The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

Guiding Generations Toward Financial Confidence

I recently helped a member who had opened a share and a checking account based on a recommendation she had received from her friend but had yet to make the final decision to move her entire relationship to Redwood Credit Union. Our member stated she has received positive feedback from friends and RCU and wanted […]

From Summer Home Upgrade To Smart Debt Relief

A Patelco Credit Union member came in to inquire about a home equity loan as he was planning on renovating his summer home. Originally, he requested $75,000 to cover the renovation expenses, however, during our assessment we uncovered the member has debt at quite high interest rates outside of Patelco. Our team brought up the […]

From Estate Accounts To Everyday Banking

When a woman walked into a Redwood Credit Union branch with questions about estate accounts and how to open one at RCU, I saw an opportunity to turn confusion into clarity and hesitation into trust. She wasn’t yet a member and was unfamiliar with the process. To ensure she felt fully supported, I invited our […]

Driven To Do Better

I was recently working with a member who had just purchased a car through CarMax. After sitting down and asking her a few questions, I had a better understanding of the situation and was able to leverage my skills as a certified financial coach to improve her situation. I identified quite a few issues with […]

Protection From Repeated Attempted Financial Exploitation

On July 2, Ann visited a Patelco Credit Union branch requesting a $10,000 wire transfer to her Meriwest account, claiming it was for medical expenses. Sensing something was off, I contacted her trusted contact, her son Roy, who confirmed that Ann had no such medical bills. Following his guidance, we declined the transaction. Ann was […]

Family Fraud Stopped In Its Tracks

Valerie’s keen instincts and dedication to member safety were on full display when a longtime Patelco Credit Union member called about closing a CD. Sensing something was off, Valerie uncovered multiple fraudulent attempts, including impersonation. She immediately locked the member’s account, filed reports with Adult Protective Services and the San Ramon Police, and successfully prevented […]

Making A Difference

LAFCU Brings Financial Literacy To Life For Lansing Christian Students At Financial Reality Fair

LANSING, Mich. — LAFCU hosted its fifth annual Financial Reality Fair at Lansing Christian School April 10, giving high school ...
Personnel Promotions

LAFCU Announces Key Promotions To Drive Growth And Efficiency

LANSING, Mich. — LAFCU has announced the promotions of Kimberly Austin to executive implementation officer and Justin Tuck to succeed ...
Making A Difference

LAFCU’s Pathway to Financial Transformation Graduates Celebrate Success

LANSING, Mich. — In LAFCU’s community room, a sea of blue caps and gowns moved with excitement as proud graduates ...
Making A Difference

EECU Honors Outstanding Educators, Staff in Kings County

Fresno, CA – May 1, 2025 – Educational Employees Credit Union (EECU) partnered once again with the Kings County Office ...
New Product Releases

Cloudvirga launches Tropos, a modern borrower portal built for the future of digital lending

Cloudvirga today announced the launch of Tropos, a next-generation borrower portal that will empower lenders to deliver personalized, intuitive digital ...
Strategic Partnerships

Financial Advantages Growing in Southeast Wisconsin – Advia Credit Union Adds New Locations in West Allis and Pewaukee

Kalamazoo, MI – Advia Credit Union continues to grow and live its mission of providing financial advantages with the recent ...
Vendor Resources

SHAZAM CREATOR CHRIS BARTON TO HEADLINE LENDING TECH LIVE ’25 WITH KEYNOTE ON INNOVATION AND IMAGINATION

Origence, a leading provider of lending technology solutions, announced founder and creator of Shazam, Chris Barton, as a keynote speaker ...
Operations & HR

Farewell, Tax Exemption? Executive Compensation in Credit Unions May Face Major Changes

Regardless of whether the tax exemption ultimately remains, proactive measures today will safeguardyour credit union’s competitive positioning and mission integrity. ...
Personnel Promotions

Gregory Johnson Named Chairman of Truliant Board of Directors

The Truliant Federal Credit Union Board of Directors has elected Gregory T. Johnson as its new chairman for the 2025-26 ...
Making A Difference

LendKey and Member Student Lending Announce Third Annual $20,000 Scholarship Program

