The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

Showing Up When Disaster Strikes

California Credit Union

When wildfires swept through parts of Los Angeles County, one California Credit Union member found himself facing more than property damage. Living on a fixed income of Social Security and retirement benefits, the uncertainty created immediate financial strain. California Credit Union’s Loan Solutions team recognized the urgency and stepped in. The team quickly put a […]

Supporting A Mother Through Loss

Logix Federal Credit Union

Through Logix’s WOW Program, team members are empowered to show care for members in meaningful, personal ways. When a mother visited the branch to request a loan for her son’s funeral, a team member took time to listen as she shared memories of her 20-year-old son and the impact he had on others. Our team […]

Language Support Fosters True Inclusion

Priscilla’s commitment to language support is more than a job — it’s a way to build genuine connections. She uses bilingual support regularly in her role, making sure every member feels welcome and understood. Priscilla had the chance to deliver holiday gifts to a family adopted by iQ. The mother’s gratitude was overwhelming, and her […]

A Membership That Feels Like Family

Richard’s connection to education began early, watching his mother work at the school he attended. When he decided to follow a similar path, she helped him get his start. That journey eventually led him to the Orange County Department of Education, where he has spent the past 25 years teaching at juvenile hall. Richard knows […]

Warmth When A Member Needs It The Most

Western Division Federal Credit Union

During the extreme cold spell at the end of January, one of our members experienced a complete furnace failure at the worst possible moment. We processed her loan within just a few hours. She had the funds she needed the same day, replaced her furnace, and had heat by the following morning.

‘The First Place I Ever Banked’

The pandemic had taken a toll on Emily, leaving her in a financial hole that felt impossible to climb out of. Without an account anywhere, paying back collections was nearly impossible. After being turned down by three other financial institutions, iO was her last chance. We asked what brought her to us. Her answer: “This […]

Lending

Northern Communities Credit Union Adds CU Student Choice’s Private Student Lending Solution

CU Student Choice, the leading provider of higher education financing solutions to America’s credit unions, announced its student lending solution ...
Operations & HR

Redwood Credit Union welcomes Debbie Ingle Senior Vice President of Mortgage Lending

Debbie Ingle recently joined Redwood Credit Union (RCU) as senior vice president of Mortgage Lending.
Making A Difference

SECU Foundation Awards $500,000 to Helpmate for Domestic Violence Shelter in Buncombe County

A $500,000 grant awarded by SECU Foundation will contribute toward the construction of a new shelter for Western North Carolina’s ...
Industry Analysis & Trends

Baker Market Update – Week in Review: April 11, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

Quantum Governance, L3C Launches the Michael G. Daigneault Excellence in Governance Grant to Empower Credit Unions and Nonprofits

[HENNIKER, NH] – Quantum Governance, L3C is thrilled to announce the launch of its groundbreaking governance grant program, honoring Co-Founder ...
Operations & HR

Elan Financial Services Appoints Peter Klukken as New Leader

New head of Elan Credit Card solutions brings extensive banking and payments experience to top credit card issuance provider Elan ...
Other

CULA Grows by Double Digits in 2024, Saves Credit Union Members ~$63M Annually with Vehicle Leases

CULA credit union partner members’ monthly vehicle lease payments averaged $159 less vs traditional auto loan payments; CULA grew credit ...
Making A Difference

Credit Union Sponsors Black Maternal Health Week Events

In honor of Black Maternal Health Week (April 11 to 17), Educational Employees Credit Union (EECU) is proud to sponsor ...
Personnel Promotions

Sound Credit Union Announces Leadership Promotions to Drive Growth and Operational Excellence

TACOMA, Wash. – Sound Credit Union (Sound) is pleased to announce multiple leadership promotions designed to strengthen the institution, enhance ...
New Product Releases

FileInvite Launches Connected Workflows for Lending Document Collection

New integrations with Salesforce, Hubspot and CRM platforms enhance efficiency, security, and customer experience for commercial lenders.
Personnel Promotions

