The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

Showing Up When Disaster Strikes

California Credit Union

When wildfires swept through parts of Los Angeles County, one California Credit Union member found himself facing more than property damage. Living on a fixed income of Social Security and retirement benefits, the uncertainty created immediate financial strain. California Credit Union’s Loan Solutions team recognized the urgency and stepped in. The team quickly put a […]

Supporting A Mother Through Loss

Logix Federal Credit Union

Through Logix’s WOW Program, team members are empowered to show care for members in meaningful, personal ways. When a mother visited the branch to request a loan for her son’s funeral, a team member took time to listen as she shared memories of her 20-year-old son and the impact he had on others. Our team […]

Language Support Fosters True Inclusion

Priscilla’s commitment to language support is more than a job — it’s a way to build genuine connections. She uses bilingual support regularly in her role, making sure every member feels welcome and understood. Priscilla had the chance to deliver holiday gifts to a family adopted by iQ. The mother’s gratitude was overwhelming, and her […]

A Membership That Feels Like Family

Richard’s connection to education began early, watching his mother work at the school he attended. When he decided to follow a similar path, she helped him get his start. That journey eventually led him to the Orange County Department of Education, where he has spent the past 25 years teaching at juvenile hall. Richard knows […]

Warmth When A Member Needs It The Most

Western Division Federal Credit Union

During the extreme cold spell at the end of January, one of our members experienced a complete furnace failure at the worst possible moment. We processed her loan within just a few hours. She had the funds she needed the same day, replaced her furnace, and had heat by the following morning.

‘The First Place I Ever Banked’

The pandemic had taken a toll on Emily, leaving her in a financial hole that felt impossible to climb out of. Without an account anywhere, paying back collections was nearly impossible. After being turned down by three other financial institutions, iO was her last chance. We asked what brought her to us. Her answer: “This […]

New Product Releases

FileInvite Launches Connected Workflows for Lending Document Collection

New integrations with Salesforce, Hubspot and CRM platforms enhance efficiency, security, and customer experience for commercial lenders.
Personnel Promotions

Intrepid Credit Union Selects Cindy Trimp as Vice President of Finance

Helena, MT, April 3, 2025. Intrepid Credit Union proudly announces Cindy Trimp as its new Vice President of Finance. In ...
Personnel Promotions

Novo Federal Credit Union Selects George San Martin as President & CEO

Norco, CA, April 3, 2025. The Board of Directors of Novo Federal Credit Union is pleased to announce the appointment ...
Legal/Regulatory

Illinois Credit Union League’s Advocacy Secures Nearly $1.2 Million in Regulatory Fee Credits for State’s Credit Unions

The Illinois Credit Union League is pleased to announce that state-chartered credit unions will receive a credit from the State ...
Making A Difference

Clearview Federal Credit Union unveils the Clearview Foundation to create positive opportunities for community members.

Pittsburgh, PA – April 1, 2025 – Clearview Federal Credit Union is delighted to announce the launch of the Clearview Foundation, which is dedicated to ...
Personnel Promotions

Intelligent Banking Solutions Announces Strategic Position Changes to Support SAFIRE-IQ Growth

Intelligent Banking Solutions, a leading provider of collections and risk management software, is pleased to announce key position changes to ...
Making A Difference

EECU Sponsors Scholarships for Local Students Through Foundation for Central Schools

Educational Employees Credit Union (EECU) is proud to announce its sponsorship of scholarships awarded through the Foundation for Central Schools, ...
Industry Analysis & Trends

Baker Market Update – Week in Review: April 04, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Operations & HR

Redwood Credit Union Welcomes Gwen Oldham as Vice President of Community and Social Impact

Gwen Oldham has been hired as the new vice president of Community and Social Impact at Redwood Credit Union (RCU).
Lending

FI CONNECT FUNDS $1 BILLION IN LOANS ITS INAUGURAL YEAR

Origence, the leading credit union lending technology company in the U.S., announced its subsidiary, FI Connect, funded $1 billion in ...
Technology

