The Member Story Project
The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.
They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.
Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.
The Member Story Project is sponsored by Callahan & Associates
No Drive-Thru? No Problem!
At our Cypress branch, we don’t have a drive-thru — but that didn’t stop one of our incredible team members from going the extra mile. When a member who had recently undergone hip surgery arrived and needed assistance with a withdrawal, Sophia didn’t hesitate. She stepped outside and walked right up to the member’s vehicle […]
A Commitment To Security
Affinity Federal Credit Union
An Affinity member contacted us to recognize the outstanding service provided by one of our senior specialists during a recent fraud-related incident. What initially appeared to be an unauthorized credit card transaction ultimately revealed a more serious situation involving unauthorized access to the member’s bank account. Through her attentiveness and keen listening skills, our representative […]
Preventing A Scam And Creating Member Loyalty
A member came in requesting a $9,000 cash withdrawal. She initially worked with one of our tellers, who asked standard questions about the purpose of such a large cash withdrawal. After this, the member stepped outside to make a phone call, then returned and asked the assistant branch manager (ABM) to process the withdrawal instead. […]
Exceptional Care During Change
Marie assisted a long‑time member, age 78, who has relied on Call 24 telephone banking for nearly 28 years to manage her finances. Because the member does not drive, the transition to the new virtual assistant, PAT, felt overwhelming and frightening. She called in extremely upset and anxious, sharing concerns about speaking sensitive information out […]
Guidance, Trust, And A Path To Homeownership
Sidney Federal Credit Union
When I first met this member two years ago, she was seeking a small personal loan to cover car repairs. She was concerned about being approved due to ongoing health issues that limited her ability to work regular hours. She had already been denied by other financial institutions and decided to apply with us as […]
How One Employee’s Attention To Detail Protected A Member At Her Most Vulnerable Moment
When Amy answered a routine incoming call, nothing immediately suggested this interaction would turn into a powerful example of why vigilance — and heart — matter so much in member service. The caller claimed to be a member requesting access to online banking. But almost right away, small details didn’t line up. The voice on […]
Tower Federal Credit Union Welcomes Brad Giese as New Vice President/Information Security Officer
SECU Foundation Awards Western Youth Network $1.5 Million Grant for New Resource Center
PRESS RELEASE – New Bedford Credit Union Forges Strategic Technology Partnership with Synergent
Hartford Federal Credit Union Selects James Kane as Senior Vice President – Operations
Baker Market Update – Week in Review: July 11, 2025
Alogent’s Unify Platform Named “Best Consumer Payments System for Banks & FIs” at 2025 PayTech Awards
InterLutions and Acumen Financial Advantage Collaborate to Deliver Consultative Executive Benefit Services for Credit Unions
LGE Community Credit Union recognized by Forbes on America’s Best-In-State Credit Unions list
SchoolsFirst Federal Credit Union Lobby to Support Healing and Hope in CHOC’s New Outpatient Tower
Southland Credit Union Announces Retirement of President/CEO, Thomas Lent
Tower Federal Credit Union Earns Great Place to Work® Certification—Seven Years in a Row!
