The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

An EV Scam Detected And Defeated

While assisting a Patelco Credit Union member at the San Jose branch, Christina learned they were being contacted by PG&E about a rebate opportunity for a pre-owned electric vehicle. The offer immediately raised Christina’s curiosity, prompting her to take a closer look at the member’s transaction history and ask a few more questions. What she […]

Quick Thinking Foils A Costly Scam

A Patelco Credit Union member recently visited the Folsom branch requesting two large cash withdrawals: $5,000 from one account and $13,000 from another. He stated the funds were for home repairs. However, when asked for details like the company name, scope of work, and payment timeline, he couldn’t provide clear answers and became visibly upset. […]

A Better Line For Peace Of Mind

I was recently helping on the teller line when I had the opportunity to assist a Redwood Credit Union member, who was depositing a check that I thought looked a little suspicious. I asked additional questions to ensure it wasn’t fraudulent. In doing so, I discovered it was a loan proceeds check from Bank of […]

From $25,000 Withdrawal To Member Relationship Win

A Redwood Credit Union member recently visited the Sebastopol branch to withdrawal $250,000 in the form of a cashier’s check. The member wanted to move that money to another financial institution for a special CD rate offering. Our Member Service Associate wanted to do the right thing for the member and brought the situation to […]

Grace Behind Bars

New Horizon Federal Credit Union

When a young member came to us for a truck loan, he put down a solid deposit and made every payment on time. Then, suddenly, the payments stopped. His mother came in to explain that he had been incarcerated and would be gone for about six months. She wanted to keep his account in good […]

Hope In A Hard Time

A member called us just after getting out of the hospital, worried about her finances. She was approved for disability, but it wouldn’t start for another month, and her bills were already overdue. I listened to her concerns and immediately looked for solutions. I was able to secure a three-month deferment on her loan, so […]

Making A Difference

SchoolsFirst FCU Celebrates 2024 Year of Giving to Children’s Miracle Network Hospitals

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, today ...
Other

African-American Credit Union Coalition (AACUC) Awards Scholarship for Humanedge Executive Leadership Program

February 06, 2025 — The African American Credit Union Coalition (AACUC) is pleased to announce the launch of its new ...
Strategic Partnerships

LoneTree, TruStage™ Ventures announce investment into data analytics firm Arkatechture

PORTLAND, Maine — Arkatechture, provider of Arkalytics, a data and analytics platform for credit unions and community banks, today announced ...
Lending

United Federal Credit Union to Offer Down Payment Assistance to Mortgage Borrowers in agreement with the Arkansas Development Finance Authority

To support borrowers in reaching their homeownership goals, United Federal Credit Union (United) has partnered with the Arkansas Development Finance ...
Lending

USSFCU Welcomes Don DiMatteo as Chief Lending Officer

The United States Senate Federal Credit Union (USSFCU) is pleased to announce the appointment of Don DiMatteo as its new ...
Strategic Partnerships

CUNA Strategic Services Aligns With Wipfli to Provide Access to Top C-Suite Talent and Streamline Loan Reviews

CUNA Strategic Services is excited to announce their new alliance with Wipfli, a top 25 advisory and accounting firm delivering ...
Personnel Promotions

Chartway Announces Promotions of Dana Brock, Kelsey Jones and Jace White

Chartway Credit Union is proud to announce the promotions of Dana Brock to vice president of credit operations & services, ...
Other

GTE Financial Celebrates 90 Years of Service in the Tampa Bay Community

Locally owned and operated credit union, GTE Financial is thrilled to celebrate 90 years of servicing the financial needs of ...
Personnel Promotions

Cumberland County FCU Announces New Hire and Multiple Promotions

Falmouth, ME (February 2025) – Cumberland County FCU (CCFCU) is pleased to announce the following team addition and employee promotions. ...
Making A Difference

Unitus Community Credit Union Announces Partnership with The Wetlands Conservancy

Unitus Community Credit Union is proud to announce a new partnership with The Wetlands Conservancy to support the preservation and ...
Marketing

