The Member Story Project
The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.
They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.
Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.
The Member Story Project is sponsored by Callahan & Associates
A Smarter Plan Builds Trust That Lasts
Chelsea turned a simple personal loan into a smarter plan. She listened, guided, and followed through, introducing our member David to Intelligent Checking, then Intelligent Savings, and finally matching his rewards needs with Visa Signature, a card with the same rewards he was used to with no annual fee and that supports his qualifying activity. […]
A Simple Adjustment Boosts Earnings
When a member visited our branch, Nik went beyond the transaction. While reviewing the member’s account, he noticed a large balance in her primary share account earning minimal dividends. Understanding her preference for paper statements and in-person banking, Nik suggested moving part of her funds into her existing money market account for a higher dividend […]
A Reminder They’re Never Forgotten
Logix Federal Credit Union
At Logix, our WOW Program allows employees to go beyond transactions and create moments of genuine care. When a member came in confused about her account, she shared she was experiencing memory challenges after losing both her daughter and her mother. The member felt embarrassed when she couldn’t recall details, but the team member patiently […]
Spotting Red Flags Protects A Member
EECU equips our team with ongoing fraud prevention training so they can spot the warning signs of a scam early and protect the members who trust us as their financial institution. Recently, that training helped a quick-thinking representative ask the right questions and prevent a member from losing $20,000 to a romance scam. When a […]
Showing Up When Disaster Strikes
California Credit Union
When wildfires swept through parts of Los Angeles County, one California Credit Union member found himself facing more than property damage. Living on a fixed income of Social Security and retirement benefits, the uncertainty created immediate financial strain. California Credit Union’s Loan Solutions team recognized the urgency and stepped in. The team quickly put a […]
Supporting A Mother Through Loss
Logix Federal Credit Union
Through Logix’s WOW Program, team members are empowered to show care for members in meaningful, personal ways. When a mother visited the branch to request a loan for her son’s funeral, a team member took time to listen as she shared memories of her 20-year-old son and the impact he had on others. Our team […]
Catherine Bryant and Jonah Kaufman of Coastal Wealth Management Recognized as Distinguished Financial Professionals by LPL Financial
Catherine Bryant and Jonah Kaufman, Wealth Advisors at Coastal Wealth Management in Raleigh, have earned a place among LPL Financials’ ...
Credit Unions Gain Edge with New CashBack+ Credit Card Rewards
New York, NY – February 25, 2025 – Prizeout, the leader in advertising and financial technology, today announced the launch ...
ICUL Launches “Credit Unions in Action” to Showcase Statewide Community Impact
The Illinois Credit Union League has opened our inaugural Credit Unions in Action (CUIA) data collection initiative, and we’re excited ...
Apple Federal Credit Union Partners with Quavo to Modernize Dispute Operations and Elevate Member Experience
Quavo, Inc. (“Quavo”), the proven AI disputes technology partner and leading strategic advisor for financial institutions, has announced a new ...
Wings Credit Union Signs with Corelation, Selecting KeyStone to Elevate Its Future
Wings Credit Union has signed with Corelation, confirming their decision to select the KeyStone core to power what is a ...
FI Connect Expands with Home Improvement Lending Channel, Helping Credit Unions Access New Home Renovation Loan Opportunities
Origence, the leading credit union lending technology company in the U.S., announced that its subsidiary, FI Connect, has expanded its ...
Callahan & Gallup Welcome Two Credit Unions To The Member Engagement And Financial Wellbeing Consortium
Callahan & Associates, a recognized leader in performance measurement, leadership development, strategic advisory and community development for credit unions, and Gallup, a global analytics and ...
QuantyPhi Welcomes Max Bade as ALM & CECL Analyst
QuantyPhi, a wholly owned CUSO of Corporate Central, is pleased to welcome Max Bade as ALM & CECL Analyst as ...
LAFCU, Quality Dairy partner for third annual Paczki Palooza to benefit local charities
LANSING, Mich. — LAFCU partnered with Quality Dairy for the third consecutive year as co-sponsor of Pączki Palooza, the popular ...
