The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

Service From The Heart Provides Comfort And Dignity For A Member

Junet’s compassion and quick thinking made a critical difference for a longtime Member who lives with a disability and depends on delivery apps for food. After experiencing fraud, the Member received a new debit card but could not read the numbers. With her nurse unavailable for several days, she called us desperate for help. Junet […]

Bringing Goals Within Reach

When she first came to our credit union in late 2020, our member knew what she wanted: better credit and more control over her finances. Her credit score was in the low 600s, and she was unsure where to begin. Working one-on-one with an EECU member service specialist made the difference. Together, they created a […]

Looking Out For Members’ Safety Whenever Possible

Glacier Hills Credit Union

Julie took a call from an older member that has been involved in lots of fraud situations and has multiple warnings on her account. One of those warnings is no more debit cards due to excessive amount of fraud in the past on them. This was the reason the member was calling, to get a […]

Celebrations For A Member’s Cap And Keys

OceanAir Federal Credit Union

The Micro Member Experience is our way of adding a personal touch to our services. On occasion, we reach out to our members with small gestures that make a big difference. Whether it’s a handwritten note, a personalized financial tip, or a surprise token of appreciation, these moments are to remind members that they’re an […]

Storage And Staff Help After A Tornado

When a tornado struck in 2021, Credit Union of Texas came together to help neighbors. It provided pods for families to store household goods while they worked to clear out destroyed homes and sent staff volunteers to support on-the-ground recovery efforts.

A Bear And A Boost To Send A Young Member Off To College

OceanAir Federal Credit Union

The Micro Member Experience is our way of adding a personal touch to our services. On occasion, we reach out to our members with small gestures that make a big dillerence. Whether it’s a handwritten note, a personalized financial tip, or a surprise token of appreciation, these moments are to remind members that they’re an […]

Strategic Partnerships

BrightBridge Credit Union Renews Core Partnership with Synergent

Synergent is pleased to announce the renewal of its partnership with BrightBridge Credit Union through multi-year agreements for hosted Jack ...
Making A Difference

Local Graduates Partner with EECU to Prepare for College Success

Fresno, CA – May 16, 2025 – A dedicated group of high school seniors from Kings Canyon High School in ...
New Product Releases

Interior Federal Unveils New Website

Interior Federal is proud to announce the official launch of its brand-new website; a reflection of the Credit Union’s rebrand ...
Industry Analysis & Trends

Baker Market Update – Week in Review: May 16, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

Indiana Members Credit Union Named to Newsweek’s America’s Best Regional Banks and Credit Unions for Second Year

Indiana Members Credit Union is pleased to announce they have been recognized as one of America’s Best Regional Banks and ...
Making A Difference

Kirsten Tahara, First Grade Teacher at Ethel I. Baker Elementary School in Sacramento, Named 2024/2025 Esquire IMAX Teacher of the Year

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, in ...
Making A Difference

Valley First Credit Union Announces Wes Hall Memorial Fund to Honor a Founding Leader’s Legacy

MODESTO, Calif. May 13, 2025 – Valley First Credit Union proudly announces the establishment of the Wes Hall Memorial Fund, ...
Personnel Promotions

For Immediate Release – Abri Credit Union Selects John O’Brien as Vice President of Finance

Romeoville, IL, May 15, 2025. Abri Credit Union is pleased to announce the appointment of John O’Brien as its new ...
Personnel Promotions

Coastal Credit Union Names Ewelina Caplap Vice President, Coastal Wealth Management

Coastal Credit Union announced that Ewelina Caplap has been appointed to Vice President of Coastal Wealth Management, available through CFS*. ...
Other

Michigan Department of Insurance and Financial Services Receives NASCUS Reaccreditation

The National Association of State Credit Union Supervisors (NASCUS) is pleased to announce that the Michigan Department of Insurance and ...
Making A Difference

SchoolsFirst Federal Credit Union Celebrates School Employee Appreciation Night at May 9 Angels Game

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, sponsored ...
Making A Difference

