The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

Helping Members Achieve Business Dreams

Navy Federal Credit Union

Bruce Reschke discovered his passion for hands-on work at 16, when he got a summer job at an electric motor repair shop in Jacksonville, FL. Over nearly three decades, Bruce climbed the corporate ladder, eventually making his way to a sales position at Westside Electric, a veteran-owned company that offers electric motor repairs, new motor sales, […]

Compassion Meets Credit

Our call center representative, Marcela, helped a non-member trying to take over his ill brother’s auto loan. When the member passed away without a will, Marcela coordinated with our collections team to pause repossession and support the grieving family. She then helped the sister become a member and secure a personal loan to retain the […]

From Transaction To Connection

Western Vista Federal Credit Union

This summer, one of our members stopped by the branch to make a quick deposit. As we chatted, she mentioned that she’d just finished her last round of chemotherapy. Her whole face lit up when she said it. You could feel the joy radiating from her. I congratulated her, and she smiled, her voice catching […]

Paycheck Program Eases Shutdown Fears

Navy Federal Credit Union

This spring, Army Veteran Cassandra Clouse was concerned about the impact a possible government shutdown would have on her finances. Now an engineer at the Air Force Research Lab in Ohio, Cassandra feared an indefinite furlough, which would leave her without income she needed to pay regular bills. At the time, Cassandra had taken out […]

“Mr. Mayor” Finds His Way Home

Navy Federal Credit Union

When Air Force Veteran Gil Petrosino didn’t return from his daily walk in Lake Elsinore, CA, his wife Sherry feared the worst. As she searched the town, she spotted a crowd — and to her relief, Gil, in his 80s, was at the center, flanked by a police car and the town’s mayor, Natasha Johnson. […]

Nobody Else Came But Her

Navy Federal Credit Union

Navy Federal Credit Union is known for safeguarding its members’ financial health — but for Angelo Stone, the credit union’s care extended far beyond the expected. A loyal member since Navy Federal protected him from fraud years ago, Stone’s appreciation deepened last fall when assistant branch manager Joi Parker came to his rescue during a […]

Other

CUES Advanced Management Program from Cornell Returns—Get Future Leaders Ready

CUES Advanced Management Program from Cornell University returns July 1, 2025—just in time to help credit unions comply with the ...
Making A Difference

SchoolsFirst FCU Extends Support and Care to Members, School Employees, and Their Communities Affected by Southern California Wildfires

SchoolsFirst Federal Credit Union today announced they are donating more than $220,000 in support of their Members and the educational ...
Technology

AccuAccount Named a Finalist in CreditUnions.com Innovation Series, Lending Category, for the Second Year in a Row

Alogent proudly announces that its AccuAccount platform has been named a finalist in CreditUnions.com’s 2025 Innovation Series, Lending Category. This ...
Other

GTE Financial Celebrates 90 Years with the Grand Opening of New Channelside Community Financial Center

GTE Financial is thrilled to celebrate its 90th anniversary of serving the Tampa Bay community by opening its newest Community ...
Strategic Partnerships

CUNA Strategic Services Announces Newest Alliance Provider, Casap, to Automate Dispute Resolution

CUNA Strategic Services is pleased to announce its new alliance with Casap, a copilot and collaboration platform to automate disputes, ...
Making A Difference

Valley First Credit Union Receives Prestigious Grant from Federal Home Loan Bank of San Francisco to Empower Underserved Communities and Drive Economic Growth in the Central Valley

MODESTO, Calif. Feb. 17, 2025 – Valley First Credit Union is pleased to announce that it has once again been awarded a significant grant from ...
Strategic Partnerships

Maine Highlands Federal Credit Union Renews Partnership with Synergent

Synergent® is delighted to announce Maine Highlands Federal Credit Union has signed a ten-year renewal agreement with Synergent for hosted ...
Industry Analysis & Trends

Baker Market Update – Week in Review: February 14, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Strategic Partnerships

Eltropy Advances Digital Lending for Credit Unions and Community Banks through its Partnership with MeridianLink

Eltropy, the leading AI-powered conversations platform for community financial institutions (CFIs), today announced its 100th customer integration with MeridianLink, Inc. ...
Personnel Promotions

