The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

Finding Light After the Fire

Rogue Credit Union

My family was evacuated from our home for eight days after the Almeda Fire destroyed our hometown of Phoenix, OR, in September of 2020. During that time we were not able to return to our home for necessities and quickly had to find resources for clothes, food, and basic items for our family of four, […]

A Salon Built On Grit And Community

Erie FCU was approached by two women in business who were looking to create a new hair salon together, each coming from their own prospective skill sets. One of the women, was the owner and operator of her own salon, while the other woman was working for a well-established/competitor hair salon in Erie, PA. The […]

Hope Arrives Just In Time

Community Credit Union of Florida

A member called in overwhelmed and out of options. They had already used all of their allowed skip‑a‑pays for the year and were facing serious financial hardship. With their car at risk of repossession, they feared losing their only way to get to work. While speaking with the member service lender, they shared just how […]

A Fresh Start For A Mother Fighting To Stay Housed

Community Credit Union of Florida

At the Titusville branch, a familiar member—a single mother—walked in with only three days’ notice to pay her back rent or face eviction. She was terrified of losing her home and disrupting her children’s lives. The team at CCU stepped in immediately, reviewing her finances to find a solution that would give her room to […]

A Branch Rep Steps In So A Veteran Is Honored

Navy Federal Credit Union

At Navy Federal’s San Bernardino, CA, branch, former member service representative Sophia M. was helping Richard D. with his account when the conversation turned to an upcoming Vietnam Veteran “Welcome Home” pinning ceremony at a local chapter serving Disabled American Veterans (DAV).   When Sophia realized Richard, a Vietnam veteran, wasn’t on the list to be […]

Rockton Jones Makes MLB Memories

Navy Federal Credit Union

Rockton Jones, a U.S. Navy veteran and Navy Federal member for more than 20 years, enjoyed a special day at Nationals Park in Washington, DC, with support from the credit union. As part of Navy Federal’s Debit Plus pilot program, Jones was invited to a member appreciation event — a Major League Baseball game featuring […]

Marketing

EECU Crowned Best Credit Union and Home Loans in North SLO County

Educational Employees Credit Union (EECU) is proud to announce its recognition in three categories of the 12th Annual Best of ...
Industry Analysis & Trends

Baker Market Update – Week in Review: March 07, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Personnel Promotions

Jon Looman joins LAFCU as vice president of facilities

LANSING, Mich. — LAFCU has welcomed Jon Looman as vice president of facilities, bringing decades of leadership experience and a deep understanding of the credit ...
Other

LAFCU wins national award for Shields Up! Phase Two in SIAA competition

LANSING, Mich. — LAFCU has won a national award in the 22nd Annual Service Industry Advertising Awards (SIAA) competition for the second phase of its ...
Other

New Book Helps Credit Unions Drive Purpose-Driven Growth

Washington, DC – Callahan & Associates is proud to announce the release of “Callahan’s Strategic Growth Framework”, a groundbreaking new book that provides credit union ...
Operations & HR

LGE Community Credit Union recognized with 2024 Gold Level Cigna Healthy Workforce Designation

Cigna Healthcare has selected LGE Community Credit Union as a recipient of their 2024 Gold Level Healthy Workforce Designation for ...
Making A Difference

SchoolsFirst FCU Enhances Partnership with Los Rios Community College District

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, today ...
Personnel Promotions

United Federal Credit Union Names Josh Munoz Mortgage Advisor in Fort Smith

United Federal Credit Union (United) has appointed Josh Munoz to the position of Mortgage Advisor at its branch at 5800 ...
New Product Releases

GTE Financial Celebrates 90th Anniversary with Exclusive Offers and Exciting Events for Tampa Bay Lightning Fans

In honor of GTE Financial’s 90th anniversary and continued commitment to the community, the credit union is excited to unveil ...
New Product Releases

Intelligent Banking Solutions Launches SAFIRE-IQ

Intelligent Banking Solutions, a leading provider of collections and risk management software, has launched SAFIRE-IQ (Streamlined Automation for Financial Institutions’ ...
Making A Difference

