The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

From Summer Home Upgrade To Smart Debt Relief

A Patelco Credit Union member came in to inquire about a home equity loan as he was planning on renovating his summer home. Originally, he requested $75,000 to cover the renovation expenses, however, during our assessment we uncovered the member has debt at quite high interest rates outside of Patelco. Our team brought up the […]

From Estate Accounts To Everyday Banking

When a woman walked into a Redwood Credit Union branch with questions about estate accounts and how to open one at RCU, I saw an opportunity to turn confusion into clarity and hesitation into trust. She wasn’t yet a member and was unfamiliar with the process. To ensure she felt fully supported, I invited our […]

Driven To Do Better

I was recently working with a member who had just purchased a car through CarMax. After sitting down and asking her a few questions, I had a better understanding of the situation and was able to leverage my skills as a certified financial coach to improve her situation. I identified quite a few issues with […]

Protection From Repeated Attempted Financial Exploitation

On July 2, Ann visited a Patelco Credit Union branch requesting a $10,000 wire transfer to her Meriwest account, claiming it was for medical expenses. Sensing something was off, I contacted her trusted contact, her son Roy, who confirmed that Ann had no such medical bills. Following his guidance, we declined the transaction. Ann was […]

Family Fraud Stopped In Its Tracks

Valerie’s keen instincts and dedication to member safety were on full display when a longtime Patelco Credit Union member called about closing a CD. Sensing something was off, Valerie uncovered multiple fraudulent attempts, including impersonation. She immediately locked the member’s account, filed reports with Adult Protective Services and the San Ramon Police, and successfully prevented […]

A Late Notice Ultimately Provides Peace Of Mind

A Patelco Credit Union member contacted us after receiving a late notice on her auto loan. She believed she was still under a temporary loan modification, but it had expired in May 2025. I explained that a letter had been sent notifying her of the expiration and the return to her original payment amount. The […]

Personnel Promotions

Coastal Credit Union Hires Anita Marshall to Lead Rocky Mount Branch

Coastal Credit Union has hired Anita Marshall as Branch Manager of its location at 1080 N. Winstead Ave in Rocky ...
Making A Difference

LAFCU To Award $10K In Grants To Individuals Seeking Financial Relief

LANSING, Mich. — LAFCU is offering an opportunity to help individuals take charge of their financial well-being through its Pathway ...
Making A Difference

Credit Unions Join Others in Massachusetts to Raise Awareness of Dangerous Disease

Credit unions take action to educate the public, medical community, and first responders about Moyamoya Disease on May 6 Awareness ...
Strategic Partnerships

New Associate Board Member and Audit Committee Members to Join Advia Credit Union’s Dedicated Volunteers

Advia Credit Union is proud of the strong network of dedicated volunteers that make up its Board of Directors and ...
Making A Difference

U1 Announces 2025 Scholarship Winners

Universal 1 Credit Union (U1) members, Eva Johnson-Woods of Trotwood-Madison High School, and Addilyn Slinker of Beavercreek High School, were ...
Industry Analysis & Trends

Baker Market Update – Week in Review: May 02, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Other

RCU celebrates small business growth—in May and every day

As Redwood Credit Union (RCU) marks 75 years of service, it’s celebrating not just its own history but the stories ...
Making A Difference

Indiana Members Credit Union Awards $154,000 in Funds to Local Nonprofits through FHLBank Indianapolis Grant Program

Indiana Members Credit Union, in collaboration with the Federal Home Loan Bank of Indianapolis, awarded three nonprofit organizations $154,000 in ...
Making A Difference

LAFCU Brings Financial Literacy To Life For Lansing Christian Students At Financial Reality Fair

LANSING, Mich. — LAFCU hosted its fifth annual Financial Reality Fair at Lansing Christian School April 10, giving high school ...
Personnel Promotions

LAFCU Announces Key Promotions To Drive Growth And Efficiency

LANSING, Mich. — LAFCU has announced the promotions of Kimberly Austin to executive implementation officer and Justin Tuck to succeed ...
Making A Difference

