The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

One Call Protects A Member From Significant Loss

A member visited our Lafayette branch requesting to wire $29,500 to her niece. As the Senior Advocate asked routine questions, the member appeared confused and uneasy. A review of the account revealed another red flag — a $50,000 wire had been sent just days earlier. Concerned, the Advocate contacted the trusted contact listed on the […]

Protecting A Member From Triple-Digit Loan Terms

A member came to us after her daughter talked her into a loan to help with financial hardship. The member is deaf and had always trusted her daughter with her finances — but this time, that trust nearly cost her everything. She had taken out a loan over the weekend and already owed $4,900. The […]

The Importance Of Budgeting And Saving At All Stages Of Life

After months of building trust with a member, Chromwyll learned more about the challenges he was facing. At 72 years old, the member was still working two part-time jobs just to make ends meet. One day, he came in visibly stressed and shared everything piling up at once: his car registration was due, his phone […]

The Elmhorst Family — 2025 Nusenda Member Stories

Each year we capture stories from our more than 280,000 members and ask them about the impact Nusenda has had on their financial journeys. Learn more at Nusenda.org. Watch The Elmhorst Family’s story.

A Totaled Car Leads To Total Financial Care

A member came into the branch feeling overwhelmed after their car was unexpectedly totaled and they needed help securing a new auto loan. Kyle took the time to guide the member through the loan process, offering clear explanations and reassurance during a stressful moment. The member was approved for a new auto loan, bringing much-needed […]

Listening Beyond The Ask

Baton Rouge Telco Federal Credit Union

When longtime member Lesha came into my office, she was focused on getting preapproved for her next auto purchase. As we talked through what she was looking for and what she hoped to spend, I did what I try to do with every member: slow down the conversation and really listen. While we were chatting […]

Industry Analysis & Trends

Baker Market Update – Week in Review: June 06, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Lending

Westerly Community Credit Union Adds CU Student Choice’s Student Loan Refinance Solution

CU Student Choice, the leading provider of higher education financing solutions to America’s credit unions, announced its student loan refinance ...
Making A Difference

SchoolsFirst Federal Credit Union Announces Winners of 2025 Member Education Award Scholarships

SchoolsFirst Federal Credit Union, the largest credit union in California and the nation’s largest serving school employees and their families, ...
Making A Difference

SECU Awards Summer Camp Scholarships to 457 Youth Members Statewide

State Employees’ Credit Union (SECU) has concluded its fourth annual Summer Camp Awards campaign, granting $500 scholarships to 457 young ...
Technology

Quavo Fraud & Disputes Named “Best Dispute Management & Resolution Solution” by Fintech Futures

The award honors Quavo’s QFD® platform, an end-to-end SaaS solution purpose-built to transform and streamline dispute management for financial institutions ...
Strategic Partnerships

Appli and First Source FCU Turn Financial Calculators into Conversion Catalysts

Appli, a provider of artificial intelligence-powered financial calculators, today announced that First Source Federal Credit Union, serving members in central ...
Personnel Promotions

Coastal Credit Union Hires Karen DeSalvo as VP, Marketing

Coastal Credit Union has hired Karen DeSalvo as its new VP of Marketing. In this role, DeSalvo will be responsible ...
New Product Releases

Prizeout Unveils CashBack+ Pay: A New Way For Credit Union Members To Pay And Earn Cashback

NEW YORK – June 3, 2025 – Prizeout, the leader in advertising and financial technology, is announcing CashBack+ Pay, the ...
Industry Analysis & Trends

Baker Market Update – Week in Review: May 30, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Other

Corporate One Federal Credit Union Celebrates Milestone: 100 Go-Lives on Immediate Payment Rails

Corporate One Federal Credit Union announced a significant milestone today: 100 go-lives on the RTP network or FedNow Service through ...
Other

Vizo Financial’s June 2025 Education Calendar

At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we ...
Technology

Alogent’s Unify Earns 2025 PayTech Awards Finalist Spot for “Best Consumer Payments System for Banks & FIs”

Alogent is proud to announce that Unify has been named a finalist in the 2025 PayTech Awards, Best Consumer Payments ...
Personnel Promotions

Maine Credit Union League and Synergent Announce Board of Directors

The Maine Credit Union League and Synergent are pleased to announce the appointment of their 2025–2026 Board of Directors. These ...
Industry Analysis & Trends

Baker Market Update – Week in Review: May 23, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Strategic Partnerships

Midcoast Federal Credit Union Renews Core Processing Relationship with Synergent

Midcoast Federal Credit Union has renewed its core processing and technology service agreements with Synergent, including a 10-year agreement for ...
Strategic Partnerships

Altra Federal Credit Union Selects Alogent’s Unify Platform to Power Next-Gen Deposit Automation Operations

Altra Federal Credit Union has selected Alogent’s Unify platform to modernize and consolidate its deposit operations across Day 1 and ...
Other

Corporate Central Celebrates Kevin Chiappetta’s Reelection as Presidents Council Representative for CFA Institute

