The Member Story Project
The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.
They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.
Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.
The Member Story Project is sponsored by Callahan & Associates
Every Interaction Matters: Building Trust Through Care
During a busy day in Member Services, one of our supervisors stepped in to support the team and assist members in the queue. A member was dealing with fraud on their Visa card and was understandably concerned. The member needed guidance on the dispute process and reassurance about their account security. What might seem like […]
Quick Thinking Stops A Scam In Its Tracks
An elderly member recently visited our branch to request a large cash withdrawal to pay a contractor for home construction. As our representative spoke with him, it became clear something was not right. The person claiming to be the contractor had actually driven the member to the branch and was waiting outside, which immediately raised […]
A Kind Gesture Makes All The Difference
A member recently visited our main branch to take care of a VISA card issue. While waiting, she had to leave abruptly for work and accidentally left without the card. Unfortunately, she was babysitting several children and was unable to return during business hours. One of our representatives stepped in right away, de-escalating the situation […]
Clothes And Kindness For A Member In Need
Affinity Plus Federal Credit Union
When Sarah walked into the Winona branch to open a new account, no one expected how much her visit would impact the day. She didn’t have proof of address, so after chatting with Neelie, she headed to the Winona State Housing office and returned shortly after. While waiting, staff overheard Sarah on the phone with […]
A Person, Not A Checklist
Affinity Plus Federal Credit Union
Anissa Keyes Powell founded Arubah Emotional Health Services to provide culturally responsive care for marginalized communities, integrating therapy and indigenous healing and expanding through partnerships to deliver mental health support where it’s needed most. Anissa’s entrepreneurial spirit also led her to purchase and renovate the Northside Epicenter, a 20,000-square-foot historic building that now houses 14 […]
Out-Of-This-World Member Service
Affinity Plus Federal Credit Union
Vanessa’s journey to increasing her credit score in two months started with a phone call about outer space. More specifically, a phone call about Affinity Plus employees in Bemidji potentially taking a celebratory outing to the Headwaters Science Center’s Starlab, a portable planetarium that gives a front-row seat to the stars. Vanessa works at the […]
ALM First Promotes Sherwin to Principal, Adds New Role for Haley
Baker Market Update – Week in Review: December 19, 2025
For Immediate Release – Millennium Corporate Credit Union Appoints Haley DaVee as President/CEO
SECU Contributes $125,000 to Support Hunger Relief Efforts in Western North Carolina
Appli Makes First Donations Through Data for Dogs Initiative, Supporting Ten No-Kill Animal Shelters
SchoolsFirst FCU Expands Financial Planning Services for Members and Educators Across California
LGE Foundation donates $389,598 to local nonprofits; Surpasses $3 million lifetime giving milestone
C.A.R.E.S. in Action: Peach State FCU Completes Successful Toys for Tots Drive
CES Credit Union Appoints Mike Copley as President/CEO
BECU members help direct $450,000 to nonprofits through People Helping People Awards
Coastal Credit Union Collects Toys for 200 Children in Salvation Army Angel Tree Program
Vizo Financial Gives Back more than $4.8 Million to Capital Members
Baker Market Update – Week in Review: December 12, 2025
Illinois State Credit Union Selects Alogent’s Unify to Modernize Deposit Automation and Drive Digital Transformation
SchoolsFirst Federal Credit Union Partners with Orange County Department of Education to Celebrate 2026 Orange County Teachers of the Year
SECU’s Cooperative Model Prioritizes Member Value and Community Impact
Seaboard Federal Credit Union Extends Partnership with Synergent
