The Member Story Project
The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.
They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.
Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.
The Member Story Project is sponsored by Callahan & Associates
Patience And Care Support A Son’s Next Step
When Kyle applied for a loan to help his son purchase a vehicle, he hoped for a quick and supportive experience, and that’s exactly what he found with Cynthia at GreenState Credit Union. Kyle began the loan application online on a Saturday through the Ankeny branch, wanting to get pre-approved while his son searched for […]
A Connection That Came Full Circle
When GreenState Credit Union launched its new auto recapture list in early 2024, Leen immediately saw it as more than a data initiative — it was a chance to deepen relationships. Blake was one of the first members she assisted from that list, and during the next three months, Leen helped Blake and his family […]
Hope Delivered Just In Time
Central Willamette Credit Union
We had a newly married couple join the credit union in 2022. During the account opening, we found out that the couple was unexpectedly pregnant and the husband had lost his job, got a new, lower paying job and as such they were forced to move. As the husband had an ITIN, his traditional credit […]
A Young Father’s Road To Stability
Zeal Credit Union
A Zeal member since 2009 never had a loan over $1,000. After a charged-off credit card in 2019, he worked with our asset recovery team to repay his balance and regain full services. A few years later, he applied for an auto loan, but due to limited credit history, he only qualified with a co-signer […]
Setting Up Members For Financial Success
California Credit Union
When a couple reached out to us for help managing their unsecured debt, they were feeling overwhelmed. After the husband lost his job during COVID, the family relied on credit cards to cover everyday expenses. Before long, their cards were maxed out, interest rates were sky-high, and even though they made their payments, the balances […]
Moving Members Out Of A Debt Cycle
California Credit Union
A member reached out to us feeling overwhelmed by mounting credit card debt. With interest rates ranging from 17.99% to 27%, her minimum payments barely made a dent, keeping her trapped in a cycle of high-interest debt. After listening to her concerns and reviewing her situation, our team suggested a personal loan to consolidate her […]
Callahan & Associates Celebrates 40 Years Of Credit Union Impact
Washington, DC – Callahan & Associates proudly marks its 40th anniversary, celebrating four decades of innovation, leadership, and commitment to serving the credit union industry. ...
LGE Community Credit Union recognized with Diamond Awards for outstanding marketing efforts
LGE Community Credit Union was recently named the winner of two Diamond Awards – the America’s Credit Unions Marketing, PR ...
EECU Partners with Wonderful College Prep Academy GEAR UP to Expand Financial Education
Educational Employees Credit Union (EECU) is proud to partner with GEAR UP Central Valley run by Wonderful College Prep Academy ...
CreditUnions.com Announces 2025 Innovation Series Winners
After weeks of online showcases, CreditUnions.com is proud to announce the winners of the 2025 Innovation Series.
Baker Market Update – Week in Review: March 28, 2025
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
LAFCU’s $10K Innovation for Education grant to fund school improvements
LANSING, Mich. — LAFCU is once again inviting Michigan K-12 schools to apply for its Innovation for Education grant by April 30 for a chance ...
Vizo Financial’s April 2025 Education Calendar
Vizo Financial Corporate Credit Union is committed to ensuring the long-term success of your credit union, which is why we ...
Indiana Members Credit Union Contributes $1,500 to Greenwood Community High School
Indiana Members Credit Union recently presented a check for $1,500 to Greenwood Community High School as part of an ongoing ...
LAFCU strengthens team with key promotion and new hires
LANSING, Mich. — LAFCU has strengthened its team with a strategic promotion and two new hires. These moves support the Michigan credit union’s commitment to ...
LAFCU celebrates reading month with a sweet lesson in financial literacy
LANSING, Mich. — In celebration of March as National Reading Month, LAFCU brought its Listen & Learn—All About Donuts program to Winans Elementary School in ...
36 CUES Emerge Participants Selected from Record Number of Applicants
MADISON, WI – March 27, 2025 – Thirty-six emerging credit union leaders have been selected from a record 126 applicants ...