EECU Proudly Sponsors 21st Annual Slick Rock Student Film Festival

Educational Employees Credit Union (EECU) is honored to announce its sponsorship of the 21st Annual Slick Rock Student Film Festival, ...
Other

Corporate Central Holds 44th Annual Meeting and Announces Board of Directors

Corporate Central held its 44th Annual Meeting on Thursday, May 8, at the Kalahari Convention Center in Wisconsin Dells, WI, ...
Strategic Partnerships

Suncoast Credit Union Partner with Informed to Accelerate Funding and Dealer Satisfaction

Informed.IQ and Suncoast Credit Union have partnered to implement the VerifyIQ AI platform, aimed at accelerating auto loan funding and ...
Making A Difference

Defend Against Fraud and ID Theft at Redwood Credit Union’s Free Shred-a-Thons

A crucial step in protecting against fraud and identity theft is to securely dispose of sensitive documents and electronic waste ...
Technology

CULA’s AI-driven Self Inspection Cuts Lease-End Turnaround Times by 50%

Over 11,000 lessees have completed self-inspections in just 10 minutes with a smartphone; new program drives lease-end efficiency, cost savings, ...
Personnel Promotions

Great Lakes Credit Union Featured In Callahan & Associates’ “Anatomy Of A Credit Union”

Washington, DC (April 2025) – Great Lakes Credit Union (GLCU) has been featured in the Spring 2025 edition of Callahan ...
Marketing

Appli CEO Tim Pranger to Showcase AI-Powered Loan Calculator at 2025 Auto Finance Summit East

Appli, the creator of the industry’s first AI-powered smart financial calculator, today announced that Founder and CEO Tim Pranger will ...
Operations & HR

LAFCU Strengthens Lending Team With Addition Of Two Mortgage Loan Officers

LANSING, Mich. — LAFCU has welcomed Samip Patel and Michael Richards to its team, reinforcing the credit union’s commitment to ...
Industry Analysis & Trends

Baker Market Update – Week in Review: May 09, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Operations & HR

Corporate One Announces 2025 Board of Directors

Three members were re-elected to Corporate One Federal Credit Union’s Board of Directors at the annual meeting on April 24: ...
Operations & HR

Jeremiah Kossen Appointed to Corporate One Federal Credit Union’s Supervisory Committee

Corporate One Federal Credit Union announced today that Jeremiah Kossen, President/CEO of Publix Employees Federal Credit Union (PEFCU) in Lakeland, ...
Making A Difference

Indiana Members Credit Union Announces 2025 Cancer Awareness Card Beneficiary

Indiana Members Credit Union is pleased to announce Strides for Sarcoma as the new member-nominated beneficiary for its Cancer Awareness ...
Making A Difference

EECU Honored for Support of Hmong American Day Celebration

Fresno, CA – Educational Employees Credit Union (EECU) proudly sponsored the 2025 Hmong American Day celebration, a vibrant two-day cultural ...
Lending

Desert Financial Credit Union Launches Private Student Loan and Refinance Solutions with CU Student Choice

CU Student Choice, the leading provider of higher education financing solutions to America’s credit unions, announced its student lending solutions ...
Making A Difference

SECU Foundation Awards Grace Clinic of Yadkin Valley with $600,000 Grant for New Medical Facility

SECU Foundation has announced a $600,000 challenge grant for Grace Clinic of Yadkin Valley (GCYV) to assist with the construction ...
Operations & HR

Valley First Credit Union Announces Board Re-Elections and New Appointments at Annual Meeting

MODESTO, Calif. May 6, 2025 – Valley First Credit Union is pleased to announce the results of its recent Annual ...
Personnel Promotions

LAFCU’s Kelli Ellsworth Etchison Honored With Lansing Community College Distinguished Alumni Award

LANSING, Mich. — LAFCU is proud to announce that Kelli Ellsworth Etchison, the credit union’s chief marketing officer and chief ...
Operations & HR

Redwood Credit Union Elects Board of Directors

Redwood Credit Union recently re-elected volunteer board members Judy Herrerias-James, Lisa Wittke Schaffner, and Rod Dole.
Other

