The Member Story Project

The Member Story Project celebrates the powerful, personal moments between credit unions and the people they serve. Through heartfelt stories of real-life impact, this initiative highlights the moments when credit unions made a meaningful difference. Whether they offered support during a crisis, helped a dream come true, or simply showed up when it mattered most, these stories speak volumes.

They reflect the essence of the credit union movement: real people helping real people. We hope they inspire you as much as they inspire us.

Do you have a story to share? We’d love to hear it. Submit your story here and be featured on CreditUnions.com.

The Member Story Project is sponsored by Callahan & Associates

From Housing Crisis To Keys In Hand

Plus Credit Union

The “W” family has been part of our credit union for more than 22 years. What started as a connection through family has grown into a relationship built on trust, familiarity, and being there when it matters most. When their landlord unexpectedly sold their apartment, the family was given just 30 days to move. With […]

Vigilance Uncovers A Vishing Scheme

Navy Federal Credit Union

When Monae A., a member service representative at Navy Federal Credit Union, received a call requesting a $12,500 member-to-member transfer, everything initially seemed legitimate — the caller even provided the correct one-time passcode (OTP). Yet Monae sensed something was off.  As she asked additional questions, inconsistencies emerged. The caller stalled and provided details that didn’t match Navy Federal’s records. “The […]

Member Service Representative Prevents Fraud Loss Of $165,000

Navy Federal Credit Union

When Devina H., a member service representative mentor at Navy Federal Credit Union, received a call requesting a $2,100 Zelle transfer, her fraud instincts kicked in. The caller provided basic details but failed verification steps. Devina noticed another red flag: the caller seemed to impersonate someone with a deep voice. She declined the transaction and […]

Seeing The Full Picture When It Matters Most

Wellby Financial Federal Credit Union

I was at a physical therapy appointment yesterday when one of the therapists I regularly see noticed my Wellby polo and shared something personal. He and his wife had recently adopted a little boy, and Wellby played an important role in making that possible. When they needed a loan to assist with the adoption, he […]

A Different Kind Of Collections Story

Western Vista Federal Credit Union

A member was struggling to manage payments on two vehicles. She hoped to keep both, but recurring past-due issues made that unsustainable, and it was important that she be able to keep at least one reliable vehicle. Through several honest and sometimes difficult conversations, a solution was found: she surrendered one vehicle and wrapped the […]

Helping Suzie Make Her Savings Work Smarter

“Suzie” and her daughter recently visited University Credit Union to explore checking account options. Suzie currently holds a combined balance of $822,000 across her savings and checking accounts, including a recent $3,000 deposit. During our conversation, we introduced Suzie to our high yield savings account (HYSA) as a way to turn her existing savings into […]

Making A Difference

SECU Foundation Awards Grant to Foster Family Alliance of North Carolina to Support Enhanced Training and Onboarding

SECU Foundation recently awarded Foster Family Alliance of North Carolina (FFA-NC) a $300,000 grant for the development and implementation of ...
Industry Analysis & Trends

Baker Market Update – Week in Review: December 20, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Marketing

Credit Unions Chart New Territory in 2024: A Look at the Strategies Shaping the Future in the New Year

As 2024 draws to a close, credit unions across the nation are reflecting on a year of resilience, adaptability, and ...
New Product Releases

QuantyPhi Launches New CECL Validation Service to Support Credit Union Compliance and Accuracy

QuantyPhi, a balance sheet optimization CUSO for credit unions, is pleased to announce the launch of its new CECL Validation ...
Charity Events

GTE Financial Spreads Holiday Cheer with Make Hope Real Initiative, Giving Back to Local Families

This holiday season, GTE Financial is proud to continue its tradition of giving back to the Tampa Bay community through ...
Technology

Redefining First-Party Collections: How Technology is Shaping the Future

Streamlining debt recovery and staying at the forefront of innovative technology and digital solution enhancements is not only in the ...
Making A Difference

LGE Foundation donates over $400,000 to local nonprofits

On Wednesday, Dec. 11, 2024, the LGE Community Outreach Foundation presented $402,517.20 to local nonprofit organizations at LGE Community Credit ...
Personnel Promotions

Valley First Credit Union Selects Christopher Dalman as Chief Information Officer (CIO)

