The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

Exceptional Care During Change

Marie assisted a long‑time member, age 78, who has relied on Call 24 telephone banking for nearly 28 years to manage her finances. Because the member does not drive, the transition to the new virtual assistant, PAT, felt overwhelming and frightening. She called in extremely upset and anxious, sharing concerns about speaking sensitive information out […]

Guidance, Trust, And A Path To Homeownership

Sidney Federal Credit Union

When I first met this member two years ago, she was seeking a small personal loan to cover car repairs. She was concerned about being approved due to ongoing health issues that limited her ability to work regular hours. She had already been denied by other financial institutions and decided to apply with us as […]

How One Employee’s Attention To Detail Protected A Member At Her Most Vulnerable Moment

When Amy answered a routine incoming call, nothing immediately suggested this interaction would turn into a powerful example of why vigilance — and heart — matter so much in member service. The caller claimed to be a member requesting access to online banking. But almost right away, small details didn’t line up. The voice on […]

A Simple Pause Saves A Member From A Pop-Up Scam

When a member came into the branch requesting a wire transfer to repay a loan, our financial service representative immediately knew something didn’t feel right. The member seemed unsure about the details but insisted she knew the person she was sending money to. Our representative took a moment to ask a few additional questions. In […]

When ‘Denied’ Isn’t the Final Answer

Sidney Federal Credit Union

Angela called in extremely stressed and overwhelmed by debt and life circumstances. What started as a financial conversation quickly became much more. She shared her history, including prior bankruptcy, ongoing health struggles, chemotherapy, and recent hardships like medical issues and her refrigerator failing. It was clear she needed support not just financially, but emotionally as […]

From Hopeless To Hopeful

Family Savings Credit Union

Through its work with the Compassion Center, an organization serving people experiencing poverty or homelessness, Family Savings Credit Union learned about a struggling member. Hear how the credit union and the member worked together to turn a hopeless situation into a hopeful one.  

Making A Difference

EECU Awards $100K in Grants to Help Students Reach Their Goals

FRESNO, Calif. (July 9, 2025) — Educational Employees Credit Union (EECU) proudly announced today the distribution of 50 student grants ...
Lending

Affordability is Top Driver for Consumers Leasing Vehicles, according to New CULA Survey

Nearly 70% of consumers surveyed would lease again for lower payments, shorter terms and flexibility in uncertain economy, and nearly ...
Strategic Partnerships

Alloya Corporate FCU Facilitates Multi-Issuer Auto Loan Securitization

Alloya is excited to announce that it has completed the credit union network’s first ever multi-issuer prime auto loan asset ...
Making A Difference

SchoolsFirst FCU Team Members Help Harvest 6,000 Pounds of Produce on Credit Union Industry’s Development Education Day of Service

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, participated ...
Strategic Partnerships

Algebrik AI and Kinective Partner to Streamline Lending from Application to Signature

Algebrik AI Inc., a Delaware-incorporated company headquartered in New York City pioneering the world’s first cloud-native, AI-powered, digital-era Loan Origination ...
Strategic Partnerships

Winthrop Area Federal Credit Union Renews Partnership with Synergent

Synergent® is pleased to announce that Winthrop Area Federal Credit Union has renewed its long-term partnership with Synergent. The renewal ...
Other

Vizo Financial’s July 2025 Education Calendar

At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we ...
Personnel Promotions

Algebrik AI Strengthens Leadership Team with Appointment of Lending Industry Veteran Jennifer Hernandez

Algebrik AI Inc.,a Delaware-incorporated company headquartered in New York City, pioneering the world’s first cloud-native, AI-powered digital-era Loan Origination System ...
Strategic Partnerships

Algebrik AI Partners with TruStage™ to Offer Embedded Lending Protection Products Through the Loan Origination Journey

Algebrik AI, a Delaware-incorporated company headquartered in New York City, pioneering the world’s first cloud-native, AI-powered, digital era Loan Origination ...
Personnel Promotions

Alloya Announces Change in Payments Leadership

FOR IMMEDIATE RELEASE Naperville, Ill. (July 3, 2025) – Alloya Corporate Federal Credit Union announced today that Jim Schneck has ...
Making A Difference

