The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

No Drive-Thru? No Problem!

At our Cypress branch, we don’t have a drive-thru — but that didn’t stop one of our incredible team members from going the extra mile. When a member who had recently undergone hip surgery arrived and needed assistance with a withdrawal, Sophia didn’t hesitate. She stepped outside and walked right up to the member’s vehicle […]

A Commitment To Security

Affinity Federal Credit Union

An Affinity member contacted us to recognize the outstanding service provided by one of our senior specialists during a recent fraud-related incident. What initially appeared to be an unauthorized credit card transaction ultimately revealed a more serious situation involving unauthorized access to the member’s bank account. Through her attentiveness and keen listening skills, our representative […]

Preventing A Scam And Creating Member Loyalty

A member came in requesting a $9,000 cash withdrawal. She initially worked with one of our tellers, who asked standard questions about the purpose of such a large cash withdrawal. After this, the member stepped outside to make a phone call, then returned and asked the assistant branch manager (ABM) to process the withdrawal instead. […]

Exceptional Care During Change

Marie assisted a long‑time member, age 78, who has relied on Call 24 telephone banking for nearly 28 years to manage her finances. Because the member does not drive, the transition to the new virtual assistant, PAT, felt overwhelming and frightening. She called in extremely upset and anxious, sharing concerns about speaking sensitive information out […]

Guidance, Trust, And A Path To Homeownership

Sidney Federal Credit Union

When I first met this member two years ago, she was seeking a small personal loan to cover car repairs. She was concerned about being approved due to ongoing health issues that limited her ability to work regular hours. She had already been denied by other financial institutions and decided to apply with us as […]

How One Employee’s Attention To Detail Protected A Member At Her Most Vulnerable Moment

When Amy answered a routine incoming call, nothing immediately suggested this interaction would turn into a powerful example of why vigilance — and heart — matter so much in member service. The caller claimed to be a member requesting access to online banking. But almost right away, small details didn’t line up. The voice on […]

Personnel Promotions

Tower Federal Credit Union Welcomes Brad Giese as New Vice President/Information Security Officer

Tower Federal Credit Union, one of the largest credit unions in Maryland, is pleased to announce the hiring of Brad ...
Making A Difference

SECU Foundation Awards Western Youth Network $1.5 Million Grant for New Resource Center

SECU Foundation has announced a $1.5 million challenge grant for Western Youth Network (WYN) to assist with the construction of ...
Strategic Partnerships

PRESS RELEASE – New Bedford Credit Union Forges Strategic Technology Partnership with Synergent

Synergent is proud to announce a new partnership with New Bedford Credit Union through a ten-year agreement for hosted Jack ...
Personnel Promotions

Hartford Federal Credit Union Selects James Kane as Senior Vice President – Operations

Hartford, CT, July 10, 2025. Hartford Federal Credit Union is pleased to announce the appointment of James Kane as its ...
Industry Analysis & Trends

Baker Market Update – Week in Review: July 11, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Technology

Alogent’s Unify Platform Named “Best Consumer Payments System for Banks & FIs” at 2025 PayTech Awards

Alogent is proud to announce that Unify has won the 2025 PayTech Award for “Best Consumer Payments System for Banks ...
Strategic Partnerships

InterLutions and Acumen Financial Advantage Collaborate to Deliver Consultative Executive Benefit Services for Credit Unions

InterLutions, an innovative CUSO committed to enhancing employee benefits across the credit union industry, is proud to announce a strategic ...
Other

LGE Community Credit Union recognized by Forbes on America’s Best-In-State Credit Unions list

LGE Community Credit Union was recently recognized as one of the top credit unions in Georgia by Forbes on the ...
Making A Difference

SchoolsFirst Federal Credit Union Lobby to Support Healing and Hope in CHOC’s New Outpatient Tower

SchoolsFirst Federal Credit Union, as part its ongoing commitment to Children’s Hospital of Orange County (CHOC), now part of Rady ...
Other

Southland Credit Union Announces Retirement of President/CEO, Thomas Lent

With deep appreciation for his outstanding service, Southland Credit Union prepares to say farewell to President and CEO Thomas (Tom) ...
Operations & HR

Tower Federal Credit Union Earns Great Place to Work® Certification—Seven Years in a Row!

