The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

Seeing The Full Picture When It Matters Most

Wellby Financial Federal Credit Union

I was at a physical therapy appointment yesterday when one of the therapists I regularly see noticed my Wellby polo and shared something personal. He and his wife had recently adopted a little boy, and Wellby played an important role in making that possible. When they needed a loan to assist with the adoption, he […]

A Different Kind Of Collections Story

Western Vista Federal Credit Union

A member was struggling to manage payments on two vehicles. She hoped to keep both, but recurring past-due issues made that unsustainable, and it was important that she be able to keep at least one reliable vehicle. Through several honest and sometimes difficult conversations, a solution was found: she surrendered one vehicle and wrapped the […]

Helping Suzie Make Her Savings Work Smarter

“Suzie” and her daughter recently visited University Credit Union to explore checking account options. Suzie currently holds a combined balance of $822,000 across her savings and checking accounts, including a recent $3,000 deposit. During our conversation, we introduced Suzie to our high yield savings account (HYSA) as a way to turn her existing savings into […]

When 1 Conversation Changes Everything

One afternoon, a member walked into a University Credit Union branch planning to make a simple deposit. During a friendly conversation, our team noticed she had a credit card with us that she’d held for quite some time … at an interest rate of 20%. Recognizing an opportunity to help her save money and improve […]

Every Interaction Matters: Building Trust Through Care

During a busy day in Member Services, one of our supervisors stepped in to support the team and assist members in the queue. A member was dealing with fraud on their Visa card and was understandably concerned. The member needed guidance on the dispute process and reassurance about their account security. What might seem like […]

Quick Thinking Stops A Scam In Its Tracks

An elderly member recently visited our branch to request a large cash withdrawal to pay a contractor for home construction. As our representative spoke with him, it became clear something was not right. The person claiming to be the contractor had actually driven the member to the branch and was waiting outside, which immediately raised […]

Marketing

Newsweek Names Redwood Credit Union One of “America’s Best” Credit Unions

Redwood Credit Union has again been recognized by Newsweek as one of America’s Best Regional Banks and Credit Unions 2025.
Industry Analysis & Trends

Baker Market Update – Week in Review: February 07, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Technology

Fibre Federal Credit Union Reduces HR Response Time by 95% Using Eltropy’s AI-Powered Texting Platform

Eltropy, the leading AI-powered digital conversations platform for community financial institutions (CFIs), announced today that Fibre Federal Credit Union has ...
Charity Events

Blue Federal Credit Union donates over $150,000 to Children’s Hospital Colorado

Blue Federal Credit Union is proud to announce a remarkable milestone in its ongoing commitment to community impact: over $150,000 ...
Strategic Partnerships

World’s 1st cloud-native, AI-powered, digital-era LOS

NEW YORK–(BUSINESS WIRE)–Algebrik AI Inc., a Delaware-incorporated company headquartered in New York City, pioneering the world’s 1st cloud-native, AI-powered, digital-era ...
Making A Difference

EECU Brings Innovative Financial Education to High School Campus

More than 500 high school seniors recently participated in an interactive workshop specifically created by Educational Employees Credit Union (EECU) ...
Other

Coastal Wealth Management Advisors Earn Awards for Outstanding Performance

Coastal Wealth Management, available through CFS*, is the recipient of five Pacesetter Awards, presented by CUSO Financial Services, L.P. This ...
Making A Difference

SchoolsFirst FCU Celebrates 2024 Year of Giving to Children’s Miracle Network Hospitals

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, today ...
Other

African-American Credit Union Coalition (AACUC) Awards Scholarship for Humanedge Executive Leadership Program

February 06, 2025 — The African American Credit Union Coalition (AACUC) is pleased to announce the launch of its new ...
Strategic Partnerships

LoneTree, TruStage™ Ventures announce investment into data analytics firm Arkatechture

PORTLAND, Maine — Arkatechture, provider of Arkalytics, a data and analytics platform for credit unions and community banks, today announced ...
Lending

United Federal Credit Union to Offer Down Payment Assistance to Mortgage Borrowers in agreement with the Arkansas Development Finance Authority

