The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

Marine Hockey Team Builds Stronger Bonds On And Off The Ice

Navy Federal Credit Union

Ten years ago, Marine Tyler Bluder revived a hockey team for U.S. Marines, turning sticks and pucks into a way to keep the brotherhood alive. Today, the team brings veterans together from across the country not only to compete, but also to connect. Instead of hotels and restaurants, they share rental homes and home-cooked meals, […]

From Housing Crisis To Keys In Hand

Plus Credit Union

The “W” family has been part of our credit union for more than 22 years. What started as a connection through family has grown into a relationship built on trust, familiarity, and being there when it matters most. When their landlord unexpectedly sold their apartment, the family was given just 30 days to move. With […]

Vigilance Uncovers A Vishing Scheme

Navy Federal Credit Union

When Monae A., a member service representative at Navy Federal Credit Union, received a call requesting a $12,500 member-to-member transfer, everything initially seemed legitimate — the caller even provided the correct one-time passcode (OTP). Yet Monae sensed something was off.  As she asked additional questions, inconsistencies emerged. The caller stalled and provided details that didn’t match Navy Federal’s records. “The […]

Member Service Representative Prevents Fraud Loss Of $165,000

Navy Federal Credit Union

When Devina H., a member service representative mentor at Navy Federal Credit Union, received a call requesting a $2,100 Zelle transfer, her fraud instincts kicked in. The caller provided basic details but failed verification steps. Devina noticed another red flag: the caller seemed to impersonate someone with a deep voice. She declined the transaction and […]

Seeing The Full Picture When It Matters Most

Wellby Financial Federal Credit Union

I was at a physical therapy appointment yesterday when one of the therapists I regularly see noticed my Wellby polo and shared something personal. He and his wife had recently adopted a little boy, and Wellby played an important role in making that possible. When they needed a loan to assist with the adoption, he […]

A Different Kind Of Collections Story

Western Vista Federal Credit Union

A member was struggling to manage payments on two vehicles. She hoped to keep both, but recurring past-due issues made that unsustainable, and it was important that she be able to keep at least one reliable vehicle. Through several honest and sometimes difficult conversations, a solution was found: she surrendered one vehicle and wrapped the […]

Technology

Penlanco FCU Expands Partnership with Aurora Advantage, Signs Agreement for Online and Mobile Banking Platform

Penlanco Federal Credit Union, a long-standing customer of Aurora Advantage core, is expanding its relationship by signing a new agreement ...
Marketing

SchoolsFirst Federal Credit Union Named #1 Credit Union for Member Satisfaction by J.D. Power

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, has ...
Other

Callahan & Associates Celebrates 40 Years Of Credit Union Impact

Washington, DC – Callahan & Associates proudly marks its 40th anniversary, celebrating four decades of innovation, leadership, and commitment to serving the credit union industry. ...
Marketing

LGE Community Credit Union recognized with Diamond Awards for outstanding marketing efforts

LGE Community Credit Union was recently named the winner of two Diamond Awards – the America’s Credit Unions Marketing, PR ...
Making A Difference

EECU Partners with Wonderful College Prep Academy GEAR UP to Expand Financial Education

Educational Employees Credit Union (EECU) is proud to partner with GEAR UP Central Valley run by Wonderful College Prep Academy ...
Other

CreditUnions.com Announces 2025 Innovation Series Winners

After weeks of online showcases, CreditUnions.com is proud to announce the winners of the 2025 Innovation Series.
Industry Analysis & Trends

Baker Market Update – Week in Review: March 28, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

LAFCU’s $10K Innovation for Education grant to fund school improvements

LANSING, Mich. — LAFCU is once again inviting Michigan K-12 schools to apply for its Innovation for Education grant by April 30 for a chance ...
Other

Vizo Financial’s April 2025 Education Calendar

Vizo Financial Corporate Credit Union is committed to ensuring the long-term success of your credit union, which is why we ...
Making A Difference

Indiana Members Credit Union Contributes $1,500 to Greenwood Community High School

Indiana Members Credit Union recently presented a check for $1,500 to Greenwood Community High School as part of an ongoing ...
Personnel Promotions

