corporate FCU Facilitates Multi-Issuer Auto Loan Securitization

Alloya is excited to announce that it has completed the credit union network’s first ever multi-issuer prime auto loan asset ...
Making A Difference

SchoolsFirst FCU Team Members Help Harvest 6,000 Pounds of Produce on Credit Union Industry’s Development Education Day of Service

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, participated ...
Strategic Partnerships

Algebrik AI and Kinective Partner to Streamline Lending from Application to Signature

Algebrik AI Inc., a Delaware-incorporated company headquartered in New York City pioneering the world’s first cloud-native, AI-powered, digital-era Loan Origination ...
Strategic Partnerships

Winthrop Area Federal Credit Union Renews Partnership with Synergent

Synergent® is pleased to announce that Winthrop Area Federal Credit Union has renewed its long-term partnership with Synergent. The renewal ...
Other

Vizo Financial’s July 2025 Education Calendar

At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we ...
Personnel Promotions

Algebrik AI Strengthens Leadership Team with Appointment of Lending Industry Veteran Jennifer Hernandez

Algebrik AI Inc.,a Delaware-incorporated company headquartered in New York City, pioneering the world’s first cloud-native, AI-powered digital-era Loan Origination System ...
Strategic Partnerships

Algebrik AI Partners with TruStage™ to Offer Embedded Lending Protection Products Through the Loan Origination Journey

Algebrik AI, a Delaware-incorporated company headquartered in New York City, pioneering the world’s first cloud-native, AI-powered, digital era Loan Origination ...
Personnel Promotions

Alloya Announces Change in Payments Leadership

FOR IMMEDIATE RELEASE Naperville, Ill. (July 3, 2025) – Alloya Corporate Federal Credit Union announced today that Jim Schneck has ...
Making A Difference

SECU Joins North Carolina Governor’s Office for 2025 School Supply Drive to Benefit Teachers and Students

State Employees’ Credit Union (SECU) is pleased to announce its continued support for the annual Governor’s School Supply Drive, which ...
Industry Analysis & Trends

Baker Market Update – Week in Review: July 3, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Strategic Partnerships

Sound Credit Union Completes Conversion of Washington Business Bank

TACOMA, Wash. – On Saturday, June 28, 2025, Sound Credit Union (Sound), headquartered in Tacoma, successfully completed the system conversion ...
Operations & HR

Coastal Credit Union Transforms Headquarters for Hybrid Work and Collaboration

Coastal Credit Union has completed a transformative renovation of its headquarters in Raleigh, NC. What began as a response to ...
New Product Releases

Corporate Central Launches Business ACH, Empowering Credit Unions to Deliver Modern Payment Solutions to Business Members

Corporate Central is proud to announce the official launch of Business ACH, the first solution under its growing Beastro Business ...
Marketing

Inman honors Cloudvirga CEO Maria Moskver with third consecutive Best of Finance award

Maria Moskver, CEO of Cloudvirga, has been named to Inman’s Best of Finance list for a third consecutive year. She ...
Other

Redwood Credit Union Named to Newsweek’s America’s Greatest Midsize Workplaces 2025

Redwood Credit Union (RCU) is proud to be recognized as one of America’s Greatest Midsize Workplaces 2025 by Newsweek.
Personnel Promotions

LAFCU CFO Leslie Rorie named a Notable Leader in Finance

LANSING, Mich. — LAFCU is proud to announce that Leslie Rorie, chief financial officer, has been named one of Crain’s ...
Lending

CEFCU Selects Student Choice for Private Student Loan Solutions

CU Student Choice, the leading provider of higher education financing solutions to America’s credit unions, announced that it will soon ...
Making A Difference

EECU and Madera County Superintendent of Schools Celebrate New ATM with Ribbon-Cutting Ceremony

FRESNO, Calif. (June 25, 2025) — Educational Employees Credit Union (EECU) and the Madera County Superintendent of Schools (MCSOS) celebrated ...
Marketing

Cleveland Monsters Unveil Jersey Patch with Century FCU

CLEVELAND – The Cleveland Monsters are proud to announce Century Federal Credit Union has become the Official Credit Union and ...
Charity Events

42nd Annual Tower Classic Charity Golf Tournament Raises $72,420 for the Johns Hopkins Children’s Center—Bringing Total Donated to Helping Children in Need to Over $1.1 Million

Hosted by the TowerCares Foundation, Tower Classic raised the highest amount in the event’s 42-year history, with all proceeds going ...
Lending