Modesto, CA, December 13, 2024. Valley First Credit Union proudly announces Christopher Dalman as its new Chief Technology Officer (CTO). ...
Making A Difference

SECU Foundation Initiates Phase Two Disaster Relief Package of $1.75 Million for Western North Carolina

SECU Foundation’s Board of Directors approved a phase two disaster relief package with an additional $1.75 million in grants to ...
Making A Difference

eDOC Spreads Holiday Cheer

As an annual tradition, the eDOC team provided gifts to twenty two local children and a family in Addison County, ...
Making A Difference

United Partners with The Storehouse to Provide Gifts for Local Children this Holiday Season

United Federal Credit Union (United) employees partnered with The Storehouse to purchase gifts for children in need in Henderson County, ...
Making A Difference

Elan Credit Card Donates $150,000 to American Red Cross Hurricane Relief to Support Impacted Partners

MINNEAPOLIS —Elan today announced a $150,000 donation to the American Red Cross to support relief and recovery efforts in communities ...
Strategic Partnerships

Cetera Welcomes Eglin Federal Credit Union

Florida-based credit union with 70-year track record to collaborate with Cetera Financial Institutions to grow and deliver member-focused investment program.
Strategic Partnerships

Cetera Announces Partnership with Citadel Credit Union

Philadelphia-area credit union serving more than 260,000 members with more than $6 billion in assets joins Cetera Financial Institutions from ...
Industry Analysis & Trends

Eltropy Sets New Standard in Credit Union Vendor Consolidation Through Unified Platform Approach

Eltropy, the leading AI-powered conversations platform for community financial institutions (CFIs), today announced a strengthened commitment to vendor consolidation through ...
Industry Analysis & Trends

Baker Market Update – Week in Review: December 13, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Other

Mocse Wins Award from Mastercard for Community Impact

Mocse Credit Union recognized by Mastercard for unique account and partnership that creates a positive impact on the community.
Making A Difference

UMassFive Awards Local Business with $10,000 UMass Athletics Advertising Package in Small Business Spotlight Contest

UMassFive is thrilled to announce Sexton Roofing & Siding as the grand prize winner of its inaugural Small Business Spotlight ...
Making A Difference

USSFCU Celebrates the Season of Giving with Significant Holiday Donations and Community Initiatives

This holiday season, the United States Senate Federal Credit Union (USSFCU) is proud to give back to the community through ...
Charity Events

Gulf Winds Invites the Community to Take Part in Food Drives Benefiting Local Pantry Partners

Good morning, I am sharing some exciting news. Gulf Winds Credit Union is hosting food drives across its field of ...
Making A Difference

SECU Foundation Supports North Carolina Museum of Art Foundation’s Artist Innovation Mentorship Program

SECU Foundation has announced a $300,000 grant to the North Carolina Museum of Art (NCMA) Foundation to help expand its ...
Making A Difference

UMassFive Donates Hundreds of Winter Coats and Clothing Items

UMassFive is proud to share that their members, staff, and community partners have donated hundreds of winter coats and clothing ...
Strategic Partnerships

Alogent Announces the Successful Deployment of Unify at FedChoice Federal Credit Union

Alogent proudly announces the successful deployment of Unify by FedChoice Federal Credit Union. Unify, a modern deposits automation platform, streamlines ...
Making A Difference

Unitus Community Credit Union Celebrates 2024 with $744,866 in Community Giving

Annual contributions, community impact grants, and holiday drive donations result in new record for annual giving
Strategic Partnerships

Coastal and Truliant Credit Unions Partner to Launch Credit Union Auto Marketplace

Coastal Credit Union and Truliant Federal Credit Union have partnered with TrueBuy Automotive to create Credit Union Auto Marketplace, a ...
Strategic Partnerships

Coastal and Truliant Credit Unions Partner to Launch Credit Union Auto Marketplace

Coastal Credit Union and Truliant Federal Credit Union have partnered with TrueBuy Automotive to create Credit Union Auto Marketplace, a ...
Personnel Promotions

United Federal Credit Union Names Jessica Rodriquez as District Manager in Pennsylvania

United Federal Credit Union (United) is pleased to announce Jessica Rodriquez has been named District Manager in the Lehigh Valley.
Investments