Penlanco FCU Expands Partnership with Aurora Advantage, Signs Agreement for Online and Mobile Banking Platform

Penlanco Federal Credit Union, a long-standing customer of Aurora Advantage core, is expanding its relationship by signing a new agreement ...
Marketing

SchoolsFirst Federal Credit Union Named #1 Credit Union for Member Satisfaction by J.D. Power

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, has ...
Other

Callahan & Associates Celebrates 40 Years Of Credit Union Impact

Washington, DC – Callahan & Associates proudly marks its 40th anniversary, celebrating four decades of innovation, leadership, and commitment to serving the credit union industry. ...
Marketing

LGE Community Credit Union recognized with Diamond Awards for outstanding marketing efforts

LGE Community Credit Union was recently named the winner of two Diamond Awards – the America’s Credit Unions Marketing, PR ...
Making A Difference

EECU Partners with Wonderful College Prep Academy GEAR UP to Expand Financial Education

Educational Employees Credit Union (EECU) is proud to partner with GEAR UP Central Valley run by Wonderful College Prep Academy ...
Other

CreditUnions.com Announces 2025 Innovation Series Winners

After weeks of online showcases, CreditUnions.com is proud to announce the winners of the 2025 Innovation Series.
Industry Analysis & Trends

Baker Market Update – Week in Review: March 28, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

LAFCU’s $10K Innovation for Education grant to fund school improvements

LANSING, Mich. — LAFCU is once again inviting Michigan K-12 schools to apply for its Innovation for Education grant by April 30 for a chance ...
Other

Vizo Financial’s April 2025 Education Calendar

Vizo Financial Corporate Credit Union is committed to ensuring the long-term success of your credit union, which is why we ...
Making A Difference

Indiana Members Credit Union Contributes $1,500 to Greenwood Community High School

Indiana Members Credit Union recently presented a check for $1,500 to Greenwood Community High School as part of an ongoing ...
Personnel Promotions

LAFCU strengthens team with key promotion and new hires

LANSING, Mich. — LAFCU has strengthened its team with a strategic promotion and two new hires. These moves support the Michigan credit union’s commitment to ...
Making A Difference

LAFCU celebrates reading month with a sweet lesson in financial literacy

LANSING, Mich. — In celebration of March as National Reading Month, LAFCU brought its Listen & Learn—All About Donuts program to Winans Elementary School in ...
Other

36 CUES Emerge Participants Selected from Record Number of Applicants

MADISON, WI – March 27, 2025 – Thirty-six emerging credit union leaders have been selected from a record 126 applicants ...
Marketing

USSFCU Recognized Nationally as a 2025 USA Today Top Workplace

The United States Senate Federal Credit Union (USSFCU) is proud to announce that it has once again been named a ...
Investments

Protecht secures strategic investment to accelerate innovation and growth.

Protecht Group is excited to announce a significant investment from PSG, a leading growth equity firm that specializes in partnering ...
Strategic Partnerships

First Federal Savings Bank Selects Square 1 Credit Suite by Suntell

Suntell announced that First Federal Savings Bank has chosen its Square 1 Credit Suite® to strengthen the bank’s commercial and ...
Technology

ORIGENCE ANNOUNCES AI FUTURIST STEVE BROWN AS A KEYNOTE SPEAKER FOR LENDING TECH LIVE ’25

Origence, a leading provider of lending technology solutions, announced AI futurist Steve Brown as a keynote speaker for its Lending ...
Making A Difference

SchoolsFirst Federal Credit Union Joins National “Don’t Tax My Credit Union” Movement to Protect Members’ Financial Well-Being

As federal lawmakers consider tax reforms that could impact credit unions nationwide, SchoolsFirst Federal Credit Union, the largest credit union ...
Strategic Partnerships

TowerCares Foundation Makes $300,000 Commitment to Maryland’s UMBC Cybersecurity Institute

New three-year partnership between the TowerCares Foundation, the philanthropic arm of Tower Federal Credit Union, and the UMBC Cybersecurity Institute ...
Other