SECU Joins North Carolina Governor’s Office for 2025 School Supply Drive to Benefit Teachers and Students

State Employees’ Credit Union (SECU) is pleased to announce its continued support for the annual Governor’s School Supply Drive, which ...
Industry Analysis & Trends

Baker Market Update – Week in Review: July 3, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Strategic Partnerships

Sound Credit Union Completes Conversion of Washington Business Bank

TACOMA, Wash. – On Saturday, June 28, 2025, Sound Credit Union (Sound), headquartered in Tacoma, successfully completed the system conversion ...
Operations & HR

Coastal Credit Union Transforms Headquarters for Hybrid Work and Collaboration

Coastal Credit Union has completed a transformative renovation of its headquarters in Raleigh, NC. What began as a response to ...
New Product Releases

Corporate Central Launches Business ACH, Empowering Credit Unions to Deliver Modern Payment Solutions to Business Members

Corporate Central is proud to announce the official launch of Business ACH, the first solution under its growing Beastro Business ...
Marketing

Inman honors Cloudvirga CEO Maria Moskver with third consecutive Best of Finance award

Maria Moskver, CEO of Cloudvirga, has been named to Inman’s Best of Finance list for a third consecutive year. She ...
Other

Redwood Credit Union Named to Newsweek’s America’s Greatest Midsize Workplaces 2025

Redwood Credit Union (RCU) is proud to be recognized as one of America’s Greatest Midsize Workplaces 2025 by Newsweek.
Personnel Promotions

LAFCU CFO Leslie Rorie named a Notable Leader in Finance

LANSING, Mich. — LAFCU is proud to announce that Leslie Rorie, chief financial officer, has been named one of Crain’s ...
Lending

CEFCU Selects Student Choice for Private Student Loan Solutions

CU Student Choice, the leading provider of higher education financing solutions to America’s credit unions, announced that it will soon ...
Making A Difference

EECU and Madera County Superintendent of Schools Celebrate New ATM with Ribbon-Cutting Ceremony

FRESNO, Calif. (June 25, 2025) — Educational Employees Credit Union (EECU) and the Madera County Superintendent of Schools (MCSOS) celebrated ...
Marketing

Cleveland Monsters Unveil Jersey Patch with Century FCU

CLEVELAND – The Cleveland Monsters are proud to announce Century Federal Credit Union has become the Official Credit Union and ...
Charity Events

42nd Annual Tower Classic Charity Golf Tournament Raises $72,420 for the Johns Hopkins Children’s Center—Bringing Total Donated to Helping Children in Need to Over $1.1 Million

Hosted by the TowerCares Foundation, Tower Classic raised the highest amount in the event’s 42-year history, with all proceeds going ...
Lending

Credit Unions Sound the Alarm on Student Loan Procrastination — Urge Families to Lock in Flexible Line of Credit Before Fall Deadlines

CU Student Choice, a leading provider of education financing solutions, is renewing its nationwide outreach campaign to help students and ...
Making A Difference

SchoolsFirst FCU Recognizes Four San Diego School Superintendents at the Classroom of the Future Foundation Innovation in Education Awards

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, presented ...
Making A Difference

Redwood Credit Union Birthday Bash Raises Over $31,000 for Youth Arts Programs

A shared birthday celebration raised over $31,000 to support music programs for youth in the North Bay.
Industry Analysis & Trends

Baker Market Update – Week in Review: June 20, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Personnel Promotions

Synergent Names Tyler Hudson as President

Synergent is thrilled to announce the appointment of Tyler Hudson as its new President, effective immediately. A longtime Synergent executive ...
Technology

Alogent Supports Lead Bank’s Drive for Innovation with Unify Platform

Alogent is proud to announce that Lead Bank has selected Unify to power in-branch teller capture and remote deposit capture ...
Strategic Partnerships

Justice Federal Credit Union Strengthens Its Commitment to the Justice, Law Enforcement, and Public Safety Community

Justice Federal Credit Union is pleased to announce its strategic partnership with LPL Financial (LPL) to offer financial planning and ...
Marketing