Chartway Credit Union Expands Footprint with Grand Opening of East Beach Branch

Chartway Credit Union celebrated the grand opening of its new East Beach branch in Norfolk, Virginia today. Credit union members ...
Charity Events

BECU grants over $500,000 to 25 nonprofits at 11th annual People Helping People Awards program

BECU, Washington’s largest credit union, is granting $510,000 in total to 25 nonprofits as part of its People Helping People ...
Marketing

Eltropy’s EMERGE 2025 Conference To Bring Credit Unions and Community Banks Together in San Francisco

Eltropy, the leading AI-powered conversations platform for community financial institutions (CFIs), today announced its annual EMERGE 2025 conference will take ...
Making A Difference

SECU Foundation Awards Grant to Foster Family Alliance of North Carolina to Support Enhanced Training and Onboarding

SECU Foundation recently awarded Foster Family Alliance of North Carolina (FFA-NC) a $300,000 grant for the development and implementation of ...
Industry Analysis & Trends

Baker Market Update – Week in Review: December 20, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Marketing

Credit Unions Chart New Territory in 2024: A Look at the Strategies Shaping the Future in the New Year

As 2024 draws to a close, credit unions across the nation are reflecting on a year of resilience, adaptability, and ...
New Product Releases

QuantyPhi Launches New CECL Validation Service to Support Credit Union Compliance and Accuracy

QuantyPhi, a balance sheet optimization CUSO for credit unions, is pleased to announce the launch of its new CECL Validation ...
Charity Events

GTE Financial Spreads Holiday Cheer with Make Hope Real Initiative, Giving Back to Local Families

This holiday season, GTE Financial is proud to continue its tradition of giving back to the Tampa Bay community through ...
Technology

Redefining First-Party Collections: How Technology is Shaping the Future

Streamlining debt recovery and staying at the forefront of innovative technology and digital solution enhancements is not only in the ...
Making A Difference

LGE Foundation donates over $400,000 to local nonprofits

On Wednesday, Dec. 11, 2024, the LGE Community Outreach Foundation presented $402,517.20 to local nonprofit organizations at LGE Community Credit ...
Personnel Promotions

Valley First Credit Union Selects Christopher Dalman as Chief Information Officer (CIO)

Modesto, CA, December 13, 2024. Valley First Credit Union proudly announces Christopher Dalman as its new Chief Technology Officer (CTO). ...
Making A Difference

SECU Foundation Initiates Phase Two Disaster Relief Package of $1.75 Million for Western North Carolina

SECU Foundation’s Board of Directors approved a phase two disaster relief package with an additional $1.75 million in grants to ...
Making A Difference

eDOC Spreads Holiday Cheer

As an annual tradition, the eDOC team provided gifts to twenty two local children and a family in Addison County, ...
Making A Difference

United Partners with The Storehouse to Provide Gifts for Local Children this Holiday Season

United Federal Credit Union (United) employees partnered with The Storehouse to purchase gifts for children in need in Henderson County, ...
Making A Difference

Elan Credit Card Donates $150,000 to American Red Cross Hurricane Relief to Support Impacted Partners

MINNEAPOLIS —Elan today announced a $150,000 donation to the American Red Cross to support relief and recovery efforts in communities ...
Strategic Partnerships

Cetera Welcomes Eglin Federal Credit Union

Florida-based credit union with 70-year track record to collaborate with Cetera Financial Institutions to grow and deliver member-focused investment program.
Strategic Partnerships

Cetera Announces Partnership with Citadel Credit Union

Philadelphia-area credit union serving more than 260,000 members with more than $6 billion in assets joins Cetera Financial Institutions from ...
Industry Analysis & Trends

Eltropy Sets New Standard in Credit Union Vendor Consolidation Through Unified Platform Approach

Eltropy, the leading AI-powered conversations platform for community financial institutions (CFIs), today announced a strengthened commitment to vendor consolidation through ...
Industry Analysis & Trends

Baker Market Update – Week in Review: December 13, 2024

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic ...
Other

Mocse Wins Award from Mastercard for Community Impact

Mocse Credit Union recognized by Mastercard for unique account and partnership that creates a positive impact on the community.
Making A Difference

UMassFive Awards Local Business with $10,000 UMass Athletics Advertising Package in Small Business Spotlight Contest