United Federal Credit Union Promotes Lisa Hansen to Branch Manager in South Bend

United Federal Credit Union (United) is pleased to announce Lisa Hansen has been promoted to Branch Manager in Indiana. Hansen ...
Making A Difference

Coastal Credit Union Earns Four Awards from Carolinas Credit Union Foundation

Coastal Credit Union has earned four awards from the Carolinas Credit Union Foundation’s statewide awards program, recognizing remarkable and innovative ...
Technology

Royal Credit Union Selects Alogent’s Unify Platform to Streamline Back-Office Processing and Enhance Operational Efficiency

Royal Credit Union has selected Alogent’s Unify platform. The solution will support both Day 1 and Day 2 processing at ...
Making A Difference

SchoolsFirst FCU Sponsors Bite of Reality® Financial Education Events for Students at California Schools

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, today ...
Personnel Promotions

United Federal Credit Union Names New Mortgage Advisor in Rogers, AR

United Federal Credit Union (United) is pleased to announce the appointment of Rhonda Wright to Mortgage Advisor in Rogers, Arkansas. ...
Strategic Partnerships

Cetera Financial Institution Welcomes Mainstreet Credit Union

Cetera Financial Group, a premier financial advisor wealth hub, announced that Mainstreet Credit Union has entered into a networking agreement ...
Strategic Partnerships

Santa Isabel Chooses Sharetec for its Comprehensive Core System

Sharetec, a leader in core processing and digital banking technology for credit unions, announced today that Cooperativa de Ahorro y ...
Other

EECU’s Newest Branch Has Wheels, Will Travel

EECU’s Mobile Branch delivers banking services directly to the community by traveling to areas without a financial institution nearby, making ...
Making A Difference

Maine Credit Unions Reach New Milestone Raising $1.3 Million to End Hunger

At a special ceremony hosted by the Maine Credit Union League, the Maine Credit Unions’ Campaign for Ending Hunger announced ...
Marketing

Newsweek Names Redwood Credit Union One of “America’s Best” Credit Unions

Redwood Credit Union has again been recognized by Newsweek as one of America’s Best Regional Banks and Credit Unions 2025.
Industry Analysis & Trends

Baker Market Update – Week in Review: February 07, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Technology

Fibre Federal Credit Union Reduces HR Response Time by 95% Using Eltropy’s AI-Powered Texting Platform

Eltropy, the leading AI-powered digital conversations platform for community financial institutions (CFIs), announced today that Fibre Federal Credit Union has ...
Charity Events

Blue Federal Credit Union donates over $150,000 to Children’s Hospital Colorado

Blue Federal Credit Union is proud to announce a remarkable milestone in its ongoing commitment to community impact: over $150,000 ...
Strategic Partnerships

World’s 1st cloud-native, AI-powered, digital-era LOS

NEW YORK–(BUSINESS WIRE)–Algebrik AI Inc., a Delaware-incorporated company headquartered in New York City, pioneering the world’s 1st cloud-native, AI-powered, digital-era ...
Making A Difference

EECU Brings Innovative Financial Education to High School Campus

More than 500 high school seniors recently participated in an interactive workshop specifically created by Educational Employees Credit Union (EECU) ...
Other

Coastal Wealth Management Advisors Earn Awards for Outstanding Performance

Coastal Wealth Management, available through CFS*, is the recipient of five Pacesetter Awards, presented by CUSO Financial Services, L.P. This ...
Making A Difference

SchoolsFirst FCU Celebrates 2024 Year of Giving to Children’s Miracle Network Hospitals

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, today ...
Other

African-American Credit Union Coalition (AACUC) Awards Scholarship for Humanedge Executive Leadership Program

February 06, 2025 — The African American Credit Union Coalition (AACUC) is pleased to announce the launch of its new ...
Strategic Partnerships

LoneTree, TruStage™ Ventures announce investment into data analytics firm Arkatechture

PORTLAND, Maine — Arkatechture, provider of Arkalytics, a data and analytics platform for credit unions and community banks, today announced ...
Lending

United Federal Credit Union to Offer Down Payment Assistance to Mortgage Borrowers in agreement with the Arkansas Development Finance Authority