TriUnity Foundation Announces Board Elections and Strategic Focus for 2025-2026

TriUnity Foundation, a nonprofit committed to relieving the financial burden of terminal illness through credit union collaboration, has announced its ...
Strategic Partnerships

BrightBridge Credit Union Renews Core Partnership with Synergent

Synergent is pleased to announce the renewal of its partnership with BrightBridge Credit Union through multi-year agreements for hosted Jack ...
Making A Difference

Local Graduates Partner with EECU to Prepare for College Success

Fresno, CA – May 16, 2025 – A dedicated group of high school seniors from Kings Canyon High School in ...
New Product Releases

Interior Federal Unveils New Website

Interior Federal is proud to announce the official launch of its brand-new website; a reflection of the Credit Union’s rebrand ...
Industry Analysis & Trends

Baker Market Update – Week in Review: May 16, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

Indiana Members Credit Union Named to Newsweek’s America’s Best Regional Banks and Credit Unions for Second Year

Indiana Members Credit Union is pleased to announce they have been recognized as one of America’s Best Regional Banks and ...
Making A Difference

Kirsten Tahara, First Grade Teacher at Ethel I. Baker Elementary School in Sacramento, Named 2024/2025 Esquire IMAX Teacher of the Year

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, in ...
Making A Difference

Valley First Credit Union Announces Wes Hall Memorial Fund to Honor a Founding Leader’s Legacy

MODESTO, Calif. May 13, 2025 – Valley First Credit Union proudly announces the establishment of the Wes Hall Memorial Fund, ...
Personnel Promotions

For Immediate Release – Abri Credit Union Selects John O’Brien as Vice President of Finance

Romeoville, IL, May 15, 2025. Abri Credit Union is pleased to announce the appointment of John O’Brien as its new ...
Personnel Promotions

Coastal Credit Union Names Ewelina Caplap Vice President, Coastal Wealth Management

Coastal Credit Union announced that Ewelina Caplap has been appointed to Vice President of Coastal Wealth Management, available through CFS*. ...
Other

Michigan Department of Insurance and Financial Services Receives NASCUS Reaccreditation

The National Association of State Credit Union Supervisors (NASCUS) is pleased to announce that the Michigan Department of Insurance and ...
Making A Difference

SchoolsFirst Federal Credit Union Celebrates School Employee Appreciation Night at May 9 Angels Game

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, sponsored ...
Making A Difference

EECU Proudly Sponsors 21st Annual Slick Rock Student Film Festival

Educational Employees Credit Union (EECU) is honored to announce its sponsorship of the 21st Annual Slick Rock Student Film Festival, ...
Other

Corporate Central Holds 44th Annual Meeting and Announces Board of Directors

Corporate Central held its 44th Annual Meeting on Thursday, May 8, at the Kalahari Convention Center in Wisconsin Dells, WI, ...
Strategic Partnerships

Suncoast Credit Union Partner with Informed to Accelerate Funding and Dealer Satisfaction

Informed.IQ and Suncoast Credit Union have partnered to implement the VerifyIQ AI platform, aimed at accelerating auto loan funding and ...
Making A Difference

Defend Against Fraud and ID Theft at Redwood Credit Union’s Free Shred-a-Thons

A crucial step in protecting against fraud and identity theft is to securely dispose of sensitive documents and electronic waste ...
Technology

CULA’s AI-driven Self Inspection Cuts Lease-End Turnaround Times by 50%

Over 11,000 lessees have completed self-inspections in just 10 minutes with a smartphone; new program drives lease-end efficiency, cost savings, ...
Personnel Promotions

Great Lakes Credit Union Featured In Callahan & Associates’ “Anatomy Of A Credit Union”

Washington, DC (April 2025) – Great Lakes Credit Union (GLCU) has been featured in the Spring 2025 edition of Callahan ...
Marketing

Appli CEO Tim Pranger to Showcase AI-Powered Loan Calculator at 2025 Auto Finance Summit East