UMassFive is thrilled to announce Sexton Roofing & Siding as the grand prize winner of its inaugural Small Business Spotlight ...
Making A Difference

USSFCU Celebrates the Season of Giving with Significant Holiday Donations and Community Initiatives

This holiday season, the United States Senate Federal Credit Union (USSFCU) is proud to give back to the community through ...
Charity Events

Gulf Winds Invites the Community to Take Part in Food Drives Benefiting Local Pantry Partners

Good morning, I am sharing some exciting news. Gulf Winds Credit Union is hosting food drives across its field of ...
Making A Difference

SECU Foundation Supports North Carolina Museum of Art Foundation’s Artist Innovation Mentorship Program

SECU Foundation has announced a $300,000 grant to the North Carolina Museum of Art (NCMA) Foundation to help expand its ...
Making A Difference

UMassFive Donates Hundreds of Winter Coats and Clothing Items

UMassFive is proud to share that their members, staff, and community partners have donated hundreds of winter coats and clothing ...
Strategic Partnerships

Alogent Announces the Successful Deployment of Unify at FedChoice Federal Credit Union

Alogent proudly announces the successful deployment of Unify by FedChoice Federal Credit Union. Unify, a modern deposits automation platform, streamlines ...
Making A Difference

Unitus Community Credit Union Celebrates 2024 with $744,866 in Community Giving

Annual contributions, community impact grants, and holiday drive donations result in new record for annual giving
Strategic Partnerships

Coastal and Truliant Credit Unions Partner to Launch Credit Union Auto Marketplace

Coastal Credit Union and Truliant Federal Credit Union have partnered with TrueBuy Automotive to create Credit Union Auto Marketplace, a ...
Strategic Partnerships

Coastal and Truliant Credit Unions Partner to Launch Credit Union Auto Marketplace

Coastal Credit Union and Truliant Federal Credit Union have partnered with TrueBuy Automotive to create Credit Union Auto Marketplace, a ...
Personnel Promotions

United Federal Credit Union Names Jessica Rodriquez as District Manager in Pennsylvania

United Federal Credit Union (United) is pleased to announce Jessica Rodriquez has been named District Manager in the Lehigh Valley.
Investments

Chartway Credit Union Expands Footprint with Grand Opening of East Beach Branch

Chartway Credit Union celebrated the grand opening of its new East Beach branch in Norfolk, Virginia today. Credit union members ...
Charity Events

BECU grants over $500,000 to 25 nonprofits at 11th annual People Helping People Awards program

BECU, Washington’s largest credit union, is granting $510,000 in total to 25 nonprofits as part of its People Helping People ...
Marketing

Eltropy’s EMERGE 2025 Conference To Bring Credit Unions and Community Banks Together in San Francisco

Eltropy, the leading AI-powered conversations platform for community financial institutions (CFIs), today announced its annual EMERGE 2025 conference will take ...

LAFCU and Grassroots Giving Lansing to host entrepreneurship mixer focused on lending essentials

LANSING, Mich. — LAFCU and Grassroots Giving Lansing will host the second session of their Entrepreneurship Mixer Series, The Lending Essentials, from 11 a.m. to 2 ...

CUES and TruStage® Launch Leadership Pathways to Expand Access to Executive-Ready Talent Across the Credit Union System

CUES and TruStage® today announced Leadership Pathways, a yearlong, integrated leadership development experience designed to expand access to advanced leadership preparation across the credit union ...

Coastal Credit Union Expands Mortgage Options with VA Loan Programs

Coastal Credit Union has announced the rollout of new mortgage programs designed to expand access to homeownership for more North Carolinians, especially military veterans. Coastal ...

Appli Calculator Deployment Drives 23% Conversion Rate for First Source Federal Credit Union

Appli, a provider of AI-powered financial calculators for credit unions and community banks, today released year-one results from First Source Federal Credit Union showing significant ...

Baker Market Update – Week in Review: January 30, 2026

Released every Friday, BMU is a brief and informative newsletter that provides financial institutions a review of the week’s economic developments.

ALM First Welcomes Jennifer Walker as Director, Sales & Client Relations

Dallas, Texas – ALM First, a strategic partner to more than 300 financial institutions nationwide, continues to expand its Sales & Client Relations team in response ...
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