To support borrowers in reaching their homeownership goals, United Federal Credit Union (United) has partnered with the Arkansas Development Finance ...
Lending

USSFCU Welcomes Don DiMatteo as Chief Lending Officer

The United States Senate Federal Credit Union (USSFCU) is pleased to announce the appointment of Don DiMatteo as its new ...
Strategic Partnerships

CUNA Strategic Services Aligns With Wipfli to Provide Access to Top C-Suite Talent and Streamline Loan Reviews

CUNA Strategic Services is excited to announce their new alliance with Wipfli, a top 25 advisory and accounting firm delivering ...
Personnel Promotions

Chartway Announces Promotions of Dana Brock, Kelsey Jones and Jace White

Chartway Credit Union is proud to announce the promotions of Dana Brock to vice president of credit operations & services, ...
Other

GTE Financial Celebrates 90 Years of Service in the Tampa Bay Community

Locally owned and operated credit union, GTE Financial is thrilled to celebrate 90 years of servicing the financial needs of ...
Personnel Promotions

Cumberland County FCU Announces New Hire and Multiple Promotions

Falmouth, ME (February 2025) – Cumberland County FCU (CCFCU) is pleased to announce the following team addition and employee promotions. ...
Making A Difference

Unitus Community Credit Union Announces Partnership with The Wetlands Conservancy

Unitus Community Credit Union is proud to announce a new partnership with The Wetlands Conservancy to support the preservation and ...
Marketing

Eltropy to demonstrate practical applications of generative AI for credit unions at GAC 2025

Eltropy to Feature AI-Powered Unified Conversations Platform at Governmental Affairs Conference 2025 Eltropy to demonstrate practical applications of generative AI ...
Industry Analysis & Trends

Baker Market Update – Week in Review: January 31, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

INOVA Federal Donates $510 To Church Community Services

The team at INOVA Federal recently presented a check for $510 to Church Community Services. Church Community Services aids the ...
Other

Corporate One Presents CU Forward: Sharing Knowledge, Shaping Success on February 26, 2025

Corporate One Federal Credit Union is excited to announce CU Forward: Sharing Knowledge, Shaping Success, a dynamic half-day virtual conference ...
Strategic Partnerships

Sparrow and CUNA Strategic Services Unite to Empower Gen Z & Millennial Financial Futures

CUNA Strategic Services is pleased to announce its new alliance with Sparrow, a trailblazer in fintech disruption. This collaboration aims ...
Making A Difference

Advia Credit Union Exceeds $1 Million in 2024 Giving Across Michigan, Wisconsin, and Illinois

Advia Credit Union made an extraordinary impact in 2024, contributing over $1 Million across Michigan, Wisconsin, and Illinois through its ...
Strategic Partnerships

Meridia Community Credit Union Signs New and Renewal Agreements with Synergent

Synergent® is thrilled to announce Meridia Community Credit Union has signed a ten-year renewal agreement with Synergent for hosted Jack ...
Making A Difference

Elan Charitable Giving Program Surpasses $2 Million in Donations

MINNEAPOLIS — Elan Credit Card today announced $250,000 in donations across 25 communities through its philanthropic initiative, the Elan Charitable ...
Personnel Promotions

Pasadena Federal Credit Union Selects Hector Martin as Chief Strategy Officer (CSO)

Pasadena, CA, January 23, 2025. Pasadena Federal Credit Union proudly announces Hector Martin as its new Chief Strategy Officer (CSO). ...
Making A Difference

Education Foundation for California Schools Announces Grant Recipients for 2024 Applicants

The Education Foundation for California Schools, a non-profit organization created by SchoolsFirst Federal Credit Union and the Orange County Department ...
Strategic Partnerships

Quavo Unveils Winners of Inaugural Trust in Banking Awards

Quavo Fraud & Disputes, a trusted advisor in dispute management solutions, today announced the winners of its inaugural Trust in ...
Strategic Partnerships

Abbey Investment Services, LLC purchases Thein Financial, LLC

Abbey Investment Services, LLC, a wholly owned CUSO of Abbey Credit Union, announces the purchase of Thein Financial, LLC.
Marketing