LAFCU strengthens team with key promotion and new hires

LANSING, Mich. — LAFCU has strengthened its team with a strategic promotion and two new hires. These moves support the Michigan credit union’s commitment to ...
Making A Difference

LAFCU celebrates reading month with a sweet lesson in financial literacy

LANSING, Mich. — In celebration of March as National Reading Month, LAFCU brought its Listen & Learn—All About Donuts program to Winans Elementary School in ...
Other

36 CUES Emerge Participants Selected from Record Number of Applicants

MADISON, WI – March 27, 2025 – Thirty-six emerging credit union leaders have been selected from a record 126 applicants ...
Marketing

USSFCU Recognized Nationally as a 2025 USA Today Top Workplace

The United States Senate Federal Credit Union (USSFCU) is proud to announce that it has once again been named a ...
Investments

Protecht secures strategic investment to accelerate innovation and growth.

Protecht Group is excited to announce a significant investment from PSG, a leading growth equity firm that specializes in partnering ...
Strategic Partnerships

First Federal Savings Bank Selects Square 1 Credit Suite by Suntell

Suntell announced that First Federal Savings Bank has chosen its Square 1 Credit Suite® to strengthen the bank’s commercial and ...
Technology

ORIGENCE ANNOUNCES AI FUTURIST STEVE BROWN AS A KEYNOTE SPEAKER FOR LENDING TECH LIVE ’25

Origence, a leading provider of lending technology solutions, announced AI futurist Steve Brown as a keynote speaker for its Lending ...
Making A Difference

SchoolsFirst Federal Credit Union Joins National “Don’t Tax My Credit Union” Movement to Protect Members’ Financial Well-Being

As federal lawmakers consider tax reforms that could impact credit unions nationwide, SchoolsFirst Federal Credit Union, the largest credit union ...
Strategic Partnerships

TowerCares Foundation Makes $300,000 Commitment to Maryland’s UMBC Cybersecurity Institute

New three-year partnership between the TowerCares Foundation, the philanthropic arm of Tower Federal Credit Union, and the UMBC Cybersecurity Institute ...
Other

Omnichannel Communication Strategies for Generational Consumer Engagement

Technology continues to evolve, becoming an increasing presence and affecting various aspects of everyday life. As technology evolves, so do ...
Personnel Promotions

Coastal Credit Union Promotes Michelle Shelton to Chief Operations Officer

Coastal Credit Union has named Michelle Shelton as Chief Operations Officer. In her new role, Shelton will oversee Coastal’s retail ...
Technology

Quavo Fraud & Disputes Publishes Consumer Research Revealing How Fraud Resolution Shapes Customer Loyalty

Quavo Fraud & Disputes, a trusted advisor and technology partner in dispute management solutions, today unveiled original research results highlighting ...
Personnel Promotions

Redwood Credit Union Names Esteban Zuno Senior Vice President of Wealth, Insurance & Deposit Services

Esteban Zuno has been promoted to senior vice president of wealth, insurance, and deposit services for Redwood Credit Union.
Charity Events

Truliant Foundation Awards $45,000 in Education Grants to Schools

Twelve schools in Truliant communities are receiving grants for programs that support transformational education and student success in the classroom. ...
Marketing

Gulf Winds Credit Union Proudly Sponsors Springtime Tallahassee

Gulf Winds Credit Union is thrilled to return as a sponsor of Springtime Tallahassee 2025, happening on March 28 and ...
Lending

Origence Lending Services serves 360,000 members and grows to 167 credit unions in 2024

Origence Lending Services, a division of Origence, served 360,000 credit union members and grew to 167 credit unions funding $5 ...
Strategic Partnerships

DaLand CUSO Welcomes Blaze Credit Union as a Shareholder and Strategic Partner

DaLand CUSO, a leading innovator in financial technology solutions for credit unions, proudly announces Blaze Credit Union as its second-largest ...
Technology

Coastal Credit Union Opens Standalone Drive-Up Interactive Teller Machine in Knightdale, NC

Coastal Credit Union has installed a new dual-function, drive-up interactive teller machine (ITM) located in the parking lot of the ...
Other

Valley First Credit Union Celebrates 75 Years of Service, Commitment, and Community