EECU Wins in Three Categories of 2025 Best of Central California Awards

Fresno, CA – June 18, 2025 – Educational Employees Credit Union (EECU) is proud to announce its recognition in three ...
Making A Difference

EECU Awards $100K in Grants to Help Students Reach Their Goals

FRESNO, Calif. (July 9, 2025) — Educational Employees Credit Union (EECU) proudly announced today the distribution of 50 student grants ...
Lending

Affordability is Top Driver for Consumers Leasing Vehicles, according to New CULA Survey

Nearly 70% of consumers surveyed would lease again for lower payments, shorter terms and flexibility in uncertain economy, and nearly ...
Strategic Partnerships

Alloya Corporate FCU Facilitates Multi-Issuer Auto Loan Securitization

Alloya is excited to announce that it has completed the credit union network’s first ever multi-issuer prime auto loan asset ...
Making A Difference

SchoolsFirst FCU Team Members Help Harvest 6,000 Pounds of Produce on Credit Union Industry’s Development Education Day of Service

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, participated ...
Strategic Partnerships

Algebrik AI and Kinective Partner to Streamline Lending from Application to Signature

Algebrik AI Inc., a Delaware-incorporated company headquartered in New York City pioneering the world’s first cloud-native, AI-powered, digital-era Loan Origination ...
Strategic Partnerships

Winthrop Area Federal Credit Union Renews Partnership with Synergent

Synergent® is pleased to announce that Winthrop Area Federal Credit Union has renewed its long-term partnership with Synergent. The renewal ...
Other

Vizo Financial’s July 2025 Education Calendar

At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we ...
Personnel Promotions

Algebrik AI Strengthens Leadership Team with Appointment of Lending Industry Veteran Jennifer Hernandez

Algebrik AI Inc.,a Delaware-incorporated company headquartered in New York City, pioneering the world’s first cloud-native, AI-powered digital-era Loan Origination System ...
Strategic Partnerships

Algebrik AI Partners with TruStage™ to Offer Embedded Lending Protection Products Through the Loan Origination Journey

Algebrik AI, a Delaware-incorporated company headquartered in New York City, pioneering the world’s first cloud-native, AI-powered, digital era Loan Origination ...
Personnel Promotions

Alloya Announces Change in Payments Leadership

FOR IMMEDIATE RELEASE Naperville, Ill. (July 3, 2025) – Alloya Corporate Federal Credit Union announced today that Jim Schneck has ...
Making A Difference

SECU Joins North Carolina Governor’s Office for 2025 School Supply Drive to Benefit Teachers and Students

State Employees’ Credit Union (SECU) is pleased to announce its continued support for the annual Governor’s School Supply Drive, which ...
Industry Analysis & Trends

Baker Market Update – Week in Review: July 3, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Strategic Partnerships

Sound Credit Union Completes Conversion of Washington Business Bank

TACOMA, Wash. – On Saturday, June 28, 2025, Sound Credit Union (Sound), headquartered in Tacoma, successfully completed the system conversion ...
Operations & HR

Coastal Credit Union Transforms Headquarters for Hybrid Work and Collaboration

Coastal Credit Union has completed a transformative renovation of its headquarters in Raleigh, NC. What began as a response to ...
New Product Releases

Corporate Central Launches Business ACH, Empowering Credit Unions to Deliver Modern Payment Solutions to Business Members

Corporate Central is proud to announce the official launch of Business ACH, the first solution under its growing Beastro Business ...
Marketing

Inman honors Cloudvirga CEO Maria Moskver with third consecutive Best of Finance award

Maria Moskver, CEO of Cloudvirga, has been named to Inman’s Best of Finance list for a third consecutive year. She ...
Other

Redwood Credit Union Named to Newsweek’s America’s Greatest Midsize Workplaces 2025

Redwood Credit Union (RCU) is proud to be recognized as one of America’s Greatest Midsize Workplaces 2025 by Newsweek.
Personnel Promotions

LAFCU CFO Leslie Rorie named a Notable Leader in Finance

LANSING, Mich. — LAFCU is proud to announce that Leslie Rorie, chief financial officer, has been named one of Crain’s ...
Lending