TowerCares Foundation Surpasses $4 Million in Donations, Grants and Scholarships to Support Military Heroes and Children in Need
QuantyPhi Launches ALM360, a Unified Balance Sheet Management Platform for Credit Unions
Baker Market Update – Week in Review: December 05, 2025
AccuAccount Wins Best-in-Class Loan Management System at IBSi Global FinTech Innovation Awards (GFIA) 2025
Maine Family Federal Credit Union Donates $15,000 to Support Hunger Relief in Maine
Coastal Credit Union Announces Leadership Promotions in Lending Division
EECU’s Mobile Branch Brings Financial Services to Rural Fresno County Residents
Cloudvirga’s New Integration With ICE PPE Enables Loan Officers To Shop Rates, Validate Eligibility And Manage Locks Within Horizon POS
5Point Credit Union Partners with Arkatechture to Enable Historical Data Analysis and Personalize Member Experience
From Orchard to Outreach: Christian Financial Celebrates Autumn with Annual Giveback
Princeton Federal Credit Union Appoints Dana Caragine as President/CEO
Peach State FCU C.A.R.E.S. Foundation Scholarship Program Now Accepting Applications
Baker Market Update – Week in Review: November 28, 2025
ALM First Promotes Sherwin to Principal, Adds New Role for Haley
Baker Market Update – Week in Review: December 19, 2025
For Immediate Release – Millennium Corporate Credit Union Appoints Haley DaVee as President/CEO
SECU Contributes $125,000 to Support Hunger Relief Efforts in Western North Carolina
Appli Makes First Donations Through Data for Dogs Initiative, Supporting Ten No-Kill Animal Shelters
SchoolsFirst FCU Expands Financial Planning Services for Members and Educators Across California
LGE Foundation donates $389,598 to local nonprofits; Surpasses $3 million lifetime giving milestone
C.A.R.E.S. in Action: Peach State FCU Completes Successful Toys for Tots Drive
CES Credit Union Appoints Mike Copley as President/CEO
BECU members help direct $450,000 to nonprofits through People Helping People Awards
Coastal Credit Union Collects Toys for 200 Children in Salvation Army Angel Tree Program
Vizo Financial Gives Back more than $4.8 Million to Capital Members
Baker Market Update – Week in Review: December 12, 2025
Illinois State Credit Union Selects Alogent’s Unify to Modernize Deposit Automation and Drive Digital Transformation
SchoolsFirst Federal Credit Union Partners with Orange County Department of Education to Celebrate 2026 Orange County Teachers of the Year
SECU’s Cooperative Model Prioritizes Member Value and Community Impact
Seaboard Federal Credit Union Extends Partnership with Synergent
TowerCares Foundation Surpasses $4 Million in Donations, Grants and Scholarships to Support Military Heroes and Children in Need
QuantyPhi Launches ALM360, a Unified Balance Sheet Management Platform for Credit Unions
Baker Market Update – Week in Review: December 05, 2025
AccuAccount Wins Best-in-Class Loan Management System at IBSi Global FinTech Innovation Awards (GFIA) 2025
Maine Family Federal Credit Union Donates $15,000 to Support Hunger Relief in Maine
Coastal Credit Union Announces Leadership Promotions in Lending Division
EECU’s Mobile Branch Brings Financial Services to Rural Fresno County Residents
Cloudvirga’s New Integration With ICE PPE Enables Loan Officers To Shop Rates, Validate Eligibility And Manage Locks Within Horizon POS
5Point Credit Union Partners with Arkatechture to Enable Historical Data Analysis and Personalize Member Experience
From Orchard to Outreach: Christian Financial Celebrates Autumn with Annual Giveback
Princeton Federal Credit Union Appoints Dana Caragine as President/CEO
Peach State FCU C.A.R.E.S. Foundation Scholarship Program Now Accepting Applications
Baker Market Update – Week in Review: November 28, 2025
Corporate Central Welcomes Nikkita Martino as Relationship Development Manager
Corporate One Federal Credit Union Returns $13.6 Million to Members in 2025
Baker Market Update – Week in Review: January 9, 2026
Altamaha Federal Credit Union Enters New Technology Partnership with Synergent
DUGOOD CREDIT UNION SPOTLIGHTS EMPLOYEE PROMOTIONS
The Next Generation of CU Leaders Takes Shape as Applications Open for CUES Emerge 2026