For the seventh consecutive year, Tower Federal Credit Union has been named a “great workplace” by the independent analysts at ...
Strategic Partnerships

Acadia Federal Credit Union Extends Longstanding Partnership with Synergent

Synergent is pleased to announce the renewal of its long-standing partnership with Acadia Federal Credit Union through a new ten-year ...
Making A Difference

EECU Awards $100K in Grants to Help Students Reach Their Goals

FRESNO, Calif. (July 9, 2025) — Educational Employees Credit Union (EECU) proudly announced today the distribution of 50 student grants ...
Lending

Affordability is Top Driver for Consumers Leasing Vehicles, according to New CULA Survey

Nearly 70% of consumers surveyed would lease again for lower payments, shorter terms and flexibility in uncertain economy, and nearly ...
Strategic Partnerships

Alloya Corporate FCU Facilitates Multi-Issuer Auto Loan Securitization

Alloya is excited to announce that it has completed the credit union network’s first ever multi-issuer prime auto loan asset ...
Making A Difference

SchoolsFirst FCU Team Members Help Harvest 6,000 Pounds of Produce on Credit Union Industry’s Development Education Day of Service

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, participated ...
Strategic Partnerships

Algebrik AI and Kinective Partner to Streamline Lending from Application to Signature

Algebrik AI Inc., a Delaware-incorporated company headquartered in New York City pioneering the world’s first cloud-native, AI-powered, digital-era Loan Origination ...
Strategic Partnerships

Winthrop Area Federal Credit Union Renews Partnership with Synergent

Synergent® is pleased to announce that Winthrop Area Federal Credit Union has renewed its long-term partnership with Synergent. The renewal ...
Other

Vizo Financial’s July 2025 Education Calendar

At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we ...
Personnel Promotions

Algebrik AI Strengthens Leadership Team with Appointment of Lending Industry Veteran Jennifer Hernandez

Algebrik AI Inc.,a Delaware-incorporated company headquartered in New York City, pioneering the world’s first cloud-native, AI-powered digital-era Loan Origination System ...
Strategic Partnerships

Algebrik AI Partners with TruStage™ to Offer Embedded Lending Protection Products Through the Loan Origination Journey

Algebrik AI, a Delaware-incorporated company headquartered in New York City, pioneering the world’s first cloud-native, AI-powered, digital era Loan Origination ...
Personnel Promotions

Alloya Announces Change in Payments Leadership

FOR IMMEDIATE RELEASE Naperville, Ill. (July 3, 2025) – Alloya Corporate Federal Credit Union announced today that Jim Schneck has ...
Making A Difference

SECU Joins North Carolina Governor’s Office for 2025 School Supply Drive to Benefit Teachers and Students

State Employees’ Credit Union (SECU) is pleased to announce its continued support for the annual Governor’s School Supply Drive, which ...
Industry Analysis & Trends

Baker Market Update – Week in Review: July 3, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Strategic Partnerships

Sound Credit Union Completes Conversion of Washington Business Bank

TACOMA, Wash. – On Saturday, June 28, 2025, Sound Credit Union (Sound), headquartered in Tacoma, successfully completed the system conversion ...
Operations & HR

Coastal Credit Union Transforms Headquarters for Hybrid Work and Collaboration

Coastal Credit Union has completed a transformative renovation of its headquarters in Raleigh, NC. What began as a response to ...
New Product Releases

Corporate Central Launches Business ACH, Empowering Credit Unions to Deliver Modern Payment Solutions to Business Members

Corporate Central is proud to announce the official launch of Business ACH, the first solution under its growing Beastro Business ...
Marketing

Inman honors Cloudvirga CEO Maria Moskver with third consecutive Best of Finance award

Maria Moskver, CEO of Cloudvirga, has been named to Inman’s Best of Finance list for a third consecutive year. She ...
Other

Redwood Credit Union Named to Newsweek’s America’s Greatest Midsize Workplaces 2025