MODESTO, Calif. March 17, 2025 – Valley First Credit Union proudly celebrates 75 years of dedicated service, financial empowerment, and community impact across the Central ...
Strategic Partnerships

CUNA Strategic Services’ Newest Alliance Provider Peacefully Simplifies Complex End-of-Life Planning and Estate Settlement

CUNA Strategic Services is pleased to announce their new alliance with Peacefully, an all-in-one platform that helps members with estate ...
Technology

Penlanco FCU Expands Partnership with Aurora Advantage, Signs Agreement for Online and Mobile Banking Platform

Penlanco Federal Credit Union, a long-standing customer of Aurora Advantage core, is expanding its relationship by signing a new agreement ...
Marketing

SchoolsFirst Federal Credit Union Named #1 Credit Union for Member Satisfaction by J.D. Power

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, has ...
Other

Callahan & Associates Celebrates 40 Years Of Credit Union Impact

Washington, DC – Callahan & Associates proudly marks its 40th anniversary, celebrating four decades of innovation, leadership, and commitment to serving the credit union industry. ...
Marketing

LGE Community Credit Union recognized with Diamond Awards for outstanding marketing efforts

LGE Community Credit Union was recently named the winner of two Diamond Awards – the America’s Credit Unions Marketing, PR ...
Making A Difference

EECU Partners with Wonderful College Prep Academy GEAR UP to Expand Financial Education

Educational Employees Credit Union (EECU) is proud to partner with GEAR UP Central Valley run by Wonderful College Prep Academy ...
Other

CreditUnions.com Announces 2025 Innovation Series Winners

After weeks of online showcases, CreditUnions.com is proud to announce the winners of the 2025 Innovation Series.
Industry Analysis & Trends

Baker Market Update – Week in Review: March 28, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

LAFCU’s $10K Innovation for Education grant to fund school improvements

LANSING, Mich. — LAFCU is once again inviting Michigan K-12 schools to apply for its Innovation for Education grant by April 30 for a chance ...
Other

Vizo Financial’s April 2025 Education Calendar

Vizo Financial Corporate Credit Union is committed to ensuring the long-term success of your credit union, which is why we ...
Making A Difference

Indiana Members Credit Union Contributes $1,500 to Greenwood Community High School

Indiana Members Credit Union recently presented a check for $1,500 to Greenwood Community High School as part of an ongoing ...
Personnel Promotions

LAFCU strengthens team with key promotion and new hires

LANSING, Mich. — LAFCU has strengthened its team with a strategic promotion and two new hires. These moves support the Michigan credit union’s commitment to ...
Making A Difference

LAFCU celebrates reading month with a sweet lesson in financial literacy

LANSING, Mich. — In celebration of March as National Reading Month, LAFCU brought its Listen & Learn—All About Donuts program to Winans Elementary School in ...
Other

36 CUES Emerge Participants Selected from Record Number of Applicants

MADISON, WI – March 27, 2025 – Thirty-six emerging credit union leaders have been selected from a record 126 applicants ...
Marketing

USSFCU Recognized Nationally as a 2025 USA Today Top Workplace

The United States Senate Federal Credit Union (USSFCU) is proud to announce that it has once again been named a ...
Investments

Protecht secures strategic investment to accelerate innovation and growth.

Protecht Group is excited to announce a significant investment from PSG, a leading growth equity firm that specializes in partnering ...
Strategic Partnerships

First Federal Savings Bank Selects Square 1 Credit Suite by Suntell

Suntell announced that First Federal Savings Bank has chosen its Square 1 Credit Suite® to strengthen the bank’s commercial and ...
Technology

ORIGENCE ANNOUNCES AI FUTURIST STEVE BROWN AS A KEYNOTE SPEAKER FOR LENDING TECH LIVE ’25

Origence, a leading provider of lending technology solutions, announced AI futurist Steve Brown as a keynote speaker for its Lending ...
Making A Difference

SchoolsFirst Federal Credit Union Joins National “Don’t Tax My Credit Union” Movement to Protect Members’ Financial Well-Being

As federal lawmakers consider tax reforms that could impact credit unions nationwide, SchoolsFirst Federal Credit Union, the largest credit union ...
Strategic Partnerships