Intrepid Credit Union Selects Cindy Trimp as Vice President of Finance

Helena, MT, April 3, 2025. Intrepid Credit Union proudly announces Cindy Trimp as its new Vice President of Finance. In ...
Personnel Promotions

Novo Federal Credit Union Selects George San Martin as President & CEO

Norco, CA, April 3, 2025. The Board of Directors of Novo Federal Credit Union is pleased to announce the appointment ...
Legal/Regulatory

Illinois Credit Union League’s Advocacy Secures Nearly $1.2 Million in Regulatory Fee Credits for State’s Credit Unions

The Illinois Credit Union League is pleased to announce that state-chartered credit unions will receive a credit from the State ...
Making A Difference

Clearview Federal Credit Union unveils the Clearview Foundation to create positive opportunities for community members.

Pittsburgh, PA – April 1, 2025 – Clearview Federal Credit Union is delighted to announce the launch of the Clearview Foundation, which is dedicated to ...
Personnel Promotions

Intelligent Banking Solutions Announces Strategic Position Changes to Support SAFIRE-IQ Growth

Intelligent Banking Solutions, a leading provider of collections and risk management software, is pleased to announce key position changes to ...
Making A Difference

EECU Sponsors Scholarships for Local Students Through Foundation for Central Schools

Educational Employees Credit Union (EECU) is proud to announce its sponsorship of scholarships awarded through the Foundation for Central Schools, ...
Industry Analysis & Trends

Baker Market Update – Week in Review: April 04, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Operations & HR

Redwood Credit Union Welcomes Gwen Oldham as Vice President of Community and Social Impact

Gwen Oldham has been hired as the new vice president of Community and Social Impact at Redwood Credit Union (RCU).
Lending

FI CONNECT FUNDS $1 BILLION IN LOANS ITS INAUGURAL YEAR

Origence, the leading credit union lending technology company in the U.S., announced its subsidiary, FI Connect, funded $1 billion in ...
Technology

Penlanco FCU Expands Partnership with Aurora Advantage, Signs Agreement for Online and Mobile Banking Platform

Penlanco Federal Credit Union, a long-standing customer of Aurora Advantage core, is expanding its relationship by signing a new agreement ...
Marketing

SchoolsFirst Federal Credit Union Named #1 Credit Union for Member Satisfaction by J.D. Power

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, has ...
Other

Callahan & Associates Celebrates 40 Years Of Credit Union Impact

Washington, DC – Callahan & Associates proudly marks its 40th anniversary, celebrating four decades of innovation, leadership, and commitment to serving the credit union industry. ...
Marketing

LGE Community Credit Union recognized with Diamond Awards for outstanding marketing efforts

LGE Community Credit Union was recently named the winner of two Diamond Awards – the America’s Credit Unions Marketing, PR ...
Making A Difference

EECU Partners with Wonderful College Prep Academy GEAR UP to Expand Financial Education

Educational Employees Credit Union (EECU) is proud to partner with GEAR UP Central Valley run by Wonderful College Prep Academy ...
Other

CreditUnions.com Announces 2025 Innovation Series Winners

After weeks of online showcases, CreditUnions.com is proud to announce the winners of the 2025 Innovation Series.
Industry Analysis & Trends

Baker Market Update – Week in Review: March 28, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

LAFCU’s $10K Innovation for Education grant to fund school improvements

LANSING, Mich. — LAFCU is once again inviting Michigan K-12 schools to apply for its Innovation for Education grant by April 30 for a chance ...
Other

Vizo Financial’s April 2025 Education Calendar

Vizo Financial Corporate Credit Union is committed to ensuring the long-term success of your credit union, which is why we ...
Making A Difference

Indiana Members Credit Union Contributes $1,500 to Greenwood Community High School

Indiana Members Credit Union recently presented a check for $1,500 to Greenwood Community High School as part of an ongoing ...
Personnel Promotions