To support borrowers in reaching their homeownership goals, United Federal Credit Union (United) has partnered with the Arkansas Development Finance ...
Lending

USSFCU Welcomes Don DiMatteo as Chief Lending Officer

The United States Senate Federal Credit Union (USSFCU) is pleased to announce the appointment of Don DiMatteo as its new ...
Other

CUES Advanced Management Program from Cornell Returns—Get Future Leaders Ready

CUES Advanced Management Program from Cornell University returns July 1, 2025—just in time to help credit unions comply with the ...
Making A Difference

SchoolsFirst FCU Extends Support and Care to Members, School Employees, and Their Communities Affected by Southern California Wildfires

SchoolsFirst Federal Credit Union today announced they are donating more than $220,000 in support of their Members and the educational ...
Technology

AccuAccount Named a Finalist in CreditUnions.com Innovation Series, Lending Category, for the Second Year in a Row

Alogent proudly announces that its AccuAccount platform has been named a finalist in CreditUnions.com’s 2025 Innovation Series, Lending Category. This ...
Other

GTE Financial Celebrates 90 Years with the Grand Opening of New Channelside Community Financial Center

GTE Financial is thrilled to celebrate its 90th anniversary of serving the Tampa Bay community by opening its newest Community ...
Strategic Partnerships

CUNA Strategic Services Announces Newest Alliance Provider, Casap, to Automate Dispute Resolution

CUNA Strategic Services is pleased to announce its new alliance with Casap, a copilot and collaboration platform to automate disputes, ...
Making A Difference

Valley First Credit Union Receives Prestigious Grant from Federal Home Loan Bank of San Francisco to Empower Underserved Communities and Drive Economic Growth in the Central Valley

MODESTO, Calif. Feb. 17, 2025 – Valley First Credit Union is pleased to announce that it has once again been awarded a significant grant from ...
Strategic Partnerships

Maine Highlands Federal Credit Union Renews Partnership with Synergent

Synergent® is delighted to announce Maine Highlands Federal Credit Union has signed a ten-year renewal agreement with Synergent for hosted ...
Industry Analysis & Trends

Baker Market Update – Week in Review: February 14, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Strategic Partnerships

Eltropy Advances Digital Lending for Credit Unions and Community Banks through its Partnership with MeridianLink

Eltropy, the leading AI-powered conversations platform for community financial institutions (CFIs), today announced its 100th customer integration with MeridianLink, Inc. ...
Personnel Promotions

United Federal Credit Union Promotes Lisa Hansen to Branch Manager in South Bend

United Federal Credit Union (United) is pleased to announce Lisa Hansen has been promoted to Branch Manager in Indiana. Hansen ...
Making A Difference

Coastal Credit Union Earns Four Awards from Carolinas Credit Union Foundation

Coastal Credit Union has earned four awards from the Carolinas Credit Union Foundation’s statewide awards program, recognizing remarkable and innovative ...
Technology

Royal Credit Union Selects Alogent’s Unify Platform to Streamline Back-Office Processing and Enhance Operational Efficiency

Royal Credit Union has selected Alogent’s Unify platform. The solution will support both Day 1 and Day 2 processing at ...
Making A Difference

SchoolsFirst FCU Sponsors Bite of Reality® Financial Education Events for Students at California Schools

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, today ...
Personnel Promotions

United Federal Credit Union Names New Mortgage Advisor in Rogers, AR

United Federal Credit Union (United) is pleased to announce the appointment of Rhonda Wright to Mortgage Advisor in Rogers, Arkansas. ...
Strategic Partnerships

Cetera Financial Institution Welcomes Mainstreet Credit Union

Cetera Financial Group, a premier financial advisor wealth hub, announced that Mainstreet Credit Union has entered into a networking agreement ...
Strategic Partnerships

Santa Isabel Chooses Sharetec for its Comprehensive Core System

Sharetec, a leader in core processing and digital banking technology for credit unions, announced today that Cooperativa de Ahorro y ...
Other

EECU’s Newest Branch Has Wheels, Will Travel

EECU’s Mobile Branch delivers banking services directly to the community by traveling to areas without a financial institution nearby, making ...
Making A Difference