Eltropy to demonstrate practical applications of generative AI for credit unions at GAC 2025

Eltropy to Feature AI-Powered Unified Conversations Platform at Governmental Affairs Conference 2025 Eltropy to demonstrate practical applications of generative AI ...
Industry Analysis & Trends

Baker Market Update – Week in Review: January 31, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

INOVA Federal Donates $510 To Church Community Services

The team at INOVA Federal recently presented a check for $510 to Church Community Services. Church Community Services aids the ...
Other

Corporate One Presents CU Forward: Sharing Knowledge, Shaping Success on February 26, 2025

Corporate One Federal Credit Union is excited to announce CU Forward: Sharing Knowledge, Shaping Success, a dynamic half-day virtual conference ...
Strategic Partnerships

Sparrow and CUNA Strategic Services Unite to Empower Gen Z & Millennial Financial Futures

CUNA Strategic Services is pleased to announce its new alliance with Sparrow, a trailblazer in fintech disruption. This collaboration aims ...
Making A Difference

Advia Credit Union Exceeds $1 Million in 2024 Giving Across Michigan, Wisconsin, and Illinois

Advia Credit Union made an extraordinary impact in 2024, contributing over $1 Million across Michigan, Wisconsin, and Illinois through its ...
Strategic Partnerships

Meridia Community Credit Union Signs New and Renewal Agreements with Synergent

Synergent® is thrilled to announce Meridia Community Credit Union has signed a ten-year renewal agreement with Synergent for hosted Jack ...
Making A Difference

Elan Charitable Giving Program Surpasses $2 Million in Donations

MINNEAPOLIS — Elan Credit Card today announced $250,000 in donations across 25 communities through its philanthropic initiative, the Elan Charitable ...
Personnel Promotions

Pasadena Federal Credit Union Selects Hector Martin as Chief Strategy Officer (CSO)

Pasadena, CA, January 23, 2025. Pasadena Federal Credit Union proudly announces Hector Martin as its new Chief Strategy Officer (CSO). ...
Making A Difference

Education Foundation for California Schools Announces Grant Recipients for 2024 Applicants

The Education Foundation for California Schools, a non-profit organization created by SchoolsFirst Federal Credit Union and the Orange County Department ...
Strategic Partnerships

Quavo Unveils Winners of Inaugural Trust in Banking Awards

Quavo Fraud & Disputes, a trusted advisor in dispute management solutions, today announced the winners of its inaugural Trust in ...
Strategic Partnerships

Abbey Investment Services, LLC purchases Thein Financial, LLC

Abbey Investment Services, LLC, a wholly owned CUSO of Abbey Credit Union, announces the purchase of Thein Financial, LLC.
Marketing

Redwood Credit Union Commemorates 75th Anniversary with Yearlong Celebration

Redwood Credit Union (RCU) is proud to announce its 75th anniversary with a yearlong celebration in 2025. RCU began in ...
Industry Analysis & Trends

Baker Market Update – Week in Review: January 24, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Other

eDOC Innovations Grows with Fourteen New Clients in Q1

eDOC added fourteen new clients in Q1 of fiscal 2025 that began in October 2024. These clients implemented one or ...
Personnel Promotions

UMassFive Announces New Board Member Peter Rosskothen

UMassFive recently announced the addition of Peter Rosskothen to its Board of Directors. A seasoned business professional, Rosskothen brings over ...
Making A Difference

Chartway Opens New Branch in Virginia Beach, Celebrates Milestone Anniversary

Chartway Credit Union celebrated the grand opening of a new location on Pacific Ave in Virginia Beach, Virginia, today. The ...
Personnel Promotions

For Immediate Release: First Alliance Credit Union Selects Jake Dorsch as Chief Financial Officer (CFO)

Rochester, MN, January 22, 2025. First Alliance Credit Union is proud to announce Jake Dorsch as its new Chief Financial ...
Other

Truliant Continues Upstate S.C. Expansion with New Branch in Mauldin

Truliant, a top 100 U.S. credit union, announced that it opened a new branch in Mauldin, S.C., as part of ...
Strategic Partnerships