LAFCU’s Pathway to Financial Transformation Graduates Celebrate Success

LANSING, Mich. — In LAFCU’s community room, a sea of blue caps and gowns moved with excitement as proud graduates ...
Making A Difference

EECU Honors Outstanding Educators, Staff in Kings County

Fresno, CA – May 1, 2025 – Educational Employees Credit Union (EECU) partnered once again with the Kings County Office ...
New Product Releases

Cloudvirga launches Tropos, a modern borrower portal built for the future of digital lending

Cloudvirga today announced the launch of Tropos, a next-generation borrower portal that will empower lenders to deliver personalized, intuitive digital ...
Strategic Partnerships

Financial Advantages Growing in Southeast Wisconsin – Advia Credit Union Adds New Locations in West Allis and Pewaukee

Kalamazoo, MI – Advia Credit Union continues to grow and live its mission of providing financial advantages with the recent ...
Vendor Resources

SHAZAM CREATOR CHRIS BARTON TO HEADLINE LENDING TECH LIVE ’25 WITH KEYNOTE ON INNOVATION AND IMAGINATION

Origence, a leading provider of lending technology solutions, announced founder and creator of Shazam, Chris Barton, as a keynote speaker ...
Operations & HR

Farewell, Tax Exemption? Executive Compensation in Credit Unions May Face Major Changes

Regardless of whether the tax exemption ultimately remains, proactive measures today will safeguardyour credit union’s competitive positioning and mission integrity. ...
Personnel Promotions

Gregory Johnson Named Chairman of Truliant Board of Directors

The Truliant Federal Credit Union Board of Directors has elected Gregory T. Johnson as its new chairman for the 2025-26 ...
Making A Difference

LendKey and Member Student Lending Announce Third Annual $20,000 Scholarship Program

LendKey, the pioneer of digital network lending, and Member Student Lending, a leading network of credit unions offering private student ...
Making A Difference

SchoolsFirst FCU Sponsors Awards Gala for Santa Maria-Bonita School District

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, today ...
Making A Difference

Coastal Credit Union Foundation Announces Grants for Q1 2025

The Coastal Credit Union Foundation has awarded $348,500 to 19 nonprofits in North Carolina during its Q1 2025 grant cycle. ...
Strategic Partnerships

FORUM Credit Union Selects Arkatechture as Data Analytics Partner to Accelerate Data-Driven Growth

FORUM Credit Union has selected Arkatechture, a leading provider of data analytics and business intelligence solutions, as its partner to ...
Strategic Partnerships

myCUmortgage Starts the Year Strong by Signing Eight New Credit Union Partnerships

myCUmortgage kicked off 2025 prominently by partnering with eight credit unions from across the country, providing them with a comprehensive ...
Making A Difference

Coastal Credit Union 2025 Impact Report

Coastal Credit Union’s 2025 Member & Community Impact Report is now available. In addition to highlighting our 2024 accomplishments and ...
Operations & HR

InterLutions Welcomes Kelly Balodis as New Client Services Manager

InterLutions, the nation’s fastest-growing employee benefits Credit Union Service Organization (CUSO), proudly announces the addition of Kelly Balodis as Client ...
Making A Difference

Peach State FCU C.A.R.E.S. Foundation Announces 2025 Scholarship Recipients

The Peach State FCU C.A.R.E.S. Foundation is proud to announce the recipients of its 2025 Scholarship Program. This year, the ...
Other

Vizo Financial’s May 2025 Education Calendar

At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we ...
Industry Analysis & Trends

Baker Market Update – Week in Review: April 25, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

Callahan & Associates Marks 40 Years With Cherry Tree Dedication At Hains Point

In celebration of its 40th anniversary, Callahan & Associates planted a Yoshino cherry tree at Hains Point in Washington, D.C.
Technology

Appli Launches Special Pricing Initiative for Small Credit Unions

Appli, the creator of the industry’s first AI-powered smart financial calculator, today announced a market-disrupting pricing initiative designed specifically for ...
Strategic Partnerships