TowerCares Foundation Makes $300,000 Commitment to Maryland’s UMBC Cybersecurity Institute

New three-year partnership between the TowerCares Foundation, the philanthropic arm of Tower Federal Credit Union, and the UMBC Cybersecurity Institute ...
Other

Omnichannel Communication Strategies for Generational Consumer Engagement

Technology continues to evolve, becoming an increasing presence and affecting various aspects of everyday life. As technology evolves, so do ...
Personnel Promotions

Coastal Credit Union Promotes Michelle Shelton to Chief Operations Officer

Coastal Credit Union has named Michelle Shelton as Chief Operations Officer. In her new role, Shelton will oversee Coastal’s retail ...
Technology

Quavo Fraud & Disputes Publishes Consumer Research Revealing How Fraud Resolution Shapes Customer Loyalty

Quavo Fraud & Disputes, a trusted advisor and technology partner in dispute management solutions, today unveiled original research results highlighting ...
Personnel Promotions

Redwood Credit Union Names Esteban Zuno Senior Vice President of Wealth, Insurance & Deposit Services

Esteban Zuno has been promoted to senior vice president of wealth, insurance, and deposit services for Redwood Credit Union.
Charity Events

Truliant Foundation Awards $45,000 in Education Grants to Schools

Twelve schools in Truliant communities are receiving grants for programs that support transformational education and student success in the classroom. ...
Marketing

Gulf Winds Credit Union Proudly Sponsors Springtime Tallahassee

Gulf Winds Credit Union is thrilled to return as a sponsor of Springtime Tallahassee 2025, happening on March 28 and ...
Lending

Origence Lending Services serves 360,000 members and grows to 167 credit unions in 2024

Origence Lending Services, a division of Origence, served 360,000 credit union members and grew to 167 credit unions funding $5 ...
Strategic Partnerships

DaLand CUSO Welcomes Blaze Credit Union as a Shareholder and Strategic Partner

DaLand CUSO, a leading innovator in financial technology solutions for credit unions, proudly announces Blaze Credit Union as its second-largest ...
Technology

Coastal Credit Union Opens Standalone Drive-Up Interactive Teller Machine in Knightdale, NC

Coastal Credit Union has installed a new dual-function, drive-up interactive teller machine (ITM) located in the parking lot of the ...
Other

Valley First Credit Union Celebrates 75 Years of Service, Commitment, and Community

MODESTO, Calif. March 17, 2025 – Valley First Credit Union proudly celebrates 75 years of dedicated service, financial empowerment, and community impact across the Central ...
Strategic Partnerships

CUNA Strategic Services’ Newest Alliance Provider Peacefully Simplifies Complex End-of-Life Planning and Estate Settlement

CUNA Strategic Services is pleased to announce their new alliance with Peacefully, an all-in-one platform that helps members with estate ...

$9 Million in Grants Awarded to 23 North Carolina Non-Profits by SECU Foundation

The State Employees’ Credit Union (SECU) Foundation Board of Directors has approved more than $9 million in funding for 23 non-profit organizations throughout North Carolina ...

Rize Credit Union Adds CU Student Choice’s Student Loan and Refinance Solutions

CU Student Choice announced its student loan and refinance solutions will now be available to the members of Rize Credit Union (formerly SCE Credit Union; ...

Baker Market Update – Week in Review: February 13, 2026

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic developments.

Vizo Financial’s 2026 Risk Management Conference to Feature Education on AI Risk, Cyber Threats & Payments Fraud

Vizo Financial Corporate Credit Union is holding its annual Risk Management Conference in Hershey, Pa., on April 22-24, 2026. Held at The Hotel Hershey, the ...

Meriwest Community Foundation Celebrates Transformative Inaugural Year of Impact

The Meriwest Community Foundation is celebrating an incredible first year of impact. From expanding financial education to supporting underserved youth, we are proud of the ...

Energy One Federal Credit Union Implements AI-Powered Calculators from Appli

Appli, a provider of AI-powered financial calculators for credit unions and community banks, announced today that Energy One Federal Credit Union has chosen Appli’s AI-powered ...
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