Unitus Community Credit Union Earns LEED Certification for Tigard Facility

Unitus Business Center-Tigard recognized with Silver Certification for environmental sustainability stewardship.
Technology

Cloudvirga completes enhanced integration with ICE Mortgage Technology

Mortgage point-of-sale (POS) provider Cloudvirga announced enhancements to its integration with ICE Mortgage Technology that will improve performance, security and ...
Strategic Partnerships

IntelliTrade Open Banking partners with Infintegration to facilitate Open Banking Integration to Core Systems and Software

IntelliTrade Open Banking is excited to announce that we have partnered with Infintegration which specializes in enabling integration to legacy ...
Lending

United Federal Credit Union to Offer Down Payment Assistance to Indiana Mortgage Borrowers

Securing funds for the down payment on a new home can be challenging to many borrowers, but a new agreement ...
Other

TriVerity Announces Collection Academy 2025

TriVerity, Velera’s leading delinquency management resource, has opened registration for its 2025 Collection Academy, taking place September 22-24, at the ...
Technology

Origence’s eContracting Solution to Streamline Indirect Auto Financing for Credit Unions

Origence, the leading lending technology solutions provider for credit unions, announced the expansion of its streamlined indirect auto financing solutions ...
New Product Releases

TruPartner Credit Union Elevates Member Experience by Launching Buy Now, Pay Later

TruPartner has selected equipifi, a leading BNPL platform designed for financial institutions, to power its solution. With this launch, TruPartner ...
New Product Releases

TruPartner Credit Union Elevates Member Experience by Launching Buy Now, Pay Later

TruPartner has selected equipifi, a leading BNPL platform designed for financial institutions, to power its solution. With this launch, TruPartner ...
Making A Difference

C.W. Williams Community Health Center Awarded $500,000 Grant for New Medical Facility in Charlotte

SECU Foundation has awarded a $500,000 capital grant to C.W. Williams Community Health Center (CWWCHC) to support the construction of ...
Industry Analysis & Trends

Baker Market Update – Week in Review: February 28, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Strategic Partnerships

News Release: Dirigo Federal Credit Union Extends Long-Term Partnership with Synergent

Good morning, Synergent is pleased to share some exciting news with you before the weekend. Dirigo FCU recently renewed their ...
Making A Difference

SECU Foundation Honored with CCUF Hero Award for Partner in Philanthropy

SECU Foundation has been named a recipient of the 2024 Carolinas Credit Union Foundation (CCUF) Hero Award for Partner in ...
Operations & HR

Justice Federal Credit Union $1 Billion in Assets and Growing

Justice Federal Credit Union (Justice Federal) headquartered in Chantilly, VA., achieved a major milestone in 2024― the Credit Union surpassed ...
Making A Difference

Justice Federal Offers Resources for Members Affected by the Federal Government’s Downsizing of the Federal Workforce

Justice Federal Credit Union (Justice Federal) headquartered in Chantilly, VA., announces an array of resources to assist former federal employees, ...
Making A Difference

SECU Foundation Initiates Phase Three Disaster Relief Package of $3.45 Million for Western North Carolina

The SECU Foundation Board of Directors approved a third phase of Hurricane Helene disaster relief funding totaling $3.45 million for ...
Strategic Partnerships

Credit Unions First Partners with CU*SOUTH to Use Technology to Reshape Traditional Insurance Mode

Credit Unions First, a pioneering financial and insurance services credit union service organization, announced a strategic partnership with CU*SOUTH, a leading provider of credit union ...
Strategic Partnerships

Finalytics.ai and CUNA Strategic Services Announce New Alliance to Drive Personalization and Growth for Credit Unions

CUNA Strategic Services is pleased to announce their new alliance with Finalytics.ai. Finalytics.ai is the first community financial institution platform ...
Technology

Origence Closes 2024 Funding $53 Billion For Two Million Members

Origence, the leading lending technology solutions provider for credit unions, closed 2024 with $53 billion in funding and serving two ...
Making A Difference

Truliant Foundation Celebrates 2024 Giving Impact

The Truliant Foundation is proud to share the significant impact its programs had in 2024 across the Carolinas and Virginia, ...
Personnel Promotions