Post Office Employees’ Credit Union (POECU) Partners with Sharetec to Streamline Operations & Improve the Member Experience

Sharetec, an innovative core processor built to support credit unions of all sizes, is excited to announce their partnership with ...
Making A Difference

SchoolsFirst FCU Celebrates 2024 Year of Giving to Children’s Miracle Network Hospitals

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, today ...
Other

African-American Credit Union Coalition (AACUC) Awards Scholarship for Humanedge Executive Leadership Program

February 06, 2025 — The African American Credit Union Coalition (AACUC) is pleased to announce the launch of its new ...
Strategic Partnerships

LoneTree, TruStage™ Ventures announce investment into data analytics firm Arkatechture

PORTLAND, Maine — Arkatechture, provider of Arkalytics, a data and analytics platform for credit unions and community banks, today announced ...
Lending

United Federal Credit Union to Offer Down Payment Assistance to Mortgage Borrowers in agreement with the Arkansas Development Finance Authority

To support borrowers in reaching their homeownership goals, United Federal Credit Union (United) has partnered with the Arkansas Development Finance ...
Lending

USSFCU Welcomes Don DiMatteo as Chief Lending Officer

The United States Senate Federal Credit Union (USSFCU) is pleased to announce the appointment of Don DiMatteo as its new ...
Strategic Partnerships

CUNA Strategic Services Aligns With Wipfli to Provide Access to Top C-Suite Talent and Streamline Loan Reviews

CUNA Strategic Services is excited to announce their new alliance with Wipfli, a top 25 advisory and accounting firm delivering ...
Personnel Promotions

Chartway Announces Promotions of Dana Brock, Kelsey Jones and Jace White

Chartway Credit Union is proud to announce the promotions of Dana Brock to vice president of credit operations & services, ...
Other

GTE Financial Celebrates 90 Years of Service in the Tampa Bay Community

Locally owned and operated credit union, GTE Financial is thrilled to celebrate 90 years of servicing the financial needs of ...
Personnel Promotions

Cumberland County FCU Announces New Hire and Multiple Promotions

Falmouth, ME (February 2025) – Cumberland County FCU (CCFCU) is pleased to announce the following team addition and employee promotions. ...
Making A Difference

Unitus Community Credit Union Announces Partnership with The Wetlands Conservancy

Unitus Community Credit Union is proud to announce a new partnership with The Wetlands Conservancy to support the preservation and ...
Marketing

Eltropy to demonstrate practical applications of generative AI for credit unions at GAC 2025

Eltropy to Feature AI-Powered Unified Conversations Platform at Governmental Affairs Conference 2025 Eltropy to demonstrate practical applications of generative AI ...
Industry Analysis & Trends

Baker Market Update – Week in Review: January 31, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

INOVA Federal Donates $510 To Church Community Services

The team at INOVA Federal recently presented a check for $510 to Church Community Services. Church Community Services aids the ...
Other

Corporate One Presents CU Forward: Sharing Knowledge, Shaping Success on February 26, 2025

Corporate One Federal Credit Union is excited to announce CU Forward: Sharing Knowledge, Shaping Success, a dynamic half-day virtual conference ...
Strategic Partnerships

Sparrow and CUNA Strategic Services Unite to Empower Gen Z & Millennial Financial Futures

CUNA Strategic Services is pleased to announce its new alliance with Sparrow, a trailblazer in fintech disruption. This collaboration aims ...
Making A Difference

Advia Credit Union Exceeds $1 Million in 2024 Giving Across Michigan, Wisconsin, and Illinois

Advia Credit Union made an extraordinary impact in 2024, contributing over $1 Million across Michigan, Wisconsin, and Illinois through its ...
Strategic Partnerships

Meridia Community Credit Union Signs New and Renewal Agreements with Synergent

Synergent® is thrilled to announce Meridia Community Credit Union has signed a ten-year renewal agreement with Synergent for hosted Jack ...
Making A Difference