USSFCU Recognized Nationally as a 2025 USA Today Top Workplace
The United States Senate Federal Credit Union (USSFCU) is proud to announce that it has once again been named a ...
Protecht secures strategic investment to accelerate innovation and growth.
Protecht Group is excited to announce a significant investment from PSG, a leading growth equity firm that specializes in partnering ...
First Federal Savings Bank Selects Square 1 Credit Suite by Suntell
Suntell announced that First Federal Savings Bank has chosen its Square 1 Credit Suite® to strengthen the bank’s commercial and ...
ORIGENCE ANNOUNCES AI FUTURIST STEVE BROWN AS A KEYNOTE SPEAKER FOR LENDING TECH LIVE ’25
Origence, a leading provider of lending technology solutions, announced AI futurist Steve Brown as a keynote speaker for its Lending ...
SchoolsFirst Federal Credit Union Joins National “Don’t Tax My Credit Union” Movement to Protect Members’ Financial Well-Being
As federal lawmakers consider tax reforms that could impact credit unions nationwide, SchoolsFirst Federal Credit Union, the largest credit union ...
TowerCares Foundation Makes $300,000 Commitment to Maryland’s UMBC Cybersecurity Institute
New three-year partnership between the TowerCares Foundation, the philanthropic arm of Tower Federal Credit Union, and the UMBC Cybersecurity Institute ...
Omnichannel Communication Strategies for Generational Consumer Engagement
Technology continues to evolve, becoming an increasing presence and affecting various aspects of everyday life. As technology evolves, so do ...
Coastal Credit Union Promotes Michelle Shelton to Chief Operations Officer
Coastal Credit Union has named Michelle Shelton as Chief Operations Officer. In her new role, Shelton will oversee Coastal’s retail ...
Quavo Fraud & Disputes Publishes Consumer Research Revealing How Fraud Resolution Shapes Customer Loyalty
Quavo Fraud & Disputes, a trusted advisor and technology partner in dispute management solutions, today unveiled original research results highlighting ...
Redwood Credit Union Names Esteban Zuno Senior Vice President of Wealth, Insurance & Deposit Services
Esteban Zuno has been promoted to senior vice president of wealth, insurance, and deposit services for Redwood Credit Union.
Truliant Foundation Awards $45,000 in Education Grants to Schools
Twelve schools in Truliant communities are receiving grants for programs that support transformational education and student success in the classroom. ...
Gulf Winds Credit Union Proudly Sponsors Springtime Tallahassee
Gulf Winds Credit Union is thrilled to return as a sponsor of Springtime Tallahassee 2025, happening on March 28 and ...
Origence Lending Services serves 360,000 members and grows to 167 credit unions in 2024
Origence Lending Services, a division of Origence, served 360,000 credit union members and grew to 167 credit unions funding $5 ...
DaLand CUSO Welcomes Blaze Credit Union as a Shareholder and Strategic Partner
DaLand CUSO, a leading innovator in financial technology solutions for credit unions, proudly announces Blaze Credit Union as its second-largest ...
Coastal Credit Union Opens Standalone Drive-Up Interactive Teller Machine in Knightdale, NC
Coastal Credit Union has installed a new dual-function, drive-up interactive teller machine (ITM) located in the parking lot of the ...
Valley First Credit Union Celebrates 75 Years of Service, Commitment, and Community
MODESTO, Calif. March 17, 2025 – Valley First Credit Union proudly celebrates 75 years of dedicated service, financial empowerment, and community impact across the Central ...
CUNA Strategic Services’ Newest Alliance Provider Peacefully Simplifies Complex End-of-Life Planning and Estate Settlement
CUNA Strategic Services is pleased to announce their new alliance with Peacefully, an all-in-one platform that helps members with estate ...