Redwood Credit Union Commemorates 75th Anniversary with Yearlong Celebration

Redwood Credit Union (RCU) is proud to announce its 75th anniversary with a yearlong celebration in 2025. RCU began in ...
Marketing

Newsweek Names Redwood Credit Union One of “America’s Best” Credit Unions

Redwood Credit Union has again been recognized by Newsweek as one of America’s Best Regional Banks and Credit Unions 2025.
Industry Analysis & Trends

Baker Market Update – Week in Review: February 07, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Technology

Fibre Federal Credit Union Reduces HR Response Time by 95% Using Eltropy’s AI-Powered Texting Platform

Eltropy, the leading AI-powered digital conversations platform for community financial institutions (CFIs), announced today that Fibre Federal Credit Union has ...
Charity Events

Blue Federal Credit Union donates over $150,000 to Children’s Hospital Colorado

Blue Federal Credit Union is proud to announce a remarkable milestone in its ongoing commitment to community impact: over $150,000 ...
Strategic Partnerships

World’s 1st cloud-native, AI-powered, digital-era LOS

NEW YORK–(BUSINESS WIRE)–Algebrik AI Inc., a Delaware-incorporated company headquartered in New York City, pioneering the world’s 1st cloud-native, AI-powered, digital-era ...
Making A Difference

EECU Brings Innovative Financial Education to High School Campus

More than 500 high school seniors recently participated in an interactive workshop specifically created by Educational Employees Credit Union (EECU) ...
Other

Coastal Wealth Management Advisors Earn Awards for Outstanding Performance

Coastal Wealth Management, available through CFS*, is the recipient of five Pacesetter Awards, presented by CUSO Financial Services, L.P. This ...
Making A Difference

SchoolsFirst FCU Celebrates 2024 Year of Giving to Children’s Miracle Network Hospitals

SchoolsFirst Federal Credit Union, the largest credit union in California and the largest serving school employees and their families, today ...
Other

African-American Credit Union Coalition (AACUC) Awards Scholarship for Humanedge Executive Leadership Program

February 06, 2025 — The African American Credit Union Coalition (AACUC) is pleased to announce the launch of its new ...
Strategic Partnerships

LoneTree, TruStage™ Ventures announce investment into data analytics firm Arkatechture

PORTLAND, Maine — Arkatechture, provider of Arkalytics, a data and analytics platform for credit unions and community banks, today announced ...
Lending

United Federal Credit Union to Offer Down Payment Assistance to Mortgage Borrowers in agreement with the Arkansas Development Finance Authority

To support borrowers in reaching their homeownership goals, United Federal Credit Union (United) has partnered with the Arkansas Development Finance ...
Lending

USSFCU Welcomes Don DiMatteo as Chief Lending Officer

The United States Senate Federal Credit Union (USSFCU) is pleased to announce the appointment of Don DiMatteo as its new ...
Strategic Partnerships

CUNA Strategic Services Aligns With Wipfli to Provide Access to Top C-Suite Talent and Streamline Loan Reviews

CUNA Strategic Services is excited to announce their new alliance with Wipfli, a top 25 advisory and accounting firm delivering ...
Personnel Promotions

Chartway Announces Promotions of Dana Brock, Kelsey Jones and Jace White

Chartway Credit Union is proud to announce the promotions of Dana Brock to vice president of credit operations & services, ...
Other

GTE Financial Celebrates 90 Years of Service in the Tampa Bay Community

Locally owned and operated credit union, GTE Financial is thrilled to celebrate 90 years of servicing the financial needs of ...
Personnel Promotions

Cumberland County FCU Announces New Hire and Multiple Promotions

Falmouth, ME (February 2025) – Cumberland County FCU (CCFCU) is pleased to announce the following team addition and employee promotions. ...
Making A Difference

Unitus Community Credit Union Announces Partnership with The Wetlands Conservancy

Unitus Community Credit Union is proud to announce a new partnership with The Wetlands Conservancy to support the preservation and ...
Marketing

Eltropy to demonstrate practical applications of generative AI for credit unions at GAC 2025

Eltropy to Feature AI-Powered Unified Conversations Platform at Governmental Affairs Conference 2025 Eltropy to demonstrate practical applications of generative AI ...
Industry Analysis & Trends