Redwood Credit Union (RCU) is proud to be recognized as one of America’s Greatest Midsize Workplaces 2025 by Newsweek.
Personnel Promotions

LAFCU CFO Leslie Rorie named a Notable Leader in Finance

LANSING, Mich. — LAFCU is proud to announce that Leslie Rorie, chief financial officer, has been named one of Crain’s ...
Personnel Promotions

Tower Federal Credit Union Welcomes Brad Giese as New Vice President/Information Security Officer

Tower Federal Credit Union, one of the largest credit unions in Maryland, is pleased to announce the hiring of Brad ...
Making A Difference

SECU Foundation Awards Western Youth Network $1.5 Million Grant for New Resource Center

SECU Foundation has announced a $1.5 million challenge grant for Western Youth Network (WYN) to assist with the construction of ...
Strategic Partnerships

PRESS RELEASE – New Bedford Credit Union Forges Strategic Technology Partnership with Synergent

Synergent is proud to announce a new partnership with New Bedford Credit Union through a ten-year agreement for hosted Jack ...
Personnel Promotions

Hartford Federal Credit Union Selects James Kane as Senior Vice President – Operations

Hartford, CT, July 10, 2025. Hartford Federal Credit Union is pleased to announce the appointment of James Kane as its ...
Industry Analysis & Trends

Baker Market Update – Week in Review: July 11, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Technology

Alogent’s Unify Platform Named “Best Consumer Payments System for Banks & FIs” at 2025 PayTech Awards

Alogent is proud to announce that Unify has won the 2025 PayTech Award for “Best Consumer Payments System for Banks ...
Strategic Partnerships

InterLutions and Acumen Financial Advantage Collaborate to Deliver Consultative Executive Benefit Services for Credit Unions

InterLutions, an innovative CUSO committed to enhancing employee benefits across the credit union industry, is proud to announce a strategic ...
Other

LGE Community Credit Union recognized by Forbes on America’s Best-In-State Credit Unions list

LGE Community Credit Union was recently recognized as one of the top credit unions in Georgia by Forbes on the ...
Making A Difference

SchoolsFirst Federal Credit Union Lobby to Support Healing and Hope in CHOC’s New Outpatient Tower

SchoolsFirst Federal Credit Union, as part its ongoing commitment to Children’s Hospital of Orange County (CHOC), now part of Rady ...
Other

Southland Credit Union Announces Retirement of President/CEO, Thomas Lent

With deep appreciation for his outstanding service, Southland Credit Union prepares to say farewell to President and CEO Thomas (Tom) ...
Operations & HR

Tower Federal Credit Union Earns Great Place to Work® Certification—Seven Years in a Row!

For the seventh consecutive year, Tower Federal Credit Union has been named a “great workplace” by the independent analysts at ...
Strategic Partnerships

Acadia Federal Credit Union Extends Longstanding Partnership with Synergent

Synergent is pleased to announce the renewal of its long-standing partnership with Acadia Federal Credit Union through a new ten-year ...
Making A Difference

EECU Awards $100K in Grants to Help Students Reach Their Goals

FRESNO, Calif. (July 9, 2025) — Educational Employees Credit Union (EECU) proudly announced today the distribution of 50 student grants ...
Lending

Affordability is Top Driver for Consumers Leasing Vehicles, according to New CULA Survey

Nearly 70% of consumers surveyed would lease again for lower payments, shorter terms and flexibility in uncertain economy, and nearly ...
Strategic Partnerships

Alloya Corporate FCU Facilitates Multi-Issuer Auto Loan Securitization

Alloya is excited to announce that it has completed the credit union network’s first ever multi-issuer prime auto loan asset ...
Making A Difference

SchoolsFirst FCU Team Members Help Harvest 6,000 Pounds of Produce on Credit Union Industry’s Development Education Day of Service

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, participated ...
Strategic Partnerships

Algebrik AI and Kinective Partner to Streamline Lending from Application to Signature

Algebrik AI Inc., a Delaware-incorporated company headquartered in New York City pioneering the world’s first cloud-native, AI-powered, digital-era Loan Origination ...
Strategic Partnerships