TruPartner Credit Union Expands Employee Giving with Matching Donations
TruPartner Credit Union is proud to partner with Community Shares of Greater Cincinnati to amplify employee giving. As part of ...
CREDIT UNIONS FOR KIDS HOSTS 20TH WINE AUCTION RAISING $2.2 MILLION FOR CHILDREN’S MIRACLE NETWORK HOSPITALS
The Credit Unions for Kids Wine Auction celebrated its 20th annual event, raising a record $2.2 million for 11 CMN ...
Callahan & Associates Celebrates 40 Years Of Credit Union Impact
Washington, DC – Callahan & Associates proudly marks its 40th anniversary, celebrating four decades of innovation, leadership, and commitment to serving the credit union industry. ...
LGE Community Credit Union recognized with Diamond Awards for outstanding marketing efforts
LGE Community Credit Union was recently named the winner of two Diamond Awards – the America’s Credit Unions Marketing, PR ...
EECU Partners with Wonderful College Prep Academy GEAR UP to Expand Financial Education
Educational Employees Credit Union (EECU) is proud to partner with GEAR UP Central Valley run by Wonderful College Prep Academy ...
CreditUnions.com Announces 2025 Innovation Series Winners
After weeks of online showcases, CreditUnions.com is proud to announce the winners of the 2025 Innovation Series.
Baker Market Update – Week in Review: March 28, 2025
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
LAFCU’s $10K Innovation for Education grant to fund school improvements
LANSING, Mich. — LAFCU is once again inviting Michigan K-12 schools to apply for its Innovation for Education grant by April 30 for a chance ...
Vizo Financial’s April 2025 Education Calendar
Vizo Financial Corporate Credit Union is committed to ensuring the long-term success of your credit union, which is why we ...
Indiana Members Credit Union Contributes $1,500 to Greenwood Community High School
Indiana Members Credit Union recently presented a check for $1,500 to Greenwood Community High School as part of an ongoing ...
LAFCU strengthens team with key promotion and new hires
LANSING, Mich. — LAFCU has strengthened its team with a strategic promotion and two new hires. These moves support the Michigan credit union’s commitment to ...
LAFCU celebrates reading month with a sweet lesson in financial literacy
LANSING, Mich. — In celebration of March as National Reading Month, LAFCU brought its Listen & Learn—All About Donuts program to Winans Elementary School in ...
36 CUES Emerge Participants Selected from Record Number of Applicants
MADISON, WI – March 27, 2025 – Thirty-six emerging credit union leaders have been selected from a record 126 applicants ...
USSFCU Recognized Nationally as a 2025 USA Today Top Workplace
The United States Senate Federal Credit Union (USSFCU) is proud to announce that it has once again been named a ...
Protecht secures strategic investment to accelerate innovation and growth.
Protecht Group is excited to announce a significant investment from PSG, a leading growth equity firm that specializes in partnering ...
First Federal Savings Bank Selects Square 1 Credit Suite by Suntell
Suntell announced that First Federal Savings Bank has chosen its Square 1 Credit Suite® to strengthen the bank’s commercial and ...
ORIGENCE ANNOUNCES AI FUTURIST STEVE BROWN AS A KEYNOTE SPEAKER FOR LENDING TECH LIVE ’25
Origence, a leading provider of lending technology solutions, announced AI futurist Steve Brown as a keynote speaker for its Lending ...
SchoolsFirst Federal Credit Union Joins National “Don’t Tax My Credit Union” Movement to Protect Members’ Financial Well-Being
As federal lawmakers consider tax reforms that could impact credit unions nationwide, SchoolsFirst Federal Credit Union, the largest credit union ...
TowerCares Foundation Makes $300,000 Commitment to Maryland’s UMBC Cybersecurity Institute
New three-year partnership between the TowerCares Foundation, the philanthropic arm of Tower Federal Credit Union, and the UMBC Cybersecurity Institute ...