Credit Unions Sound the Alarm on Student Loan Procrastination — Urge Families to Lock in Flexible Line of Credit Before Fall Deadlines

CU Student Choice, a leading provider of education financing solutions, is renewing its nationwide outreach campaign to help students and ...
Making A Difference

SchoolsFirst FCU Recognizes Four San Diego School Superintendents at the Classroom of the Future Foundation Innovation in Education Awards

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, presented ...
Making A Difference

Redwood Credit Union Birthday Bash Raises Over $31,000 for Youth Arts Programs

A shared birthday celebration raised over $31,000 to support music programs for youth in the North Bay.
Industry Analysis & Trends

Baker Market Update – Week in Review: June 20, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Personnel Promotions

Synergent Names Tyler Hudson as President

Synergent is thrilled to announce the appointment of Tyler Hudson as its new President, effective immediately. A longtime Synergent executive ...
Other

Southland Credit Union Announces Retirement of President/CEO, Thomas Lent

With deep appreciation for his outstanding service, Southland Credit Union prepares to say farewell to President and CEO Thomas (Tom) ...
Operations & HR

Tower Federal Credit Union Earns Great Place to Work® Certification—Seven Years in a Row!

For the seventh consecutive year, Tower Federal Credit Union has been named a “great workplace” by the independent analysts at ...
Strategic Partnerships

Acadia Federal Credit Union Extends Longstanding Partnership with Synergent

Synergent is pleased to announce the renewal of its long-standing partnership with Acadia Federal Credit Union through a new ten-year ...
Making A Difference

EECU Awards $100K in Grants to Help Students Reach Their Goals

FRESNO, Calif. (July 9, 2025) — Educational Employees Credit Union (EECU) proudly announced today the distribution of 50 student grants ...
Lending

Affordability is Top Driver for Consumers Leasing Vehicles, according to New CULA Survey

Nearly 70% of consumers surveyed would lease again for lower payments, shorter terms and flexibility in uncertain economy, and nearly ...
Strategic Partnerships

Alloya Corporate FCU Facilitates Multi-Issuer Auto Loan Securitization

Alloya is excited to announce that it has completed the credit union network’s first ever multi-issuer prime auto loan asset ...
Making A Difference

SchoolsFirst FCU Team Members Help Harvest 6,000 Pounds of Produce on Credit Union Industry’s Development Education Day of Service

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, participated ...
Strategic Partnerships

Algebrik AI and Kinective Partner to Streamline Lending from Application to Signature

Algebrik AI Inc., a Delaware-incorporated company headquartered in New York City pioneering the world’s first cloud-native, AI-powered, digital-era Loan Origination ...
Strategic Partnerships

Winthrop Area Federal Credit Union Renews Partnership with Synergent

Synergent® is pleased to announce that Winthrop Area Federal Credit Union has renewed its long-term partnership with Synergent. The renewal ...
Other

Vizo Financial’s July 2025 Education Calendar

At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we ...
Personnel Promotions

Algebrik AI Strengthens Leadership Team with Appointment of Lending Industry Veteran Jennifer Hernandez

Algebrik AI Inc.,a Delaware-incorporated company headquartered in New York City, pioneering the world’s first cloud-native, AI-powered digital-era Loan Origination System ...
Strategic Partnerships

Algebrik AI Partners with TruStage™ to Offer Embedded Lending Protection Products Through the Loan Origination Journey

Algebrik AI, a Delaware-incorporated company headquartered in New York City, pioneering the world’s first cloud-native, AI-powered, digital era Loan Origination ...
Personnel Promotions

Alloya Announces Change in Payments Leadership

FOR IMMEDIATE RELEASE Naperville, Ill. (July 3, 2025) – Alloya Corporate Federal Credit Union announced today that Jim Schneck has ...
Making A Difference

SECU Joins North Carolina Governor’s Office for 2025 School Supply Drive to Benefit Teachers and Students

State Employees’ Credit Union (SECU) is pleased to announce its continued support for the annual Governor’s School Supply Drive, which ...
Industry Analysis & Trends

Baker Market Update – Week in Review: July 3, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Strategic Partnerships

Sound Credit Union Completes Conversion of Washington Business Bank

TACOMA, Wash. – On Saturday, June 28, 2025, Sound Credit Union (Sound), headquartered in Tacoma, successfully completed the system conversion ...
Operations & HR

Coastal Credit Union Transforms Headquarters for Hybrid Work and Collaboration

Coastal Credit Union has completed a transformative renovation of its headquarters in Raleigh, NC. What began as a response to ...
New Product Releases