Appli, the creator of the industry’s first AI-powered smart financial calculator, today announced that Founder and CEO Tim Pranger will ...
Operations & HR

LAFCU Strengthens Lending Team With Addition Of Two Mortgage Loan Officers

LANSING, Mich. — LAFCU has welcomed Samip Patel and Michael Richards to its team, reinforcing the credit union’s commitment to ...
Industry Analysis & Trends

Baker Market Update – Week in Review: May 09, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Operations & HR

Corporate One Announces 2025 Board of Directors

Three members were re-elected to Corporate One Federal Credit Union’s Board of Directors at the annual meeting on April 24: ...
Operations & HR

Jeremiah Kossen Appointed to Corporate One Federal Credit Union’s Supervisory Committee

Corporate One Federal Credit Union announced today that Jeremiah Kossen, President/CEO of Publix Employees Federal Credit Union (PEFCU) in Lakeland, ...
Making A Difference

Indiana Members Credit Union Announces 2025 Cancer Awareness Card Beneficiary

Indiana Members Credit Union is pleased to announce Strides for Sarcoma as the new member-nominated beneficiary for its Cancer Awareness ...
Making A Difference

EECU Honored for Support of Hmong American Day Celebration

Fresno, CA – Educational Employees Credit Union (EECU) proudly sponsored the 2025 Hmong American Day celebration, a vibrant two-day cultural ...
Lending

Desert Financial Credit Union Launches Private Student Loan and Refinance Solutions with CU Student Choice

CU Student Choice, the leading provider of higher education financing solutions to America’s credit unions, announced its student lending solutions ...
Making A Difference

SECU Foundation Awards Grace Clinic of Yadkin Valley with $600,000 Grant for New Medical Facility

SECU Foundation has announced a $600,000 challenge grant for Grace Clinic of Yadkin Valley (GCYV) to assist with the construction ...
Operations & HR

Valley First Credit Union Announces Board Re-Elections and New Appointments at Annual Meeting

MODESTO, Calif. May 6, 2025 – Valley First Credit Union is pleased to announce the results of its recent Annual ...
Personnel Promotions

LAFCU’s Kelli Ellsworth Etchison Honored With Lansing Community College Distinguished Alumni Award

LANSING, Mich. — LAFCU is proud to announce that Kelli Ellsworth Etchison, the credit union’s chief marketing officer and chief ...
Operations & HR

Redwood Credit Union Elects Board of Directors

Redwood Credit Union recently re-elected volunteer board members Judy Herrerias-James, Lisa Wittke Schaffner, and Rod Dole.
Other

TriUnity Foundation Announces Board Elections and Strategic Focus for 2025-2026

TriUnity Foundation, a nonprofit committed to relieving the financial burden of terminal illness through credit union collaboration, has announced its ...

eDOC Innovations Announces Product Enhancements

eDOC announces product updates and enhancements including new integration capabilities with its e-Sign solution, eDOCSignature, optimization of iDOCVault document management solution, as well as updates ...

Vizo Financial’s March 2026 Education Calendar

At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we provide a wide array of ...

Meriwest Credit Union Wins Top Honor as Best Credit Union in Silicon Valley 2026

We’re excited to share that Meriwest has been voted as the Best Credit Union in Silicon Valley in 2026 by the Mercury News Readers’ Choice ...

Origence Ends 2025 with 17% Growth in Fundings; Expands AI-Driven Lending Technology

Origence, the leading lending technology solutions provider for credit unions, closed 2025 with $62 billion in total fundings, up 17% from 2024, and signed 89 ...

Xpress Data Inc. hires Kirk Drake as new President

Xpress Data Inc. hires Kirk Drake as new President. Drake brings decades of experience in credit unions and technology strategy and has been consulting with ...

Catherine Bryant and Jonah Kaufman of Coastal Wealth Management Recognized as Distinguished Financial Professionals by LPL Financial

Catherine Bryant and Jonah Kaufman, Wealth Advisors at Coastal Wealth Management in Raleigh, have earned a place among LPL Financials’ Ascent Club Program for 2025 ...
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