LendKey, the pioneer of digital network lending, and Member Student Lending, a leading network of credit unions offering private student ...
Making A Difference

SchoolsFirst FCU Sponsors Awards Gala for Santa Maria-Bonita School District

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, today ...
Making A Difference

Coastal Credit Union Foundation Announces Grants for Q1 2025

The Coastal Credit Union Foundation has awarded $348,500 to 19 nonprofits in North Carolina during its Q1 2025 grant cycle. ...
Strategic Partnerships

FORUM Credit Union Selects Arkatechture as Data Analytics Partner to Accelerate Data-Driven Growth

FORUM Credit Union has selected Arkatechture, a leading provider of data analytics and business intelligence solutions, as its partner to ...
Strategic Partnerships

myCUmortgage Starts the Year Strong by Signing Eight New Credit Union Partnerships

myCUmortgage kicked off 2025 prominently by partnering with eight credit unions from across the country, providing them with a comprehensive ...
Making A Difference

Coastal Credit Union 2025 Impact Report

Coastal Credit Union’s 2025 Member & Community Impact Report is now available. In addition to highlighting our 2024 accomplishments and ...
Operations & HR

InterLutions Welcomes Kelly Balodis as New Client Services Manager

InterLutions, the nation’s fastest-growing employee benefits Credit Union Service Organization (CUSO), proudly announces the addition of Kelly Balodis as Client ...
Making A Difference

Peach State FCU C.A.R.E.S. Foundation Announces 2025 Scholarship Recipients

The Peach State FCU C.A.R.E.S. Foundation is proud to announce the recipients of its 2025 Scholarship Program. This year, the ...
Other

Vizo Financial’s May 2025 Education Calendar

At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we ...
Industry Analysis & Trends

Baker Market Update – Week in Review: April 25, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

Callahan & Associates Marks 40 Years With Cherry Tree Dedication At Hains Point

In celebration of its 40th anniversary, Callahan & Associates planted a Yoshino cherry tree at Hains Point in Washington, D.C.
Technology

Appli Launches Special Pricing Initiative for Small Credit Unions

Appli, the creator of the industry’s first AI-powered smart financial calculator, today announced a market-disrupting pricing initiative designed specifically for ...
Strategic Partnerships

Shoreline Hometown Credit Union Selects Appli for Better Digital Engagement and Conversions

Appli, the creator of the industry’s first AI-powered smart financial calculator, today announced that Shoreline Hometown Credit Union, based in ...
Lending

FUTURE OF LENDING TAKES CENTER STAGE: ORIGENCE ANNOUNCES POWERFUL BREAKOUT SESSION LINEUP FOR LENDING TECH LIVE ‘25

Origence, the leading lending technology solutions provider for credit unions, announces breakout sessions for its Lending Tech Live ’25 conference, ...
Personnel Promotions

Valley First Credit Union Welcomes Patrick Brown as Vice President of Commercial Banking

MODESTO, Calif. April 23, 2025 – Valley First Credit Union is proud to welcome Patrick Brown as its new Vice ...
Making A Difference

FedChoice Charitable Foundation Brings Education & Welfare Initiatives to Community with Vizo Financial Empowerment Grant

Funds awarded through Vizo Financial Corporate Credit Union’s Empowerment Grants program, established in 2023, enabled the FedChoice Charitable Foundation to ...
Personnel Promotions

Deadline Nears For LAFCU’s $10K Innovation For Education Grant

LANSING, Mich. — Michigan K-12 schools have until April 30 to apply for LAFCU’s Innovation for Education (LIFE) grant, which ...
Making A Difference

LGE Community Credit Union awards $17,500 in scholarships to local high school students

LGE Community Credit Union is proud to announce the winners of the 2025 LGE Community Credit Union Scholarship. These awards ...
Personnel Promotions

County Schools Federal Credit Union Appoints April Remnant As President/CEO

Ventura, CA, April 21, 2025. The Board of Directors of County Schools Federal Credit Union is pleased to announce the ...
Technology

Alogent Recognized as a Top Fintech Leader in TAG’s 2025 Top 40 List of Innovative Tech Companies