CEFCU Selects Student Choice for Private Student Loan Solutions

CU Student Choice, the leading provider of higher education financing solutions to America’s credit unions, announced that it will soon ...
Making A Difference

EECU and Madera County Superintendent of Schools Celebrate New ATM with Ribbon-Cutting Ceremony

FRESNO, Calif. (June 25, 2025) — Educational Employees Credit Union (EECU) and the Madera County Superintendent of Schools (MCSOS) celebrated ...
Marketing

Cleveland Monsters Unveil Jersey Patch with Century FCU

CLEVELAND – The Cleveland Monsters are proud to announce Century Federal Credit Union has become the Official Credit Union and ...
Charity Events

42nd Annual Tower Classic Charity Golf Tournament Raises $72,420 for the Johns Hopkins Children’s Center—Bringing Total Donated to Helping Children in Need to Over $1.1 Million

Hosted by the TowerCares Foundation, Tower Classic raised the highest amount in the event’s 42-year history, with all proceeds going ...
Lending

Credit Unions Sound the Alarm on Student Loan Procrastination — Urge Families to Lock in Flexible Line of Credit Before Fall Deadlines

CU Student Choice, a leading provider of education financing solutions, is renewing its nationwide outreach campaign to help students and ...
Making A Difference

SchoolsFirst FCU Recognizes Four San Diego School Superintendents at the Classroom of the Future Foundation Innovation in Education Awards

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, presented ...
Making A Difference

Redwood Credit Union Birthday Bash Raises Over $31,000 for Youth Arts Programs

A shared birthday celebration raised over $31,000 to support music programs for youth in the North Bay.
Industry Analysis & Trends

Baker Market Update – Week in Review: June 20, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Personnel Promotions

Synergent Names Tyler Hudson as President

Synergent is thrilled to announce the appointment of Tyler Hudson as its new President, effective immediately. A longtime Synergent executive ...
Technology

Alogent Supports Lead Bank’s Drive for Innovation with Unify Platform

Alogent is proud to announce that Lead Bank has selected Unify to power in-branch teller capture and remote deposit capture ...
Strategic Partnerships

Justice Federal Credit Union Strengthens Its Commitment to the Justice, Law Enforcement, and Public Safety Community

Justice Federal Credit Union is pleased to announce its strategic partnership with LPL Financial (LPL) to offer financial planning and ...
Marketing

EECU Wins in Three Categories of 2025 Best of Central California Awards

Fresno, CA – June 18, 2025 – Educational Employees Credit Union (EECU) is proud to announce its recognition in three ...

LAFCU promotes BethAnn Bailey and Diane Myall to leadership roles

LANSING, Mich. — LAFCU has promoted BethAnn Bailey to branch manager and Diane Myall to assistant quality assurance manager, recognizing their leadership, experience and commitment ...

LAFCU to award $2,500 in grants to Michigan teachers

LANSING, Mich. — LAFCU is once again accepting applications for its Teachers Grant Contest, providing financial support to educators across Michigan to help enhance their ...

Gulf Winds Credit Union Contributes $10,000 Gift to Rally Gulf Coast for Childhood Cancer Research

Pensacola, Florida (April 23, 2025) – Gulf Winds Credit Union is proud to contribute a $10,000 gift to Rally Gulf Coast to advance their mission ...

Three Credit Unions Partner with myCUmortgage for Comprehensive Home Loan Products and Services

As this year’s spring homebuying season continues to build momentum, myCUmortgage announced partnerships with three credit unions that are ready to help their members with ...

Alogent Receives Federal Reserve Authorization to Directly Exchange X9 Check Image Files for Banks and Credit Unions, Expanding its Role as a Payments Infrastructure Provider

Alogent announced it has been authorized by the Federal Reserve to send and receive X9 check image exchange files on behalf of its financial institution ...

EECU Celebrates Kings County Educators at Annual Excellence in Education Awards

FRESNO, Calif. (April 22, 2026) – Educational Employees Credit Union (EECU) partnered once again with the Kings County Office of Education to honor outstanding educators ...
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