Corporate Central Launches Business ACH, Empowering Credit Unions to Deliver Modern Payment Solutions to Business Members

Corporate Central is proud to announce the official launch of Business ACH, the first solution under its growing Beastro Business ...
Marketing

Inman honors Cloudvirga CEO Maria Moskver with third consecutive Best of Finance award

Maria Moskver, CEO of Cloudvirga, has been named to Inman’s Best of Finance list for a third consecutive year. She ...
Other

Redwood Credit Union Named to Newsweek’s America’s Greatest Midsize Workplaces 2025

Redwood Credit Union (RCU) is proud to be recognized as one of America’s Greatest Midsize Workplaces 2025 by Newsweek.
Personnel Promotions

LAFCU CFO Leslie Rorie named a Notable Leader in Finance

LANSING, Mich. — LAFCU is proud to announce that Leslie Rorie, chief financial officer, has been named one of Crain’s ...
Lending

CEFCU Selects Student Choice for Private Student Loan Solutions

CU Student Choice, the leading provider of higher education financing solutions to America’s credit unions, announced that it will soon ...
Making A Difference

EECU and Madera County Superintendent of Schools Celebrate New ATM with Ribbon-Cutting Ceremony

FRESNO, Calif. (June 25, 2025) — Educational Employees Credit Union (EECU) and the Madera County Superintendent of Schools (MCSOS) celebrated ...
Marketing

Cleveland Monsters Unveil Jersey Patch with Century FCU

CLEVELAND – The Cleveland Monsters are proud to announce Century Federal Credit Union has become the Official Credit Union and ...
Charity Events

42nd Annual Tower Classic Charity Golf Tournament Raises $72,420 for the Johns Hopkins Children’s Center—Bringing Total Donated to Helping Children in Need to Over $1.1 Million

Hosted by the TowerCares Foundation, Tower Classic raised the highest amount in the event’s 42-year history, with all proceeds going ...
Lending

Credit Unions Sound the Alarm on Student Loan Procrastination — Urge Families to Lock in Flexible Line of Credit Before Fall Deadlines

CU Student Choice, a leading provider of education financing solutions, is renewing its nationwide outreach campaign to help students and ...
Making A Difference

SchoolsFirst FCU Recognizes Four San Diego School Superintendents at the Classroom of the Future Foundation Innovation in Education Awards

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, presented ...
Making A Difference

Redwood Credit Union Birthday Bash Raises Over $31,000 for Youth Arts Programs

A shared birthday celebration raised over $31,000 to support music programs for youth in the North Bay.
Industry Analysis & Trends

Baker Market Update – Week in Review: June 20, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Personnel Promotions

Synergent Names Tyler Hudson as President

Synergent is thrilled to announce the appointment of Tyler Hudson as its new President, effective immediately. A longtime Synergent executive ...

2026 ALM First Financial Institute Wraps Up with Insightful Key Takeaways after 3-Days of Learning

Dallas, TX – The 2026 ALM First Financial Institute wrapped up yesterday after three days of educational sessions at The Ritz-Carlton Dallas, Las Colinas. The industry-leading ...

Sound Credit Union Welcomes Jamie Mullenix as SVP/Chief People and Culture Office

TACOMA, Wash. – Sound Credit Union (Sound) has appointed Jamie Mullenix, CCUE-WCMS as its Senior Vice President and Chief People and Culture Officer. Mullenix brings ...

Day 1 of ALM First Financial Institute Kicks Off with Economic Overview, Depository Trends & Timely Insights

Dallas, TX – The first day of ALM First’s Financial Institute kicked off yesterday at The Ritz-Carlton Dallas, Las Colinas with an Economic Overview tailored specifically ...

For Immediate Release – Securityplus Federal Credit Union Elevates Strategy and Lending Leadership with Key Executive Moves

Baltimore, MD, March 23, 2026. Securityplus Federal Credit Union, one of Maryland’s largest and most diverse credit unions, announces key additions to its executive leadership ...

Orsa Credit Union Selects Appli to Modernize Digital Member Experience

Appli, a provider of artificial intelligence-powered financial calculators, announced today that orsa credit union (formerly Community Financial Credit Union) selected Appli’s AI-powered financial calculator solution ...

University of Lending: Strengthening Credit Union Lending from the Inside Out

Led by Lorrie Wohlfeil of Lending Solutions Consulting, Inc., the University of Lending equips credit union professionals with the tools needed to navigate today’s evolving ...
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