Alogent has been named one of the 2025 Top 40 Innovative Companies in Georgia by the Technology Association of Georgia ...
Industry Analysis & Trends

Baker Market Update – Week in Review: April 17, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

LAFCU Brings Financial Literacy To Life For Lansing Christian Students At Financial Reality Fair

LANSING, Mich. — LAFCU hosted its fifth annual Financial Reality Fair at Lansing Christian School April 10, giving high school ...
Personnel Promotions

LAFCU Announces Key Promotions To Drive Growth And Efficiency

LANSING, Mich. — LAFCU has announced the promotions of Kimberly Austin to executive implementation officer and Justin Tuck to succeed ...
Making A Difference

LAFCU’s Pathway to Financial Transformation Graduates Celebrate Success

LANSING, Mich. — In LAFCU’s community room, a sea of blue caps and gowns moved with excitement as proud graduates ...
Making A Difference

EECU Honors Outstanding Educators, Staff in Kings County

Fresno, CA – May 1, 2025 – Educational Employees Credit Union (EECU) partnered once again with the Kings County Office ...
New Product Releases

Cloudvirga launches Tropos, a modern borrower portal built for the future of digital lending

Cloudvirga today announced the launch of Tropos, a next-generation borrower portal that will empower lenders to deliver personalized, intuitive digital ...
Strategic Partnerships

Financial Advantages Growing in Southeast Wisconsin – Advia Credit Union Adds New Locations in West Allis and Pewaukee

Kalamazoo, MI – Advia Credit Union continues to grow and live its mission of providing financial advantages with the recent ...
Vendor Resources

SHAZAM CREATOR CHRIS BARTON TO HEADLINE LENDING TECH LIVE ’25 WITH KEYNOTE ON INNOVATION AND IMAGINATION

Origence, a leading provider of lending technology solutions, announced founder and creator of Shazam, Chris Barton, as a keynote speaker ...
Operations & HR

Farewell, Tax Exemption? Executive Compensation in Credit Unions May Face Major Changes

Regardless of whether the tax exemption ultimately remains, proactive measures today will safeguardyour credit union’s competitive positioning and mission integrity. ...
Personnel Promotions

Gregory Johnson Named Chairman of Truliant Board of Directors

The Truliant Federal Credit Union Board of Directors has elected Gregory T. Johnson as its new chairman for the 2025-26 ...
Making A Difference

LendKey and Member Student Lending Announce Third Annual $20,000 Scholarship Program

LendKey, the pioneer of digital network lending, and Member Student Lending, a leading network of credit unions offering private student ...
Making A Difference

SchoolsFirst FCU Sponsors Awards Gala for Santa Maria-Bonita School District

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, today ...
Making A Difference

Coastal Credit Union Foundation Announces Grants for Q1 2025

The Coastal Credit Union Foundation has awarded $348,500 to 19 nonprofits in North Carolina during its Q1 2025 grant cycle. ...
Strategic Partnerships

FORUM Credit Union Selects Arkatechture as Data Analytics Partner to Accelerate Data-Driven Growth

FORUM Credit Union has selected Arkatechture, a leading provider of data analytics and business intelligence solutions, as its partner to ...
Strategic Partnerships

myCUmortgage Starts the Year Strong by Signing Eight New Credit Union Partnerships

myCUmortgage kicked off 2025 prominently by partnering with eight credit unions from across the country, providing them with a comprehensive ...
Making A Difference

Coastal Credit Union 2025 Impact Report

Coastal Credit Union’s 2025 Member & Community Impact Report is now available. In addition to highlighting our 2024 accomplishments and ...
Operations & HR

InterLutions Welcomes Kelly Balodis as New Client Services Manager

InterLutions, the nation’s fastest-growing employee benefits Credit Union Service Organization (CUSO), proudly announces the addition of Kelly Balodis as Client ...
Making A Difference

Peach State FCU C.A.R.E.S. Foundation Announces 2025 Scholarship Recipients

The Peach State FCU C.A.R.E.S. Foundation is proud to announce the recipients of its 2025 Scholarship Program. This year, the ...
Other

Vizo Financial’s May 2025 Education Calendar

At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we ...
Industry Analysis & Trends