EECU Celebrates Fresno Unified Excellence in Education Honorees
FRESNO, Calif. (Feb. 20, 2026) – Educational Employees Credit Union (EECU) proudly sponsored the Fresno Unified School District’s annual Excellence ...
Coastal Credit Union Headquarters Renovation Earns Multiple Honors
Coastal Credit Union’s headquarters renovation has earned top recognition from both the Triangle Business Journal and the Carolinas AGC, underscoring ...
Woodford State Bank Selects Square 1 Credit Suite by Suntell
Woodford State Bank Selects Square 1 Credit Suite by Suntell February 23, 2026 — Suntell, a leading provider of loan ...
Suntell Marks 30 Years Advancing Commercial and Agricultural Lending Technology for Community Financial Institutions
Suntell Marks 30 Years Advancing Commercial and Agricultural Lending Technology for Community Financial Institutions Suntell is celebrating its 30th anniversary, ...
Peninsula Community Credit Union Selects Alogent’s FASTdocs to Modernize Enterprise Content Management
Peninsula Community Credit Union has selected FASTdocs, Alogent’s enterprise content management (ECM) platform, to modernize its document management environment. Delivered ...
National Association of Latino Credit Union Professionals Honors SchoolsFirst Federal Credit Union President Jose Lara with Legacy Leader Award
Jose Lara, president of SchoolsFirst Federal Credit Union, received the Legacy Leader Award from the National Association of Latino Credit ...
Family Trust Federal Credit Union recognized for housing-focused financial education efforts
Family Trust Federal Credit Union (Family Trust) has been recognized by the Carolinas Credit Union Foundation with the Desjardins Adult ...
Gulf Winds Welcomes Christopher Tenney as Vice President of Cybersecurity
Gulf Winds Credit Union is excited to announce that Christopher Tenney has joined the senior leadership team as Vice President ...
Humanidei Welcomes Carolyn Reeves as Leadership & Organizational Development Consultant
Ontario, CA, February 17, 2026. Humanidei has announced the addition of Carolyn Reeves as its new Leadership & Organizational Development ...
Coastal Credit Union and Foundation Earn Four Awards from Carolinas Credit Union Foundation
Coastal Credit Union and the Coastal Credit Union Foundation have earned four awards from the Carolinas Credit Union Foundation’s statewide ...
Family Trust Federal Credit Union Hosts Coffee & Connections Event for Fort Mill Business Community
Family Trust Federal Credit Union (Family Trust) recently welcomed members of the York County Regional Chamber of Commerce to its ...
$9 Million in Grants Awarded to 23 North Carolina Non-Profits by SECU Foundation
The State Employees’ Credit Union (SECU) Foundation Board of Directors has approved more than $9 million in funding for 23 ...
Rize Credit Union Adds CU Student Choice’s Student Loan and Refinance Solutions
CU Student Choice announced its student loan and refinance solutions will now be available to the members of Rize Credit ...
Baker Market Update – Week in Review: February 13, 2026
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Vizo Financial’s 2026 Risk Management Conference to Feature Education on AI Risk, Cyber Threats & Payments Fraud
Vizo Financial Corporate Credit Union is holding its annual Risk Management Conference in Hershey, Pa., on April 22-24, 2026. Held ...
Meriwest Community Foundation Celebrates Transformative Inaugural Year of Impact
The Meriwest Community Foundation is celebrating an incredible first year of impact. From expanding financial education to supporting underserved youth, ...
Energy One Federal Credit Union Implements AI-Powered Calculators from Appli
Appli, a provider of AI-powered financial calculators for credit unions and community banks, announced today that Energy One Federal Credit ...
NASCUS Supports NCUA Regulatory Modernization While Urging Clarity, Consistency, and Strong Supervisory Foundations
The National Association of State Credit Union Supervisors (NASCUS) submitted three comment letters to the National Credit Union Administration (NCUA) ...
LendKey Surpasses $8 Billion in Loan Originations, Accelerating Growth for Credit Unions and Banks Nationwide
LendKey today announced it has surpassed $8 billion in loan originations, a milestone achieved through its network of more than ...
Capital Area Federal Credit Union Renews Core Processing Partnership with Synergent
Synergent® is proud to share that Capital Area Federal Credit Union has renewed a ten-year agreement for hosted Jack Henry™ ...