Corporate Central is proud to announce the reelection of Kevin Chiappetta, CFA, Senior Vice President/Chief Education & Research Officer, as ...
Making A Difference

Maine Credit Unions’ Campaign for Ending Hunger Donates $236,033 to Good Shepherd Food Bank

As hunger rates climb and food pantries across Maine face critical shortages, Maine Credit Unions’ Campaign for Ending Hunger has ...
Lending

Credit Unions Challenge Broken Student Loan System with Revolutionary Line of Credit Approach

CU Student Choice, a credit union-owned organization that helps credit unions deliver private student loan solutions, announced expanded access to ...
Technology

Corelation Hosts 14th Annual Client Conference, Commemorating 15 Years of Service & Innovation

Corelation, Inc., successfully hosted its Annual Client Conference held from May 14 – 16, 2025, bringing together a total of ...
Technology

Cloudvirga enhances lending efficiency with Encompass Docs Solution integration

Cloudvirga, a provider of digital point-of-sale platforms for credit union lenders, today announced a new integration using the latest API ...
Lending

OE Federal Credit Union Adds CU Student Choice’s Student Loan Refinance Solution

CU Student Choice announced its student loan refinance solution will now be available to the members of OE Federal Credit ...
Personnel Promotions

Abri Credit Union Selects Jose Guzman as Vice President of Lending

Romeoville, IL, May 16, 2025. Abri Credit Union is pleased to announce the appointment of Jose Guzman as its new ...
Strategic Partnerships

BrightBridge Credit Union Renews Core Partnership with Synergent

Synergent is pleased to announce the renewal of its partnership with BrightBridge Credit Union through multi-year agreements for hosted Jack ...
Making A Difference

Local Graduates Partner with EECU to Prepare for College Success

Fresno, CA – May 16, 2025 – A dedicated group of high school seniors from Kings Canyon High School in ...
New Product Releases

Interior Federal Unveils New Website

Interior Federal is proud to announce the official launch of its brand-new website; a reflection of the Credit Union’s rebrand ...
Industry Analysis & Trends

Baker Market Update – Week in Review: May 16, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

Indiana Members Credit Union Named to Newsweek’s America’s Best Regional Banks and Credit Unions for Second Year

Indiana Members Credit Union is pleased to announce they have been recognized as one of America’s Best Regional Banks and ...
Making A Difference

Kirsten Tahara, First Grade Teacher at Ethel I. Baker Elementary School in Sacramento, Named 2024/2025 Esquire IMAX Teacher of the Year

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, in ...
Making A Difference

Valley First Credit Union Announces Wes Hall Memorial Fund to Honor a Founding Leader’s Legacy

MODESTO, Calif. May 13, 2025 – Valley First Credit Union proudly announces the establishment of the Wes Hall Memorial Fund, ...
Industry Analysis & Trends

Baker Market Update – Week in Review: June 06, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Lending

Westerly Community Credit Union Adds CU Student Choice’s Student Loan Refinance Solution

CU Student Choice, the leading provider of higher education financing solutions to America’s credit unions, announced its student loan refinance ...
Making A Difference

SchoolsFirst Federal Credit Union Announces Winners of 2025 Member Education Award Scholarships

SchoolsFirst Federal Credit Union, the largest credit union in California and the nation’s largest serving school employees and their families, ...
Making A Difference

SECU Awards Summer Camp Scholarships to 457 Youth Members Statewide

State Employees’ Credit Union (SECU) has concluded its fourth annual Summer Camp Awards campaign, granting $500 scholarships to 457 young ...
Technology

Quavo Fraud & Disputes Named “Best Dispute Management & Resolution Solution” by Fintech Futures

The award honors Quavo’s QFD® platform, an end-to-end SaaS solution purpose-built to transform and streamline dispute management for financial institutions ...
Strategic Partnerships

Appli and First Source FCU Turn Financial Calculators into Conversion Catalysts

Appli, a provider of artificial intelligence-powered financial calculators, today announced that First Source Federal Credit Union, serving members in central ...
Personnel Promotions

Coastal Credit Union Hires Karen DeSalvo as VP, Marketing

Coastal Credit Union has hired Karen DeSalvo as its new VP of Marketing. In this role, DeSalvo will be responsible ...
New Product Releases

Prizeout Unveils CashBack+ Pay: A New Way For Credit Union Members To Pay And Earn Cashback

NEW YORK – June 3, 2025 – Prizeout, the leader in advertising and financial technology, is announcing CashBack+ Pay, the ...
Industry Analysis & Trends

Baker Market Update – Week in Review: May 30, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Other

Corporate One Federal Credit Union Celebrates Milestone: 100 Go-Lives on Immediate Payment Rails

Corporate One Federal Credit Union announced a significant milestone today: 100 go-lives on the RTP network or FedNow Service through ...
Other

Vizo Financial’s June 2025 Education Calendar

At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we ...
Technology

Alogent’s Unify Earns 2025 PayTech Awards Finalist Spot for “Best Consumer Payments System for Banks & FIs”