Baker Market Update – Week in Review: April 25, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

Callahan & Associates Marks 40 Years With Cherry Tree Dedication At Hains Point

In celebration of its 40th anniversary, Callahan & Associates planted a Yoshino cherry tree at Hains Point in Washington, D.C.
Technology

Appli Launches Special Pricing Initiative for Small Credit Unions

Appli, the creator of the industry’s first AI-powered smart financial calculator, today announced a market-disrupting pricing initiative designed specifically for ...
Strategic Partnerships

Shoreline Hometown Credit Union Selects Appli for Better Digital Engagement and Conversions

Appli, the creator of the industry’s first AI-powered smart financial calculator, today announced that Shoreline Hometown Credit Union, based in ...
Lending

FUTURE OF LENDING TAKES CENTER STAGE: ORIGENCE ANNOUNCES POWERFUL BREAKOUT SESSION LINEUP FOR LENDING TECH LIVE ‘25

Origence, the leading lending technology solutions provider for credit unions, announces breakout sessions for its Lending Tech Live ’25 conference, ...
Personnel Promotions

Valley First Credit Union Welcomes Patrick Brown as Vice President of Commercial Banking

MODESTO, Calif. April 23, 2025 – Valley First Credit Union is proud to welcome Patrick Brown as its new Vice ...
Making A Difference

FedChoice Charitable Foundation Brings Education & Welfare Initiatives to Community with Vizo Financial Empowerment Grant

Funds awarded through Vizo Financial Corporate Credit Union’s Empowerment Grants program, established in 2023, enabled the FedChoice Charitable Foundation to ...
Personnel Promotions

Deadline Nears For LAFCU’s $10K Innovation For Education Grant

LANSING, Mich. — Michigan K-12 schools have until April 30 to apply for LAFCU’s Innovation for Education (LIFE) grant, which ...
Making A Difference

LGE Community Credit Union awards $17,500 in scholarships to local high school students

LGE Community Credit Union is proud to announce the winners of the 2025 LGE Community Credit Union Scholarship. These awards ...
Personnel Promotions

County Schools Federal Credit Union Appoints April Remnant As President/CEO

Ventura, CA, April 21, 2025. The Board of Directors of County Schools Federal Credit Union is pleased to announce the ...
Technology

Alogent Recognized as a Top Fintech Leader in TAG’s 2025 Top 40 List of Innovative Tech Companies

Alogent has been named one of the 2025 Top 40 Innovative Companies in Georgia by the Technology Association of Georgia ...
Industry Analysis & Trends

Baker Market Update – Week in Review: April 17, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...

Peninsula Community Credit Union Selects Alogent’s FASTdocs to Modernize Enterprise Content Management

Peninsula Community Credit Union has selected FASTdocs, Alogent’s enterprise content management (ECM) platform, to modernize its document management environment. Delivered as a cloud-based solution purpose-built ...

National Association of Latino Credit Union Professionals Honors SchoolsFirst Federal Credit Union President Jose Lara with Legacy Leader Award

Jose Lara, president of SchoolsFirst Federal Credit Union, received the Legacy Leader Award from the National Association of Latino Credit Union Professionals (NLCUP) during the ...

Family Trust Federal Credit Union recognized for housing-focused financial education efforts

Family Trust Federal Credit Union (Family Trust) has been recognized by the Carolinas Credit Union Foundation with the Desjardins Adult Financial Education Award for its ...

Gulf Winds Welcomes Christopher Tenney as Vice President of Cybersecurity

Gulf Winds Credit Union is excited to announce that Christopher Tenney has joined the senior leadership team as Vice President of Cybersecurity. In this new ...

Humanidei Welcomes Carolyn Reeves as Leadership & Organizational Development Consultant

Ontario, CA, February 17, 2026. Humanidei has announced the addition of Carolyn Reeves as its new Leadership & Organizational Development Consultant. In this role, Reeves ...

Coastal Credit Union and Foundation Earn Four Awards from Carolinas Credit Union Foundation

Coastal Credit Union and the Coastal Credit Union Foundation have earned four awards from the Carolinas Credit Union Foundation’s statewide awards program, recognizing remarkable and ...
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