The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

Supporting A Mother Through Loss

Logix Federal Credit Union

Through Logix’s WOW Program, team members are empowered to show care for members in meaningful, personal ways. When a mother visited the branch to request a loan for her son’s funeral, a team member took time to listen as she shared memories of her 20-year-old son and the impact he had on others. Our team […]

Language Support Fosters True Inclusion

Priscilla’s commitment to language support is more than a job — it’s a way to build genuine connections. She uses bilingual support regularly in her role, making sure every member feels welcome and understood. Priscilla had the chance to deliver holiday gifts to a family adopted by iQ. The mother’s gratitude was overwhelming, and her […]

A Membership That Feels Like Family

Richard’s connection to education began early, watching his mother work at the school he attended. When he decided to follow a similar path, she helped him get his start. That journey eventually led him to the Orange County Department of Education, where he has spent the past 25 years teaching at juvenile hall. Richard knows […]

Warmth When A Member Needs It The Most

Western Division Federal Credit Union

During the extreme cold spell at the end of January, one of our members experienced a complete furnace failure at the worst possible moment. We processed her loan within just a few hours. She had the funds she needed the same day, replaced her furnace, and had heat by the following morning.

‘The First Place I Ever Banked’

The pandemic had taken a toll on Emily, leaving her in a financial hole that felt impossible to climb out of. Without an account anywhere, paying back collections was nearly impossible. After being turned down by three other financial institutions, iO was her last chance. We asked what brought her to us. Her answer: “This […]

Looking Closer Made All the Difference

Logix Federal Credit Union

Logix’s WOW Program encourages team members to look beyond the surface and advocate for members. While helping a member review her account, a team member noticed suspicious activity and took extra time to investigate. The review uncovered unauthorized charges made by a caregiver. The member shared she had undergone back surgery and had limited mobility. […]

Making A Difference

LAFCU celebrates reading month with a sweet lesson in financial literacy

LANSING, Mich. — In celebration of March as National Reading Month, LAFCU brought its Listen & Learn—All About Donuts program to Winans Elementary School in ...
Other

36 CUES Emerge Participants Selected from Record Number of Applicants

MADISON, WI – March 27, 2025 – Thirty-six emerging credit union leaders have been selected from a record 126 applicants ...
Marketing

USSFCU Recognized Nationally as a 2025 USA Today Top Workplace

The United States Senate Federal Credit Union (USSFCU) is proud to announce that it has once again been named a ...
Investments

Protecht secures strategic investment to accelerate innovation and growth.

Protecht Group is excited to announce a significant investment from PSG, a leading growth equity firm that specializes in partnering ...
Strategic Partnerships

First Federal Savings Bank Selects Square 1 Credit Suite by Suntell

Suntell announced that First Federal Savings Bank has chosen its Square 1 Credit Suite® to strengthen the bank’s commercial and ...
Technology

ORIGENCE ANNOUNCES AI FUTURIST STEVE BROWN AS A KEYNOTE SPEAKER FOR LENDING TECH LIVE ’25

Origence, a leading provider of lending technology solutions, announced AI futurist Steve Brown as a keynote speaker for its Lending ...
Making A Difference

SchoolsFirst Federal Credit Union Joins National “Don’t Tax My Credit Union” Movement to Protect Members’ Financial Well-Being

As federal lawmakers consider tax reforms that could impact credit unions nationwide, SchoolsFirst Federal Credit Union, the largest credit union ...
Strategic Partnerships

TowerCares Foundation Makes $300,000 Commitment to Maryland’s UMBC Cybersecurity Institute

New three-year partnership between the TowerCares Foundation, the philanthropic arm of Tower Federal Credit Union, and the UMBC Cybersecurity Institute ...
Other

Omnichannel Communication Strategies for Generational Consumer Engagement

Technology continues to evolve, becoming an increasing presence and affecting various aspects of everyday life. As technology evolves, so do ...
Personnel Promotions

Coastal Credit Union Promotes Michelle Shelton to Chief Operations Officer

Coastal Credit Union has named Michelle Shelton as Chief Operations Officer. In her new role, Shelton will oversee Coastal’s retail ...
Technology

Quavo Fraud & Disputes Publishes Consumer Research Revealing How Fraud Resolution Shapes Customer Loyalty

Quavo Fraud & Disputes, a trusted advisor and technology partner in dispute management solutions, today unveiled original research results highlighting ...
Personnel Promotions