Alogent is proud to announce that Unify has been named a finalist in the 2025 PayTech Awards, Best Consumer Payments ...
Personnel Promotions

Maine Credit Union League and Synergent Announce Board of Directors

The Maine Credit Union League and Synergent are pleased to announce the appointment of their 2025–2026 Board of Directors. These ...
Industry Analysis & Trends

Baker Market Update – Week in Review: May 23, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Strategic Partnerships

Midcoast Federal Credit Union Renews Core Processing Relationship with Synergent

Midcoast Federal Credit Union has renewed its core processing and technology service agreements with Synergent, including a 10-year agreement for ...
Strategic Partnerships

Altra Federal Credit Union Selects Alogent’s Unify Platform to Power Next-Gen Deposit Automation Operations

Altra Federal Credit Union has selected Alogent’s Unify platform to modernize and consolidate its deposit operations across Day 1 and ...
Other

Corporate Central Celebrates Kevin Chiappetta’s Reelection as Presidents Council Representative for CFA Institute

Corporate Central is proud to announce the reelection of Kevin Chiappetta, CFA, Senior Vice President/Chief Education & Research Officer, as ...
Making A Difference

Maine Credit Unions’ Campaign for Ending Hunger Donates $236,033 to Good Shepherd Food Bank

As hunger rates climb and food pantries across Maine face critical shortages, Maine Credit Unions’ Campaign for Ending Hunger has ...
Lending

Credit Unions Challenge Broken Student Loan System with Revolutionary Line of Credit Approach

CU Student Choice, a credit union-owned organization that helps credit unions deliver private student loan solutions, announced expanded access to ...
Technology

Corelation Hosts 14th Annual Client Conference, Commemorating 15 Years of Service & Innovation

Corelation, Inc., successfully hosted its Annual Client Conference held from May 14 – 16, 2025, bringing together a total of ...
Technology

Cloudvirga enhances lending efficiency with Encompass Docs Solution integration

Cloudvirga, a provider of digital point-of-sale platforms for credit union lenders, today announced a new integration using the latest API ...
Lending

OE Federal Credit Union Adds CU Student Choice’s Student Loan Refinance Solution

CU Student Choice announced its student loan refinance solution will now be available to the members of OE Federal Credit ...
Personnel Promotions

Abri Credit Union Selects Jose Guzman as Vice President of Lending

Romeoville, IL, May 16, 2025. Abri Credit Union is pleased to announce the appointment of Jose Guzman as its new ...
Strategic Partnerships

BrightBridge Credit Union Renews Core Partnership with Synergent

Synergent is pleased to announce the renewal of its partnership with BrightBridge Credit Union through multi-year agreements for hosted Jack ...
Making A Difference

Local Graduates Partner with EECU to Prepare for College Success

Fresno, CA – May 16, 2025 – A dedicated group of high school seniors from Kings Canyon High School in ...
New Product Releases

Interior Federal Unveils New Website

Interior Federal is proud to announce the official launch of its brand-new website; a reflection of the Credit Union’s rebrand ...
Industry Analysis & Trends

Baker Market Update – Week in Review: May 16, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

Indiana Members Credit Union Named to Newsweek’s America’s Best Regional Banks and Credit Unions for Second Year

Indiana Members Credit Union is pleased to announce they have been recognized as one of America’s Best Regional Banks and ...
Making A Difference

Kirsten Tahara, First Grade Teacher at Ethel I. Baker Elementary School in Sacramento, Named 2024/2025 Esquire IMAX Teacher of the Year

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, in ...
Making A Difference

Valley First Credit Union Announces Wes Hall Memorial Fund to Honor a Founding Leader’s Legacy

MODESTO, Calif. May 13, 2025 – Valley First Credit Union proudly announces the establishment of the Wes Hall Memorial Fund, ...

ELGA Credit Union Completes Acquisition of Marine Bank

GRAND BLANC, Mich. & VERO BEACH, Fla.-ELGA Credit Union has announced that it has completed its acquisition of Marine Bancorp of Florida, Inc. (OTCMKTS: MBOF), ...

Heartland Credit Union Selects Aaron Rios As New CEO

Springfield, IL— Heartland Credit Union has selected Aaron Rios to serve as its new Chief Executive Officer. He was placed by DDJ Myers, the well-known ...

EECU Named Best Credit Union and Home Loans in North SLO County

FRESNO, Calif. (March 6, 2026) – Educational Employees Credit Union (EECU) is proud to announce it has once again been recognized in two categories of ...

Redwood Credit Union Surpasses $1 Million in Giving Support for Redwood Empire Food Bank

Redwood Credit Union (RCU) today announced a major milestone in its long-standing partnership with the Redwood Empire Food Bank (REFB), surpassing $1 million in total ...

Family Trust Federal Credit Union Joins Upstate Credit Unions for Habitat Greenville Credit Union Build 2026

Continuing its commitment to affordable housing in the Carolinas, Family Trust Federal Credit Union is joining fellow credit unions across the Upstate in support of ...

Baker Market Update – Week in Review: March 6, 2026

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic developments.
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