Acadia Federal Credit Union Extends Longstanding Partnership with Synergent
EECU Awards $100K in Grants to Help Students Reach Their Goals
Affordability is Top Driver for Consumers Leasing Vehicles, according to New CULA Survey
Alloya Corporate FCU Facilitates Multi-Issuer Auto Loan Securitization
SchoolsFirst FCU Team Members Help Harvest 6,000 Pounds of Produce on Credit Union Industry’s Development Education Day of Service
Algebrik AI and Kinective Partner to Streamline Lending from Application to Signature
Winthrop Area Federal Credit Union Renews Partnership with Synergent
Vizo Financial’s July 2025 Education Calendar
Algebrik AI Strengthens Leadership Team with Appointment of Lending Industry Veteran Jennifer Hernandez
Algebrik AI Partners with TruStage™ to Offer Embedded Lending Protection Products Through the Loan Origination Journey
Alloya Announces Change in Payments Leadership
SECU Joins North Carolina Governor’s Office for 2025 School Supply Drive to Benefit Teachers and Students
Baker Market Update – Week in Review: July 3, 2025
Sound Credit Union Completes Conversion of Washington Business Bank
Coastal Credit Union Transforms Headquarters for Hybrid Work and Collaboration
Corporate Central Launches Business ACH, Empowering Credit Unions to Deliver Modern Payment Solutions to Business Members
Inman honors Cloudvirga CEO Maria Moskver with third consecutive Best of Finance award
Redwood Credit Union Named to Newsweek’s America’s Greatest Midsize Workplaces 2025
LAFCU CFO Leslie Rorie named a Notable Leader in Finance
Tower Federal Credit Union Welcomes Brad Giese as New Vice President/Information Security Officer
SECU Foundation Awards Western Youth Network $1.5 Million Grant for New Resource Center
PRESS RELEASE – New Bedford Credit Union Forges Strategic Technology Partnership with Synergent
Hartford Federal Credit Union Selects James Kane as Senior Vice President – Operations
Baker Market Update – Week in Review: July 11, 2025
Alogent’s Unify Platform Named “Best Consumer Payments System for Banks & FIs” at 2025 PayTech Awards
InterLutions and Acumen Financial Advantage Collaborate to Deliver Consultative Executive Benefit Services for Credit Unions
LGE Community Credit Union recognized by Forbes on America’s Best-In-State Credit Unions list
SchoolsFirst Federal Credit Union Lobby to Support Healing and Hope in CHOC’s New Outpatient Tower
Southland Credit Union Announces Retirement of President/CEO, Thomas Lent
Tower Federal Credit Union Earns Great Place to Work® Certification—Seven Years in a Row!
Acadia Federal Credit Union Extends Longstanding Partnership with Synergent
EECU Awards $100K in Grants to Help Students Reach Their Goals
Affordability is Top Driver for Consumers Leasing Vehicles, according to New CULA Survey
Alloya Corporate FCU Facilitates Multi-Issuer Auto Loan Securitization
SchoolsFirst FCU Team Members Help Harvest 6,000 Pounds of Produce on Credit Union Industry’s Development Education Day of Service
Algebrik AI and Kinective Partner to Streamline Lending from Application to Signature
Winthrop Area Federal Credit Union Renews Partnership with Synergent
Vizo Financial’s July 2025 Education Calendar
Algebrik AI Strengthens Leadership Team with Appointment of Lending Industry Veteran Jennifer Hernandez
Algebrik AI Partners with TruStage™ to Offer Embedded Lending Protection Products Through the Loan Origination Journey
Alloya Announces Change in Payments Leadership
SECU Joins North Carolina Governor’s Office for 2025 School Supply Drive to Benefit Teachers and Students
Baker Market Update – Week in Review: July 3, 2025
Sound Credit Union Completes Conversion of Washington Business Bank
Coastal Credit Union Transforms Headquarters for Hybrid Work and Collaboration
Corporate Central Launches Business ACH, Empowering Credit Unions to Deliver Modern Payment Solutions to Business Members
Inman honors Cloudvirga CEO Maria Moskver with third consecutive Best of Finance award
Redwood Credit Union Named to Newsweek’s America’s Greatest Midsize Workplaces 2025
LAFCU CFO Leslie Rorie named a Notable Leader in Finance
Chartway Credit Union Wins Sixth Straight USA Today Top Workplaces Award
LAFCU honors longtime board members whose guidance shaped decades of growth
Registration Now Open for 2026 ALM First Financial Forum
Sound Credit Union and Junior Achievement Expand Partnership
SchoolsFirst Federal Credit Union Earns Seven Diamond Awards from America’s Credit Unions
OCEANAIR FCU TO LAUNCH SUITE OF STUDENT CHOICE LENDING SOLUTIONS