Redwood Credit Union Names Esteban Zuno Senior Vice President of Wealth, Insurance & Deposit Services

Esteban Zuno has been promoted to senior vice president of wealth, insurance, and deposit services for Redwood Credit Union.
Charity Events

Truliant Foundation Awards $45,000 in Education Grants to Schools

Twelve schools in Truliant communities are receiving grants for programs that support transformational education and student success in the classroom. ...
Marketing

Gulf Winds Credit Union Proudly Sponsors Springtime Tallahassee

Gulf Winds Credit Union is thrilled to return as a sponsor of Springtime Tallahassee 2025, happening on March 28 and ...
Lending

Origence Lending Services serves 360,000 members and grows to 167 credit unions in 2024

Origence Lending Services, a division of Origence, served 360,000 credit union members and grew to 167 credit unions funding $5 ...
Strategic Partnerships

DaLand CUSO Welcomes Blaze Credit Union as a Shareholder and Strategic Partner

DaLand CUSO, a leading innovator in financial technology solutions for credit unions, proudly announces Blaze Credit Union as its second-largest ...
Technology

Coastal Credit Union Opens Standalone Drive-Up Interactive Teller Machine in Knightdale, NC

Coastal Credit Union has installed a new dual-function, drive-up interactive teller machine (ITM) located in the parking lot of the ...
Other

Valley First Credit Union Celebrates 75 Years of Service, Commitment, and Community

MODESTO, Calif. March 17, 2025 – Valley First Credit Union proudly celebrates 75 years of dedicated service, financial empowerment, and community impact across the Central ...
Strategic Partnerships

CUNA Strategic Services’ Newest Alliance Provider Peacefully Simplifies Complex End-of-Life Planning and Estate Settlement

CUNA Strategic Services is pleased to announce their new alliance with Peacefully, an all-in-one platform that helps members with estate ...
Making A Difference

TruPartner Credit Union Expands Employee Giving with Matching Donations

TruPartner Credit Union is proud to partner with Community Shares of Greater Cincinnati to amplify employee giving. As part of ...
Charity Events

CREDIT UNIONS FOR KIDS HOSTS 20TH WINE AUCTION RAISING $2.2 MILLION FOR CHILDREN’S MIRACLE NETWORK HOSPITALS

The Credit Unions for Kids Wine Auction celebrated its 20th annual event, raising a record $2.2 million for 11 CMN ...
Making A Difference

Indiana Members Credit Union Contributes $10,000 to Caroline Symmes Children’s Cancer Endowment for Cancer Awareness Card

On behalf of Indiana Members Credit Union members, IMCU recently presented a check for $10,000 to the Caroline Symmes Children’s ...
Other

State Employees’ Credit Union Announces 2025 Community Shred Day Events

State Employees’ Credit Union (SECU) has announced the 2025 dates for its statewide Shred Day program. This year, 24 events ...
Industry Analysis & Trends

Baker Market Update – Week in Review: March 14, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Operations & HR

A Tribute to Ed Fox: Honoring the Life and Leadership of Mid-Atlantic Corporate’s Former CEO

Edward J. (Ed) Fox, former CEO of Mid-Atlantic Corporate Federal Credit Union, passed away on March 9, 2025. Vizo Financial ...
Other

Unitus Community Credit Union Celebrates Former Board Chair’s Induction to AACUC Hall of Fame

Barbara J. Leonard inducted posthumously into the African American Credit Union Coalition’s (AACUC) Hall of Fame.
Making A Difference

Unitus Community Credit Union Celebrates International Community Heart Award Winners

Annual awards recognize those making a lasting impact on our global communities
Industry Analysis & Trends

BCU PRESIDENT, CEO MIKE VALENTINE RECOGNIZED WITH HERB WEGNER MEMORIAL AWARD, THE CREDIT UNION MOVEMENT’S HIGHEST NATIONAL HONOR 

BCU President and CEO, Mike Valentine, has been named a recipient of the 2025 Herb Wegner Memorial Award for Outstanding Individual Achievement by the National ...
Making A Difference

Rivermark Donates $3 Million to Rebuilding Together PNW

March 13, 2025 For Immediate Release Rivermark Donates $3 Million to Rebuilding Together PNW PORTLAND, OR –The Rivermark Community Fund ...
Operations & HR