Shoreline Hometown Credit Union Selects Appli for Better Digital Engagement and Conversions

Appli, the creator of the industry’s first AI-powered smart financial calculator, today announced that Shoreline Hometown Credit Union, based in ...
Personnel Promotions

Coastal Credit Union Hires Anita Marshall to Lead Rocky Mount Branch

Coastal Credit Union has hired Anita Marshall as Branch Manager of its location at 1080 N. Winstead Ave in Rocky ...
Making A Difference

LAFCU To Award $10K In Grants To Individuals Seeking Financial Relief

LANSING, Mich. — LAFCU is offering an opportunity to help individuals take charge of their financial well-being through its Pathway ...
Making A Difference

Credit Unions Join Others in Massachusetts to Raise Awareness of Dangerous Disease

Credit unions take action to educate the public, medical community, and first responders about Moyamoya Disease on May 6 Awareness ...
Strategic Partnerships

New Associate Board Member and Audit Committee Members to Join Advia Credit Union’s Dedicated Volunteers

Advia Credit Union is proud of the strong network of dedicated volunteers that make up its Board of Directors and ...
Making A Difference

U1 Announces 2025 Scholarship Winners

Universal 1 Credit Union (U1) members, Eva Johnson-Woods of Trotwood-Madison High School, and Addilyn Slinker of Beavercreek High School, were ...
Industry Analysis & Trends

Baker Market Update – Week in Review: May 02, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Other

RCU celebrates small business growth—in May and every day

As Redwood Credit Union (RCU) marks 75 years of service, it’s celebrating not just its own history but the stories ...
Making A Difference

Indiana Members Credit Union Awards $154,000 in Funds to Local Nonprofits through FHLBank Indianapolis Grant Program

Indiana Members Credit Union, in collaboration with the Federal Home Loan Bank of Indianapolis, awarded three nonprofit organizations $154,000 in ...
Making A Difference

LAFCU Brings Financial Literacy To Life For Lansing Christian Students At Financial Reality Fair

LANSING, Mich. — LAFCU hosted its fifth annual Financial Reality Fair at Lansing Christian School April 10, giving high school ...
Personnel Promotions

LAFCU Announces Key Promotions To Drive Growth And Efficiency

LANSING, Mich. — LAFCU has announced the promotions of Kimberly Austin to executive implementation officer and Justin Tuck to succeed ...
Making A Difference

LAFCU’s Pathway to Financial Transformation Graduates Celebrate Success

LANSING, Mich. — In LAFCU’s community room, a sea of blue caps and gowns moved with excitement as proud graduates ...
Making A Difference

EECU Honors Outstanding Educators, Staff in Kings County

Fresno, CA – May 1, 2025 – Educational Employees Credit Union (EECU) partnered once again with the Kings County Office ...
New Product Releases

Cloudvirga launches Tropos, a modern borrower portal built for the future of digital lending

Cloudvirga today announced the launch of Tropos, a next-generation borrower portal that will empower lenders to deliver personalized, intuitive digital ...
Strategic Partnerships

Financial Advantages Growing in Southeast Wisconsin – Advia Credit Union Adds New Locations in West Allis and Pewaukee

Kalamazoo, MI – Advia Credit Union continues to grow and live its mission of providing financial advantages with the recent ...
Vendor Resources

SHAZAM CREATOR CHRIS BARTON TO HEADLINE LENDING TECH LIVE ’25 WITH KEYNOTE ON INNOVATION AND IMAGINATION

Origence, a leading provider of lending technology solutions, announced founder and creator of Shazam, Chris Barton, as a keynote speaker ...
Operations & HR

Farewell, Tax Exemption? Executive Compensation in Credit Unions May Face Major Changes

Regardless of whether the tax exemption ultimately remains, proactive measures today will safeguardyour credit union’s competitive positioning and mission integrity. ...
Personnel Promotions

Gregory Johnson Named Chairman of Truliant Board of Directors

The Truliant Federal Credit Union Board of Directors has elected Gregory T. Johnson as its new chairman for the 2025-26 ...
Making A Difference