Baker Market Update – Week in Review: January 31, 2025

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Making A Difference

INOVA Federal Donates $510 To Church Community Services

The team at INOVA Federal recently presented a check for $510 to Church Community Services. Church Community Services aids the ...
Other

Corporate One Presents CU Forward: Sharing Knowledge, Shaping Success on February 26, 2025

Corporate One Federal Credit Union is excited to announce CU Forward: Sharing Knowledge, Shaping Success, a dynamic half-day virtual conference ...
Strategic Partnerships

Sparrow and CUNA Strategic Services Unite to Empower Gen Z & Millennial Financial Futures

CUNA Strategic Services is pleased to announce its new alliance with Sparrow, a trailblazer in fintech disruption. This collaboration aims ...
Making A Difference

Advia Credit Union Exceeds $1 Million in 2024 Giving Across Michigan, Wisconsin, and Illinois

Advia Credit Union made an extraordinary impact in 2024, contributing over $1 Million across Michigan, Wisconsin, and Illinois through its ...
Strategic Partnerships

Meridia Community Credit Union Signs New and Renewal Agreements with Synergent

Synergent® is thrilled to announce Meridia Community Credit Union has signed a ten-year renewal agreement with Synergent for hosted Jack ...
Making A Difference

Elan Charitable Giving Program Surpasses $2 Million in Donations

MINNEAPOLIS — Elan Credit Card today announced $250,000 in donations across 25 communities through its philanthropic initiative, the Elan Charitable ...
Personnel Promotions

Pasadena Federal Credit Union Selects Hector Martin as Chief Strategy Officer (CSO)

Pasadena, CA, January 23, 2025. Pasadena Federal Credit Union proudly announces Hector Martin as its new Chief Strategy Officer (CSO). ...
Making A Difference

Education Foundation for California Schools Announces Grant Recipients for 2024 Applicants

The Education Foundation for California Schools, a non-profit organization created by SchoolsFirst Federal Credit Union and the Orange County Department ...
Strategic Partnerships

Quavo Unveils Winners of Inaugural Trust in Banking Awards

Quavo Fraud & Disputes, a trusted advisor in dispute management solutions, today announced the winners of its inaugural Trust in ...
Strategic Partnerships

Abbey Investment Services, LLC purchases Thein Financial, LLC

Abbey Investment Services, LLC, a wholly owned CUSO of Abbey Credit Union, announces the purchase of Thein Financial, LLC.
Marketing

Redwood Credit Union Commemorates 75th Anniversary with Yearlong Celebration

Redwood Credit Union (RCU) is proud to announce its 75th anniversary with a yearlong celebration in 2025. RCU began in ...

Freedom Bank Selects Square 1 Credit Suite by Suntell

Suntell, a leading provider of loan origination software for commercial and agricultural lending, is pleased to announce that Freedom Bank, located in Indiana, has selected ...

TAPP Engine’s 9Squid Private Markets: First to Democratize Securitization for All Credit Unions*

TAPP Engine has launched 9Squid Private Markets*, an AI-powered securitization platform built to help credit unions of all sizes access institutional capital without the traditional ...

Education Foundation for California Schools Awards $280,000 in Grants to California Educators

The Education Foundation for California Schools, a nonprofit created by SchoolsFirst Federal Credit Union and the Orange County Department of Education, awarded 95 grants to ...

OCCU PRESIDENT & CEO NEUMANN RETIRING; SCHUMACHER TO TAKE REINS

OCCU President & CEO Ron Neumann has announced his retirement and the OCCU Board of Directors has unanimously selected current OCCU Executive Vice President Gregory ...

First Independent Bank Selects Square 1 Credit Suite by Suntell

Suntell, a leading provider of loan origination software for commercial and agricultural lending, announced that First Independent Bank has selected the Square 1 Credit Suite ...

PARK COMMUNITY CREDIT UNION FOUNDATION ANNOUNCES $97,960 IN GRANTS THROUGH PATHWAYS TO PROSPERITY PROGRAM

Louisville, KY- Park Community Credit Union Foundation is proud to announce the recipients of its 2025 Pathways to Prosperity grants. Announced at the annual Friendsgiving ...
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