Omnichannel Communication Strategies for Generational Consumer Engagement

Technology continues to evolve, becoming an increasing presence and affecting various aspects of everyday life. As technology evolves, so do ...
New Product Releases

FileInvite Launches Connected Workflows for Lending Document Collection

New integrations with Salesforce, Hubspot and CRM platforms enhance efficiency, security, and customer experience for commercial lenders.
Personnel Promotions

Intrepid Credit Union Selects Cindy Trimp as Vice President of Finance

Helena, MT, April 3, 2025. Intrepid Credit Union proudly announces Cindy Trimp as its new Vice President of Finance. In ...
Personnel Promotions

Novo Federal Credit Union Selects George San Martin as President & CEO

Norco, CA, April 3, 2025. The Board of Directors of Novo Federal Credit Union is pleased to announce the appointment ...
Legal/Regulatory

Illinois Credit Union League’s Advocacy Secures Nearly $1.2 Million in Regulatory Fee Credits for State’s Credit Unions

The Illinois Credit Union League is pleased to announce that state-chartered credit unions will receive a credit from the State ...
Making A Difference

Clearview Federal Credit Union unveils the Clearview Foundation to create positive opportunities for community members.

Pittsburgh, PA – April 1, 2025 – Clearview Federal Credit Union is delighted to announce the launch of the Clearview Foundation, which is dedicated to ...
Personnel Promotions

Intelligent Banking Solutions Announces Strategic Position Changes to Support SAFIRE-IQ Growth

Intelligent Banking Solutions, a leading provider of collections and risk management software, is pleased to announce key position changes to ...
Making A Difference

EECU Sponsors Scholarships for Local Students Through Foundation for Central Schools

Educational Employees Credit Union (EECU) is proud to announce its sponsorship of scholarships awarded through the Foundation for Central Schools, ...
Industry Analysis & Trends

Baker Market Update – Week in Review: April 04, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Operations & HR

Redwood Credit Union Welcomes Gwen Oldham as Vice President of Community and Social Impact

Gwen Oldham has been hired as the new vice president of Community and Social Impact at Redwood Credit Union (RCU).
Lending

FI CONNECT FUNDS $1 BILLION IN LOANS ITS INAUGURAL YEAR

Origence, the leading credit union lending technology company in the U.S., announced its subsidiary, FI Connect, funded $1 billion in ...
Technology

Penlanco FCU Expands Partnership with Aurora Advantage, Signs Agreement for Online and Mobile Banking Platform

Penlanco Federal Credit Union, a long-standing customer of Aurora Advantage core, is expanding its relationship by signing a new agreement ...
Marketing

SchoolsFirst Federal Credit Union Named #1 Credit Union for Member Satisfaction by J.D. Power

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, has ...
Other

Callahan & Associates Celebrates 40 Years Of Credit Union Impact

Washington, DC – Callahan & Associates proudly marks its 40th anniversary, celebrating four decades of innovation, leadership, and commitment to serving the credit union industry. ...
Marketing

LGE Community Credit Union recognized with Diamond Awards for outstanding marketing efforts

LGE Community Credit Union was recently named the winner of two Diamond Awards – the America’s Credit Unions Marketing, PR ...
Making A Difference

EECU Partners with Wonderful College Prep Academy GEAR UP to Expand Financial Education

Educational Employees Credit Union (EECU) is proud to partner with GEAR UP Central Valley run by Wonderful College Prep Academy ...
Other

CreditUnions.com Announces 2025 Innovation Series Winners

After weeks of online showcases, CreditUnions.com is proud to announce the winners of the 2025 Innovation Series.
Industry Analysis & Trends

Baker Market Update – Week in Review: March 28, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

LAFCU’s $10K Innovation for Education grant to fund school improvements

LANSING, Mich. — LAFCU is once again inviting Michigan K-12 schools to apply for its Innovation for Education grant by April 30 for a chance ...
Other

Vizo Financial’s April 2025 Education Calendar

Vizo Financial Corporate Credit Union is committed to ensuring the long-term success of your credit union, which is why we ...
Making A Difference