LAFCU strengthens team with key promotion and new hires

LANSING, Mich. — LAFCU has strengthened its team with a strategic promotion and two new hires. These moves support the Michigan credit union’s commitment to ...
Lending

Northern Communities Credit Union Adds CU Student Choice’s Private Student Lending Solution

CU Student Choice, the leading provider of higher education financing solutions to America’s credit unions, announced its student lending solution ...
Operations & HR

Redwood Credit Union welcomes Debbie Ingle Senior Vice President of Mortgage Lending

Debbie Ingle recently joined Redwood Credit Union (RCU) as senior vice president of Mortgage Lending.
Making A Difference

SECU Foundation Awards $500,000 to Helpmate for Domestic Violence Shelter in Buncombe County

A $500,000 grant awarded by SECU Foundation will contribute toward the construction of a new shelter for Western North Carolina’s ...
Industry Analysis & Trends

Baker Market Update – Week in Review: April 11, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

Quantum Governance, L3C Launches the Michael G. Daigneault Excellence in Governance Grant to Empower Credit Unions and Nonprofits

[HENNIKER, NH] – Quantum Governance, L3C is thrilled to announce the launch of its groundbreaking governance grant program, honoring Co-Founder ...
Operations & HR

Elan Financial Services Appoints Peter Klukken as New Leader

New head of Elan Credit Card solutions brings extensive banking and payments experience to top credit card issuance provider Elan ...
Other

CULA Grows by Double Digits in 2024, Saves Credit Union Members ~$63M Annually with Vehicle Leases

CULA credit union partner members’ monthly vehicle lease payments averaged $159 less vs traditional auto loan payments; CULA grew credit ...
Making A Difference

Credit Union Sponsors Black Maternal Health Week Events

In honor of Black Maternal Health Week (April 11 to 17), Educational Employees Credit Union (EECU) is proud to sponsor ...
Personnel Promotions

Sound Credit Union Announces Leadership Promotions to Drive Growth and Operational Excellence

TACOMA, Wash. – Sound Credit Union (Sound) is pleased to announce multiple leadership promotions designed to strengthen the institution, enhance ...
New Product Releases

FileInvite Launches Connected Workflows for Lending Document Collection

New integrations with Salesforce, Hubspot and CRM platforms enhance efficiency, security, and customer experience for commercial lenders.
Personnel Promotions

Intrepid Credit Union Selects Cindy Trimp as Vice President of Finance

Helena, MT, April 3, 2025. Intrepid Credit Union proudly announces Cindy Trimp as its new Vice President of Finance. In ...
Personnel Promotions

Novo Federal Credit Union Selects George San Martin as President & CEO

Norco, CA, April 3, 2025. The Board of Directors of Novo Federal Credit Union is pleased to announce the appointment ...
Legal/Regulatory

Illinois Credit Union League’s Advocacy Secures Nearly $1.2 Million in Regulatory Fee Credits for State’s Credit Unions

The Illinois Credit Union League is pleased to announce that state-chartered credit unions will receive a credit from the State ...
Making A Difference

Clearview Federal Credit Union unveils the Clearview Foundation to create positive opportunities for community members.

Pittsburgh, PA – April 1, 2025 – Clearview Federal Credit Union is delighted to announce the launch of the Clearview Foundation, which is dedicated to ...
Personnel Promotions

Intelligent Banking Solutions Announces Strategic Position Changes to Support SAFIRE-IQ Growth

Intelligent Banking Solutions, a leading provider of collections and risk management software, is pleased to announce key position changes to ...
Making A Difference

EECU Sponsors Scholarships for Local Students Through Foundation for Central Schools

Educational Employees Credit Union (EECU) is proud to announce its sponsorship of scholarships awarded through the Foundation for Central Schools, ...
Industry Analysis & Trends

Baker Market Update – Week in Review: April 04, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Operations & HR

Redwood Credit Union Welcomes Gwen Oldham as Vice President of Community and Social Impact