Omnichannel Communication Strategies for Generational Consumer Engagement
Technology continues to evolve, becoming an increasing presence and affecting various aspects of everyday life. As technology evolves, so do ...
Coastal Credit Union Promotes Michelle Shelton to Chief Operations Officer
Coastal Credit Union has named Michelle Shelton as Chief Operations Officer. In her new role, Shelton will oversee Coastal’s retail ...
Quavo Fraud & Disputes Publishes Consumer Research Revealing How Fraud Resolution Shapes Customer Loyalty
Quavo Fraud & Disputes, a trusted advisor and technology partner in dispute management solutions, today unveiled original research results highlighting ...
Redwood Credit Union Names Esteban Zuno Senior Vice President of Wealth, Insurance & Deposit Services
Esteban Zuno has been promoted to senior vice president of wealth, insurance, and deposit services for Redwood Credit Union.
Truliant Foundation Awards $45,000 in Education Grants to Schools
Twelve schools in Truliant communities are receiving grants for programs that support transformational education and student success in the classroom. ...
Gulf Winds Credit Union Proudly Sponsors Springtime Tallahassee
Gulf Winds Credit Union is thrilled to return as a sponsor of Springtime Tallahassee 2025, happening on March 28 and ...
Origence Lending Services serves 360,000 members and grows to 167 credit unions in 2024
Origence Lending Services, a division of Origence, served 360,000 credit union members and grew to 167 credit unions funding $5 ...
DaLand CUSO Welcomes Blaze Credit Union as a Shareholder and Strategic Partner
DaLand CUSO, a leading innovator in financial technology solutions for credit unions, proudly announces Blaze Credit Union as its second-largest ...
Coastal Credit Union Opens Standalone Drive-Up Interactive Teller Machine in Knightdale, NC
Coastal Credit Union has installed a new dual-function, drive-up interactive teller machine (ITM) located in the parking lot of the ...
Valley First Credit Union Celebrates 75 Years of Service, Commitment, and Community
MODESTO, Calif. March 17, 2025 – Valley First Credit Union proudly celebrates 75 years of dedicated service, financial empowerment, and community impact across the Central ...
CUNA Strategic Services’ Newest Alliance Provider Peacefully Simplifies Complex End-of-Life Planning and Estate Settlement
CUNA Strategic Services is pleased to announce their new alliance with Peacefully, an all-in-one platform that helps members with estate ...
TruPartner Credit Union Expands Employee Giving with Matching Donations
TruPartner Credit Union is proud to partner with Community Shares of Greater Cincinnati to amplify employee giving. As part of ...
CREDIT UNIONS FOR KIDS HOSTS 20TH WINE AUCTION RAISING $2.2 MILLION FOR CHILDREN’S MIRACLE NETWORK HOSPITALS
The Credit Unions for Kids Wine Auction celebrated its 20th annual event, raising a record $2.2 million for 11 CMN ...
Coastal Credit Union Expands Mortgage Options with VA Loan Programs
Coastal Credit Union has announced the rollout of new mortgage programs designed to expand access to homeownership for more North Carolinians, especially military veterans. Coastal ...
Appli Calculator Deployment Drives 23% Conversion Rate for First Source Federal Credit Union
Appli, a provider of AI-powered financial calculators for credit unions and community banks, today released year-one results from First Source Federal Credit Union showing significant ...
Baker Market Update – Week in Review: January 30, 2026
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic developments.
ALM First Welcomes Jennifer Walker as Director, Sales & Client Relations
Dallas, Texas – ALM First, a strategic partner to more than 300 financial institutions nationwide, continues to expand its Sales & Client Relations team in response ...
Vizo Financial’s February 2026 Education Calendar
At Vizo Financial we are committed to providing quality education to credit unions and their staff, which is why we provide a wide array of ...
Coastal Credit Union Surpasses $6 Billion in Assets
Coastal Credit Union announced that it has reached $6 billion in assets. Through the end of December, Coastal’s assets are $6.03 billion, an increase of ...