LendKey and Member Student Lending Announce Third Annual $20,000 Scholarship Program

LendKey, the pioneer of digital network lending, and Member Student Lending, a leading network of credit unions offering private student ...
Making A Difference

SchoolsFirst FCU Sponsors Awards Gala for Santa Maria-Bonita School District

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, today ...
Making A Difference

Coastal Credit Union Foundation Announces Grants for Q1 2025

The Coastal Credit Union Foundation has awarded $348,500 to 19 nonprofits in North Carolina during its Q1 2025 grant cycle. ...
Strategic Partnerships

FORUM Credit Union Selects Arkatechture as Data Analytics Partner to Accelerate Data-Driven Growth

FORUM Credit Union has selected Arkatechture, a leading provider of data analytics and business intelligence solutions, as its partner to ...
Strategic Partnerships

myCUmortgage Starts the Year Strong by Signing Eight New Credit Union Partnerships

myCUmortgage kicked off 2025 prominently by partnering with eight credit unions from across the country, providing them with a comprehensive ...
Making A Difference

Coastal Credit Union 2025 Impact Report

Coastal Credit Union’s 2025 Member & Community Impact Report is now available. In addition to highlighting our 2024 accomplishments and ...
Operations & HR

InterLutions Welcomes Kelly Balodis as New Client Services Manager

InterLutions, the nation’s fastest-growing employee benefits Credit Union Service Organization (CUSO), proudly announces the addition of Kelly Balodis as Client ...
Making A Difference

Peach State FCU C.A.R.E.S. Foundation Announces 2025 Scholarship Recipients

The Peach State FCU C.A.R.E.S. Foundation is proud to announce the recipients of its 2025 Scholarship Program. This year, the ...
Other

Vizo Financial’s May 2025 Education Calendar

At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we ...
Industry Analysis & Trends

Baker Market Update – Week in Review: April 25, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

Callahan & Associates Marks 40 Years With Cherry Tree Dedication At Hains Point

In celebration of its 40th anniversary, Callahan & Associates planted a Yoshino cherry tree at Hains Point in Washington, D.C.
Technology

Appli Launches Special Pricing Initiative for Small Credit Unions

Appli, the creator of the industry’s first AI-powered smart financial calculator, today announced a market-disrupting pricing initiative designed specifically for ...
Strategic Partnerships

Shoreline Hometown Credit Union Selects Appli for Better Digital Engagement and Conversions

Appli, the creator of the industry’s first AI-powered smart financial calculator, today announced that Shoreline Hometown Credit Union, based in ...

SECU Foundation Strengthens Support for Students, Communities with $1.95 Million Commitment to Public Fellows Internship Program

Building on a decade of impact, SECU Foundation has renewed its Public Fellows Internship Program for 2026 and increased funding for participating students, continuing its ...

Maine Credit Unions Raise Nearly $1.5 Million to Address Food Insecurity

Credit union representatives from across Maine came together to announce the latest fundraising results of their collaborative Maine Credit Unions’ Campaign for Ending Hunger. During ...

Cumberland County FCU President & CEO Announces Retirement After 36 Years of Service

FOR IMMEDIATE RELEASE Cumberland County FCU President & CEO Announces Retirement After 36 Years of Service Cumberland County FCU has announced the retirement of its ...

NASCUS Partners with the Tennessee and Mississippi Credit Union Association to Launch New Introduction to Credit Union Examination Training

The National Association of State Credit Union Supervisors (NASCUS), in collaboration with the Tennessee and Mississippi Credit Union Association, is pleased to announce the launch ...

ALM First Caps 30th Anniversary Celebration with Impact Report

Dallas, TX – ALM First, a strategic partner to over 450 depositories nationwide, closed out its year-long 30th anniversary celebration with the release of its Impact Report ...

CU Strategic Planning Applauds Intact CDFI Fund Budget Following Brief Government Shutdown

CU Strategic Planning, a leading provider for mission-focused credit unions, expressed gratitude to Congress for maintaining the $334 million appropriation for the Community Development Financial ...
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