Indiana Members Credit Union Contributes $1,500 to Greenwood Community High School

Indiana Members Credit Union recently presented a check for $1,500 to Greenwood Community High School as part of an ongoing ...
Personnel Promotions

LAFCU strengthens team with key promotion and new hires

LANSING, Mich. — LAFCU has strengthened its team with a strategic promotion and two new hires. These moves support the Michigan credit union’s commitment to ...
Making A Difference

LAFCU celebrates reading month with a sweet lesson in financial literacy

LANSING, Mich. — In celebration of March as National Reading Month, LAFCU brought its Listen & Learn—All About Donuts program to Winans Elementary School in ...
Other

36 CUES Emerge Participants Selected from Record Number of Applicants

MADISON, WI – March 27, 2025 – Thirty-six emerging credit union leaders have been selected from a record 126 applicants ...
Marketing

USSFCU Recognized Nationally as a 2025 USA Today Top Workplace

The United States Senate Federal Credit Union (USSFCU) is proud to announce that it has once again been named a ...
Investments

Protecht secures strategic investment to accelerate innovation and growth.

Protecht Group is excited to announce a significant investment from PSG, a leading growth equity firm that specializes in partnering ...
Strategic Partnerships

First Federal Savings Bank Selects Square 1 Credit Suite by Suntell

Suntell announced that First Federal Savings Bank has chosen its Square 1 Credit Suite® to strengthen the bank’s commercial and ...
Technology

ORIGENCE ANNOUNCES AI FUTURIST STEVE BROWN AS A KEYNOTE SPEAKER FOR LENDING TECH LIVE ’25

Origence, a leading provider of lending technology solutions, announced AI futurist Steve Brown as a keynote speaker for its Lending ...
Making A Difference

SchoolsFirst Federal Credit Union Joins National “Don’t Tax My Credit Union” Movement to Protect Members’ Financial Well-Being

As federal lawmakers consider tax reforms that could impact credit unions nationwide, SchoolsFirst Federal Credit Union, the largest credit union ...
Strategic Partnerships

TowerCares Foundation Makes $300,000 Commitment to Maryland’s UMBC Cybersecurity Institute

New three-year partnership between the TowerCares Foundation, the philanthropic arm of Tower Federal Credit Union, and the UMBC Cybersecurity Institute ...
Other

Omnichannel Communication Strategies for Generational Consumer Engagement

Technology continues to evolve, becoming an increasing presence and affecting various aspects of everyday life. As technology evolves, so do ...

Final Weeks To Apply For LAFCU’s 2026 Write To Educate Essay Contest

LANSING, Mich. — Michigan high school seniors have until March 31 to submit entries for LAFCU’s 2026 Write to Educate Essay Contest, which will award ...

CRIF Select Welcomes Julie Nielsen as SVP of Account Management to Accelerate Client Growth and Enterprise Value

CRIF Select has appointed Julie Nielsen as Senior Vice President of Account Management to drive client growth and enterprise value across its lender portfolio. Nielsen ...

Bipartisan AFFORD Act Will Strengthen CDFI Fund

The bipartisan Advancing Financial Opportunities through Revitalizing and Developing CDFIs (AFFORD) Act was introduced this week by Senators Steve Daines (R-MT) and Mark Warner (D-VA), ...

Baker Market Update – Week in Review: February 27, 2026

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic developments.

SECU and SECU Foundation Receive Disaster Response Champions Award for Helene Relief Efforts

State Employees’ Credit Union (SECU) and SECU Foundation recently received the inaugural Disaster Response Champions Award from Carolinas Credit Union Foundation (CCUF), recognizing their coordinated ...

St. Cloud Financial Credit Union Launches CU-Digital Asset Vault™ — Positioning the Credit Union as the most Valuable Wallet for Member Digital Wealth

St. Cloud Financial Credit Union (SCFCU) announced the live launch of the CU-Digital Asset Vault™, the first credit union-built digital asset vault designed specifically for ...
Scroll to Top