SECU Foundation Strengthens Support for Students, Communities with $1.95 Million Commitment to Public Fellows Internship Program
Building on a decade of impact, SECU Foundation has renewed its Public Fellows Internship Program for 2026 and increased funding ...
Catherine Bryant and Jonah Kaufman of Coastal Wealth Management Recognized as Distinguished Financial Professionals by LPL Financial
Catherine Bryant and Jonah Kaufman, Wealth Advisors at Coastal Wealth Management in Raleigh, have earned a place among LPL Financials’ ...
Credit Unions Gain Edge with New CashBack+ Credit Card Rewards
New York, NY – February 25, 2025 – Prizeout, the leader in advertising and financial technology, today announced the launch ...
ICUL Launches “Credit Unions in Action” to Showcase Statewide Community Impact
The Illinois Credit Union League has opened our inaugural Credit Unions in Action (CUIA) data collection initiative, and we’re excited ...
Apple Federal Credit Union Partners with Quavo to Modernize Dispute Operations and Elevate Member Experience
Quavo, Inc. (“Quavo”), the proven AI disputes technology partner and leading strategic advisor for financial institutions, has announced a new ...
Wings Credit Union Signs with Corelation, Selecting KeyStone to Elevate Its Future
Wings Credit Union has signed with Corelation, confirming their decision to select the KeyStone core to power what is a ...
FI Connect Expands with Home Improvement Lending Channel, Helping Credit Unions Access New Home Renovation Loan Opportunities
Origence, the leading credit union lending technology company in the U.S., announced that its subsidiary, FI Connect, has expanded its ...
Callahan & Gallup Welcome Two Credit Unions To The Member Engagement And Financial Wellbeing Consortium
Callahan & Associates, a recognized leader in performance measurement, leadership development, strategic advisory and community development for credit unions, and Gallup, a global analytics and ...
QuantyPhi Welcomes Max Bade as ALM & CECL Analyst
QuantyPhi, a wholly owned CUSO of Corporate Central, is pleased to welcome Max Bade as ALM & CECL Analyst as ...
LAFCU, Quality Dairy partner for third annual Paczki Palooza to benefit local charities
LANSING, Mich. — LAFCU partnered with Quality Dairy for the third consecutive year as co-sponsor of Pączki Palooza, the popular ...
EECU Celebrates Fresno Unified Excellence in Education Honorees
FRESNO, Calif. (Feb. 20, 2026) – Educational Employees Credit Union (EECU) proudly sponsored the Fresno Unified School District’s annual Excellence ...
Coastal Credit Union Headquarters Renovation Earns Multiple Honors
Coastal Credit Union’s headquarters renovation has earned top recognition from both the Triangle Business Journal and the Carolinas AGC, underscoring ...
Woodford State Bank Selects Square 1 Credit Suite by Suntell
Woodford State Bank Selects Square 1 Credit Suite by Suntell February 23, 2026 — Suntell, a leading provider of loan ...
Suntell Marks 30 Years Advancing Commercial and Agricultural Lending Technology for Community Financial Institutions
Suntell Marks 30 Years Advancing Commercial and Agricultural Lending Technology for Community Financial Institutions Suntell is celebrating its 30th anniversary, ...
Peninsula Community Credit Union Selects Alogent’s FASTdocs to Modernize Enterprise Content Management
Peninsula Community Credit Union has selected FASTdocs, Alogent’s enterprise content management (ECM) platform, to modernize its document management environment. Delivered ...
National Association of Latino Credit Union Professionals Honors SchoolsFirst Federal Credit Union President Jose Lara with Legacy Leader Award
Jose Lara, president of SchoolsFirst Federal Credit Union, received the Legacy Leader Award from the National Association of Latino Credit ...
Family Trust Federal Credit Union recognized for housing-focused financial education efforts
Family Trust Federal Credit Union (Family Trust) has been recognized by the Carolinas Credit Union Foundation with the Desjardins Adult ...
Gulf Winds Welcomes Christopher Tenney as Vice President of Cybersecurity
Gulf Winds Credit Union is excited to announce that Christopher Tenney has joined the senior leadership team as Vice President ...