LGE Community Credit Union honored with MemberXP ‘Best of the Best’ Award

LGE Community Credit Union is honored to announce that it has been recognized as a recipient of the prestigious 2025 ...
Making A Difference

LAFCU celebrates reading month with a sweet lesson in financial literacy

LANSING, Mich. — In celebration of March as National Reading Month, LAFCU brought its Listen & Learn—All About Donuts program to Winans Elementary School in ...
Other

36 CUES Emerge Participants Selected from Record Number of Applicants

MADISON, WI – March 27, 2025 – Thirty-six emerging credit union leaders have been selected from a record 126 applicants ...
Marketing

USSFCU Recognized Nationally as a 2025 USA Today Top Workplace

The United States Senate Federal Credit Union (USSFCU) is proud to announce that it has once again been named a ...
Investments

Protecht secures strategic investment to accelerate innovation and growth.

Protecht Group is excited to announce a significant investment from PSG, a leading growth equity firm that specializes in partnering ...
Strategic Partnerships

First Federal Savings Bank Selects Square 1 Credit Suite by Suntell

Suntell announced that First Federal Savings Bank has chosen its Square 1 Credit Suite® to strengthen the bank’s commercial and ...
Technology

ORIGENCE ANNOUNCES AI FUTURIST STEVE BROWN AS A KEYNOTE SPEAKER FOR LENDING TECH LIVE ’25

Origence, a leading provider of lending technology solutions, announced AI futurist Steve Brown as a keynote speaker for its Lending ...
Making A Difference

SchoolsFirst Federal Credit Union Joins National “Don’t Tax My Credit Union” Movement to Protect Members’ Financial Well-Being

As federal lawmakers consider tax reforms that could impact credit unions nationwide, SchoolsFirst Federal Credit Union, the largest credit union ...
Strategic Partnerships

TowerCares Foundation Makes $300,000 Commitment to Maryland’s UMBC Cybersecurity Institute

New three-year partnership between the TowerCares Foundation, the philanthropic arm of Tower Federal Credit Union, and the UMBC Cybersecurity Institute ...
Other

Omnichannel Communication Strategies for Generational Consumer Engagement

Technology continues to evolve, becoming an increasing presence and affecting various aspects of everyday life. As technology evolves, so do ...
Personnel Promotions

Coastal Credit Union Promotes Michelle Shelton to Chief Operations Officer

Coastal Credit Union has named Michelle Shelton as Chief Operations Officer. In her new role, Shelton will oversee Coastal’s retail ...
Technology

Quavo Fraud & Disputes Publishes Consumer Research Revealing How Fraud Resolution Shapes Customer Loyalty

Quavo Fraud & Disputes, a trusted advisor and technology partner in dispute management solutions, today unveiled original research results highlighting ...
Personnel Promotions

Redwood Credit Union Names Esteban Zuno Senior Vice President of Wealth, Insurance & Deposit Services

Esteban Zuno has been promoted to senior vice president of wealth, insurance, and deposit services for Redwood Credit Union.
Charity Events

Truliant Foundation Awards $45,000 in Education Grants to Schools

Twelve schools in Truliant communities are receiving grants for programs that support transformational education and student success in the classroom. ...
Marketing

Gulf Winds Credit Union Proudly Sponsors Springtime Tallahassee

Gulf Winds Credit Union is thrilled to return as a sponsor of Springtime Tallahassee 2025, happening on March 28 and ...
Lending

Origence Lending Services serves 360,000 members and grows to 167 credit unions in 2024

Origence Lending Services, a division of Origence, served 360,000 credit union members and grew to 167 credit unions funding $5 ...
Strategic Partnerships

DaLand CUSO Welcomes Blaze Credit Union as a Shareholder and Strategic Partner

DaLand CUSO, a leading innovator in financial technology solutions for credit unions, proudly announces Blaze Credit Union as its second-largest ...
Technology

Coastal Credit Union Opens Standalone Drive-Up Interactive Teller Machine in Knightdale, NC

Coastal Credit Union has installed a new dual-function, drive-up interactive teller machine (ITM) located in the parking lot of the ...
Other

Valley First Credit Union Celebrates 75 Years of Service, Commitment, and Community

MODESTO, Calif. March 17, 2025 – Valley First Credit Union proudly celebrates 75 years of dedicated service, financial empowerment, and community impact across the Central ...
Strategic Partnerships