For Immediate Release – Bay Federal Credit Union Selects Mark Ely as Senior Vice President & Chief Marketing Officer (CMO)

Capitola, CA, February 24, 2025. Bay Federal Credit Union proudly announces Mark Ely as its new Senior Vice President and ...
Marketing

EECU Crowned Best Credit Union and Home Loans in North SLO County

Educational Employees Credit Union (EECU) is proud to announce its recognition in three categories of the 12th Annual Best of ...
Industry Analysis & Trends

Baker Market Update – Week in Review: March 07, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Personnel Promotions

Jon Looman joins LAFCU as vice president of facilities

LANSING, Mich. — LAFCU has welcomed Jon Looman as vice president of facilities, bringing decades of leadership experience and a deep understanding of the credit ...
Other

LAFCU wins national award for Shields Up! Phase Two in SIAA competition

LANSING, Mich. — LAFCU has won a national award in the 22nd Annual Service Industry Advertising Awards (SIAA) competition for the second phase of its ...
Other

New Book Helps Credit Unions Drive Purpose-Driven Growth

Washington, DC – Callahan & Associates is proud to announce the release of “Callahan’s Strategic Growth Framework”, a groundbreaking new book that provides credit union ...
Operations & HR

LGE Community Credit Union recognized with 2024 Gold Level Cigna Healthy Workforce Designation

Cigna Healthcare has selected LGE Community Credit Union as a recipient of their 2024 Gold Level Healthy Workforce Designation for ...
Making A Difference

SchoolsFirst FCU Enhances Partnership with Los Rios Community College District

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, today ...
Personnel Promotions

United Federal Credit Union Names Josh Munoz Mortgage Advisor in Fort Smith

United Federal Credit Union (United) has appointed Josh Munoz to the position of Mortgage Advisor at its branch at 5800 ...
New Product Releases

GTE Financial Celebrates 90th Anniversary with Exclusive Offers and Exciting Events for Tampa Bay Lightning Fans

In honor of GTE Financial’s 90th anniversary and continued commitment to the community, the credit union is excited to unveil ...
New Product Releases

Intelligent Banking Solutions Launches SAFIRE-IQ

Intelligent Banking Solutions, a leading provider of collections and risk management software, has launched SAFIRE-IQ (Streamlined Automation for Financial Institutions’ ...
Making A Difference

Unitus Community Credit Union Earns LEED Certification for Tigard Facility

Unitus Business Center-Tigard recognized with Silver Certification for environmental sustainability stewardship.
Technology

Cloudvirga completes enhanced integration with ICE Mortgage Technology

Mortgage point-of-sale (POS) provider Cloudvirga announced enhancements to its integration with ICE Mortgage Technology that will improve performance, security and ...
Strategic Partnerships

IntelliTrade Open Banking partners with Infintegration to facilitate Open Banking Integration to Core Systems and Software

IntelliTrade Open Banking is excited to announce that we have partnered with Infintegration which specializes in enabling integration to legacy ...
Lending

United Federal Credit Union to Offer Down Payment Assistance to Indiana Mortgage Borrowers

Securing funds for the down payment on a new home can be challenging to many borrowers, but a new agreement ...
Other

TriVerity Announces Collection Academy 2025

TriVerity, Velera’s leading delinquency management resource, has opened registration for its 2025 Collection Academy, taking place September 22-24, at the ...
Technology

Origence’s eContracting Solution to Streamline Indirect Auto Financing for Credit Unions

Origence, the leading lending technology solutions provider for credit unions, announced the expansion of its streamlined indirect auto financing solutions ...
New Product Releases

TruPartner Credit Union Elevates Member Experience by Launching Buy Now, Pay Later

TruPartner has selected equipifi, a leading BNPL platform designed for financial institutions, to power its solution. With this launch, TruPartner ...
New Product Releases

TruPartner Credit Union Elevates Member Experience by Launching Buy Now, Pay Later

TruPartner has selected equipifi, a leading BNPL platform designed for financial institutions, to power its solution. With this launch, TruPartner ...
Making A Difference

C.W. Williams Community Health Center Awarded $500,000 Grant for New Medical Facility in Charlotte