Gwen Oldham has been hired as the new vice president of Community and Social Impact at Redwood Credit Union (RCU).
Lending

FI CONNECT FUNDS $1 BILLION IN LOANS ITS INAUGURAL YEAR

Origence, the leading credit union lending technology company in the U.S., announced its subsidiary, FI Connect, funded $1 billion in ...
Technology

Penlanco FCU Expands Partnership with Aurora Advantage, Signs Agreement for Online and Mobile Banking Platform

Penlanco Federal Credit Union, a long-standing customer of Aurora Advantage core, is expanding its relationship by signing a new agreement ...
Marketing

SchoolsFirst Federal Credit Union Named #1 Credit Union for Member Satisfaction by J.D. Power

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, has ...
Other

Callahan & Associates Celebrates 40 Years Of Credit Union Impact

Washington, DC – Callahan & Associates proudly marks its 40th anniversary, celebrating four decades of innovation, leadership, and commitment to serving the credit union industry. ...
Marketing

LGE Community Credit Union recognized with Diamond Awards for outstanding marketing efforts

LGE Community Credit Union was recently named the winner of two Diamond Awards – the America’s Credit Unions Marketing, PR ...
Making A Difference

EECU Partners with Wonderful College Prep Academy GEAR UP to Expand Financial Education

Educational Employees Credit Union (EECU) is proud to partner with GEAR UP Central Valley run by Wonderful College Prep Academy ...
Other

CreditUnions.com Announces 2025 Innovation Series Winners

After weeks of online showcases, CreditUnions.com is proud to announce the winners of the 2025 Innovation Series.
Industry Analysis & Trends

Baker Market Update – Week in Review: March 28, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

LAFCU’s $10K Innovation for Education grant to fund school improvements

LANSING, Mich. — LAFCU is once again inviting Michigan K-12 schools to apply for its Innovation for Education grant by April 30 for a chance ...
Other

Vizo Financial’s April 2025 Education Calendar

Vizo Financial Corporate Credit Union is committed to ensuring the long-term success of your credit union, which is why we ...
Making A Difference

Indiana Members Credit Union Contributes $1,500 to Greenwood Community High School

Indiana Members Credit Union recently presented a check for $1,500 to Greenwood Community High School as part of an ongoing ...
Personnel Promotions

LAFCU strengthens team with key promotion and new hires

LANSING, Mich. — LAFCU has strengthened its team with a strategic promotion and two new hires. These moves support the Michigan credit union’s commitment to ...

Baker Market Update – Week in Review: March 6, 2026

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic developments.

22 Nonprofits Receive $69,400 in Grants from 3Rivers Credit Union Foundation

The 3Rivers Credit Union Foundation’s first round of 2026 funding awarded $69,400 to 22 nonprofits across northeast and central Indiana and Ohio.

BECU continues expansion with new locations in Auburn, Liberty Lake, and Mercer Island

BECU, Washington’s largest credit union, is continuing its expansion by adding new Neighborhood Financial Centers (NFCs) in Auburn (Lakeland Hills neighborhood), Liberty Lake, and Mercer ...

SchoolsFirst FCU’s Kristin Crellin Named 2026 CSUF Vision & Visionaries Distinguished Alumna

Kristin Crellin, senior vice president of community and Membership development at SchoolsFirst Federal Credit Union, has been named a 2026 Vision & Visionaries Cal State ...

Coastal Credit Union’s Creighton Blackwell Inducted into African American Credit Union Hall of Fame

Coastal Credit Union’s Chief Community Impact and Public Affairs Officer Creighton Blackwell is among the African American Credit Union 2026 Hall of Fame inductees. The ...

Hanscom Federal Credit Union Selects Corelation’s KeyStone to Advance Its Members First Mission and Long-Term Innovation

Hanscom Federal Credit Union ($2.1 billion assets; 115,000+ members; Littleton, MA) selected the Corelation KeyStone core, marking an important milestone in the credit union’s long-term ...
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