The Member Story Project
The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.
They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.
Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.
The Member Story Project is sponsored by Callahan & Associates
Seeing The Full Picture When It Matters Most
Wellby Financial Federal Credit Union
I was at a physical therapy appointment yesterday when one of the therapists I regularly see noticed my Wellby polo and shared something personal. He and his wife had recently adopted a little boy, and Wellby played an important role in making that possible. When they needed a loan to assist with the adoption, he […]
A Different Kind Of Collections Story
Western Vista Federal Credit Union
A member was struggling to manage payments on two vehicles. She hoped to keep both, but recurring past-due issues made that unsustainable, and it was important that she be able to keep at least one reliable vehicle. Through several honest and sometimes difficult conversations, a solution was found: she surrendered one vehicle and wrapped the […]
Helping Suzie Make Her Savings Work Smarter
“Suzie” and her daughter recently visited University Credit Union to explore checking account options. Suzie currently holds a combined balance of $822,000 across her savings and checking accounts, including a recent $3,000 deposit. During our conversation, we introduced Suzie to our high yield savings account (HYSA) as a way to turn her existing savings into […]
When 1 Conversation Changes Everything
One afternoon, a member walked into a University Credit Union branch planning to make a simple deposit. During a friendly conversation, our team noticed she had a credit card with us that she’d held for quite some time … at an interest rate of 20%. Recognizing an opportunity to help her save money and improve […]
Every Interaction Matters: Building Trust Through Care
During a busy day in Member Services, one of our supervisors stepped in to support the team and assist members in the queue. A member was dealing with fraud on their Visa card and was understandably concerned. The member needed guidance on the dispute process and reassurance about their account security. What might seem like […]
Quick Thinking Stops A Scam In Its Tracks
An elderly member recently visited our branch to request a large cash withdrawal to pay a contractor for home construction. As our representative spoke with him, it became clear something was not right. The person claiming to be the contractor had actually driven the member to the branch and was waiting outside, which immediately raised […]
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World’s 1st cloud-native, AI-powered, digital-era LOS
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African-American Credit Union Coalition (AACUC) Awards Scholarship for Humanedge Executive Leadership Program
LoneTree, TruStage™ Ventures announce investment into data analytics firm Arkatechture
United Federal Credit Union to Offer Down Payment Assistance to Mortgage Borrowers in agreement with the Arkansas Development Finance Authority
USSFCU Welcomes Don DiMatteo as Chief Lending Officer
CUNA Strategic Services Aligns With Wipfli to Provide Access to Top C-Suite Talent and Streamline Loan Reviews
Chartway Announces Promotions of Dana Brock, Kelsey Jones and Jace White
GTE Financial Celebrates 90 Years of Service in the Tampa Bay Community
Cumberland County FCU Announces New Hire and Multiple Promotions
Unitus Community Credit Union Announces Partnership with The Wetlands Conservancy
Eltropy to demonstrate practical applications of generative AI for credit unions at GAC 2025
Baker Market Update – Week in Review: January 31, 2025
INOVA Federal Donates $510 To Church Community Services
Corporate One Presents CU Forward: Sharing Knowledge, Shaping Success on February 26, 2025
Sparrow and CUNA Strategic Services Unite to Empower Gen Z & Millennial Financial Futures
Advia Credit Union Exceeds $1 Million in 2024 Giving Across Michigan, Wisconsin, and Illinois
Meridia Community Credit Union Signs New and Renewal Agreements with Synergent
Elan Charitable Giving Program Surpasses $2 Million in Donations
Pasadena Federal Credit Union Selects Hector Martin as Chief Strategy Officer (CSO)
Education Foundation for California Schools Announces Grant Recipients for 2024 Applicants
Quavo Unveils Winners of Inaugural Trust in Banking Awards
Abbey Investment Services, LLC purchases Thein Financial, LLC
Redwood Credit Union Commemorates 75th Anniversary with Yearlong Celebration
Newsweek Names Redwood Credit Union One of “America’s Best” Credit Unions
Baker Market Update – Week in Review: February 07, 2025
Fibre Federal Credit Union Reduces HR Response Time by 95% Using Eltropy’s AI-Powered Texting Platform
Blue Federal Credit Union donates over $150,000 to Children’s Hospital Colorado
World’s 1st cloud-native, AI-powered, digital-era LOS
EECU Brings Innovative Financial Education to High School Campus
Coastal Wealth Management Advisors Earn Awards for Outstanding Performance
SchoolsFirst FCU Celebrates 2024 Year of Giving to Children’s Miracle Network Hospitals
African-American Credit Union Coalition (AACUC) Awards Scholarship for Humanedge Executive Leadership Program
LoneTree, TruStage™ Ventures announce investment into data analytics firm Arkatechture
United Federal Credit Union to Offer Down Payment Assistance to Mortgage Borrowers in agreement with the Arkansas Development Finance Authority
USSFCU Welcomes Don DiMatteo as Chief Lending Officer
CUNA Strategic Services Aligns With Wipfli to Provide Access to Top C-Suite Talent and Streamline Loan Reviews
Chartway Announces Promotions of Dana Brock, Kelsey Jones and Jace White
GTE Financial Celebrates 90 Years of Service in the Tampa Bay Community
Cumberland County FCU Announces New Hire and Multiple Promotions
Unitus Community Credit Union Announces Partnership with The Wetlands Conservancy
Eltropy to demonstrate practical applications of generative AI for credit unions at GAC 2025
Baker Market Update – Week in Review: January 31, 2025
INOVA Federal Donates $510 To Church Community Services
Corporate One Presents CU Forward: Sharing Knowledge, Shaping Success on February 26, 2025
Sparrow and CUNA Strategic Services Unite to Empower Gen Z & Millennial Financial Futures
Advia Credit Union Exceeds $1 Million in 2024 Giving Across Michigan, Wisconsin, and Illinois
Meridia Community Credit Union Signs New and Renewal Agreements with Synergent
Elan Charitable Giving Program Surpasses $2 Million in Donations
Pasadena Federal Credit Union Selects Hector Martin as Chief Strategy Officer (CSO)
Education Foundation for California Schools Announces Grant Recipients for 2024 Applicants
Quavo Unveils Winners of Inaugural Trust in Banking Awards
Abbey Investment Services, LLC purchases Thein Financial, LLC
Redwood Credit Union Commemorates 75th Anniversary with Yearlong Celebration
Freedom Bank Selects Square 1 Credit Suite by Suntell
TAPP Engine’s 9Squid Private Markets: First to Democratize Securitization for All Credit Unions*
Education Foundation for California Schools Awards $280,000 in Grants to California Educators
OCCU PRESIDENT & CEO NEUMANN RETIRING; SCHUMACHER TO TAKE REINS
First Independent Bank Selects Square 1 Credit Suite by Suntell
PARK COMMUNITY CREDIT UNION FOUNDATION ANNOUNCES $97,960 IN GRANTS THROUGH PATHWAYS TO PROSPERITY PROGRAM