SECU Foundation has awarded a $500,000 capital grant to C.W. Williams Community Health Center (CWWCHC) to support the construction of ...
Industry Analysis & Trends

Baker Market Update – Week in Review: February 28, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Strategic Partnerships

News Release: Dirigo Federal Credit Union Extends Long-Term Partnership with Synergent

Good morning, Synergent is pleased to share some exciting news with you before the weekend. Dirigo FCU recently renewed their ...
Making A Difference

SECU Foundation Honored with CCUF Hero Award for Partner in Philanthropy

SECU Foundation has been named a recipient of the 2024 Carolinas Credit Union Foundation (CCUF) Hero Award for Partner in ...
Operations & HR

Justice Federal Credit Union $1 Billion in Assets and Growing

Justice Federal Credit Union (Justice Federal) headquartered in Chantilly, VA., achieved a major milestone in 2024― the Credit Union surpassed ...
Making A Difference

Justice Federal Offers Resources for Members Affected by the Federal Government’s Downsizing of the Federal Workforce

Justice Federal Credit Union (Justice Federal) headquartered in Chantilly, VA., announces an array of resources to assist former federal employees, ...
Making A Difference

SECU Foundation Initiates Phase Three Disaster Relief Package of $3.45 Million for Western North Carolina

The SECU Foundation Board of Directors approved a third phase of Hurricane Helene disaster relief funding totaling $3.45 million for ...
Strategic Partnerships

Credit Unions First Partners with CU*SOUTH to Use Technology to Reshape Traditional Insurance Mode

Credit Unions First, a pioneering financial and insurance services credit union service organization, announced a strategic partnership with CU*SOUTH, a leading provider of credit union ...
Strategic Partnerships

Finalytics.ai and CUNA Strategic Services Announce New Alliance to Drive Personalization and Growth for Credit Unions

CUNA Strategic Services is pleased to announce their new alliance with Finalytics.ai. Finalytics.ai is the first community financial institution platform ...
Technology

Origence Closes 2024 Funding $53 Billion For Two Million Members

Origence, the leading lending technology solutions provider for credit unions, closed 2024 with $53 billion in funding and serving two ...
Making A Difference

Truliant Foundation Celebrates 2024 Giving Impact

The Truliant Foundation is proud to share the significant impact its programs had in 2024 across the Carolinas and Virginia, ...
Personnel Promotions

For Immediate Release – Bay Federal Credit Union Selects Mark Ely as Senior Vice President & Chief Marketing Officer (CMO)

Capitola, CA, February 24, 2025. Bay Federal Credit Union proudly announces Mark Ely as its new Senior Vice President and ...

Energy One Federal Credit Union Implements AI-Powered Calculators from Appli

Appli, a provider of AI-powered financial calculators for credit unions and community banks, announced today that Energy One Federal Credit Union has chosen Appli’s AI-powered ...

NASCUS Supports NCUA Regulatory Modernization While Urging Clarity, Consistency, and Strong Supervisory Foundations

The National Association of State Credit Union Supervisors (NASCUS) submitted three comment letters to the National Credit Union Administration (NCUA) regarding the agency’s ongoing Deregulation ...

LendKey Surpasses $8 Billion in Loan Originations, Accelerating Growth for Credit Unions and Banks Nationwide

LendKey today announced it has surpassed $8 billion in loan originations, a milestone achieved through its network of more than 400 credit unions and community ...

Capital Area Federal Credit Union Renews Core Processing Partnership with Synergent

Synergent® is proud to share that Capital Area Federal Credit Union has renewed a ten-year agreement for hosted Jack Henry™ Symitar® core processing, along with ...

SECU Foundation Strengthens Support for Students, Communities with $1.95 Million Commitment to Public Fellows Internship Program

Building on a decade of impact, SECU Foundation has renewed its Public Fellows Internship Program for 2026 and increased funding for participating students, continuing its ...

Maine Credit Unions Raise Nearly $1.5 Million to Address Food Insecurity

Credit union representatives from across Maine came together to announce the latest fundraising results of their collaborative Maine Credit Unions’ Campaign for Ending Hunger. During ...
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