Winthrop Area Federal Credit Union Renews Partnership with Synergent

Synergent® is pleased to announce that Winthrop Area Federal Credit Union has renewed its long-term partnership with Synergent. The renewal ...
Other

Vizo Financial’s July 2025 Education Calendar

At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we ...
Personnel Promotions

Algebrik AI Strengthens Leadership Team with Appointment of Lending Industry Veteran Jennifer Hernandez

Algebrik AI Inc.,a Delaware-incorporated company headquartered in New York City, pioneering the world’s first cloud-native, AI-powered digital-era Loan Origination System ...
Strategic Partnerships

Algebrik AI Partners with TruStage™ to Offer Embedded Lending Protection Products Through the Loan Origination Journey

Algebrik AI, a Delaware-incorporated company headquartered in New York City, pioneering the world’s first cloud-native, AI-powered, digital era Loan Origination ...
Personnel Promotions

Alloya Announces Change in Payments Leadership

FOR IMMEDIATE RELEASE Naperville, Ill. (July 3, 2025) – Alloya Corporate Federal Credit Union announced today that Jim Schneck has ...
Making A Difference

SECU Joins North Carolina Governor’s Office for 2025 School Supply Drive to Benefit Teachers and Students

State Employees’ Credit Union (SECU) is pleased to announce its continued support for the annual Governor’s School Supply Drive, which ...
Industry Analysis & Trends

Baker Market Update – Week in Review: July 3, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Strategic Partnerships

Sound Credit Union Completes Conversion of Washington Business Bank

TACOMA, Wash. – On Saturday, June 28, 2025, Sound Credit Union (Sound), headquartered in Tacoma, successfully completed the system conversion ...
Operations & HR

Coastal Credit Union Transforms Headquarters for Hybrid Work and Collaboration

Coastal Credit Union has completed a transformative renovation of its headquarters in Raleigh, NC. What began as a response to ...
New Product Releases

Corporate Central Launches Business ACH, Empowering Credit Unions to Deliver Modern Payment Solutions to Business Members

Corporate Central is proud to announce the official launch of Business ACH, the first solution under its growing Beastro Business ...
Marketing

Inman honors Cloudvirga CEO Maria Moskver with third consecutive Best of Finance award

Maria Moskver, CEO of Cloudvirga, has been named to Inman’s Best of Finance list for a third consecutive year. She ...
Other

Redwood Credit Union Named to Newsweek’s America’s Greatest Midsize Workplaces 2025

Redwood Credit Union (RCU) is proud to be recognized as one of America’s Greatest Midsize Workplaces 2025 by Newsweek.
Personnel Promotions

LAFCU CFO Leslie Rorie named a Notable Leader in Finance

LANSING, Mich. — LAFCU is proud to announce that Leslie Rorie, chief financial officer, has been named one of Crain’s ...

Chartway Credit Union Wins Sixth Straight USA Today Top Workplaces Award

Chartway Credit Union is proud to announce that it has earned the prestigious 2026 USA Today Top Workplaces Award for the sixth consecutive year. Issued ...

LAFCU honors longtime board members whose guidance shaped decades of growth

LANSING, Mich. — LAFCU employees gave a standing ovation to retiring members of its board of directors during the credit union’s recent All Staff Day, ...

Registration Now Open for 2026 ALM First Financial Forum

Dallas, Texas – Financial institution executives and board members are encouraged to register now for ALM First’s 2026 Financial Forum, the firm’s flagship conference which ...

Sound Credit Union and Junior Achievement Expand Partnership

TACOMA, Wash. – Sound Credit Union (Sound) celebrated its partnership with Junior Achievement of Washington (JA) with a ribbon-cutting ceremony recognizing the grand opening of ...

SchoolsFirst Federal Credit Union Earns Seven Diamond Awards from America’s Credit Unions

The Marketing & Business Development Council of America’s Credit Unions awarded SchoolsFirst Federal Credit Union seven Diamond Awards, one of the credit union industry’s most ...

OCEANAIR FCU TO LAUNCH SUITE OF STUDENT CHOICE LENDING SOLUTIONS

CU Student Choice announced its student loan and refinance solutions will soon be available to members of OceanAir Federal Credit Union.
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