Elan Charitable Giving Program Surpasses $2 Million in Donations

MINNEAPOLIS — Elan Credit Card today announced $250,000 in donations across 25 communities through its philanthropic initiative, the Elan Charitable ...
Personnel Promotions

Pasadena Federal Credit Union Selects Hector Martin as Chief Strategy Officer (CSO)

Pasadena, CA, January 23, 2025. Pasadena Federal Credit Union proudly announces Hector Martin as its new Chief Strategy Officer (CSO). ...
Making A Difference

Education Foundation for California Schools Announces Grant Recipients for 2024 Applicants

The Education Foundation for California Schools, a non-profit organization created by SchoolsFirst Federal Credit Union and the Orange County Department ...
Strategic Partnerships

Quavo Unveils Winners of Inaugural Trust in Banking Awards

Quavo Fraud & Disputes, a trusted advisor in dispute management solutions, today announced the winners of its inaugural Trust in ...
Strategic Partnerships

Abbey Investment Services, LLC purchases Thein Financial, LLC

Abbey Investment Services, LLC, a wholly owned CUSO of Abbey Credit Union, announces the purchase of Thein Financial, LLC.
Marketing

Redwood Credit Union Commemorates 75th Anniversary with Yearlong Celebration

Redwood Credit Union (RCU) is proud to announce its 75th anniversary with a yearlong celebration in 2025. RCU began in ...
Industry Analysis & Trends

Baker Market Update – Week in Review: January 24, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Other

eDOC Innovations Grows with Fourteen New Clients in Q1

eDOC added fourteen new clients in Q1 of fiscal 2025 that began in October 2024. These clients implemented one or ...
Personnel Promotions

UMassFive Announces New Board Member Peter Rosskothen

UMassFive recently announced the addition of Peter Rosskothen to its Board of Directors. A seasoned business professional, Rosskothen brings over ...
Making A Difference

Chartway Opens New Branch in Virginia Beach, Celebrates Milestone Anniversary

Chartway Credit Union celebrated the grand opening of a new location on Pacific Ave in Virginia Beach, Virginia, today. The ...
Personnel Promotions

For Immediate Release: First Alliance Credit Union Selects Jake Dorsch as Chief Financial Officer (CFO)

Rochester, MN, January 22, 2025. First Alliance Credit Union is proud to announce Jake Dorsch as its new Chief Financial ...
Other

Truliant Continues Upstate S.C. Expansion with New Branch in Mauldin

Truliant, a top 100 U.S. credit union, announced that it opened a new branch in Mauldin, S.C., as part of ...
Strategic Partnerships

Post Office Employees’ Credit Union (POECU) Partners with Sharetec to Streamline Operations & Improve the Member Experience

Sharetec, an innovative core processor built to support credit unions of all sizes, is excited to announce their partnership with ...

LAFCU and Grassroots Giving Lansing to host entrepreneurship mixer focused on lending essentials

LANSING, Mich. — LAFCU and Grassroots Giving Lansing will host the second session of their Entrepreneurship Mixer Series, The Lending Essentials, from 11 a.m. to 2 ...

CUES and TruStage® Launch Leadership Pathways to Expand Access to Executive-Ready Talent Across the Credit Union System

CUES and TruStage® today announced Leadership Pathways, a yearlong, integrated leadership development experience designed to expand access to advanced leadership preparation across the credit union ...

Coastal Credit Union Expands Mortgage Options with VA Loan Programs

Coastal Credit Union has announced the rollout of new mortgage programs designed to expand access to homeownership for more North Carolinians, especially military veterans. Coastal ...

Appli Calculator Deployment Drives 23% Conversion Rate for First Source Federal Credit Union

Appli, a provider of AI-powered financial calculators for credit unions and community banks, today released year-one results from First Source Federal Credit Union showing significant ...

Baker Market Update – Week in Review: January 30, 2026

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic developments.

ALM First Welcomes Jennifer Walker as Director, Sales & Client Relations

Dallas, Texas – ALM First, a strategic partner to more than 300 financial institutions nationwide, continues to expand its Sales & Client Relations team in response ...
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