Humanidei Welcomes Carolyn Reeves as Leadership & Organizational Development Consultant
Ontario, CA, February 17, 2026. Humanidei has announced the addition of Carolyn Reeves as its new Leadership & Organizational Development ...
Coastal Credit Union and Foundation Earn Four Awards from Carolinas Credit Union Foundation
Coastal Credit Union and the Coastal Credit Union Foundation have earned four awards from the Carolinas Credit Union Foundation’s statewide ...
Family Trust Federal Credit Union Hosts Coffee & Connections Event for Fort Mill Business Community
Family Trust Federal Credit Union (Family Trust) recently welcomed members of the York County Regional Chamber of Commerce to its ...
$9 Million in Grants Awarded to 23 North Carolina Non-Profits by SECU Foundation
The State Employees’ Credit Union (SECU) Foundation Board of Directors has approved more than $9 million in funding for 23 ...
Rize Credit Union Adds CU Student Choice’s Student Loan and Refinance Solutions
CU Student Choice announced its student loan and refinance solutions will now be available to the members of Rize Credit ...
Baker Market Update – Week in Review: February 13, 2026
Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Vizo Financial’s 2026 Risk Management Conference to Feature Education on AI Risk, Cyber Threats & Payments Fraud
Vizo Financial Corporate Credit Union is holding its annual Risk Management Conference in Hershey, Pa., on April 22-24, 2026. Held ...
Meriwest Community Foundation Celebrates Transformative Inaugural Year of Impact
The Meriwest Community Foundation is celebrating an incredible first year of impact. From expanding financial education to supporting underserved youth, ...
Energy One Federal Credit Union Implements AI-Powered Calculators from Appli
Appli, a provider of AI-powered financial calculators for credit unions and community banks, announced today that Energy One Federal Credit ...
NASCUS Supports NCUA Regulatory Modernization While Urging Clarity, Consistency, and Strong Supervisory Foundations
The National Association of State Credit Union Supervisors (NASCUS) submitted three comment letters to the National Credit Union Administration (NCUA) ...
LendKey Surpasses $8 Billion in Loan Originations, Accelerating Growth for Credit Unions and Banks Nationwide
LendKey today announced it has surpassed $8 billion in loan originations, a milestone achieved through its network of more than ...
Capital Area Federal Credit Union Renews Core Processing Partnership with Synergent
Synergent® is proud to share that Capital Area Federal Credit Union has renewed a ten-year agreement for hosted Jack Henry™ ...
SECU Foundation Strengthens Support for Students, Communities with $1.95 Million Commitment to Public Fellows Internship Program
Building on a decade of impact, SECU Foundation has renewed its Public Fellows Internship Program for 2026 and increased funding ...
University of Lending: Strengthening Credit Union Lending from the Inside Out
Led by Lorrie Wohlfeil of Lending Solutions Consulting, Inc., the University of Lending equips credit union professionals with the tools needed to navigate today’s evolving ...
SchoolsFirst FCU Partners with Friends of Sacramento Arts for the 2026 Heroes of Arts Education Gala
SchoolsFirst Federal Credit Union partnered with Friends of Sacramento Arts to honor educators and community advocates at the fourth annual Heroes of Arts Education Gala ...
BAXTER CREDIT UNION (BCU) ANNOUNCES CEO SUCCESSION PLAN
Baxter Credit Union (BCU) today announced that following regular succession planning discussions with the Board of Directors, BCU’s President/CEO, Michael G. Valentine, has informed the Board of ...
Kemba Credit Union Selects Arkatechture as Strategic Data Analytics Partner
Kemba Credit Union has partnered with Arkatechture to build the data foundation needed to operate more proactively, deliver targeted member engagement, and drive measurable performance ...
LAFCU promotes Morgan Pray to vice president of ATM/ITM operations
LANSING, Mich. — LAFCU has promoted Morgan Pray to vice president of ATM/ITM operations recognizing her leadership, operational expertise and commitment to member service.
Women make up 60% of the workforce at 3Rivers Federal Credit Union
Women make up 60% of the workforce at 3Rivers Federal Credit Union, with representation across roles including leadership and 33% of the Board of Directors. ...