Maine Credit Unions Reach New Milestone Raising $1.3 Million to End Hunger

At a special ceremony hosted by the Maine Credit Union League, the Maine Credit Unions’ Campaign for Ending Hunger announced ...
Marketing

Newsweek Names Redwood Credit Union One of “America’s Best” Credit Unions

Redwood Credit Union has again been recognized by Newsweek as one of America’s Best Regional Banks and Credit Unions 2025.
Industry Analysis & Trends

Baker Market Update – Week in Review: February 07, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Technology

Fibre Federal Credit Union Reduces HR Response Time by 95% Using Eltropy’s AI-Powered Texting Platform

Eltropy, the leading AI-powered digital conversations platform for community financial institutions (CFIs), announced today that Fibre Federal Credit Union has ...
Charity Events

Blue Federal Credit Union donates over $150,000 to Children’s Hospital Colorado

Blue Federal Credit Union is proud to announce a remarkable milestone in its ongoing commitment to community impact: over $150,000 ...
Strategic Partnerships

World’s 1st cloud-native, AI-powered, digital-era LOS

NEW YORK–(BUSINESS WIRE)–Algebrik AI Inc., a Delaware-incorporated company headquartered in New York City, pioneering the world’s 1st cloud-native, AI-powered, digital-era ...
Making A Difference

EECU Brings Innovative Financial Education to High School Campus

More than 500 high school seniors recently participated in an interactive workshop specifically created by Educational Employees Credit Union (EECU) ...
Other

Coastal Wealth Management Advisors Earn Awards for Outstanding Performance

Coastal Wealth Management, available through CFS*, is the recipient of five Pacesetter Awards, presented by CUSO Financial Services, L.P. This ...
Making A Difference

SchoolsFirst FCU Celebrates 2024 Year of Giving to Children’s Miracle Network Hospitals

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, today ...
Other

African-American Credit Union Coalition (AACUC) Awards Scholarship for Humanedge Executive Leadership Program

February 06, 2025 — The African American Credit Union Coalition (AACUC) is pleased to announce the launch of its new ...
Strategic Partnerships

LoneTree, TruStage™ Ventures announce investment into data analytics firm Arkatechture

PORTLAND, Maine — Arkatechture, provider of Arkalytics, a data and analytics platform for credit unions and community banks, today announced ...
Lending

United Federal Credit Union to Offer Down Payment Assistance to Mortgage Borrowers in agreement with the Arkansas Development Finance Authority

To support borrowers in reaching their homeownership goals, United Federal Credit Union (United) has partnered with the Arkansas Development Finance ...
Lending

USSFCU Welcomes Don DiMatteo as Chief Lending Officer

The United States Senate Federal Credit Union (USSFCU) is pleased to announce the appointment of Don DiMatteo as its new ...

Call for Entries: LAFCU’s 2026 Write to Educate Essay Contest

LANSING, Mich. — LAFCU is once again turning student voices into opportunity, inviting Michigan high school seniors to share their perspectives through its 2026 Write ...

LAFCU and Grassroots Giving Lansing to host entrepreneurship mixer focused on lending essentials

LANSING, Mich. — LAFCU and Grassroots Giving Lansing will host the second session of their Entrepreneurship Mixer Series, The Lending Essentials, from 11 a.m. to 2 ...

CUES and TruStage® Launch Leadership Pathways to Expand Access to Executive-Ready Talent Across the Credit Union System

CUES and TruStage® today announced Leadership Pathways, a yearlong, integrated leadership development experience designed to expand access to advanced leadership preparation across the credit union ...

Coastal Credit Union Expands Mortgage Options with VA Loan Programs

Coastal Credit Union has announced the rollout of new mortgage programs designed to expand access to homeownership for more North Carolinians, especially military veterans. Coastal ...

Appli Calculator Deployment Drives 23% Conversion Rate for First Source Federal Credit Union

Appli, a provider of AI-powered financial calculators for credit unions and community banks, today released year-one results from First Source Federal Credit Union showing significant ...

Baker Market Update – Week in Review: January 30, 2026

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic developments.
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