CUNA Strategic Services’ Newest Alliance Provider Peacefully Simplifies Complex End-of-Life Planning and Estate Settlement

CUNA Strategic Services is pleased to announce their new alliance with Peacefully, an all-in-one platform that helps members with estate ...
Making A Difference

TruPartner Credit Union Expands Employee Giving with Matching Donations

TruPartner Credit Union is proud to partner with Community Shares of Greater Cincinnati to amplify employee giving. As part of ...
Charity Events

CREDIT UNIONS FOR KIDS HOSTS 20TH WINE AUCTION RAISING $2.2 MILLION FOR CHILDREN’S MIRACLE NETWORK HOSPITALS

The Credit Unions for Kids Wine Auction celebrated its 20th annual event, raising a record $2.2 million for 11 CMN ...
Making A Difference

Indiana Members Credit Union Contributes $10,000 to Caroline Symmes Children’s Cancer Endowment for Cancer Awareness Card

On behalf of Indiana Members Credit Union members, IMCU recently presented a check for $10,000 to the Caroline Symmes Children’s ...
Other

State Employees’ Credit Union Announces 2025 Community Shred Day Events

State Employees’ Credit Union (SECU) has announced the 2025 dates for its statewide Shred Day program. This year, 24 events ...
Industry Analysis & Trends

Baker Market Update – Week in Review: March 14, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Operations & HR

A Tribute to Ed Fox: Honoring the Life and Leadership of Mid-Atlantic Corporate’s Former CEO

Edward J. (Ed) Fox, former CEO of Mid-Atlantic Corporate Federal Credit Union, passed away on March 9, 2025. Vizo Financial ...
Other

Unitus Community Credit Union Celebrates Former Board Chair’s Induction to AACUC Hall of Fame

Barbara J. Leonard inducted posthumously into the African American Credit Union Coalition’s (AACUC) Hall of Fame.
Making A Difference

Unitus Community Credit Union Celebrates International Community Heart Award Winners

Annual awards recognize those making a lasting impact on our global communities
Industry Analysis & Trends

BCU PRESIDENT, CEO MIKE VALENTINE RECOGNIZED WITH HERB WEGNER MEMORIAL AWARD, THE CREDIT UNION MOVEMENT’S HIGHEST NATIONAL HONOR 

BCU President and CEO, Mike Valentine, has been named a recipient of the 2025 Herb Wegner Memorial Award for Outstanding Individual Achievement by the National ...
Making A Difference

Rivermark Donates $3 Million to Rebuilding Together PNW

March 13, 2025 For Immediate Release Rivermark Donates $3 Million to Rebuilding Together PNW PORTLAND, OR –The Rivermark Community Fund ...
Operations & HR

LGE Community Credit Union honored with MemberXP ‘Best of the Best’ Award

LGE Community Credit Union is honored to announce that it has been recognized as a recipient of the prestigious 2025 ...

LAFCU promotes longtime employee Kim Hengsbach to assistant collections manager

LANSING, Mich. — LAFCU continues to invest in internal leadership with the promotion of Kim Hengsbach to assistant collections manager, recognizing her longstanding commitment and ...

ACUMA Welcomes Three New Board Members

The American Credit Union Mortgage Association (ACUMA) is pleased to welcome three new board members, increasing the current Board of Directors from six members to ...

eDOC Innovations and Advanced Fraud Solutions Partner to Bring Deposit Fraud Intelligence to Credit Union Check Imaging

eDOC and AFS partner to bring deposit fraud intelligence to eDOC’s credit union check processing clients, giving them the ability to screen deposits against real-time ...

Indiana Members Credit Union Celebrates Bottleworks Headquarters Grand Opening and 70th Anniversary

Indiana Members Credit Union celebrated the grand opening of its Bottleworks Corporate Headquarters with a ribbon cutting and community celebration, marking not only a new ...

Maine Credit Unions Expand Financial Education with New Curriculum Focused on Protecting Assets and Preventing Fraud

Fraud is on the rise and Maine Credit Unions are stepping up. “Protecting Your Assets,” the latest financial education curriculum developed by Maine Credit Unions, ...

LGE Community Credit Union honored with MemberXP Best of the Best Award

LGE Community Credit Union has been recognized as a recipient of the prestigious 2026 MemberXP Best of the Best Award, presented by CUSG through its ...
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